154: Why Social Media Sleuthing Can Bring it All Down Quickly
Episode description
What happens when an army of people begins to dig to solve a mystery?
They quickly find answers.
The intense interest in the Gabby Petito missing case (now murder) also led to an intense interest in discovering why the case became such a sensational news story.
The answer: social media sleuthing
Young, social media-savvy women used TikTok, Instagram, and Facebook to desperately get to the bottom of what happened to the 22-year-old who documented her travels to state and national parks with her boyfriend / fiancé Brian Laundrie for their YouTube channel and Instagram.
The same desire to help find the Gabby Petito killer is also used to investigate any wrongdoing by a company, organization or leadership.
In this episode, connecting true crime obsession to why communicators must be a little obsessed with the online digging of their customers.
And why social media sleuthing can bring it all down quickly if you have something to hide.
Three ways to mitigate and control the chaos when people decide to start digging around about your organization.
Listen + Subscribe Stitcher or Apple Podcasts
Feeling Panicked When Crisis Hits? Molly's Got You Covered
Follow Molly's secret process that has helped hundreds of clients respond to a reputational crisis. Written by a communicator, for communicators - Molly's Indestructible PR® Playbook guides you through the crisis step-by-step and out the other side. Imagine confidently protecting your reputation when everythiing is on the line.
Don't wait for the backlash to hit. Learn how to make your reputation indestructible. Buy now and download your playbook immediately while your physical copy ships to your door!
You can download a copy immediately while your physical copy gets shipped to you.
Grab the Playbook: https://www.mollymcpherson.com/prplaybook
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
Want more PR + Crisis Management insights?
- Subscribe to Molly's Substack: https://www.prbreakdown.media/
- Watch Molly's videos and weekly livestreams: https://www.youtube.com/mollymcpherson
- Work with Molly: ...