137: How to Score an SEO Advantage When Writing a Press Release with Rich Brooks
Episode description
A press release is one of the most powerful ways to communicate news and events. And one of the most powerful ways to write a press release is to create it with SEO-friendly words to help rankings in search engines.
Rich Brooks, founder of the digital marketing agency flyte new media in Portland, Maine, helps SMBs and non-profits increase their online visibility, drive more qualified traffic to their sites, and convert that traffic into leads and business. He is the host of the Agents of Change podcast and annual conference.
In this episode, Rich shares the steps you need to take when writing an SEO-friendly press release, and provides some tips on how to ensure that your journalists pick up the right keywords.
Listen + Subscribe Stitcher or Apple Podcasts
Need help creating the right message? Try Outwrite Editor to help improve your writing.
© Molly McPherson 2021
Feeling Panicked When Crisis Hits? Molly's Got You Covered
Follow Molly's secret process that has helped hundreds of clients respond to a reputational crisis. Written by a communicator, for communicators - Molly's Indestructible PR® Playbook guides you through the crisis step-by-step and out the other side. Imagine confidently protecting your reputation when everythiing is on the line.
Don't wait for the backlash to hit. Learn how to make your reputation indestructible. Buy now and download your playbook immediately while your physical copy ships to your door!
You can download a copy immediately while your physical copy gets shipped to you.
Grab the Playbook: https://www.mollymcpherson.com/prplaybook
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
Want more PR + Crisis Management insights?
- Subscribe to Molly's Substack: https://www.prbreakdown.media/
- Watch Molly's videos and weekly livestreams: https://www.youtube.com/mollymcpherson
- Work with Molly: ...