12: The Art of Messaging a Divorce: The Jeff Bezos Method

We’re in a whole new age when it comes to making personal announcements. No matter what the announcement is, the bigger the name, the bigger the story. When Jeff and MacKenzie Bezos announced their divorce on January 9, they chose only one public communication channel - Twitter.

Twitter posts for high-profile news announcements have taken the place of the tried and true press release, and Facebook posts have taken the place of phone calls for the general public’s announcements. Both of these have their benefits, as long as it’s done right.

On this week’s episode of the Confident Communications podcast, I’m talking about the messaging behind the Bezos announcement, including how the announcement was shared and some of the key phrases and words used in the announcement. I also share how you can use The Bezos Method to craft your own announcement if you have a big event or life change to share with others.

Mentioned in this Episode:

• Jeff Bezos’s tweet about his divorce
• How We Apologize by Lindsey Weber (Published in New York Times on Jan. 12, 2019)
• Lady Gaga’s apology to her followers

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help build crisis-proof businesses. From her work with the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C, Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.

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 © Molly McPherson 2019

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