In this episode, Mel and Sarah cover: ✨ What stock images are and how you can use them in your business ✨ Why you need to make stock images your own to reflect you and your brand ✨ The importance of using the right images to connect with your ideal client Where to find Sarah Stock Membership: https://brandelizastock.com/ Financial Stock: https://financialstockimages.com.au/ Product Photography: https://brandeliza.com.au/ Instagram: https://www.instagram.com/brandelizastock/ Facebook: https://www...
Oct 04, 2023•24 min•Ep. 83
In this episode, Mel covers: ✨ The four things you can do to ensure that you keep moving forward at this time of year ✨ How you can use a flexible content plan to ensure you’re meeting your goals ✨ How she’s implementing all of this to her own business in the last 90 days Links mentioned in this podcast Kickstarter campaign for Mel’s book The Power of Content Content Creator Archetype Quiz If you enjoyed listening to this episode, then you’ll also love: Episode 10 – The power of reimagination Ep...
Sep 27, 2023•14 min•Ep. 82
Show notes In this episode Mel and Lauren cover: ✨ The do’s and do not’s of a website that converts ✨Types of content that every website should include (spoiler: your website is more than a brochure!) ✨ Simple SEO and how to use keywords for blog ideas Where to find Lauren Instagram Website LinkedIn Links mentioned in this podcast 'Which Website Do You Need?' online quiz calculates which type of website is best for your business, with a 100% success rate! Website in a Week – make sure you let La...
Sep 20, 2023•32 min•Ep. 81
In this episode, Mel covers: ✨ Why visibility is important to ensuring the longevity of our business ✨ The 6 ways to increase your visibility ✨ The 2 practical answers to visibility without burning out Links mentioned in this podcast Kickstarter Pre-Launch Unboring Ideal client avatar If you enjoyed listening to this episode, then you’ll also love: Episode 10 – The power of reimagination Episode 34 – Are you a good guest? Episode 52 - How to build your email list with the right clients without f...
Sep 13, 2023•21 min•Ep. 80
In this episode Mel and Jessica cover: ✨ How limiting beliefs show up in your life and body and why you need to listen carefully ✨ What to do when you feel like you’re ‘stuck’ or have a ‘block’ ✨ Why EFT Tapping can help move the emotion Where to find Jessica Facebook: https://www.facebook.com/inspiredlifecollectiveau Instagram: https://www.instagram.com/jessica.read.ilc Website: https://www.inspiredlifecollective.com.au Pinterest: https://www.pinterest.com/inspiredlifecollective Links mentioned...
Sep 06, 2023•38 min•Ep. 79
In this episode, Mel covers: ✨ Unlocking the power of an ideal client ✨ How understanding the story behind your ideal client can elevate your content ✨ Why I’m here for you and want you to experience the success you deserve and want Links mentioned in this podcast The un-boring ideal client avatar If you enjoyed listening to this episode, then you’ll also love: Episode 65 – The one thing that’s missing from your message Episode 32 – Creating a message from the heart Ready to work with me? 👉🏻 G...
Aug 30, 2023•14 min•Ep. 78
Show notes In this episode Mel and Amber cover: ✨ The basics of PR ✨ RPIE – making sure you include research, planning, implementation and evaluation into your PR strategy ✨ Finding the right PR opportunities for your business Where to find Amber LinkedIn: https://www.linkedin.com/in/amber-daines-6731549/ Instagram: https://www.instagram.com/bespokecoad/ Website: https://amberdaines.com/ Links mentioned in this podcast A free podcaster guide for anyone wanting to get started and scale a podcast ...
Aug 24, 2023•26 min•Ep. 77
Show notes In this episode Mel covers: ✨ The two main ways that you’re not creating content that does what you want it to do ✨ Why you need to stop making excuses and create friction-free ways to approach your content ✨ The four steps she uses for friction-free content creation Links mentioned in this podcast Content Creator Archetype Quiz *SPECIAL OFFER* Unleash your content: The ultimate guide to a year's worth of content ideas. If you enjoyed listening to this episode, then you’ll also love: ...
Aug 16, 2023•21 min•Ep. 76
In this episode Mel and Leanne cover: ✨ The differences between VA, OBM and integrator ✨ How to understand which type of help you need at each stage of business ✨ Bringing the best out of your relationship to get maximum results Where to find Leanne Facebook: www.facebook.com/leannewoff Instagram: www.instagram.com/leannewoff Website: www.audaciousempires.com Links mentioned in this podcast The 6-figure OBM Roadmap: Easily land the big names and become a sought-after 6-figure OBM Virtually Yours...
Aug 10, 2023•37 min•Ep. 75
The best way to create a message that matters is to understand your own core beliefs. What are the things that you're passionate about? What do you believe in? Once you know your core beliefs, you can use them to create content that resonates with your ideal client on a deeper level. In this episode Mel covers: ✨ Why having a message that matters, matters ✨ Why most people fail to create a message that matters ✨ The three things that you need to change to improve your message Links mentioned in ...
Aug 02, 2023•17 min•Ep. 74
In this episode Mel and Alena covers: ✨ What it means to be an impact-driven entrepreneur and ways you can make an impact in your life ✨ Looking at your energy and ways you can calibrate it ✨ How to become a Soul Mama and create change in the world Where to find Alena Instagram: https://www.instagram.com/soulmamahub Website: https://www.alenaturley.com Links mentioned in this podcast Ways to Heal from Depletion (for good) 1:1 Coaching and VIP Membership If you enjoyed listening to this episode, ...
Jul 26, 2023•31 min•Ep. 73
In this episode Mel covers: ✨ Why every small business needs a content strategy ✨ The 7 key elements of a content strategy that will work for you ✨ What you can expect when you implement your content strategy Links mentioned in this podcast Content Strategy package Unboring ideal client avatar If you enjoyed listening to this episode, then you’ll also love: Episode 58 – Cracking the content marketing code Episode 66 – How to bring The Content Effect to your business Ready to work with me? 👉🏻 G...
Jul 19, 2023•26 min•Ep. 72
In this episode Mel and Korryn cover: ✨ The joy of tech and how we can use it to our advantage ✨ Ditching the overwhelm of tech and moving into a more positive energetic space ✨ Bringing systems to your content to make your life easier Where to find Korryn Facebook: https://www.facebook.com/hellokorryn Youtube: https://www.youtube.com/@hellokorryn Linkedin: https://www.linkedin.com/in/korrynhaines Instagram: https://www.instagram.com/hellokorryn Website: www.korrynhaines.com.au Links mentioned i...
Jul 12, 2023•24 min•Ep. 71
In this episode, Mel covers: ✨ The common myths about content marketing ✨ Content marketing is an evolutionary process and how you can make sure you’re constantly growing ✨ Content marketing works best when you’re you and you learn to embrace your unique strengths Links mentioned in this podcast Episode 10 – The Power of reimagination Episode 16 – Should you batch your content Content creator archetype quiz If you enjoyed listening to this episode, then you’ll also love: Episode 18 - 5 biggest m...
Jul 05, 2023•16 min•Ep. 70
In this episode, Mel and Tracey cover: ✨ Risk mitigation from a small business perspective ✨ The must-have legal documents every small service-business needs ✨ The importance of integrating these into your systems and processes. Where to find Tracey Instagram: www.instagram.com/tmsolicitor Website: www.tmsolicitor.com.au Links mentioned in this podcast The Annual Legal Checklist – identify gaps in your legals to ensure your business is protected: https://tmsolicitor.com.au/checklist If you enjoy...
Jun 28, 2023•28 min•Ep. 69
In this episode Mel covers: ✨ Why you need to ditch content pillars when creating content ✨ Using the client journey and the 4 types of content that you need to create instead ✨ Becoming more purposeful and powerful with your content Links mentioned in this podcast Quiz – Uncover your content creator archetype Masterclass - A year’s worth of content ideas If you enjoyed listening to this episode, then you’ll also love: Episode 8 - Simple social media plan sorted Episode 20 – Abundant content ide...
Jun 27, 2023•15 min•Ep. 68
In this episode Mel covers: ✨ The 5 questions you need to ask yourself if you’re not making sales ✨ How to set yourself up for growth in other areas of your business besides revenue ✨ The reason you need to join The Content Effect Links mentioned in this podcast The Content Effect The Unboring Ideal Client Avatar If you enjoyed listening to this episode, then you’ll also love: Episode 8 – Simple social media plan sorted Episode 52 - How to build your email list with the right clients without fee...
Jun 20, 2023•13 min•Ep. 67
In this episode Mel covers: ✨ What happens when you embrace The Content Effect ✨ How to apply it to your business to make more sales and become the expert ✨ The impact that you can create when you understand your next steps on your content journey Links mentioned in this podcast The Content Effect If you enjoyed listening to this episode, then you’ll also love: Episode 10 – The power of reimagination Episode 24 – Creating confidence with content Ready to work with me? 👉🏻 Get yourself on the wa...
Jun 14, 2023•15 min•Ep. 66
In this episode Mel covers: ✨ The three elements of a message that matters ✨ Why a message that matters is better than a magnetic message ✨ The one thing that’s missing from your message and what you need to do about it Links mentioned in this podcast Make more money – Content Mastery Week The Content Effect The unboring ideal client avatar If you enjoyed listening to this episode, then you’ll also love: Episode 7 - Connecting with your audience through story with Romina Cavagnola Episode 32 – C...
Jun 07, 2023•12 min•Ep. 65
In this episode, Mel covers: ✨ What a funnel is and why you need one ✨ The 4 different ways she approaches filling her funnel. Steal her ideas! ✨ What to focus on if your funnel isn’t working for you Links mentioned in this podcast Grow your business with content – Mastery Week The Content Effect If you enjoyed listening to this episode, then you’ll also love: Episode 3 – Why sales funnels suck Episode 6 – The Key to powerful content Ready to work with me? 👉🏻 Get yourself on the waitlist for m...
May 31, 2023•17 min•Ep. 64
In this episode Mel and Bianca cover: ✨ The strategy you need to be using to build a warm audience ✨ How to attract new leads with Facebook Ads ✨ The secret to making Facebook Ads work for you Where to find Bianca Instagram: www.instagram.com/bianca_mckenzie Facebook: www.facebook.com/newschoolofmarketing Website: www.biancamckenzie.com Links mentioned in this podcast Facebook ads success bundle The New School of Marketing Podcast Episode 60: 3 ways to reduce the overwhelm of content creation If...
May 24, 2023•32 min•Ep. 63
In this episode, Mel covers: ✨ Why consistency with content even matters ✨ Identifying your roadblocks to consistent content ✨ Leaning into your content superpower to support yourself with a framework that sets you up for consistency Links mentioned in this podcast Content Creator Archetype Quiz Unlock Consistent Content The Content Effect If you enjoyed listening to this episode, then you’ll also love: Episode 60 : Why content creation feels hard and how to fix it Episode 53 : Embrace your stre...
May 17, 2023•19 min•Ep. 62
In this episode Mel and Rachel cover: ✨ Embracing the butterfly effect and why knowing your purpose can make or break your business ✨ The 6 steps to creating your brand strategy that attracts your dream clients ✨ How to build a brand that evokes trust and loyalty Where to find Rachel Facebook: www.facebook.com/rachelreiterbrandmentor Instagram: www.instagram.com/rachelreiter_brandmentor Website: www.rachelreiter.com Links mentioned in this podcast Six steps to create a beautiful brand that attra...
May 03, 2023•31 min•Ep. 61
In this episode, Mel covers: ✨ 5 reasons content creation feels hard for you right now ✨ 3 ways to make it feel easier and lighter ✨ Why content creation is not about more, but rather doing less Links mentioned in this podcast Unlock consistent content > www.thecontenteffect.com.au/unlock Episode 256 of The Brand Builders Lab with Suz Chadwick https://suzchadwick.com/podcast/eps-256-the-4-content-creator-archetypes-with-mel-daniels/ If you enjoyed listening to this episode, then you’ll also l...
Apr 26, 2023•15 min•Ep. 60
In this episode Mel and Cassandra cover: ✨ What Being True looks and feels like ✨ The 5 practices of Being True ✨ How to bring Being True into our lives through moments of self-reflection Where to find Cassandra Goodman LinkedIn: https://www.linkedin.com/in/cassandra-goodman Instagram: https://www.instagram.com/self.fidelity.cassandragoodman/ Website: https://self-fidelity.com/ Links mentioned in this podcast Free resources: https://self-fidelity.com/resources/ Purchase Self-Fidelity or Being Tr...
Apr 19, 2023•36 min•Ep. 59
In this episode Mel covers: ✨ Why there is no content marketing code to crack ✨ The 5 ways to set yourself up for success with your content ✨ The missing piece of your content that you don’t realise you’re missing Links mentioned in this podcast Jessica Osborn’s Masterclass: The 5 keys to clients on tap > https://www.jessicaosborn.com/a/2147523325/ky27hGUB * The Content Effect > www.thecontenteffect.com.au/thecontenteffect Unlock consistent content > www.thecontenteffect.com.au/unlock U...
Apr 12, 2023•18 min•Ep. 58
In this episode Mel and Zoe cover: ✨ How overcomplicating launches is something we love to do ✨ How to launch simply ✨ Why Kajabi should be your platform of choice if you’re a course creator or membership owner Where to find Zoe Website: https://www.zoerichmondcoaching.com/ Facebook: https://www.facebook.com/zoerichmondcoaching Instagram: https://www.instagram.com/zoe_richmond_ Links mentioned in this podcast Complete Kajabi Launch Checklist: Zoe’s step-by-step guide on exactly what you need to ...
Apr 06, 2023•31 min•Ep. 57
In this episode Mel covers: ✨ Knowing when it’s time to outsource your content and what to outsource first ✨ Practical ideas on what you can outsource with your content ✨ How to set yourself up for success Links mentioned in this podcast Unlock content consistency > www.thecontenteffect.com.au/unlock The Content Effect > www.thecontenteffect.com.au/thecontenteffect If you enjoyed listening to this episode, then you’ll also love: Episode 6 – The key to powerful content Episode 10 – The powe...
Mar 29, 2023•16 min•Ep. 56
In this special anniversary episode Mel and Adam cover: ✨ Adam asks the tough questions! Find out things like what’s Mel’s fave pizza topping, dealing with people who are different and why footy plays a big part in her life ✨ Understand why Mel thinks starting a business was scary and what helps her leap out of bed each morning ✨ Uncover her unpopular opinions and how you can have an impact on someone’s life If you enjoyed listening to this episode, then you’ll also love: Episode 51: Content tha...
Mar 22, 2023•34 min•Ep. 54
In this episode Mel covers: ✨ Why you need a podcast in your content ecosystem ✨ 6 lessons from a year of podcasting and how you can apply them to your business ✨ Understanding the strategy behind podcasting, but staying aware of your time, energy and resources Links mentioned in this podcast The Content Effect > www.thecontenteffect.com.au/thecontenteffect Content Creator Archetype Quiz > https://bit.ly/3tS6hkZ If you enjoyed listening to this episode, then you’ll also love: Episode 37 Ov...
Mar 15, 2023•14 min•Ep. 54
