In this episode Mel and Rowena cover: ✨ The importance of uncovering and working with your strengths ✨ Learning to embrace your strengths and the possibilities that can unfold ✨ How to bring strengths to your business and content Where to find Rowena Instagram: https://www.instagram.com/rowenamabbott/ Website: https://www.rowenamabbott.com LinkedIn: https://www.linkedin.com/in/rowena-mabbott/ Links mentioned in this podcast The A to Z of Career and Life Confidence covers a complete alphabet’s wo...
Mar 08, 2023•34 min•Ep. 53
In this episode Mel covers: ✨ The importance of shifting your perspective to see building your email list less salesy ✨ How feeling less salesy is more about attracting the RIGHT people to your email list ✨ Building your list in a non-salesy way is about connecting with the right people right from the start of the client journey. Links mentioned in this podcast Facebook Group > www.facebook.com/groups/thecontentproject Un-boring ideal client avatar > www.meldbusinessservices.com.au/unborin...
Mar 01, 2023•16 min•Ep. 52
Show notes In this episode Mel, Anni and Matthew cover: ✨ The secret sauce to longevity in business ✨ Why professional photography is your secret weapon when it comes to content that connects ✨ Overcoming fear and stepping into your purpose with stand out photography Where to find Anni and Matthew Website: www.fancyboy.com.au Facebook: https://www.facebook.com/fancyboy.com.au Instagram: https://www.instagram.com/fancyboyphotography/ Linked In: https://www.linkedin.com/company/fancy-boy-photograp...
Feb 22, 2023•34 min•Ep. 51
In this episode Mel covers: ✨ Giving yourself permission to let go of the ‘shoulds’ ✨ 4 steps to get back to loving your content marketing again ✨ Stepping out of FOMO and into a space of lightness and joy with your content marketing Links mentioned in this podcast Content Review and Planning Guide DM Mel on Instagram If you enjoyed listening to this episode, then you’ll also love: Episode 32 - Creating a message from the heart Episode 30 – how to create your content in under an hour Ready to wo...
Feb 15, 2023•15 min•Ep. 50
In this episode Mel and Annie cover: ✨ The value of self-care and honouring ourselves as the core of our businesses ✨ Connecting our schedules and to-do lists with our values and big vision ✨ The three pillars of the Wholehearted Business Framework and how to harmonise them in your life and business Where to find Annie Love Facebook: www.facebook.com/annielove.coach Instagram: www.instagram.com/annielove.coach Website: https://annielove.coach Links mentioned in this podcast Mini-workshop on Valu...
Feb 09, 2023•34 min•Ep. 49
In this episode Mel covers: ✨ The 3 predictions in the content marketing space that you should use with caution, or avoid altogether! ✨ Content marketing trends and how to use them to your advantage ✨ What you need to focus on in 2023 to become a powerful content creator Secret Squirrel Celebration Thanks for popping down to the show notes to see what I’ve got planned to celebrate podcasting for a whole year! I’ll be hosting a super special guest to ask me ANY questions. It’ll be a mix of busine...
Feb 02, 2023•18 min•Ep. 48
In this episode Mel covers: ✨ The purpose of content and why we need to understand this first ✨ The importance of repeated messages and how this fits with the client journey ✨ Learning to support yourself with a system that utilises the power of reimagination Links mentioned in this podcast The Content Roadmap Membership – The Content Effect Facebook Group – The Content Project Where to find Cindy Dobroskay Website: www.revivehealthandfitness.ca Facebook Group: www.facebook.com/groups/feelgoodfi...
Jan 30, 2023•12 min•Ep. 47
In this episode Mel covers: ✨ How to use the Free Spirit content creator archetype to your advantage to create consistent content ✨ Tools you can use to your advantage when you’re in content flow to be more visible ✨ Resisting the urge to publish everything straight away Links mentioned in this podcast The Content Creator Archetype Quiz Membership – The Content Effect Facebook Group – The Content Project Where to find Romina Cavagnola Facebook If you enjoyed listening to this episode, then you’l...
Jan 28, 2023•11 min•Ep. 46
In this episode Mel covers: ✨ The key to translating a big plan into consistent social media content ✨ Using the power of reimagination to create more content than you need ✨ How to quieten your inner mean girl to create powerful content for your ideal client Links mentioned in this podcast The Content Creator Archetype Quiz Membership – The Content Effect Facebook Group – The Content Project Where to find Lizz Hill Website Instagram If you enjoyed listening to this episode, then you’ll also lov...
Jan 19, 2023•10 min•Ep. 45
In this episode Mel covers: ✨ How core content and social media content fit into your content ecosystem ✨ The strategic purpose behind creating core content and social media content ✨ The power of reimagination and how it connects your core and social media content Links mentioned in this podcast Facebook Group - The Content Project Membership – The Content Effect If you enjoyed listening to this episode, then you’ll also love: Simple social media plan sorted The power of reimagination Ready to ...
Jan 11, 2023•11 min•Ep. 44
In this episode Mel covers: ✨ The interconnection between content and confidence ✨ How leaning into your values and beliefs can help you create your compelling message and increase your confidence to share it with the world ✨ Use the circle of confidence to create, share, feedback and refine your content Links mentioned in this podcast The Content Effect If you enjoyed listening to this episode, then you’ll also love: Ready to work with me? 👉🏻 Get yourself on the waitlist for my membership The...
Jan 04, 2023•19 min•Ep. 43
In this episode Mel covers: ✨ Discover the core reason why we create content so that the ideas can begin to flow ✨ How content creation becomes easier when we’re aligned ✨Unlock the key to abundant content by knowing what to create and the possibilities to reuse it. Links mentioned in this podcast The Content Effect Pinterest Trends If you enjoyed listening to this episode, then you’ll also love: The power of reimagination The key to powerful content Ready to work with me? 👉🏻 Get yourself on t...
Dec 28, 2022•18 min•Ep. 42
In this episode Mel covers: ✨ 12 powerful lessons learnt whilst running a membership ✨ How growth happens outside our comfort zone ✨ Decisions in line with your values are the most sound, but also remember to follow your heart ✨ Why Kajabi has been the right choice for running The Content Effect Links mentioned in this podcast Kajabi’s 3 months for $99 Kajabi free 30 day trial The Content Effect Fun Reel with members 1 If you enjoyed listening to this episode, then you’ll also love: 5 biggest mi...
Dec 21, 2022•20 min•Ep. 41
Show notes In this episode Mel covers: ✨Why you should let go and celebrate at this time of year ✨ Sometimes the greatest growth comes out of the unexpected ✨ Questions to ask yourself when thinking about how to approach your content next year Links mentioned in this episode: Content review and planning guide The Content Project If you enjoyed listening to this episode, then you’ll also love: Grow your mindset mastery with Anthea Cutler Do business your way with Kristy Robinson Ready to work wit...
Dec 14, 2022•20 min•Ep. 40
In this episode Mel and Chantelle cover: ✨ The three elements of a truly integrated brand strategy – Strategy, Design and Energy ✨ How you can learn to take responsibility for your brand ✨The importance of accessibility and ways you can bring it to your audience through your brand strategy ✨ Supporting yourself energetically and physically to bring your brand vision to life Where to find Chantelle Facebook Instagram Website 7 Elements to create a Visual brand that feels like an extension of you ...
Dec 07, 2022•30 min•Ep. 39
In this episode Mel covers: ✨ 3 ways you can calm the end of year rush and overwhelm ✨ Using them to your advantage so that you can enjoy a break, not just use it to recover ✨ Tuning into your time, energy and resources to make life easier Links mentioned in this podcast Show up with consistent content workshop Unlock your content super power If you enjoyed listening to this episode, then you’ll also love: 5 stages of powerful content Reducing content overwhelm Ready to work with me? 👉🏻 Get yo...
Nov 30, 2022•15 min•Ep. 38
In this episode Mel and Lily cover: ✨ How imposter syndrome shows up in your marketing and what you can do to overcome it ✨ Understanding your why and embodying your super power ✨ Creating a business that you love to market in a way that’s algined Where to find Lily Facebook Website Free Breakthrough Session Links mentioned in this podcast Dream Client Meditation and workbook If you enjoyed listening to this episode, then you’ll also love: The key to powerful content The secret to showing up aut...
Nov 23, 2022•28 min•Ep. 37
In this episode Mel covers: ✨ The most common reasons why you’re not consistent with your content ✨ 3 easy ways to get consistent content quick wins on the board ✨ The 4 steps to consistent content Links mentioned in this podcast Unlock your content super power quiz Show up with consistent content workshop If you enjoyed listening to this episode, then you’ll also love: The power of reimagination Using your content superpower Ready to work with me? 👉🏻 Get yourself on the waitlist for my member...
Nov 16, 2022•22 min•Ep. 36
In this episode Mel and Gemma cover: ✨ Finding the joy and creativity in switching off so you can be more YOU ✨ Learning how to reconnect in a disconnected world ✨ How to stop hiding behind words and step into your uniqueness with confidence Where to find Gemma Facebook Instagram Website Links mentioned in this podcast Free chapter of Done with Dull Purchase Done with Dull and Ready to Roll on all the major online booksellers If you enjoyed listening to this episode, then you’ll also love: Creat...
Nov 09, 2022•28 min•Ep. 35
Show notes In this episode, Mel covers: ✨ Why you should include guesting as part of your content strategy ✨ How to turn a pitch maybe into a yes ✨ Top tips to make sure that you’re being a good guest Links mentioned in this podcast The Content Effect If you enjoyed listening to this episode, then you’ll also love: The truth about email automations Building an aligned audience with the perfect lead magnet Ready to work with me? 👉🏻 Get yourself on the waitlist for my membership The Content Effe...
Nov 02, 2022•15 min•Ep. 34
In this episode, Mel and Lisa cover: ✨ Why it’s so important to look after and nurture your numbers ✨ Practical tips on how to record your income and expenses ✨ The critical signs it’s time to outsource your bookkeeping and how to find your perfect partner Where to find Lisa Instagram | Website | Podcast Links mentioned in this podcast: Lisa’s free P&L Generator - simply plug and play your expenses Or, if you're ready to outsource those books, here are the questions you need to ask when talk...
Oct 26, 2022•26 min•Ep. 33
Shownotes In this episode Mel covers: ✨ Busting 5 myths around messages ✨ The 3 elements of a message from the heart ✨ How values and beliefs are a missing link in your mesage Links mentioned in this podcast The Content Effect Un-boring ideal client avatar If you enjoyed listening to this episode, then you’ll also love: Simple social media plan sorted The power of reimagination Ready to work with me? 👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sor...
Oct 19, 2022•25 min•Ep. 32
In this episode, Mel covers: ✨ How curiosity leads to a love of content strategy ✨ The 5 stages of The Content Effect framework ✨ How to determine which stage you’re at and your next best actions to move through the stages Links mentioned in this podcast Soulful sales funnels 5-day challenge The Content Effect If you enjoyed listening to this episode, then you’ll also love: The power of reimagination Simple social media plan sorted Ready to work with me? 👉🏻 Get yourself on the waitlist for my ...
Oct 12, 2022•18 min•Ep. 31
In this episode, Mel covers: ✨ Why you need to step back in order to be able to create content quickly each month ✨ The three things that will help you to gain momentum with your content creation ✨ The power of planning and how to use it to your advantage with content creation Links mentioned in this podcast Soulful sales funnel 5-day challenge Content Strategy Package The Content Effect If you enjoyed listening to this episode, then you’ll also love: Simple social media plan sorted The power of...
Oct 06, 2022•18 min•Ep. 30
In this episode, Mel, Carrie and Lucy cover: ✨ The meaning of mumbition and how to harmonise the different facets of your life ✨ The key elements of building an aligned and thriving community to help the collective good, not just yourself ✨ The value of connection, learning and growth and how the MPowered conference can help you with this Where to find Mum & Co Instagram LinkedIn Website Links mentioned in this podcast Be MPowered Conference Join the Mums & Co Community Mumbition the Pod...
Sep 28, 2022•31 min•Ep. 29
In this episode Mel covers: ✨ How to make sure that you’re creating email automations that are powerful and soulful ✨ The 5 truths that everyone needs to know about email automations ✨ Where email automations fit inside your soulful sales funnel Links mentioned in this podcast Soulful sales funnels 5-day challenge If you enjoyed listening to this episode, then you’ll also love: Why sales funnels suck The key to powerful content Ready to work with me? 👉🏻 Get yourself on the waitlist for my memb...
Sep 21, 2022•22 min•Ep. 28
In this episode, Mel and Laura cover: ✨ How to harness your cycle for best utilising your energy in creating a successful business ✨ Using cycles in an aligned way for creating powerful content ✨ The power of intention and how to make the most of your time and energy Where to find Laura Dick Instagram Website The With Flow Podcast The secrets to launching with flow – Laura’s free audio training series Links mentioned in this podcast Mel’s episode on The With Flow Podcast - Creating powerful cont...
Sep 14, 2022•32 min•Ep. 27
In this episode Mel covers: ✨ The impact of content overwhelm and how you can rewrite the narrative of overwhelm ✨ The three things you need to understand before you dive into content strategy to make it easy ✨ Why knowing the client journey, what types of content to create and when and using the power of reimagination can reduce your content overwhelm Links mentioned in this podcast Unlock your content super power The Content Roadmap If you enjoyed listening to this episode, then you’ll also lo...
Sep 07, 2022•20 min•Ep. 26
In this episode Mel and Liz cover: ✨ Why having a course as leveraged income can be good for your business ✨ Overcoming your imposter syndrome and getting your course out into the world ✨ The importance of you and your uniqueness when it comes to running your business Where to find Liz Website Instagram Facebook Links mentioned in this podcast Liz’s free 3 Part Mini Training - How to turn your knowledge and experience into an online course business If you enjoyed listening to this episode, then ...
Aug 31, 2022•37 min•Ep. 25
In this episode Mel covers: ✨ The interconnection between content and confidence ✨ How leaning into your values and beliefs can help you create your compelling message and increase your confidence to share it with the world ✨ Use the circle of confidence to create, share, feedback and refine your content Links mentioned in this podcast The Content Effect If you enjoyed listening to this episode, then you’ll also love: The power of reimagination Should you batch your content Ready to work with me...
Aug 24, 2022•19 min•Ep. 24
