Do you have rules your life AND your business by? Are you ruthless about enforcing these rules and do you communicate them to your clients? Most pet business owners have no rules (and no spine) so they end up making bad decisions that negatively impact their future growth and mental health. After 13 years in the industry Dom has created a non-negotiable 'set-in-stone' list of rules that lead to pet business success for any service based pet business owner, and in episode 346 he shares the first ...
Apr 18, 2024•37 min•Ep. 346
Does your website sucks and you don’t know how to fix it? Are you sick of running ever faster on the social media treadmill trying to promote your business, and it’s exhausting? Do you need to add automation to your business, but are you crap with technology and don't know where to start? Then it's time to tune in to this weeks special episode which shares the audio from Dom's recent 'How to automate your pet business' webinar. Tune in to discover; Secret #1 - Why your website is a leaky bucket ...
Apr 12, 2024•51 min•Ep. 345
Is your pet business website a waste of digital space, that FAILS to bring in new clients? Every few years do you spend thousands on a brand new shiny website, but your results NEVER improve? Is your website failing to attract and convert ideal clients, and are you clueless about what a 'good' website should look like? You aren't alone... Most pet business websites are an overwhelming 'hot-mess' that confuses and overwhelms a website visitor. They have too many buttons, too many options, and not...
Apr 05, 2024•33 min•Ep. 344
This weeks guest is expert reactive dog trainer, Nick McMechan. Nick grew up near Edinburgh where spent a childhood walking, or being walked by, his own and his neighbours dogs. He graduated from university, and after a number of different jobs ended up in retail. During this time he got into dog training as a hobby, and this led to him competing in working trails with his dogs Lady and Max. Max developed some reactivity issues which forced Nick to learn more about dog behaviour, and eventually ...
Mar 29, 2024•34 min•Ep. 343
Is your pet business website a waste of time? Is it merely a collection of pretty pictures and pixels, that is failing to convert website visitors into clients? Is a lack of structure on your homepage sending website visitors into the arms of your competitors? You aren't alone. Most pet business websites DON'T do the job they were designed for, which is to bring YOU more business. So, in this episode Dom shares how you can turn your leaky bucket website, into a funnel that attracts ideal clients...
Mar 22, 2024•21 min•Ep. 342
Most dog trainers struggle to get and keep clients, so they end up with a revolving door of customers that leads to a feast and famine business with no stability or structure. This eventually leads to overwhelm, burnout and a low income operation, that does little more than pay for their dog training seminar habit. That is definitely NOT the kind of business that this weeks guest Adam Delderfield has built... Adam has a niched 'puppy' training business that has upsells, cross-sells, and even con...
Mar 14, 2024•1 hr 3 min•Ep. 341
Is it a bird? Is it a plane? No! It's the early bird ticket offer for Dom's flagship event of the year, IMPACT 24! The Pet Business Success Summit. Over one magical weekend in June, the worlds leading pet business coach, Dom Hodgson himself, will share the Seven Super Hero traits that will take your business from ordinary to extraordinary. Superpowers like; Superpower #1. Super Strength: Command the Top-Dog Position with Premium Pricing Banish the bargain bin mindset and reposition your services...
Mar 07, 2024•45 min•Ep. 340
Do you struggle to stand out from the ever growing competiton? Are you tired of unsuccessfuly promoting your service on the social media hamster wheel? Would you love to discover a better (and secret) way to connect with dog owners in your town? Then you are in luck because this weeks episode is a pet business newsletter special, and I'm speaking to four different pet business owners who have transformed their business with the addition of a paper and ink promotional tool, A.K.A a newsletter... ...
Mar 01, 2024•1 hr 3 min•Ep. 339
Have you ever wanted to write a book? Do you envy pet professionals who achieve author status? Are you REALLY good at what you do, but you struggle to stand out from the crowded competition? Then you are in luck because in this weeks show I'm bringing together four pet business owners who have all written a book to help them grow their pet business. You'll hear from dog trainers Natasja Lewis and Meera Jethwa, dog daycare owner Tim Jackson and little critter specialist Lucy Hawke. All of these p...
Feb 22, 2024•1 hr•Ep. 338
One of the challenges of running and growing a pet business empire is the constant need to 80/20 your activities so you are always putting most of your efforts into the business critical tasks. And in my coaching and consulting work I spend time helping the business owner identify the crucial activities they SHOULD be concentrating on. Anyway, in the last four weeks I found myself not being as productive as I usually am, so I had a reset and rearranged my priorities and my shedule. In this 'behi...
Feb 16, 2024•29 min•Ep. 337
This weeks guest is a master instructor in pet first aid, she has written 27 pet books, she is a fear free speaker, and she has the longest running pet podcast in the world. It's the one, the only, Arden Moore! Arden grew up North West Indianna with her three siblings. She graduated with a degree in communications and enjoyed a successful career as a journalist before she dove into the pet industry with all four paws! Since has made an incredible impact in the industry as a podcast host, author,...
Feb 09, 2024•52 min•Ep. 336
This week I'm talking to expert dog trainer, awesome podcaster and industry top dog, Nick Benger. Nick spills the beans on his origin story, which involves his dog almost being ran over, he talks about the time he got serious about making dog training a career, and how dog trainers can create a profitable 'lifestyle' business IF they price and market their services correctly. We also deep dive into his current business set-up, how he markets his services and he gives us the inside scoop on how h...
Feb 01, 2024•1 hr 3 min•Ep. 335
In Episode 334 I'm interviewing marketing expert Josh Hightower, about the changing trends for promoting your pet business in 2024. We chew the fat about online strategies including, essential email marketing updates (which you MUST action soon if you want to ensure your emails keep landing in the inbox), algorithm changes that Josh learned about at the recent Digital Marketer Traffic and Conversion Summit, and there's a CRM deepdive. Tune in to discover; What BIG changes are happening in your c...
Jan 26, 2024•53 min•Ep. 334
This weeks guest is the amazing Anjie Coats, a groomer extraordinare and acclaimed rabbit grooming specialist. Anjie grew up as an army brat living wherever her dad was stationed. They finally settled in Masschusettes, where she lives now, and she initially studies to be a neurosurgeon, and for some pocket money she worked part time in a grooming salon. Anjie progressed well through college achieving good grades, she had a sponsor and everything was on track, until aged 18 she got run over by a ...
Jan 19, 2024•56 min•Ep. 333
Go behind the scenes as the Pet Biz Wiz lets you sit in on a LIVE goal setting session that will power him through 2024. 2023 was a year of change and pushing new boundaries culminating in five trips to the USA, so this year is about consolidation and collaboration. Dom is building on and developing the relationships he opened last year with strategic partners across the pet care space. He has new business ideas, and events to lauch, as well as a publishing schedule that involves content for onl...
Jan 13, 2024•44 min•Ep. 332
This week I'm talking to the amazing River Lee who runs the Savvy Groomer, a coaching business that helps groomers go from burnt out, broke and broken to healthy, wealthy and happy. River grew up in Rhode Island, where she struggled at school where and felt like an outsider. Being neurodivergent and dyslexic meant she struggled in a traditional learning environment. However, she always had an entrepreneurial spirit and actually ran a small pet sitting company when she just 12 years old! She did ...
Jan 04, 2024•58 min•Ep. 331
Is your pet business ready to storm into the new year? Do you have a plan of action to achieve success in your pet care business? Or, like most pet business owners, are you winging it and simply 'hoping' for the best? Fear ye not, because in this weeks episode - the final show of 2023 - Dom is sharing a simple success plan that any pet buisness owner can swipe and deploy. Tune in to discover; Why you need to carry forward all the good stuff that contributed to your success this year. How Dom is ...
Dec 29, 2023•36 min•Ep. 330
Have you written a letter to Father Christmas telling him what a good pet business owner you have been this year? Have you asked him for all the nice things your pet business needs to be a success in 2024? It would be nice if all we had to do was create a wish list, leave it beside the chimney and wait for the magic to happen, but sadly, that's NOT how business works. Did you know, you will dramatially increase your chances of hitting your goals if you are crystal clear about WHAT you want, and ...
Dec 22, 2023•34 min•Ep. 329
Christmas is careering towards us, but in between decorating the tree, last minute Christmas shopping, and watching re-runs of Home Alone you MUST make some time to plan for 2024. And to help you do that, in this weeks episode I'm sharing a behind the scenes peak at how I am planning for success next year.... Tune in to discover; Why you should have short, medium and long term goals in your business (and why they should be linked and lead on to one another...) The three key things you MUST do ea...
Dec 15, 2023•40 min•Ep. 328
Do you struggle to promote your amazing pet services because you simply suck at selling? Does the mere thought of 'marketing' make you want to hide away and hibernate for the winter? Do you WISH you had a promotional plan that ensures 2024 is your best year yet? Fear not, because in this week's episode, I'm showing you how to create a winning sales strategy that will have dog owners queuing up to invest in your services. Tune in to discover: Why you need to be AGGRESSIVE when selling your pet se...
Dec 08, 2023•40 min•Ep. 327
It's time for Part Deux of the behind the scenes at Pet Boarding and Daycare Expo in Hershey! In this episode you'll hear from the brilliant Brian Remo from K9 Resorts, the marvellous Mark Klaiman from Pet Camp, and the Stupendous Stephanie Shipley from Paw and Order. Tune in to discover; Innovative ways to go beyond traditional pet care and create an 'escape' for urban dogs through an enrichment-based facilities. How you can transform your business by offering a unique dog AND cat pet care expe...
Dec 01, 2023•43 min•Ep. 326
This week we are going behind the scenes at Pet Boarding and Daycare Expo, which took place in Hershey earlier this month. This was my third expo of the year, and I had a blast delivering 3 presentations, which were; 1) 11 Ways to Increase Profits Without Raising Prices: where I shared all the different ways you can nudge up profits without adjusting your prices 2) The Automatic Pet Business - How to turn your leaky bucket of a website into a conversion machine And... 3) How to add a recurring r...
Nov 24, 2023•41 min•Ep. 325
This weeks guest is Joe Zuccarello , the President of Paragon Pet School! Joe was born in raised just outside of St Louis, Missouri, where he learned an amazing work ethic from his father who worked in telecommunications industry. At just 12 years old Joe and a friend got a Saturday job cutting grass on for a Homeowners association. One of the trustees of the assocation was married to a lady who owned a grooming salon, who needed help bathing dogs in her grooming salon. Joe thought that sounded ...
Nov 17, 2023•1 hr•Ep. 324
Ever wondered what happens when you work with a pet business coach or marketing consultant? Well, you are about to find out because this weeks show is a behind the scenes sneak peak at THREE of the consultation days I have done this year. I'm mapping out my coaching services and my whole coaching experience, and you'll also get to hear from three private clients at the end of each consultation day. You'll discover; Why 'FRESH EYES' on your business problems will uncover a TON of opportunities (a...
Nov 10, 2023•52 min•Ep. 323
This weeks guest is the marvellous Mary Oquendo, who is helping to raise standards in the pet industry through her Pawsitive Educational Training platform. Mary was born and grew up in Yonkers with her three brothers. She went to high school, dropped out of college got pregnant and married at a very young age. She was a stay at home mom for a long time, until she started working as a bather at a local Petco. 2 days into the role, she had the opportunity to train to be a groomer, which she grabbe...
Oct 27, 2023•58 min•Ep. 322
Get ready for a pet business ghost story, as we identify what scares you silly when it comes to your pet business? In this creepy themed show, Dom shares two defining (and very scary) pet business incidents that left him paralysed with fear and afraid for the future. He also, shares what he did to 'scare-proof' his business for the future... Tune in to discover; Why Dom thinks there are potentially scary times ahead for the pet industry Why those pet care businesses who aren't targetting affluen...
Oct 27, 2023•29 min•Ep. 321
Get ready for part two of my behind the scenes at the International Boarding and Pet Services Associations FLOW Conference! This week I'm talking to another bunch of awesome pet industry movers and shakers. Tune in to discover; Awesome Staffing and Hiring tips from recruitment specialist Joe Latona from WalkerScout. How Amy Hillis won the Industry Leader award for her inspiring leadership with the PACCC organisation. What Eve Molzhon is hoping to achieve with her brilliant Dog Handler Academy pr...
Oct 20, 2023•47 min•Ep. 320
In early October I delivered my How to Disnify Your Pet Business presentation at the International Boarding and Pet Care Services FLOW conference in Orlando, and while I was there I met a bunch of awesome speakers, vendors and attendees... ...and in this weeks podcast, YOU get to meet a bunch of the guys I grabbed an interview with! Tune in to discover; Why Dan Poirer's PackPro makes it easier for facililty owners to train up their staff members to raise the standard of care, AND increase staff ...
Oct 13, 2023•44 min•Ep. 319
If you've ever wondered what a truly Disnified doggy daycare looks like, then you need to listen to this weeks guest Gary Khachatryan, the CEO of South Park Doggieland. Gary grew up in Armenia and was fearful of dogs as a child, before moving to the USA when he was 10 years old. He had a number of sales jobs, before working for a fortune 500 company for seven years. Then he followed his passion for dogs and opened his first daycare 13 years ago in Downtown Los Angeles, before opening his second ...
Oct 06, 2023•48 min•Ep. 318
Do you know the fastest way to spread the word about your amazing pet services? It’s to connect and build relationships with other pet businesses, who can connect you with their audience. Collaborations can be very cool and profitable IF you connect with the right people whose values align with yours. This strategy works for doggy daycare owners, dog walkers trainers and groomers. It worked when I ran my dog adventure and training business, and works for me now! So, when I get the chance to work...
Sep 29, 2023•44 min•Ep. 317
