Do you run a busy mess of a pet care facility? Do you lack the systems and procedures that are required for success? Are you overwhelmed with where to start because you are always firefighting problems? Then you're in luck, because in this episode I'm talking to pet business coach, consultant and mentor, Phillip Paris, who runs the aptly named Phillip Paris Consultants. I met Phil at the Pet Boarding and Daycare Expo in Vegas, where I caught one of his presentations about taking the pain out of ...
Sep 22, 2023•57 min•Ep. 316
Did you know there is one marketing skill that will help you in all aspects of your pet business? Well, in this episode you'll find out what that is, because I'm talking to expert copywriter Mike Samuels, whose copy skills are responsible for over 170 million pounds in online sales. Mike is also a real gent and recently attended my Elite Pet Business Mastermind where he gave my Elites a copywriting masterclass. Whilst he was there I grabbed a short interview where he shared some quick copywritin...
Sep 15, 2023•50 min•Ep. 315
In this episode I'm joined by Tamsin Rogers, who along with hubby Nigel, runs Ambleside Dog Walker, an award winning pet care busines, based in the heart of the beautiful English Lake District. The business offers Adventure Treks and Sniffari walks, as well as daycare and delux dog sitting services for the many dog owners who visit the lakes. Tamsin's journey began as a top-notch student and grew up in Lancashire, surrounded by a menagerie of furry friends. At aged 16 she adopted Bilbo, the Beag...
Sep 08, 2023•58 min•Ep. 314
Strap in folks, because todays guest has a brilliant pet business story AND an even more amazing doggy origin story to share with you... I'm talking to Luke Millington, the CEO of Stay N' Play Doggy Daycare, who have two branches in Radcliffe and Bury. He grew up in Stretford with his older brother Kyle, and enjoyed playing Rugby and trying to play football... When he was 15 years old, he was sitting watching TV at a friends house Luke was attacked by a dog, and had to have 200 stiches and 6 hou...
Sep 01, 2023•1 hr 1 min•Ep. 313
Are you a pet business owner who find hiring staff a headache? Do you need reliable and responsible candidates and less time-wasting tyre kickers? Do you wish you knew the secret to stress-free staffing or would like to outsource hiring altogether? Then stay tuned because today I'm talking to Joe Latona who runs WalkerScout, who provide recruitment solutions for pet care businesses. Joe grew up in Lombard, Illinois where he struggled at school with what his wife now thinks is ADHD! He had a happ...
Aug 25, 2023•52 min•Ep. 312
Ever thought about selling or aquiring a doggy daycare business? Well, this weeks guest has done both! Get ready to meet Eyal Cohen, co-founder and Chief Development Officer of Pet Resorts Hospitality Group. Originally from Israel, Eyal's family moved to New York when he was three. His journey took him from a dog shelter to the diamond industry, where he worked alongside his father as a Diamond cutter before pursuing philosophy and political science in college. Returning to the diamond industry,...
Aug 18, 2023•51 min•Ep. 311
Why do pet business owners struggle to charge a premium price for their amazing premium services? Is it because of the competition, the economy or sceptical staff, friends and family who are quick to tell you 'Now ISN'T a good time to raise prices...' Guess what? They are wrong! And in this weeks special premium pricing episode I'll help boost your confidence, and show you how to break out of that 'poor' mindset so you can finally charge what your life-changing services are worth. In this episod...
Aug 11, 2023•42 min•Ep. 310
In episode 309 I'm talking to Allison Jacobs who runs the award winning, and amazing Scouts Honour Pet Retreat in Bloomington, Indianna. Allison spent her early years lazing through the summer months reading An Encyclopedia of Dogs, which fired a lifelong love for canines. She first studied music, before switching to a less competitive Italian Language program. Alongside university, from age 17 to 25 she worked at BestBuy, which kickstarted her love of business, where she also met her husband an...
Aug 04, 2023•56 min•Ep. 309
An emotional and action packed podcast as I talk you through why I'm closing down my dog business, Pack Leader Dog Adventures. You'll hear LIVE from me as I complete my final dog adventure 12 years after launching the U.K's first dog adventure company, and enjoy my open and honest insights about what I've learned after over a decade in the industry! I've also collated a bunch of clips from the various promotional and educational videos I created over the years, as my business expanded and develo...
Jul 28, 2023•54 min•Ep. 308
What happens when a daycare is built around enrichment and the needs of each dog? You are about to find out because episode 307 is an enlightening interview with Amy Hillis, the Chief Strategy Officer of Social Pet Hotel which she runs alongside CEO and husband Bill. They offer daycare, lodging, boarding and training in Charlotte and Pineville North Carolina. Amy grew up in Sandusky, Ohio, she attended Ohio university where she gained a bachelor's degree in middle childhood education, this led t...
Jul 21, 2023•55 min•Ep. 307
Have you ever had an idea for a pet product and wondered how to take it to market? Then tune in because in episode 306 I'm talking to Alex McKinnon of Kinn Inc, who has successfully taken a bunch of products to market that help doggy daycare and boarding businesses save time and money, have sustainabilty at the heart of the design AND also employs disadvantaged people. Alex was born in Florida, but travelled all over the US, and ended up at Duke University where he studied History and Spanish. H...
Jul 14, 2023•51 min•Ep. 306
You ever wondered how some pet businesses can get away with charging super high prices, and they always seem full? Did you think the reason is because they have more experience, offer a better service or live in a more affluent area than you? Well....you'd be wrong. A premium pet business is possible for any pet professional, and I'd highly recommend you do this becuase being premium brings a TON of benefits, like; Better clients who will gladly pay higher prices, buy all your upsells and refer ...
Jul 07, 2023•32 min•Ep. 305
What does Elton Johns last performance, Foo Fighters suprise Friday appearance and the U.K's biggest music festival have to do with your pet business? Answer: A LOT! Last weekend Beth and I enjoyed the 2023 Glastonbury Festival from the comfort of our sofa's at Town Farm, unlike the 210,000 music and mud lovers who made the pilgrimage to Worthy farm. Inbetween performances from Lizzo, Lana del Ray and Lewis Capaldi there were hidden some unbelievable marketing and promotional lessons that you ca...
Jun 30, 2023•35 min•Ep. 304
What does it take to run an award wining doggy daycare? Well, in episode 303 you'll find out because you'll be joining me and PBIC marketer of the year, and the owner of the U.K's greatets doggy daycare, Tim Jackson, as we go behind the scenes at a recent VIP consultation day I held with Tim. This is a very special three part episode; * First up you'll get to hear Tims winning presentation from IMPACT 2023 - this is a masterclass on how to promote a stand out doggy daycare. Tim takes what I teac...
Jun 23, 2023•42 min•Ep. 303
If you ever wondered what Dom gets up to inbetween podcast episodes then this show will enlighted and entertain you, because you are about to spend a week with behind the scenes in my business. Episode 302 is a truly unique peak behind the scenes into my world, as you get to follow along with what I do to keep the wheels turning at Pet Business Marketing Limited. I share EVERYTHING that goes on, including the planning, the coaching, the content creating and you'll also get to hear some snippets ...
Jun 09, 2023•1 hr 13 min•Ep. 302
This weeks podcast guest is Carmen Rustenbeck, who is the founder and CEO of the International Boarding and Pet Services Association. Carmen was born and raised in Gorgia to a military family, before moving to Arizona after her father returned from Vietnam. She married her highschool sweetheart Rusty who was in the airforce, and they spent the next 23 years living all over the world including five years in the U.K, and now reside on the top of a mountain in New Mexico. Carmen did a number of dif...
Jun 02, 2023•1 hr 1 min•Ep. 301
This weeks is a very special show because I'm celebrating the 300th episode of the podcast! Just over five years ago I picked up my microphone and started sharing winnning ways to grow, scale and dominate your town with a stand-out, super premium pet business. It's been an absolute blast, and I've had SO much fun along the way... Tune in to discover; Why I launched this podcast in 2018, and you'll get to hear a snippet with Alex the Video guy AND some chicks! How my podcast has changed and devel...
May 26, 2023•39 min•Ep. 300
This weeks show is an action packed episode where I catch up with a bunch of awesome pet business owners I met at the Pet Boarding and Daycare Expo in Las Vegas... I went a wandering with my microphone, and managed to squeeze in SIX short interviews with a range of different businesses. You'll hear from some incredible people like; Eyal Cohen the Chief Development Officer for Pet Hospitality Resorts Group - Eyal used to work in the Diamond trade until he swapped ladies best friend for mans best ...
May 19, 2023•41 min•Ep. 299
This weeks pod comes to you LIVE from Las Vegas where I'm delivering the keynote presentation at Pet Boarding and Daycare Expo West! You'll hear me reporting from the Las Vegas strip as I walk you through my first visit to an expo, and my first Barleigh productions event. I've met new business owners, people who run franchises, people who are just breaking ground on thier first facility, it's been a blast! I managed to grab two excellent interviews for this episode. The first is with Barkleighs ...
May 12, 2023•38 min•Ep. 298
Do you struggle to charge what your services are worth? Are you as passionate but poor pet professional? Is pricing your pet biz achilles heel? Then you're in luck, because in episode 297 I'm sharing my opening presentation from the inauguarul IMPACT event, held way back in 2019. I called it, The Premium Pet Business Perscription. You'll learn the exact same method I taught to the IMPACT attendees, that will help you charge what your services are really worth, and improve your bottom line. Wheth...
May 04, 2023•31 min•Ep. 297
Did you know there are just two-thirds of 2023 left to affect massive change in your pet business??? As a pet business owner, have you made progress towards your goals this year? With just two-thirds of 2023 left, it's time for a 'check-in' to reflect on your achievements and plan for bigger ones. In this episode, Dom shares his experiences and challenges you to take bold steps towards success. Don't confuse 'activity' with 'achievement' - learn how to be truly productive and make a significant ...
Apr 28, 2023•21 min•Ep. 296
This weeks guest is known as the Pet Biz Guru, and is a legend within the pet sitting industry... I'm talking to Janie Budnick, who is the founder of Four-Legged Kids, St Louis largest dog walking and pet sitting service, which she's started in 1997. She's been in the pet industry for 34 years, and now Janie also helps other aspiring pet business owners through her strategic coaching and pet business accelarator. She's a South Missouri girl through, and grew up as an only child whose best friend...
Apr 23, 2023•1 hr•Ep. 295
In this weeks episode we go behind the scenes at IMPACT 23 - The Disnify Your Pet Business Success Summit! I'm not sure if I was feeling Dopey, Bashful or, Brave when I handed the attendees the microphone, so they could record thier thoughts about the event, as it was happening.... but it all turned out ok in the end, because the IMPACT attendees really delivered. In this unique episode you will discover; Why IMPACT felt like an immersive experience, rather than just an event... What organisatio...
Apr 14, 2023•50 min•Ep. 294
This weeks guest is dog trainer and entreprenuer Brian Claeys, who runs All Dogs Unleashed, a national dog training, boarding and daycare franchise across the USA. Brian grew up in Iowa where he enjoyed spending time with hunting and bird dogs. He did some schooling in Colarado before returning to Iowa where he held a number of sales jobs, whilst learning the dog training business ropes at Midwest Dog Training. He then teamed up with best friend, and fellow dog trainer Travis Lux, and they dived...
Apr 06, 2023•49 min•Ep. 293
Katie Casell was born, raised and still still lives in Miami - a true Miamiam - where she now serves the community as Miami's number #1 force-free dog trainer. Katie has been holding a dog leash since she was in dipers, and grew up with a love for dogs and horses, a passion she inherited from her animal loving dad, who also trained dogs, horses and parrots. She worked as a groom aged 17, but then fell into a sales job selling pest control, before she started 20 year career with a floral importer...
Mar 24, 2023•56 min•Ep. 292
This weeks guest is the marvellous Jennifer Wolf-Pierson, the general manager of ABC pet resort in Houston, who this month celebrate their 32nd year in business! However, she wears a number of different hats, and is also a big part of the Turnkey design and build team, who give advice to people who want to open pet care facilities, people who are remodelling pet care facilities, and they also provide pet facility management courses. In her own words, Jennifer grow as a 'spoiled, only child mad a...
Mar 17, 2023•1 hr 1 min•Ep. 291
This weeks guest is Charles Countryman who along with wife Laura, runs K9-Culture, a 53,000 square foot,premier boarding and training facilty in Carrollton, Texas. Charles grew up in North Idaho, and joined the Army two weeks after leaving high-school. He eventually wanted to be a police officer so joined as an MP. Despite not wanting to travel, Charles ended up leaving basic training and ending up in Panama, he also saw Korea, Japan, the Gulf, and spent six-months in Somalia where he ended up i...
Mar 10, 2023•1 hr 5 min•Ep. 290
This weeks guest is agression dog specialist Michael Shikashio. Michael grew up in a suburb of Rhode Island, as part of the only Japanese family in a big town of Irish and Italians families. He was encouraged by his parents to follow a maths based career, but struggled to settle studying engineeering, so ended up doing restaurant management. He worked as a sushi chef to put himself through school, which led to a job working as a chef, and eventually as a butler in the world famous Foxwoods casin...
Mar 06, 2023•1 hr 1 min•Ep. 289
This weeks show is an inspirational interview with Joey Stevens tells who went from sleeping in his car to establishing himself as Atlanta's premier 'stress-free' dog groomer! Joey grew up in Florida but didn’t settle well at school, and left as soon as he could with an entrepreneurial ambition to do something different. He's had many jobs over the years, and tried many businesses including working at Walmart, buying and selling cars, running a seed business called 'a sprouts life', retailing on...
Feb 24, 2023•1 hr 1 min•Ep. 287
This weeks guest is Jeremy Cohen who describes himself as the luckiest lawyer on earth, because he runs a practice that helps pet dog owners by advocating for their pets rights. Jeremy developed a great work ethic by helping out in his parents bakery, serving coffee, making bacon and running the till at just 8 years old! He earned his way through high-school working part-time at a local roast beef restaurant, and continued this job as he followed his dad and brother into law school. After passin...
Feb 20, 2023•58 min•Ep. 286
