Your Content Don't Rock n' Roll
Jul 16, 2013•9 min
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Episode description
As a marketer, you hunt for copywriters and creative people capable of producing stuff. Given the need to deliver lots and lots of stuff, some companies settle for some pretty low-quality, low-cost stuff. It consists of words—keywords—not much more—not ideas—not opinions—nothing original or memorable. Isn't it time to shake it up, baby?
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