The Point: In Your Ear - podcast cover

The Point: In Your Ear

Barry Feldman•www.spreaker.com
Society & Culture
Feldman Creative delivers insights and advice to help listeners understand vital concepts for effective online marketing. The program focuses on content marketing, social media, search, blogging, writing for the web and all things related to online marekting.
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Episodes

25 Brain Lubricants to Generate Ideas

Feeling stuck? Writer's block? Don't sweat. Check out this edition for 25+ ideas for freeing your mind and getting the brain cranking again.

Apr 15, 2014•11 min

The Online Marketing Pop Quiz

What is the number one thing to focus on in your online marketing campaign? I wonder if you'll be able to figure this out.

Aug 21, 2013•10 min

Your Content Don't Rock n' Roll

As a marketer, you hunt for copywriters and creative people capable of producing stuff. Given the need to deliver lots and lots of stuff, some companies settle for some pretty low-quality, low-cost stuff. It consists of words—keywords—not much more—not ideas—not opinions—nothing original or memorable. Isn't it time to shake it up, baby?

Jul 16, 2013•9 min

Social Media-Worthless as the Telephone?

In this episode we pay a visit to the "Theater of the Absurd" for a comedy sketch—a parody. The dialogue means to speak to how commonly executives dismiss social media marketing.

Jun 21, 2013•8 min

Your Website is a Mousetrap

A fun (and slightly gross) episode explaining how to create the content that becomes the effective bait you need to attract visitors to your website.

Jun 10, 2013•9 min

Why You Shouldn't Do Content Marketing

In the first edition of Barry Feldman's new show, Barry shares an article he wrote for Convince and Convert. He explains three reasons you shouldn't do content marketing.

Jun 05, 2013•9 min
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