How to go from hourly to package pricing as a podcast manager

EPISODE 178

A question I get from a lot of students in the Podcast Manager Program is, “How do I move my clients from hourly to package pricing and increase my rate?” In today’s episode I share with you why it’s smart to shift your clients into package pricing (most of the time) and why it’s a benefit to your client. I discuss the pros and cons of hourly pricing and when it is valuable, for you and your client, to move into a package plan. I also talk about the pros of package pricing including consistency in planning and pricing, reserved time for your client, and allowing the client to focus on the final product. Finally I outline an example email to send your client when making the switch.

In this episode, we cover:

-The Pros of hourly pricing and when to charge an hourly rate

-How to structure an hourly pricing plan for your client

-How to communicate to your client the move from hourly to package pricing

-The Pros of package pricing

-Encouraging client consistency and trust in your services and abilities

-Making your client a priority by reserving time with a package

-Getting your client onboard with the switch to a package with email example

-Avoiding undercharging when pricing out your packages

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass

SHOW NOTES: https://laurenwrighton.com/episode178