The Podcast Manager Show - podcast cover

The Podcast Manager Show

Lauren Wrightonlaurenwrighton.com
With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, your host, Lauren Wrighton, will be sharing exactly how to build a profitable podcast management business without working more than 20 hours a week! Lauren Wrighton is a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes to her business. Now she teaches freelancers how to become profitable podcast managers in her course, The Podcast Manager Program! Tune in each week to get one step closer to running the profitable Podcast Management business of your dreams! Connect with Lauren: On Instagram @LaurenWrighton Grab your seat to Lauren's masterclass at LaurenWrighton.com/masterclass, and Join the Podcast Manager Mastermind on facebook!

Episodes

227. Is subcontracting right for you? An honest chat about the pros and cons

What have you heard about subcontracting as a podcast manager? In this episode, I chat with Tasha Booth about the pros and cons of subcontracting, what it looks like behind the scenes, what the pay is actually like, and who it’s a great fit for! Tasha is a Business Coach to Online Agency Owners so not only is she running her own agency, she also sees behind the scenes and coaches countless other agencies! If you’re looking for a client and have assumed subcontracting is not for you, listen to th...

Aug 21, 202430 minEp. 227

226. Learn from my mistake! How I raised my prices and failed

I tried to raise my rates and I was so excited to start offering packages that were over $1000 per month but…. it didn’t work like I had hoped. In this episode I’m sharing the story behind this failed attempt at raising my prices and what I learned from the process! Have you overcomplicated your services before? Tune into this episode to decide if you need to simplify and nail down how you talk about what you do. I’d love to know the lessons you’ve learned from freelancing. DM on IG or comment b...

Aug 14, 202411 minEp. 226

225. Take a break? Dive back in with Lifetime Access!

Have you had to step away? Slow down? Prioritize something besides your business, unexpectedly? If there is one thing we can rely on, it’s interruptions to our plans! One of my favorite comments to read is, “I had to take a break, but I’m back!” In this episode we’re chatting about what it takes to come back from a break or interruption in your business and why we just had to bring Lifetime Access back for our PMP students! Grab Lifetime Access for yourself by watching the brand new training at ...

Aug 07, 202411 minEp. 225

224. I've been waiting MONTHS to release this!

Chatting with y’all I heard two big things, I’m looking for consistency! Consistent monthly income is where it’s at! If you’re a freelancer looking for consistency, podcast management may be a great fit for you! In our brand new training, you’ll learn HOW to create consistent monthly income as a podcast manager! In just 20 mins you’ll understand the step-by-step process to consistent monthly income. I’m also introducing the new pricing structure for The Podcast Manager Program! If you’ve been on...

Jul 30, 20245 minEp. 224

223. Podcast Audits: A Profitable Addition to Your Services

Have you considered offering a Podcast Audit to clients? Maybe you are now but unsure if you’re offering the right thing, at the right price. In this episode we’re chatting about how to offer Podcast Audits, who to offer them to, what to charge, and how to work them into your other offerings. Podcast Audits are one of the one-time offers that make a lot sense for podcast managers and I’m interested to hear from YOU if this is something you want to add to your services. Thanks for being here! To ...

Jul 23, 20249 minEp. 223

222. How to Niche Down without Niching Down TOO far

Is it possible to niche down too far? Well, yes! In this episode we chat about niching down your services and your ideal client - what the benefits are and how to do it successfully! The truth is, you can niche down too far but after this episode you’ll feel equipped to niche down successfully! What questions do you still have about niching down? Let me know over on IG or on YT! And I’d love to know, are you a YouTube user? Let me know if you’ve watched any of our episodes on YouTube! To learn h...

Jul 16, 202410 minEp. 222

221. Ready to Step on the Pedal? Boost Your Podcast Management Business Now

Most of the time, we’re looking for the most efficient, effective, but not break-your-back strategies to land clients and grow our podcast management businesses. In this corner of the internet, we’re looking for something we can do consistently to make consistent money but still live our life outside of work. In this episode, we’re switching gears a bit and talking about what you can do to step on the pedal and light a fire under your business. Maybe something in your life has changed - somethin...

Jul 09, 202412 minEp. 221

220. Looking for Consistency? How to Achieve Steady Income and Hours

I love chatting with ya’ll in the DMs and through these convos and others, I’ve noticed that many of you are looking for CONSISTENCY. I get it! I was attracted to podcast management because of the built-in consistency that it brings to a freelance business. In this episode, we’re chatting about that consistency and how you can avoid the feast and famine cycle. If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! To learn how to earn $...

Jul 02, 202414 minEp. 220

219. Jumpstart your podcast manager business with these six steps

EPISODE 124 If you’re ready to ditch the rollercoaster of inconsistent paychecks and want to become a profitable podcast manager with steady, reliable income each month, this one’s for you. In this episode, I’m diving into six actionable steps that will help you go from being a freelancer with unpredictable earnings to becoming a successful podcast manager. We start with understanding what podcast management really is, so you can see if it's a good fit for you. Then, we’ll talk about the power o...

Jun 25, 20249 minEp. 219

218. Handling poor audio and understanding audio expectations for podcast managers

EPISODE 218 Today we're getting real about editing expectations for podcast managers. Ever been handed a piece of audio that makes you cringe? Don’t worry, we’ve all been there, and this episode is here to help you navigate those tricky situations. We'll talk about what your clients will expect from you and give you practical advice on handling poor-quality audio. Plus, we’ll cover how to set proper expectations with your clients from the get-go, making sure they know how to set up their recordi...

Jun 18, 202412 minEp. 218

217. Summer Strategy: Tips for prioritizing tasks and maximizing results in your podcast management

EPISODE 217 Do you think setting work hours can help increase productivity and maintain a work-life balance during the summer months? Today I'm sharing my game plan for juggling work and life during the summer. If you're feeling the pull between enjoying the sunny days and keeping your podcast business thriving, this one's for you. I'll be dishing out my top four strategies: setting clear work hours, calling in reinforcements, time blocking like a pro, and cutting out the extras. Whether you've ...

Jun 11, 202412 minEp. 217

216. Are you leaving money on the table?

EPISODE 216 Ever found yourself stressing over how to price your podcast management packages? In this episode, Lauren offers you valuable advice to boost your confidence in setting your rates just right. Whether you're a newbie navigating the early stages of your business or a seasoned pro looking to refine your pricing strategy, this episode has something for everyone. From considering the level of skill required to how bad you want that client, there are some surprising factors that can influe...

Jun 04, 202411 minEp. 216

215. Success Story: Choosing the right work for you with Anne Fickel

EPISODE 215 Today I’m talking to Anne Fickel. A podcast manager and homeschooling mom who has successfully found a way to balance her career while managing health challenges. Anne shares her inspiring journey of venturing into podcast management, leveraging her radio and editing background, and building a thriving business despite battling cystic fibrosis. Together, we discuss the importance of editing, involving others in the learning process, and the mental clarity gained from teamwork. Anne o...

May 28, 202434 minEp. 215

214. Podcast pitching insights in 2024 with Angie Trueblood

EPISODE 214 Ever wondered what really goes on with podcast promo swaps or why some hosts charge guests to appear on their shows? Oh, and there’s a juicy bit about a new trend swapping PDFs for digital one-sheets – trust me, it’s a game changer for podcast pitching! And get this – Angie Trueblood, a master of podcast pitching, spills the beans on the real deal behind booking awesome guest slots and managing podcast pitches. And if you think that's all, wait until you hear her take on the ethics o...

May 21, 202440 minEp. 214

213. No Experience, No Problem: Starting out in podcast management

EPISODE 213 Today, I’m tackling a biggie—how to jump into podcast management without any prior experience. If you're feeling a little lost on where to start, this episode has some super actionable advice. From soaking up inspiration through success stories to getting hands on experience with tools like Audacity, we are laying down a clear path to kick things off. Plus, I’m sharing why understanding and showcasing the ROI of your services can make a huge difference in how you approach potential c...

May 14, 202412 minEp. 213

212. The power of repurposing your clients' podcast episodes

EPISODE 212 If you’ve ever thought about how to squeeze more juice out of a single podcast episode, or how to really up your game as a podcast manager, you’re in the right spot.  We’re going to break down the difference between simple promotion and truly repurposing content in ways that will multiply its value across different platforms.  From turning snippets into social media gold to spinning off blog posts and engaging emails, we're covering strategies that not only extend the life ...

May 07, 202414 minEp. 212

211. 4 cool ways to use your podcasting smarts for more than just edits

EPISODE 211 Podcasting isn't just about hitting record and hoping for the best—it's a full-on art form that's as unique as the people behind the mics. Not everyone is interested in jumping on the video podcast train, and that's perfectly fine. Your job is to help your podcasters do their thing, in their own way. Whether it's sticking to the classic audio podcast or venturing into the land of video, there's room for all sorts of creativity in the podcasting space. Want to know another secret? Not...

Apr 30, 202418 minEp. 211

210. Is podcast management too saturated?

EPISODE 210 Do you find yourself wondering if the world of podcast management is getting a little too crowded? You might be wondering: Is there any space left for a newbie podcast manager like me? Today we are tackling this very topic! Your journey as a podcast manager goes through a few phases. You start out fresh, eager, and affordable, which is perfect for clients on a budget. As you get the hang of things, raise your rates, you start to attract clients with a bit more to spend. Eventually, y...

Apr 23, 202411 minEp. 210

209. How to ensure profit in your podcast management business with Amber Dugger

EPISODE 209 Today we're joined by the incredible Amber Dugger, who's spearheading the "profit for joy movement" and invites you to join her in revolutionizing the way we manage business finances with the Profit First mindset. We talk about the practice of managing money with intention across four main purposes: intentional profit, owner's pay, taxes, and business overhead. Amber shares her wisdom on reverse engineering a revenue goal that genuinely aligns with your personal priorities and creati...

Apr 16, 202448 minEp. 209

208. How to confidently lead Discovery Calls that land clients

EPISODE 208 Do you feel nervous before getting on a call with a potential client? You're not alone! This week, we're diving into the world of discovery calls – those crucial conversations that can make all the difference in your business. Whether you're new to discovery calls or looking to sharpen your skills, this episode is packed with actionable advice to help you land more podcast clients with ease. Lauren breaks down the process into four simple steps. From managing nerves to guiding the co...

Apr 09, 202414 minEp. 208

207. What does "producing a podcast episode" even mean?

EPISODE 207 Did you know the role of a podcast manager goes beyond editing? Today I’m giving you a behind-the-scenes look at what it really means to produce a podcast episode. From generating episode ideas to editing, promoting, and analyzing stats.  Join me to discover the ins and outs of podcast production and how podcast managers play an important role in bringing their clients shows to life.  If you've wondered about the different tasks involved each week as a podcast manager, this...

Apr 02, 202414 minEp. 207

206. How to land podcast clients: Updated strategies and common pitfalls to avoid in 2024

EPISODE 206 Are you looking to land more podcast clients in 2024? In this week's episode, we discuss the most effective strategies for landing podcast clients this year. Learn what's currently working and what to avoid when it comes to attracting new clients, the importance of understanding your ideal client's mindset, and the power of engaging in meaningful conversations. We also discuss common pitfalls, such as offending potential clients with overly critical pitches, using cold pitching in DM...

Mar 26, 202422 minEp. 206

205. Reset, Reenergize, and Refocus: Strategies for achieving sustainable success

EPISODE 205 Are you ready to reset, reenergize, and refocus your podcast management business for ultimate success this year? In this episode, I shared some valuable insights on how you can channel the energy of a live event into your daily, weekly, and yearly routine to boost your productivity while maintaining a healthy work-life balance. From managing distractions to setting realistic goals, you’ll learn strategies to help you sustain and grow your podcast management business. Plus, get the in...

Mar 19, 202415 minEp. 205

204. Success Story: How D.R. Fay built her podcast management business

EPISODE 204 If you’re looking for proof that big life shifts can lead to fulfillment, D.R. Fay, from Mouthy Broad Media, shares her journey from a soul-crushing breakdown at her customer service gig to becoming a thriving podcast manager. Her story might be the inspiration you need today! She also shares how her background in entertainment and her leap into podcast management have helped shape her current success. She is currently focusing on growing her business with the vision and power of AI,...

Mar 12, 202443 minEp. 204

203. How to juggle motherhood with your podcast business

EPISODE 203 In this episode, we cover the practical and emotional aspects of juggling motherhood and your podcast management business.  Even if you're not a mother, these tips are applicable to anyone looking to manage a business while making time for other important people or activities in your personal life. As a podcast manager you to be clear about when you're working and when you're not. Setting clear boundaries allows your to be fully present in your motherhood role while also dedicat...

Mar 05, 202417 minEp. 203

202. Avoid scope creep with your podcast clients

EPISODE 202 Scope creep occurs when clients request additional tasks that fall outside the agreed-upon project scope, potentially leading to overwork and uncompensated efforts. Clients may unknowingly contribute to scope creep by making requests outside the original project scope. For instance, they may ask for additional services such as creating quote graphics, pitching them as podcast guests, or demanding urgent attention without proper acknowledgment of the agreed-upon scope of work. Today I...

Feb 27, 202414 minEp. 202

201. Why podcasters love hiring podcast managers

EPISODE 201 Whether you're a newbie or a seasoned pro in the podcast management world, there's something valuable for you in this episode! Every podcaster wants their show to be a hit, right? With the expertise and creative flair of a podcast manager, you can help podcasters elevate their content to the next level. This collaboration helps bring fresh ideas and best practices, creating engaging episodes that captivate audiences and keeps them coming back for more. We get to the core of why podca...

Feb 20, 202414 minEp. 201

200. How to help your client pivot their podcast for maximum ROI

EPISODE 200 Welcome to the 200th episode of The Podcast Manager Show! Today we're celebrating big with nearly 100,000 downloads and a brand new YouTube channel. You know how starting a podcast is all fun and exciting in the beginning, but then comes the tricky part of keeping it fresh and engaging for your clients? In this episode, we're talking about how to help your clients shake things up with their podcast for maximum return on investment. We talk about keeping coaching clients and course cr...

Feb 13, 202420 minEp. 200

199. Email lists - do podcast managers need one?

EPISODE 111 Let's talk about the big question on everyone's mind: should you dive into the world of EMAIL LISTS and freebie opt-ins? We've all heard the buzz in the online business space, and it's understandable to wonder if it's necessary as a podcast manager. So, let's break it down and figure out where you stand in your podcast management journey. In the early days of your podcast management business. You're hustling to land those first three clients, getting your feet wet, and figuring out t...

Feb 06, 202410 minEp. 199

198. Perfecting your podcast management packages for success in 2024

EPISODE 198 Are you ready to elevate your podcast management game in 2024? In this week's episode, I dived into the changes that I recommend making to your packages. I covered everything from editing and show notes to social graphics, analytics, guest management, and sponsorship packages. Whether you're starting out or looking to fine-tune your existing services, these insights are sure to elevate the value you provide to your clients. In an industry that’s continuously evolving, staying up to d...

Jan 30, 202415 minEp. 198