Knowing what makes you different gives you a competitive advantage that cannot be matched. Standing out is one of the toughest things to do in a crowded market. How do we go about it? Make yourself equal first, then make yourself different. [1:26] - Uber was an evolution, not a revolution [3:09] - How a furniture startup differentiated itself [6:42] - Pay attention to the "what" and "how" [8:17] - Faith is the ultimate currency
Earlier this year I was in Toronto, Canada for Collision Conference and met with 4 young entrepreneurs. I broke down my Five to Thrive sales strategy for them by demonstrating how I would sell them their own product. If this episode was valuable for you, please share it with someone you know in sales. Timestamps: [0:15] - Six thing to build a value-based business case of what you're selling [0:45] - Credibility [1:00] - Emotional connection [1:15] - Quantitative reasons, impacts, and capabilitie...
Hey podcast listeners! Today's episode is critically important to our decision-making process. This is a lesson I wish I knew earlier in life and I hope it challenges you to consider the assumptions you make in your personal and professional life. I'm so grateful for all the feedback and content/topic suggestions I've received from so many of you, please keep them coming to me on Instagram or Twitter @davidmeltzer. Timestamps: 2:08 - we're accountable for the assumptions we make 4:40 - what if w...
Fred Roggin, award-winning sports anchor & radio host, talks about the progression of his career in radio and television and how the media landscape has evolved as technology has changed. Roggin discusses taking low-paying jobs because they gave him the opportunity to call local sports, as well as his approach to finding a job in media. Fred Roggin and host of #ThePlaybook, David Meltzer, discuss topics such as the desire to improve every single day, why packaging and marketing are what set ...
On this episode of #ThePlaybook, Ja Rule, entertainment mogul and entrepreneur, shares his ideas on: [2:12] - Why he decided to prioritize getting his GED while in prison [9:27] - The three-word phrase he uses to counter any feelings of unworthiness [13:27] - Why he doesn’t believe in “risking it all” anymore [14:56] - How to learn from your own mistakes, as well as the mistakes of others
Happy Sunday podcast listeners! Today's episode is advice I gave to a young woman who was seeking advice on her business partner who's worried about having his ideas stolen. If you believe in scarcity and your own self-interest, then that is what you will manifest. But if you truly believe in the universe, if you truly believe in abundance, then there is enough of everything for everyone, you will attract what you desire more accurately and rapidly. Timestamps: [0:30] - I give everything away fo...
On this episode, I gave a talk to the University of California, Irvine Sports Business Association on how to get your dream job. This episode will resonate with a lot of you who are just starting their career, or those who are looking to transition to a different profession or industry. Don't limit your point of entry, careers are built on a combination of skills and knowledge, not the industry or vertical you currently sit in. Timestamps: 0:49 - when know what you want, it instantly becomes a p...
Today’s episode is a fireside chat with Entrepreneur’s Editor-in-Chief Jason Fiefer discussing the ABCs of building a brand. When you understand how to combine traditional and digital media and create emotional connections through your content, you will be able to build a brand that stands out from the rest. Timestamps: 3:40 - Not everyone needs a brand to be successful 6:14 - Brands evoke emotion and people buy on emotion for logical reasons 7:34 - The clarity of your brand’s message 10:45 - Wh...
Mike Massimino, Senior Advisor at the Intrepid Museum, talks about how he had given up on his dream of being an astronaut before being inspired by the movie The Right Stuff to keep chasing his dreams. Massimino discusses topics such as his work on the Hubble Space telescope and how his time in space has influenced his views on time and spirituality. Massimino and host of #ThePlaybook, David Meltzer, share insights on topics such as how to handle risks and associated fears, whether there is extra...
Campbell McLaren, CEO of Combate Americas and co-founder and co-creator of the UFC, discusses how the MMA league is reaching an untapped Hispanic audience and how their team is working to scale their digital sports content. On this episode of #ThePlaybook, Campbell McLaren, co-creator of UFC and founder of Combate Americas, shares his ideas on: [2:14] Why word-of-mouth was so important to the marketing of the UFC [3:58] Some of the advantages that Combate Americas holds over its competitors [18:...
Hey podcast listeners! Today's episode is a response to the question "how do you deal with the fear of the unknown?" Don't forget to text me 949-298-2905 to be the first know when I'm in your city hosting open session Q&A meetups. Timestamps: [1:44] - Look for the positive perspective in everything [6:26] - Why I was afraid to ask for help
Hey podcast listeners, today's episode features four strategies you can immediately implement to maximize your side hustle or increase revenue streams for multiple businesses. This audio is from a recent meetup in Kansas City, make sure you text me (949) 298-2905 to receive notifications for all future meetups when I'm in your city. Timestamps: [1] 1:24 - The Power of 64 [2] 4:55 - The Vertebrae Approach [3] 7:15 - Stimulate Interest [4] 8:57 - Ask & Attract
Scott Allan, SVP and Global General Manager of Hydro Flask, talks about the evolution of his career, which was influenced by an uncle who was both an engineer and an entrepreneur. Allan discusses what he learned about engineering through education and internships, and what it was like taking a sales job after graduation. Allan and David Meltzer, host of #ThePlaybook, cover topics such as seeking out experienced employees to learn more about a career or industry, when to divert from the career pl...
On this episode of #ThePlaybook, Daina Trout, Co-Founder and CEO of Health-Ade Kombucha, chats about: Why a change of circumstance means you need to learn to play a “new game” [3:38] What drove the founders to start Health-Ade [4:55] Handling challenges with manufacturing and capital needs in the company’s early years [9:56] Her future goals for the Health-Ade brand, including getting into every fridge in America [16:26]
Scott Deviney, President and CEO of Chicken Salad Chick, provides insights on the origins of the restaurant, his approach to finding franchisees who are aligned with the company’s goals and vision, and why a franchisee agreement is just like a marriage. Scott and host of #ThePlaybook, David Meltzer, share their thoughts on topics such as the brand’s goal to make a positive impact on everyone who walks into a store, how to land a “dream job” in sports, and what the Chicken Salad Chick team looks ...
Hey everyone - on today's podcast is a conversation I had with my new "neighbor" Gary Vaynerchuk. If you take one thing away from this episode, I hope it's making the right decision to be happy. Remember, we don't have to do anything, we get to do everything. 11:35 - My ultimate goal from creating content and building a brand 15:00 - I'm not happy all day, but I'm happy everyday 18:05 - We have to make the choice to be happy 20:00 - How I made 7 figures in 9 months after graduating law school 23...
Ray Anderson, Vice President for University Athletics and Athletic Director at Arizona State University, discusses how his education, as well as his early career in the sports industry, prepared him to handle running athletics at a major university like ASU. Anderson shares his thoughts on fostering leadership development for student-athletes and the need to prioritize their academic success in addition to on-field success. Anderson and host of the #ThePlaybook, David Meltzer, talk about topics ...
On this episode of #ThePlaybook, Ann Rosenberg, author and Senior Vice President for UN Partnerships for SAP, chats about: How her experience living in Denmark informs her approach to creating equality worldwide [4:07] Why she’s writing a book that defines “what it means to win” in business today [7:09] SAP’s involvement and impact on business practices and processes worldwide [12:47] How imagination and science fiction go hand-in-hand for innovators [15:24]
Happy Saturday! On today's episode I had a really deep talk with my friend John Brenkus (Sports Science) about the impact consistency and faith have on our performance. Please tweet or DM me @davidmeltzer your feedback, comments, and what other content you'd like to hear on the podcast. Learn more about John: www.johnbrenkus.com Timestamps: 1:25 - Importance of consistency and why it works 5:14 - "Linsanity" and "TebowMania" were not luck 7:45 - Defining "Faith" in a non-religious sense 14:10 - ...
Rich Krause, CEO of Capital Brands LLC (parent company of Nutribullet, discusses how consumer brands are able to adjust to the dynamic nature of modern marketing, strategies for creating sustainable growth, and the importance of understanding your customer in order to serve them.
Hey podcast listeners, this episode enters a new era for the podcast. I am focused on putting out more content on here that you have been requesting. Todays episode is a 9 minute keynote from Collision Conference on finding your frequency and building an authentic brand that lasts. Please tweet or Instagram DM me @davidmeltzer with your feedback, comments, and what you'd like to hear more of. Timestamps: 1:45 - Authenticity is the most important thing for a brand 2:05 - Good ideas last forever 4...
Dave Gilboa, Co-CEO & Co-Founder of Warby Parker, delves into his story of identifying an issue within the glasses industry and then launching a business to solve the problem while studying at the Wharton School.
Raj Kapoor, Chief Strategy Officer at Lyft, talks about his path to working for the rideshare company as well as his thoughts on the ways that transportation impacts society, as well as some of the solutions that Lyft is putting in place to push the evolution of urban design and development.
Josh Luber, Co-Founder of StockX, talks about how his previous ventures as an entrepreneur prepared him to change streetwear forever.
Mark Brazil, co-founder of IKONICK, talks about his strategies for winning every day, including the morning routine that he uses to get each day started off right. Mark shares his insights about the difference between the typical East Coast and West Coast approaches to business, as well as his thoughts on the best way to build beneficial relationships.
Damon Wayans Jr., comedian, actor, writer, and co-founder of the app Special Guest, talks about the similarities between the entertainment world and entrepreneurship.
Willie Colon and Large, co-hosts of Barstool Breakfast and the new show Beatz N Eats, talk about why they are such a complementary pair, including having similar core values and upbringings, and what it’s like producing content for one of the fastest-growing media brands in the U.S., Barstool Sports.
Akon, music icon and entrepreneur, shares his thoughts on the importance of mentorship for business leaders and how he works to learn from the next generation of musicians.
Jan Stenerud, the first placekicker to make the Pro Football Hall of Fame, talks about coming to the United States to attend college on a skiing scholarship, the unique way that his kicking talent was discovered by coaches, and what it was like as he learned how to play American football.
Kevin Mawae, Pro Football Hall of Fame NFL Center and Quality Control Analyst for Arizona State football, talks about finding faith and spirituality during his time in the NFL and how he makes the most of the platform that he’s built through his career as a professional athlete.
