The 5 Steps of Selling

Earlier this year I was in Toronto, Canada for Collision Conference and met with 4 young entrepreneurs. I broke down my Five to Thrive sales strategy for them by demonstrating how I would sell them their own product. If this episode was valuable for you, please share it with someone you know in sales. Timestamps: [0:15] - Six thing to build a value-based business case of what you're selling [0:45] - Credibility [1:00] - Emotional connection [1:15] - Quantitative reasons, impacts, and capabilities [4:06] - Ask for the sale [5:43] - Step One: Stimulate Interest [6:45] - The objective of a cold call/email [9:54] - Step Two: Transition Interest [10:45] - Step Three: Share a Vision [11:53] - Using open ended vs closed ended questions [13:40] - Step Four: Manage & Develop Their Vision/Expectations [14:30] - AirPod example [16:50] Step Five: Thrive