Send us a text Grace Costa addressed managing event overtime for photographers, citing a client's shoot that ran past schedule, causing billing uncertainty due to poor communication. She advised including an hourly overtime clause in contracts and proactively communicating additional charges to clients during the event for approval. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https:/...
Aug 19, 2025•7 min
Send us a text This episode is brought to you by my latest masterclass- Lightroom Workflow and Colour Correction Masterclass July 31st Live online. https://www.gracecosta.com/product/lightroom-colour-correction-masterclass-31july/ This episode, Grace shares her collaboration experiences over the years and lessons learned from each one. Grace ends with 3 tips for successful collaborations with other businesses. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY...
Jul 19, 2025•16 min
Send us a text Subscribe to my Photographer's Only newsletter : https://www.gracecosta.com/subscribe/ In this episode, I chat with Australian landscape photographer Scott Lego, founder of the Scott Leggo Gallery in Canberra, about what it really takes to grow a successful wall art business. We dive into: How to study your addressable market and find your ideal segment Scott’s journey selling wall art before his gallery even existed The importance of knowing your customer acquisition costs Smarte...
Jun 19, 2025•1 hr 1 min
Send us a text In this episode, Grace breaks down a perfect brand experience she went through recently with an Australian Country resort. She breaks down the components of the brand and explains what made each element so special. She prompts her listeners to think about how they can incorporate the A-Z brand experience to their creative business. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FR...
May 25, 2025•17 min
Send us a text In this episode, I’m joined by Kryshla from Shall We Social—content marketing coach for coaches and course creators—as we dive deep into all things Instagram. We explore how to move past vanity metrics and shift your mindset around showing up consistently, even when it feels like no one’s engaging. Kryshla shares smart strategies for writing impactful captions and using search-friendly language—not just in your posts, but in your videos too. We also chat about the evolving Instagr...
Apr 19, 2025•1 hr 6 min
Send us a text In this episode, Grace mentions a platform for gallery proof sharing Shoot Proof Here is your discount link to get started with Shoot Proof http://shpr.ws/MUV Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/...
Mar 19, 2025•15 min
Send us a text In this episode, Grace talks about a recent situation in which she was offered her old corporate photography job. Grace references three books about money Chill and Prosper https://amzn.to/4hjd276 Get Rich Lucky Bitch https://amzn.to/3CtDBHM You are a Badass at Making Money https://amzn.to/4jP5pqW Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/r...
Feb 19, 2025•11 min
Send us a text In this episode, Grace casually discusses social media and shares her view on how you can use socials to your advantage. She also shares fast ideas to get you showing up more on Instagram. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www....
Feb 14, 2025•16 min
Send us a text Grace discussed her plans for the New Year, including decluttering her office, updating her business systems, and refreshing her marketing materials. She emphasized the importance of email marketing and creating an inspiring work environment. Grace encouraged listeners to declutter their physical and digital spaces to create room for positivity and growth in the coming year. She mentions Flodesk as a great tool for beginners for email marketing, see the discount code below. Flodes...
Jan 19, 2025•14 min
Send us a text In this episode, Grace encourages listeners to reflect on their own business using prompted questions Grace takes you through 14 important questions to ask yourself to help understand the past year in business and help you plan for changes and growth in 2025. You can write the answers in a notebook or download the workbook here: Download the workbook: https://www.gracecosta.com/product/end-of-year-biz-review/ Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTO...
Dec 29, 2024•34 min
Send us a text In this end-of-year episode, Grace Coosta shares her epic "Mega month" in October, during which her business monthly revenue tripled and she served 23 photography clients. She attributes her success to consistent marketing and networking. She discusses the challenges she faced due to a high volume of photo shoots and editing tasks and her plans to outsource the editing process and reduce the number of events she takes on next year. She unpacks the mindset she embodied and other fa...
Dec 18, 2024•25 min
Send us a text In this episode Grace helps photographers understand who is their ideal client they dream of working with, and the benefits of knowing this in your business. She also discusses finding luxury clients for your photography business. • Listeners to identify and reflect on a perfect client they have served in the past or create a client avatar. • Listeners to review their website and messaging to ensure it targets their ideal client. • Listeners interested in further guidance to reach...
Dec 05, 2024•17 min•Season 2Ep. 12
Send us a text In this particular episode, Grace Costa addresses common editing mistakes she observes in the photography industry, particularly in the commercial photography space. She focuses on five key areas: overuse of high key editing, excessive use of presets and filters, missing focus, heavy vignetting, and neglecting color balance and color casts. Grace emphasizes the importance of high-quality editing for both personal and client work, stressing that attention to detail and subtle adjus...
Oct 21, 2024•21 min•Season 2Ep. 11
Send us a text Grace discussed the importance of scaling a business and being prepared for more clients, emphasizing the need for organization and streamlining processes. She shared her personal experience of transitioning from a manageable client base to handling multiple inquiries daily. Grace also highlighted the benefits of using automated electronic contracts and reminders, and encouraged the listeners to consider their current systems and processes. Studio Ninja Affiliate link for my liste...
Sep 24, 2024•19 min•Season 2Ep. 10
Send us a text In this episode we have special a guest. Mel Daniels, is a content marketing strategist, speaker, podcast host, and author. Mel's purpose is to teach and empower women who aspire to take their businesses to the next level by using content in a powerful way. She aims to give them the confidence they need to become more visible and recognized as experts in their field. During the podcast, Grace and Mel discussed various aspects of content marketing and content strategy and so much m...
Aug 23, 2024•49 min•Season 2Ep. 9
Send us a text In this episode, I use a recent trip to the Gucci store as inspiration for building our brand experience as photographers in the service-based industry. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/...
Jul 28, 2024•16 min
Send us a text In this episode, I dive into my client journey and workflow, showcasing how I nurture each client to ensure they receive an exceptional experience. I discuss the strategies I use to foster strong relationships, encourage referrals, and deliver a memorable, service they want to tell their friends about. Links: https://www.gracecosta.com/ Don’t forget to go and download the Photographer's Shot List + Email remplate https://www.gracecosta.com/photographers-shot-list-download/ Until n...
Jun 25, 2024•9 min•Season 2Ep. 7
Send us a text In this exclusive episode, we dive into the work life of Petrina Tinslay. An Aussie photographer who has captured the imagery for cookbooks for all the famous chefs we know and love from around the world, names like Donna Hay, and Nigella Lawson. Plus Patrina reveals what it's like working for magazine titles like Vouge Living, Vouge Entertaining, and Gourmet. Follow Petrina on Instagram https://www.instagram.com/petrinatinslay/ Don’t forget to go and download free resources https...
Jun 07, 2024•45 min
Send us a text This is a must-listen episode where I chat with expert coach Christine Corcoran, a business coach based in Brisbane, Australia. We discuss how to attract your ideal clients who want to pay what you charge, how to position your offers to attract the clients you want and how to build a self-belief evidence bank so you can feel more confident in your business. No matter what stage of business you are in this episode will give you the tools to adapt your business and mindset to start ...
May 13, 2024•1 hr 2 min
Send us a text This episode is a take over! My friend Trish and fellow business woman is taking over the podcast for this special episode to interview me and draw out insights I wouldn’t have shared otherwise. I hope you enjoy this episode friends, and as always if you’d like to keep in touch follow me over on instagram or sign up to my newsletter to be notified of all the latest updates and invitations related to photography. Links: https://www.gracecosta.com/ Don’t forget to go and download my...
Mar 11, 2024•49 min•Season 2Ep. 4
Send us a text Over the years photographers have suffered from burning out, physically and mentally from working too much, not looking after their body or taking on too much work without a decent break. This episode is designed to inspire you with ideas and tools to help you take care of the golden goose so you can keep photographing for many many years to come! We Cover Planning your week and incorporating breaks, and post-shoot rest and recovery Shorter shoot times Workplace setup Gear to supp...
Feb 05, 2024•20 min•Season 2Ep. 3
Send us a text Now with a few years business experience behind me, I have trialled various services and products that I’d hope would help my business. Some have been great. Some haven’t. In this episode, learn from my lived experience as I share with you the five most valuable services I have invested in for my business. These invaluable services have improved my business - increasing my online visibility, my productivity, and ensured I remain focussed on what I do best! Links Suz Chadwick, Bold...
Jan 08, 2024•25 min•Season 2Ep. 2
Send us a text You might be surprised to learn that until now, I have never seen a Wes Anderson film, that is, until today! Mind completely blown. I can’t believe it’s taken me till now to get here, but sign me up. I am getting on the bandwagon and joining his cheer squad! In this episode I reflect on Asteroid City and the ways in which photographers can learn from Wes Anderson’s charming and distinctive visual style. We delve into: Use of colour Composition and framing Set design Characters Now...
Dec 11, 2023•17 min•Ep. 21
Send us a text In this final episode of the season, I give you the lowdown on stock libraries. They’re not a lot of work and they can be a really great tool to earn some extra cash. Now, I’m not saying you’re going to be able to give up your day job, but it’s more a set and forget philosophy for the longer-term. To get you started, we cover: Why you should do this How much you can expect to earn How super easy it is to do How to incorporate it into your workflow Using data to increase your visib...
Jul 10, 2023•18 min•Season 1Ep. 20
Send us a text Today on the show we chat with the delightful Bec Hughes. She’s a brand strategist and creative business coach, well qualified having spent 15+ years as a strategy, design, and business development leader in agency-land in the UK, Europe, Asia and Australia. With over 20 years’ experience in the creative industry, Bec’s mission is to close the gap between creative and business, so designers and creators thrive, without losing their sanity or their creative mojo. She’s here today t...
Jun 26, 2023•1 hr 3 min•Season 1Ep. 19
Send us a text Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands. Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading brands. She is passionate about helping business owners create memorable brands stand out from the crowds - through the power of branding and brand strategy. In this episode we cover: > Standing out in the crowd > Using your about page to speak to your ta...
Jun 05, 2023•49 min•Season 1Ep. 18
Send us a text In this episode I talk about something I’ve very passionate about - brand imaging. I cover how to curate a library of images that builds trust by showing who we are, what we do, and insight to our values. Sharing this type of imagery into your communications can really elevate your brand - giving you a professional edge and brand cohesion. We cover off on all of the elements you need to capture your brand, including: personal branding images storytelling images and product and lif...
May 22, 2023•21 min•Season 1Ep. 17
Send us a text Ferne Millen is a multidisciplinary commercial photographer and creative artist whose main focus is on storytelling through photography and installation. Ferne lives in beautiful Jan Juc on the surfcoast of Victoria on Wadawurrung country and from a young age her love of culture and the land was nurtured by her parents who took her and her siblings to many national parks to enjoy the natural world. She has a deep connection to country and the First Nations people that have become ...
May 08, 2023•48 min•Season 1Ep. 16
Send us a text Paul Osta believes in providing his clients with the best wedding experience ever. In our chat he shares how does it. You can hear the passion in his voice that he was born to do this, and I can bet that you’d want him as your wedding photographer too! He takes preparation and his service to the next level too! So even if weddings arent your specialty, I know you’re going to learn a lot that you can apply to your practice. Never stop learning! Some of the things we cover are: >...
Apr 24, 2023•1 hr•Season 1Ep. 15
Send us a text Have you ever had fantasies of being a fashion and advertising photographer? Photographing brands like Apple, Disney as well as models and celebrities. Sounds pretty cool huh? Imagine your work up on billboards? Well, you’re going to love my chat with the fabulous Stef King, a successful fashion, beauty, editorial and advertising photographer from Perth, Western Australia. Her work regularly appears in local and international magazines, advertisements and media campaigns. We’ve be...
Apr 10, 2023•1 hr 5 min•Season 1Ep. 14
