Send us a text Have you heard of Heartstory? This amazing family photography power couple, Katie and Jeremy, have gone from strength to strength since joining forces in 2009. And trust me, you will be inspired by their story. As they’ve grown, they’ve reflected on what’s really important to them, in how they want to live and enjoy their life, and that reflection has helped shape how they operate their beautiful and super successful business! These guys have some seriously well functioning schedu...
Mar 27, 2023•1 hr 6 min•Season 1Ep. 13
Send us a text In this episode I share really useful ways to help you become a stronger photographer, both technically and creatively. These tips allow you to select one or two things at a time to try out and take action on to improve your photography journey. As always send me a DM on instagram if you’d like to continue the discussion over there. We cover: >Getting your work critiqued on a regular basis >Looking in new places to open your eyes >Try new things >Books and Youtube >...
Mar 13, 2023•32 min•Season 1Ep. 12
Send us a text Get your notepads ready friends! So much quality visibility and marketing advice is coming your way in this episode. We speak to my friend Anna Scott, Visibility Coach & Brand Strategist extraordinaire about how to become a visible force in your industry - whatever that industry may be. This content goes beyond the photography industry and I’m sure other creative small businesses will also find it invaluable. We cover: >How to share the messages about you and your business ...
Feb 27, 2023•55 min•Season 1Ep. 11
Send us a text Do I have a treat for you! In this episode I catch up with my good friend and business buddy, Trish Johnstone from Graphic Design studio, Oath and Stone. Over the last few years, I’ve admired and observed her ability to nurture relationships. I’ve invited her for a chat to give us some insight on how she confidently communicates with clients, manages her relationships, develops client briefs, sets boundaries all leading to more referrals. Her insights go way beyond design and I th...
Feb 13, 2023•44 min•Season 1Ep. 10
Send us a text In this episode I speak with Mary-Anne Amies from Wise Up Marketing. They’re a Sydney based full service marketing agency established by Mary-Anne in 2010, and I gotta tell you, she is very passionate about digital marketing. I’ve been really keen to review my existing email marketing strategy and in this episode, Mary-Anne offers up some great ideas on leveraging your email list to build a relationship and trust with your clients. We cover: > Why is Email Marketing relevant to...
Jan 30, 2023•57 min•Season 1Ep. 9
Send us a text Happy 2023 friends! I’m thrilled you are enjoying The Photo Diaries and I’ve loved getting all your feedback. Do you struggle to find ideas? You are not alone! In this episode I provide some ideas about where to seek out inspiration and get your creative juices flowing. Inspiration is literally all around you, all of the time and we cover: > Visiting galleries and exhibitions > Books and magazines > Photography blogs > Movies and video > And why instagram and social...
Jan 09, 2023•25 min•Season 1Ep. 8
Send us a text I know many of you are keen to build your career as a photographic artist and spend time making your fine art pieces, so in this episode I share how I did it. Like we discussed in episode six, building your creative practice and setting personal projects were key. I put myself out there - building my artist CV, getting frank feedback, collaborating with other artists - until such time that I started paying attention to my personal story. It was really then, when I connected with m...
Dec 21, 2022•27 min•Season 1Ep. 7
Send us a text In this episode we talk about personal projects and why they’re so important to building your portfolio and photography career. It can be daunting trying to get started, so we talk through some tangible ways to get the ball rolling around how to build a project series, setting deadlines and getting an accountability buddy. And if you need even more reason to get inspired, I also talk about my Horse project that launched me as an artist. This project tapped into work that was perso...
Dec 12, 2022•24 min•Season 1Ep. 5
Send us a text In this episode I give you an inside road to my professional editing process - ensuring you deliver only the best to your clients! I'll step you through Adobe Lightroom - the industry standard - and I’ll touch on Adobe Photoshop too. We’ll cover: Maximising your efficiency using import options Folder naming conventions How to cull or pick and reject Bulk deleting rejected content to maximise your hard drive storage Batch editing using features like the healing brush and clone tool...
Nov 22, 2022•17 min•Season 1Ep. 5
Send us a text In this episode we chat with Jess Panozzo, website designer and developer extraordinaire, of Feel Good Creative. We cover so much! Including: What to prioritise on your landing page How to manage various service offerings What your bio should cover verses what to put in your ‘About me’ page Drawing out what sets you apart from your competition Reflecting your authentic self on your site Automation workflows to feed into your client management system/client relationship management ...
Nov 22, 2022•47 min•Season 1Ep. 4
Send us a text In this episode I give you seven undeniably good reasons why you should be entering photo comps. Tune in to hear why the below reasons will make you a better photographer: 1. Great practice 2. Building your portfolio --->We also touch on tapping into photography project based Facebook groups and collaborating with another photographer as an accountability buddy 3. Finishing your work to a high standard --->Printing your images for presentation and learning about papers. 4. B...
Nov 22, 2022•19 min•Season 1Ep. 3
Send us a text In this episode, I take you through all the tips on how to shoot an event like a pro! I cover shooting weddings - how to blend into the background and not to be a noisy, distracting racket! We talk about conferences and what to get from your client to ensure you deliver what they want, and how to make sure you’re not delivering bland content. Then we move onto social events, awards nights and building your confidence to get the shot. All the things you want to ask a pro about even...
Nov 22, 2022•19 min•Season 1Ep. 2
Send us a text In this episode I’m going to set you up for success for the new year - decluttering your digital files. And ensuring to avoid the dreaded ‘scratch disc full’ message for as long as possible! Here’s a summary of what we cover: - Your desktop ---> Trash bin ---> Refreshing your wallpaper - Mobile phone - Hard Drive ---> Health check ---> Network Attached Storage (NAS) - Adobe Lightroom ---> Identity plates - Google Drive, Dropbox and other cloud storage Links Western ...
Nov 22, 2022•18 min•Season 1Ep. 1
Send us a text Hi friends! Before we get into unloading all of my photography secrets in the Photo Diaries Podcast, I thought you might like to know a bit more about me. As you’ll learn, I have over two decades of experience in the photography industry an Advanced Diploma in Commercial Photography and a lot of knowledge and passion to share. At this point in my career, I want to focus on giving back and hope it leads to inspiring others. A podcast is the perfect platform for me to do all those t...
Nov 22, 2022•6 min
Send us a text Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, a photo-based artist, & photography mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open...
Nov 15, 2022•2 min
