Ep121: Rethinking Customer Retention Risk Post-M&A

Show Highlights:

• Understand the centrality of customer retention in M&A success. [00:47]
• The importance of defining retention goals as explicit data-driven targets. [02:43]
• How to identify the customers to prioritize in retention strategies. [04:18]
• Why first-year post-deal retention is not predictive. [05:57]
• Growth and retention as “both/and” objectives explained with M&A math. [11:49]
• The value of anchoring retention and growth plans in existing customer realities. [15:21]
• Three core takeaways to capitalize on the increased M&A activity in ag. [19:28]

If you are interested in connecting with Joe, go to LinkedIn:

https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.