The ORB Framework Whether you're sitting down for the first time to create a marketing strategy for your new offer or brainstorming where to allocate $100k in the additional budget this year, you'll have to wade through the plethora of strategies and tactics available today. Newsletter referral program, editorial blog posts, programmatic SEO , PR stunts, engineering-as-marketing, TikTok, Whitelisted Influencer marketing, Twitter threads... the list goes on and on and on. I've found that marketin...
Jan 17, 2023•33 min•Season 6Ep. 18
Demonstrate Marketing with Love to your clients Marketing with Love Why should you care? People’s BS meters have evolved. And with this evolution comes scepticism. Sneaky tactics and fear-mongering aren’t going to win you any fans. We live in a world of sophisticated and savvy consumers who demand genuine connections. But, what is Marketing with Love? Marketing with Love IS: B uilding meaningful relationships O ffering real value N urturing over selling D elivering on your promises S erving the ...
Jan 16, 2023•32 min•Season 6Ep. 17
Tips on How to Build Customer Loyalty Customer loyalty can help your business boom in the best of times, but it can also help you survive in tough or challenging times. Customer loyalty is especially important during the pandemic, as consumers are extremely conscious of their budgets. Repeat customers tend to spend more money on your brand than new customers because they trust your business. Retaining customers is about five times cheaper than recruiting new customers. This Podcast is for Coache...
Jan 13, 2023•31 min•Season 6Ep. 16
A good lead-nurturing strategy can drive many positive results for your business. Lead nurturing is a strategy that coaches, consultants and small businesses use to maintain and grow relationships with potential customers. Lead nurturing can help you gain your audience’s trust and increase sales. There are several lead-nurturing strategies you can try, such as focusing on content marketing, using data to target prospects by email and learning more about your audience via surveys. This podcast is...
Jan 11, 2023•33 min•Season 6Ep. 15
Everyone Is Not Your Customer: That’s OK Narrowing your focus to a niche market helps your business find better customers. To determine who is your customer, you should create buyer personas that summarize your target audience’s demographics, wants and needs. Creating a buyer persona means researching your customers and competitors, determining your audience’s needs, and assessing how your product’s benefits overlap with these needs. Knowing who your customer helps you narrow your marketing need...
Jan 10, 2023•32 min•Season 6Ep. 14
Direct marketing vs Brand Marketing Do you know the difference between direct marketing and brand marketing? Direct marketing is intended to drive an immediate customer response. It could be the advertisement of a sale or promotion, the opportunity to get something now if you sign up today the offer can be short term or it can just be a very clear call to action, such as ‘the first 10 people that register will receive abc’, it simply calls for an immediate response from the customer. Brand ma...
Jan 06, 2023•33 min•Season 6Ep. 13
There is no one size fits all. Building a great, work-appropriate wardrobe that fits your body and personality may send a louder message than you thought. It will show you're in command, confident, bold and friendly. The ideas we have about certain images shape how we act around them. With this in mind, enter sales meetings wearing an outfit you and your clients associate with success in your industry. For many Coaches, consultants and small business people, that means a suit. Think of your clot...
Jan 05, 2023•33 min•Season 6Ep. 12
Shoestrings inside… Are you looking for ways to find clients without investing thousands into business coaching programmes? Do you want to connect with other entrepreneurs in the same boat as you? Find people to collaborate with, grow your audience , get some direction from and create a robust support system? …all whilst maintaining a shoestring budget? If the answer is yes, then check out what I've got for you inside this podcast episode today... Believe me when I say ‘I get it’… When you’re ru...
Jan 04, 2023•33 min•Season 6Ep. 11
Grow your company while keeping your existing customer base. It generally costs five times as much to acquire a new customer as it does to retain an existing customer. Use CRM software to keep customer order histories and create email marketing campaigns to send pertinent information. Tiered loyalty programs encourage customers to spend more to get to the next level of perks. This podcast is for coaches, consultants and small business owners who want to grow their companies while keeping their e...
Jan 03, 2023•33 min•Season 6Ep. 10
Build A Smarter Sales Funnel So You Can Build A Business That's Profitable And Enjoyable What could you do with more demand for your services than you can possibly handle? Raise your prices? Fire that lousy client? Only choose the projects you love? Expand your business? Every coach, consultant or small business owner dreams of the perfect customer that arrives from seemingly nowhere – already convinced they want to buy . When that inevitably fails, we build a website, post a few memes on social...
Dec 23, 2022•34 min•Season 6Ep. 9
Positive feedback can help us feel better about the work we do and build our confidence. "Celebrate!" This three-syllable, nine-letter word is a familiar concept yet a relatively alien practice for many of my coaching clients. “Who, me? Celebrate?” is generally the response to my question, “How are you planning to acknowledge yourself for this accomplishment?” Rather than taking time to bask in the glory of their latest achievement, they’re already moving on to the next big thing. As a soloprene...
Dec 22, 2022•33 min•Season 6Ep. 8
Are you struggling with how to explain what you do? When you introduce yourself, what is the normal reaction you get? Do people understand immediately and want to learn more? Or do you hear crickets? When you’re talking or writing to your potential clients, you obviously want to communicate clearly. But how do you know if what you’re saying is really connecting? A good What-I-Do statement speaks to your ideal client In an ideal scenario, your potential clients hear or read about the problems you...
Dec 21, 2022•33 min•Season 6Ep. 7
Are you struggling with how to explain what you do? When you introduce yourself, what is the normal reaction you get? Do people understand immediately and want to learn more? Or do you hear crickets? When you’re talking or writing to your potential clients, you obviously want to communicate clearly. But how do you know if what you’re saying is really connecting? A good What-I-Do statement speaks to your ideal client In an ideal scenario, your potential clients hear or read about the problems you...
Dec 20, 2022•33 min•Season 5Ep. 7
What is a Brand and Why Do I Need One? A common question I get from new coaches, consultants and small business owners is, “What is a brand, and why do I need one, anyway?” It’s a great question! Branding can be confusing and often gets mistaken for marketing and advertising. While they’re all aligned, your brand is who you are as a business; while marketing and advertising are activities that you do. Understanding your brand is critical to running a successful business and standing out in a cro...
Dec 19, 2022•33 min•Season 6Ep. 6
You’re no stranger to experiencing mindset blocks when it comes to getting visible, even as a coach or consultant. When it comes to getting visible in business (i.e., putting yourself out there and sharing about your work), the biggest block is usually your own mindset. (I’m speaking from experience here!) But first, a refresher: What does “mindset” actually mean? The definition of “mindset” is : (n). A set of beliefs that shape how you make sense of the world and yourself. It influences how you...
Dec 16, 2022•33 min•Season 6Ep. 5
Should You List Your Coaching, Consulting or Small Business Prices On Your Website? Wondering whether or not to list your coaching or consulting prices on your website? This podcast is for you. The debate about whether or not to list your prices on your coaching or consulting website is a heated one! Some say yes, definitely list your prices. Others say no, don’t list them. So how do you know if you should list your coaching prices or not? I firmly believe that you should list your pricing and t...
Dec 15, 2022•33 min•Season 6Ep. 4
The more we can normalize things not going as planned, the better. It’s normal for things to not always go as planned in business. When was the last time in your business (or life) that things didn’t go as you planned? Assuming you can answer that question, you’re not alone! The truth is, rarely does something work out *exactly* as we planned it. This is true even in business, even when we follow someone’s launch plan to a tee, when we complete all the “assignments* our coach gives us, or we pos...
Dec 14, 2022•32 min•Season 6Ep. 3
What happens when you coach or consult without a niche. “How do I find my coaching or consulting niche?” It is a common question uttered by new coaches and consultants. After all, you know that you need a business niche, but you just can’t seem to settle on one. And besides, you want to serve everyone! You don’t want to exclude any potential clients or opportunities. But the thing is, by serving everyone, you serve no one. And when you get clear and commit to a niche, the universe responds in ki...
Dec 13, 2022•34 min•Season 6Ep. 2
5 of my best marketing tips for coaches, consultants and small business owners. So you’ve decided to become a coach or consultant. Congrats! Being a coach or consultant can be one of the most fulfilling jobs. And… you’ve entered a growing coaching market … meaning there is even more competition in the coaching space. Once you become a coach, you may quickly realise that you’ve also become a business owner! As a business owner, you’ll need to learn the key skills to start, operate, and grow your ...
Dec 12, 2022•34 min•Season 6Ep. 1
Not Attracting Coaching or Consulting Clients Clients? Here are 5 Reasons Why. When you’ve been doing everything you can to attract coaching, consulting and small business clients, but you’re still not getting the results you want, this may be why. We all go through times when we need to find coaching, consulting and small business clients. This is especially true when you’re just starting your coaching, and consulting practice. When you’re desperate for clients and not getting the results you w...
Dec 09, 2022•32 min•Season 5Ep. 50
When you clarify your message, you make it easier to attract coaching, consulting or small business clients. To clarify your message means to clearly define your core brand message. Your core message is the overarching message in your business. Less like an elevator pitch, and more like a value proposition, your core message tells people why you do what you do, what makes you unique, and communicates the value of working with you. Clarify your message since it’s the first thing someone sees Your...
Dec 08, 2022•32 min•Season 5Ep. 49
How to create passive income streams for your coaching or consulting business so you can stop trading time for dollars. As a coach consultant or small business owner, you often start with 1:1 services. It’s a great way to get your first coaching clients and get your feet wet doing what you love. But at some point, you’re going to max out on 1:1 clients, either due to burnout or simply lack of time to serve them. You don’t want to be working 40 hours a week, 5 days a week, 52 weeks a year. (Who d...
Dec 07, 2022•32 min•Season 5Ep. 48
How exactly do we create a compelling package that sells? When you’re a coach, consultant or small business owner you want to find ideal clients, and part of that is creating packages that your ideal clients want to buy. But how do you know where to start? This podcast will explore: Why you want to create coaching or consulting packages in the first place The benefits of coaching or consulting packages to both you and your clients How to create a coaching or consulting package that sells Creatin...
Dec 06, 2022•33 min•Season 5Ep. 47
Shifting your marketing mindset can make the biggest difference in your ability to market your business “I don’t want to do marketing.” I hear this all the time, mostly on client consultation calls. These coaches, consultants and small business owners want to have a business, want to find clients, and want to make money… but they don’t want to market their business. If this is you, this podcast is for you, because you’ll learn how marketing helps you do more of what you love. And you’ll learn th...
Dec 05, 2022•33 min•Season 5Ep. 46
What it looks like to have an equal energy exchange in your client relationships When you have equal energy exchange relationships with your clients, things feel in balance. You feel good about your overall relationship, you don’t feel disrespected or taken advantage of, and you are enjoying coaching your clients. Energy exchange is about investing the same amount of effort, time and activities into the relationship, as the other person does. So, if the other person prefers to meet you for coffe...
Dec 02, 2022•33 min•Season 5Ep. 45
Ever been ghosted by a prospective client? If it hasn’t happened yet, it will. You had a great sales consultation with a prospective coaching client. They seemed like a great fit and sounded excited to get started … only to never hear from them again. Suddenly you realize, you’ve been ghosted. Just like in dating, ghosting also (unfortunately) happens in business. Being ghosted can be a frustrating and disheartening experience, but you don’t have to let it affect you. In this podcast, you’ll lea...
Dec 01, 2022•34 min•Season 5Ep. 44
How to Create a Marketing Plan for a Coaching Business Creating a marketing plan is the best way to attract your ideal clients consistently. In this post, I’ll share why you want a marketing plan, what’s in a marketing plan, and how to create a marketing plan for your coaching business. Want help creating a marketing plan for your coaching business? As a business coach for coaches consultants and small businesses, I help my clients create a marketing plan that is based on their strengths and att...
Nov 30, 2022•33 min•Season 5Ep. 43
If you’re feeling stuck in your business, it’s a great time for self-inquiry. Let’s be real for a second – feeling stuck sucks . Whether it’s being stuck in your business or in your personal life, it’s never a pleasant experience. And when you start comparing yourself to all of the other coaches, consultants and entrepreneurs around you who seem to “have it all together”, you start feeling like everyone is moving forwards and you’re still stuck in the same place. Yup, it sucks. Well, my friend, ...
Nov 29, 2022•34 min•Season 5Ep. 42
Entrepreneurs are not immune to fear If you’ve started a business, you’re familiar with the common fears of solopreneurs. Fear of failure, fear of success, fear of the unknown, and fear of rejection are all common fears that raise their heads when we’re starting something new or out of our comfort zone. It’s important to remember that being afraid is normal and that you can manage your fear so you can move forward in your business. No matter what fear you’re facing, there are ways to effectively...
Nov 28, 2022•31 min•Season 5Ep. 41
The benefits of setting boundaries in business Setting boundaries in your business benefits both you and your clients If you run a service-based business with the main goal of helping others, you know how important it is to be functioning at your best. (I’m looking at you, coaches, consultants, and small business owners!) When you’re in a “helping” profession, you’re your greatest asset. You rely on your special skillset to show up and do your work. Using your intuition, listening skills, and ab...
Nov 25, 2022•33 min•Season 5Ep. 40
