When should you hire a business coach? Here’s how to know. If you’re a business owner, you might be wondering, “When is the right time to hire a business coach?” Hiring a business coach can help you make strides forward in your business. After all, not everyone who starts a business is an expert in business! In many cases, hiring the right coach can help propel you forward in your business — with everything from improving your mindset, creating a clear strategy, and knowing exactly what actions ...
Nov 24, 2022•32 min•Season 5Ep. 39
What’s the difference between a business coach and a consultant? And who should you hire? So you want to start or grow your business? Congratulations! Whether you're just starting out or you're already on your way, one of the best things you can do for your business is to hire a business coach or consultant . But what's the difference between the two? And more importantly, who should you hire? In this podcast, I'll break down the key differences between business coaches and consultants, and shar...
Nov 23, 2022•32 min•Season 5Ep. 38
We live in a time when extroverts seem to get all the glory and attention. Why Are You So Quiet? Have you ever been asked this before? As an introvert, I’ve been asked this numerous times in my life. First off, that’s a horrible question to ever ask someone. It comes off as degrading and you feel like you’re better or above the other person. Growing up in school and college I was always told that you need to be an extrovert to succeed. Or that on average extroverts were more successful or made t...
Nov 22, 2022•33 min•Season 5Ep. 37
Get in the driver’s seat of your coaching, consulting or small business, or fail Most coaches, consultants or small businesses fail to achieve the level of success they deserve simply because they haven't adopted the Business owner Mindset. They follow the old model of being in the “service” of their clients. They take a subservient role, feeling grateful for every crumb of work that comes their way. In fee negotiations, they cede power to their clients and buckle under when pressured to charge ...
Nov 21, 2022•34 min•Season 5Ep. 36
Perform at a higher level by connecting with other coaches, consultants and small business owners. As a Digital Marketer , I often feel like I work in a vacuum. Generally, I work alone, which means I don’t have a team around me to celebrate with. It also means I don’t have as many opportunities to network, which makes it challenging to grow my business. But I’ve learnt how to overcome that challenge. Here in this podcast are some of the steps and actions you can take to use networking to grow yo...
Nov 17, 2022•32 min•Season 5Ep. 35
The Importance of Being Truly Authentic in Business Being the true and authentic version of yourself is the only way to really create a business that is profitable and enjoyable Authenticity is the quality of being the true you. It’s about being real, being true, standing forth with confidence and conviction, and showing up every day as the person that you truly are. Some people struggle with being authentic as they are led to believe that they have to put on an act or show up as the person that...
Nov 16, 2022•34 min•Season 5Ep. 34
There's no such thing as an overnight success. Anyone who tells you otherwise is likely trying to scam you. Anyone who promises a proven process or an easy success formula is probably trying to take advantage of you. The only way to succeed in business is to learn the rules and find a Mentor who can help you navigate the system. There's no magic formula for success: just hard work, dedication, and a willingness to learn. It’s easy to sit in a meeting room on a Friday afternoon and say, “I don’t ...
Nov 15, 2022•33 min•Season 5Ep. 33
3 Tips For How To Focus on and Enjoy The Process of Success Do you know what the expression, “The journey is more important than the destination” really means? If you want to be successful, listen up! Life is a series of small moments. The goal of life isn’t to acquire things . Rather, it’s about learning how to focus on and enjoy the process of success. If you obsess about the final outcome, you end up missing out on all the amazing things that happen along the way. Are you ready to learn 3 tip...
Nov 11, 2022•34 min•Season 5Ep. 32
The fewer choices you offer, the more you will sell. If you've ever wondered why more choice doesn't actually lead to increased sales or conversions, this Podcast is for you. In this podcast, marketing expert Prosper Taruvinga explains the paradox of choice and how it can actually lead to paralysis and decreased sales. He also shares some tips on how you can overcome this challenge in your own business. Whether you're a coach, consultant or small business owner, this podcast episode will give yo...
Nov 10, 2022•33 min•Season 5Ep. 31
Find some challenging and interesting problems to solve. In this podcast, Business Coach and Consultant Prosper Taruvinga talks about how seeking out challenging, interesting work can help prevent burnout. He shares his own experience of burnout and how he was able to overcome it by making a change in his attitude and approach to work. If you're feeling burned out, this podcast is a must-listen!...
Nov 09, 2022•33 min•Season 5Ep. 30
Never try to change your prospects’ minds. Have you ever tried to change someone's mind? And failed miserably? You're not alone. In this podcast, we'll explore why it's so difficult to change someone's mind, and what you can do instead to better persuade them. After listening to this podcast, you'll know how to better identify your target market, what cognitive biases to avoid, and what methods of persuasion are most effective. I always try to be in concert with my audience’s beliefs and absolut...
Nov 08, 2022•32 min•Season 5Ep. 29
What have you done to promote your freelance business today? We all know that online marketing is important. But what are the two words that will open the most doors for you when it comes to getting results? Push marketing and pull marketing . In this podcast, you'll learn what each of these terms means and how you can use them to get more traffic, leads, and sales for your business. Push marketing is all about getting your message out there in front of as many people as possible. This can be do...
Nov 07, 2022•34 min•Season 5Ep. 28
Help your customers decide. Are you struggling to get people to take action on your website? If so, then you need to check out this podcast on 8 rules for writing high-converting calls to action. These tips will help you write CTAs that actually get people to take action, whether it's subscribing to your email list, buying your product, or anything else. So if you're ready to start writing better CTAs and boosting your conversion rates, then listen to this podcast now!...
Nov 04, 2022•34 min•Season 5Ep. 27
People come to the internet to get information, are they finding yours? What is curated content ? In a nutshell, it’s sharing original content you didn’t create yourself. It’ll still be high-quality, relevant content for your industry. It should also be entertaining, inspiring, and educational. By the end of this podcast , your social media platforms will include a mix of original and curated content. And it’ll be a huge part of your content marketing strategy from now on. As I explain in this p...
Nov 03, 2022•34 min•Season 5Ep. 26
We need you, we need more outliers! We have all heard of those people that are so insanely great at something that we categorize them as flukes or outliers. We describe them with phrases like: “Well, yeah she can do that but she is the exception” “Yeah he did it, but he is crazy” “Well everyone except for her , she doesn’t count” People that come to mind include: Thomas Edison Oprah Winfrey Steve Jobs Somehow these people have attained outlier status and as such don’t follow the same rules that ...
Nov 02, 2022•32 min•Season 5Ep. 25
Humans crave certainty, take advantage of this. I’m not suggesting you be dishonest. Far from it. Instead, create for and relate to your audience so that they are certain you are a trusted adviser for them. In order to be truly certain that you have the best solutions for your clients, you will need to do some work to determine who you’re selling to. You need to create a relationship with your prospect that allows you to understand the challenges and pressures that they’re facing, and to sell to...
Nov 01, 2022•32 min•Season 5Ep. 24
Be ambitious, and plan to create a memorable body of work We can be so consumed with achieving right now. Instant gratification is the driving ambition of our generation , but how do you create to leave a powerful legacy? Find your why. Ask yourself the big question, why you are writing? Be honest with yourself and dig deep. If your goal is for immediate success, then give it your everything. You will be able to achieve that goal if you apply yourself, get some mentoring, and keep at it, just do...
Oct 31, 2022•33 min•Season 5Ep. 23
You can achieve anything you want in your life. You can build the career you want, you can write and publish a book, you can become a yoga instructor, you can travel the world, you can learn how to play the guitar and you can learn how to speak Italian. You can do all those things in your lifetime — but you can’t do them all at once. And, more importantly, you can’t excel in any of those fields, if you’re not willing to invest consistent hours into mastering them. Too often though, this is the t...
Oct 28, 2022•33 min•Season 5Ep. 22
You’ll feel better as a coach, consultant or small business owner when you see the difference you can make. I was asked on a podcast recently to identify my most memorable job from the last 10 years as a Digital Marketer and entrepreneur. The interviewer was probably expecting me to come up with a job I did for one of my big-name clients from the past, like Office works, Myer! or Jim's Cleaning franchise. But I didn’t. My most memorable job is one I did for a friend about 5 years ago. I helped h...
Oct 27, 2022•33 min•Season 5Ep. 21
There are few things more wonderful than being able to earn a living by writing and speaking . It's a remarkable gift that allows us to share our thoughts and ideas with the world, and to connect with others in a meaningful way. If you're lucky enough to be a speaker or writer, then you know how precious this gift is. But it's also a gift that comes with a lot of responsibility. Because when you're a writer, you're not just writing for yourself. You're writing for your audience. And that means t...
Oct 26, 2022•32 min•Season 5Ep. 20
Remember the very best work you have done. As coaches, consultants and small business owners we suffer from self-doubt from time to time. We have good days and not-so-good days. Days when we think we can do anything, and days when we feel we’re not even worthy to get paid for the work we do. Welcome to the life of an entrepreneur! Hopefully, you have more up days than down days. When you do have the occasional down day, here is something I do to snap myself out of it. I think back to some work I...
Oct 25, 2022•33 min•Season 5Ep. 19
Rename your “To-Do” list to your “Opportunities” list To give yourself a daily lift in self-esteem, get into the habit of using to-do lists. I have an ongoing list of things I need to get done and the days by which they are due. When I get up in the morning, I can immediately see my tasks for the day. As each item is completed, I check a box next to the article. As the day progresses, more and more items get checked off. At the end of the day, I can look at my list – at all the items with check ...
Oct 24, 2022•33 min•Season 5Ep. 18
The Great Outdoors Can Teach Us Entrepreneurship Lessons If you've listened to a few of my podcasts, you know I find business inspiration in the oddest places: the dentist's office; kid's shows, and Mr Bean; heck, even learning Italian has given me some lessons about running a business. So it should be no surprise that on a recent hike in Plenty Gorge, Mernda's urban outdoors setting, inspiration struck once again. Even if you don't get outside much, you can take these lessons to heart. The feel...
Oct 21, 2022•33 min•Season 5Ep. 17
Is your content created simply to market your podcast or site, or to actually inform your listeners and readers? A lot of coaches, consultants and small businesses create content simply for the purpose of marketing their websites, blogs or podcasts. We are driven by the knowledge that content is king and the creation of content is a powerful means to attract new visitors. In other words, we use the content as bait. We end up just creating content for content's sake But when we do this, are we re...
Oct 20, 2022•34 min•Season 5Ep. 16
Grow your blog post audience by always writing from the customer’s perspective. The problem is that, for coaches, consultants and small business owners to create great blog content that keeps people engaged (and returning for more), you have to know why people read blog posts. Your blogs, specifically. What led them to your brand? What are they trying to accomplish when they read your blog? In short: you should be writing content that’s valuable from the customer’s perspective, not yours. Blog p...
Oct 19, 2022•33 min•Season 5Ep. 15
Your new subscribers, site visitors and audience don’t know who you are, yet. Do people even really understand what you do these days? What’s the watered down, back-to-basics story of what you do, what you stand for, and who you are? How would you tell that story to your audience? How do you tell it on your blog ? And what does it look like in under 140 characters? Starting fresh is somewhat harder than it seems sometimes, but the effort is really important. If you are a coach, consultant or sma...
Oct 17, 2022•33 min•Season 5Ep. 14
The internet is driven by, community, conversations and content. Think about how often you see businesses shouting their messages at their audience. No engagement, no context, no conversation. Those brands look spammy and self-centred, not exactly trustworthy. Brands that foster community on the other hand clearly care about their customers. They converse with their customers, sometimes even one-on-one. They want to learn more about their interests, needs, and behaviours. They want to solve thei...
Oct 14, 2022•33 min•Season 5Ep. 13
What Does It Mean to Be an Affable Person? I was talking to a client the other day and came across a discovery about how people choose their doctors, coaches or consultants. And this is where the 3 A’s come in. Affability, Availability and Ability. When a doctor is affable, that means he or she is friendly, empathetic and appears genuinely caring . Availability is about how long the patient will have to wait to get an appointment. And ability speaks to the patient’s sense of just how good or bad...
Oct 13, 2022•32 min•Season 5Ep. 12
Because the hard things ultimately build you up and change your life. Many people often take the easy way out of, well, everything. They take shortcuts in life and often times they end up living a life that is less than fulfilling. A new idea – probably the best idea – is to do the hard things in life instead. This means making decisions to do the things that other people aren’t willing to do, or the things that you’ve always avoided doing. In this podcast, we discuss some valid reasons why doin...
Oct 12, 2022•33 min•Season 5Ep. 11
Your services can be generic, but your message can’t be In the early stages of their business, coaches, consultants and small business owners often struggle to come up with really strong messaging to describe what they are selling, and this has a huge impact on their ability to raise money, find customers, and attract employees. This is not that surprising, as it can be really hard to arrive at great messaging that is simple and appealing. This focuses on how to get messaging and positioning rig...
Oct 10, 2022•33 min•Season 5Ep. 10
