Whatever your business model , you’ll always need one very important thing – a steady flow of new clients and customers. That is really the most important thing for scaling and growing your online business . The more clients you get, the more successful your online business will be. Without clients, you have no business. There are a lot of ways to build a business online, but most of them involve one ‘hard-to-get’ thing. Clients. A steady flow of new clients and customers is the key to a success...
Jan 20, 2022•32 min•Season 2Ep. 11
“Psst. Hey, kid. Wanna be at the top of the Google rankings? Gimme $1000. I'll get ya there.” The Snake Oil SEO “gurus” who sell this type of product intentionally keep one thing from their would-be customers... If your website is at the top of the Google search pages , but doesn't provide useful information to your potential customers, it is useless. If your potential clients click on your site and don't get immediately drawn in by your knowledge about your products and the problems they solve,...
Jan 19, 2022•31 min•Season 2Ep. 10
What Does Google Maps Say About You? Google maps is an incredibly powerful tool . It is one of the premier online promotions a business can use to be competitive. Web advertising for coaches, consultants and small businesses should include this vital tool. And, it enhances our lives in other ways as well. Only 25 years ago, the ability to walk the streets of Melbourne, block by block, and view the buildings as they exist nearly in the present while sitting on a computer several thousand miles aw...
Jan 18, 2022•35 min•Season 2Ep. 9
Digital marketing has exploded over the last decade, and there are now dozens of ways to reach out to customers. However, there is still one technique that rises above the others. Believe it or not, email marketing still has the best ROI , even beating out social media marketing. Why email marketing? It is probably because people tend to pay more attention to their email . You can scroll through a newsfeed aimlessly, but email needs more direct attention since it can contain important informatio...
Jan 17, 2022•32 min•Season 2Ep. 8
It is much better to be mediocre when trying something new than to continue to rely on one's older perfections. Reach out, learn and embrace the new. Whether as an individual or as a coach, consultant or business owner, let your light shine in previously unexplored space. The internet and social networks are a vastly expanding space right now. We will all either expand into it or be eclipsed by it – the choice is ours. Feast or famine is defined as a situation in which something is always either...
Jan 14, 2022•31 min•Season 2Ep. 7
As coaches, consultants and entrepreneurs , especially those trying to make a name for themselves in their industry, it’s important to understand the dangers of hustle culture and know when it’s consuming your life— your dreams are not the problem , the way hustle culture tells us to achieve them is. So, let’s talk about the dangers of hustling and how you can avoid hustle culture and burnout while still working hard to reach your dreams. No, You Don’t Need to Sleep 4 Hours a Day and Take Cold S...
Jan 13, 2022•31 min•Season 2Ep. 6
Whether you’re just starting out or you’ve been in business for years , systems (and updating them) are crucial to help your business run smoothly. Some entrepreneurs avoid system building because they feel like it’s too challenging, time-consuming or confusing. However, there are many benefits to building strong systems for your business. Are you ready to systemise your business for success too? It’s wise to regularly assess your systems to see what’s working well, what needs improvement, and w...
Jan 12, 2022•32 min•Season 2Ep. 5
Personal branding plays a crucial role in your success. Whether you’re aware of it or not, everyone has a personal brand or image that affects the way others see and think about you. That’s why your personal brand and image are so important in determining if you’re successful in life. What Is Personal Branding? Let me start with the personal branding definition first — a brand is basically a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who ...
Jan 11, 2022•32 min•Season 1Ep. 4
When it comes to branding, consistency is key. And by being consistent, your product or service becomes known to your customer and then, from there, you can develop loyalty and trust. Here are some top strategies for the creation of a consistent brand for standing the test of time: Branding refers to the deliberate actions you take to influence people’s perception of your product or service—so they will choose your brand time and again. Essentially, it is the way your product or service lives in...
Jan 10, 2022•29 min•Season 2Ep. 3
The goal for every coach, consultant and small business owner is to get more clients and customers, generate more revenue, and grow their online business. . I assume that is also a goal that you want to achieve for your business. That’s probably why you’re here. But how can you achieve that goal? What is it that you should do in order to scale and grow your online business? What you need – above all else –. is an actionable digital marketing strategy that actually works and is proven to get grea...
Jan 07, 2022•31 min•Season 2Ep. 2
Enter 2022, and we will have coaches, consultants and entrepreneurs witnessing a range of technology trends. The overarching principle driving these changes is that the customer demands a lot more. The growing competition and race for profitability amidst the pandemic have put the customer in the driving seat. The old paradigm of leading the customer is gradually being phased out, favouring a new one — following the customers and catering to their requirements. As technology changes the coaching...
Jan 06, 2022•32 min•Season 2Ep. 1
It’s rare for customers to come across a product online and then simply click the buy or add to cart button . In most cases, people go through a long process or a journey where they search for content, do research, interact with a business, and only later do they make an actual purchase. If you’re aware of the customer’s journey to buying your product, you’re in a strong position to improve their experience at every step. In this post, we’ll break down the major steps in your business’s customer...
Jan 05, 2022•35 min•Season 1Ep. 50
The Role Model Mindset : Being a Great Entrepreneur Is About Showing Others What's Possible How entrepreneurs solve big global problems , survive risky situations and create with limited resources. When we talk about entrepreneurs, we often think of people who have followed a dream to create a business. They are a group set apart because of their bias towards action — getting their hands dirty and building a company, and because of that, many are role models to the millions of other aspiring fou...
Jan 03, 2022•31 min•Season 1Ep. 49
The company you keep has the power to influence and change you. Never forget that a positive influence will teach, motivate, and brush you up for success. While a negative influence will inspire you to become a bad person, change your good nature, and leave you with regrets in the end. They influence your success with positivity or negativity The friends you keep can either influence you with positivity or negativity, because your friends have the power to change your kind of person completely. ...
Dec 31, 2021•27 min•Season 1Ep. 48
Here's Why Your Belief System Is the Number One Factor to Success: We’ve all heard the saying “You are what you think,” but are we really ? You may be surprised to know the answer to this question is yes ; whether you realise it or not, we are the products of our own thoughts. The life you are living right now , good or bad, is attracted to you by the choices you made. I’m sure at this point in time you are thinking: “Why would I attract failure and negativity into my life?” Sir Edmund Hillary d...
Dec 30, 2021•26 min•Season 1Ep. 47
From A Small Town In Zimbabwe, Africa To Generating $75+ Million In Client Revenue When it comes to selling, in particular luxury/high ticket selling, I’ve pretty much seen it all. As the founder of Livelong Digital , I’m passionate about helping people grow their businesses because I know what it’s like to come from very little. As the owner of a digital marketing agency, working as a high ticket sales consultant/coach/strategist, I’ve been privy to nearly every sales trend, sales tactic or for...
Dec 29, 2021•32 min•Season 1Ep. 46
If you’ve ever studied or listened to anyone talk about entrepreneurship and business, you have most likely, at some point, been told to identify “your why”. “ What’s your why ” they will tell you, or “get clear on your why”. Why do you want to accomplish what you are seeking to accomplish, why do you want to make a certain amount of money , why do you want to be in a certain niche and on and on. Over the years, I have spent countless hours, journaling sessions, meditations and conversations on ...
Dec 28, 2021•33 min•Season 1Ep. 45
Prepare Yourself for Prosperity With These 6 Success Habits . Create your success story and allow the law of attraction to manifest prosperity in your life. Here’s how: Success stories don’t come from naturally successful people . They come from ordinary people with starry eyes and big dreams who stayed true to their end goal and consistently put in the work. They are just like you and me . What sets them apart is their mindset — a success mindset. Some people equate success with money and mater...
Dec 27, 2021•31 min•Season 1Ep. 44
Adapt or Die: The key is proactively adapting now and forever. When it comes to marketing, far too many coaches, consultants and entrepreneurs settle into a comfortable rut where they’re doing the same thing and getting increasingly diminishing returns. This leads to less exposure and declining revenue. Often, this happens slowly over time, until it hits a crisis point where they finally realise they have to take massive action to get back on track. Marketing is a constantly and rapidly evolving...
Dec 26, 2021•34 min•Season 1Ep. 43
Marketing lets you build a relationship with consumers and earn their trust so they want to spend with you. Sales have long been regarded as the driving force of business — as they should, right? If you don’t have sales, revenue or cash flow… your business ceases to exist. So, it makes sense to celebrate completing monetary transactions . It’s the intrinsic sign your business is doing well. Somewhere along the line, though, the concept of sales became idealised and over celebrated. This idea tha...
Dec 24, 2021•32 min•Season 1Ep. 42
Stop Making Excuses for Who and Where You Are. What you do matters. Everything. The big stuff . The little stuff. Even the annoying stuff. It matters that you waste time. It matters that you blame others for your failures. It matters that you are lazy at times. It matters because achieving your goals matters . And eliminating excuses is the pathway that takes you there. It’s the same path that every great achiever has followed. Could you conquer more ? Could you do some outrageous things? Possib...
Dec 23, 2021•31 min•Season 1Ep. 41
If you’d like to learn about the habits of successful people, so you can emulate them, Grab this free ebook We all go through ups and downs in life. Most of the experiences we encounter, either make us or break us. We can either learn from them or succumb to the uncertainty that lies around us. The choice is ours. On the contrary, successful people view life through a different lens. For them, every day is a new challenge and life is a risk they welcome with open arms. They are seldom afraid and...
Dec 22, 2021•28 min•Season 1Ep. 40
Here are 10 ways to change your game and get it right: You followed your heart. You turned your passion into your mission. Your fear of regret superseded your fear of going for it. You’ve worked hard, but the success you desire didn’t arrive on schedule. You’ve had achievements, followed gurus, and kept your dream alive through sheer tenacity and a determination not to return to the hamster wheel from which you jumped. You’re exhilarated at the thought of being your own boss , working alongside ...
Dec 21, 2021•33 min•Season 1Ep. 39
You Deserve A Life Of Freedom While Your Income Continues To Grow. You're probably listening to this podcast for the same reasons why I recorded it. And that is because of a powerful, innate desire to turn your vision into reality , to experience greater freedom and life, and because you really want to figure out how the heck to make this whole online business thing more successful. (With “success” here meaning your definition(s) and measure(s) of the word.) In my 10+ years as an entrepreneur , ...
Dec 20, 2021•29 min•Season 1Ep. 38
Your product page design can make a real difference to whether or not customers convert. Here, in this podcast , we share our top tips on how to optimise it. Building effective and high-converting B2B product pages isn’t as simple as just describing your product, publishing the page, and hoping customers bite. Business decision-makers are now conducting more research online before making purchases. That’s why your product page design must be crafted to perfection. B2B product pages shouldn’t fol...
Dec 17, 2021•31 min•Season 1Ep. 37
As coaches, consultants and small business owners, marketing to other business owners can be somewhat of a challenge. Their needs are different from those of private consumers, so your approach should be tailored as well. Since B2B is a specialised marketing niche , there are several concepts to keep in mind if you want to target your audience successfully. Not all marketing approaches are created equally. Marketing to consumers requires appealing to their emotions and offering solutions to comm...
Dec 16, 2021•24 min•Season 1Ep. 36
Content marketing is a strategic approach to marketing that emphasises the creation and delivery of valuable content to attract, retain and convert a clearly defined audience. How to tell if you’re doing it right: You’re doing content marketing (and not just content creation or digital marketing) if your content: Puts your audience first . Be customer-focused, not company-focused. You’re delivering helpful, valuable content and letting the customer decide when they trust you enough to buy from y...
Dec 15, 2021•30 min•Season 1Ep. 35
Each of us is 100% unique, even twins or triplets. While their DNA may be remarkably the same, they’re not absolute clones of each other. There will still be a few variables that will make them unique, even if they look remarkably similar. So what about the rest of us? We’re all different , from our DNA to our physical size, skin colour, background … everything. And yet we too often act as though how we see the world the way everyone does. We use terms we understand, we write as we would want to...
Dec 14, 2021•31 min•Season 1Ep. 34
Get a head start on positioning, packaging and promoting your personal brand in a growing online world. The personal brand is here to stay. You might wonder — aren't personal brands something reserved for celebrities or influencers ? Once upon a time, maybe, but now every individual is considered to already have a personal brand. The only difference is, now the entire world has access to it with a simple online search. Personal branding has evolved over the years from being what Amazon CEO Jeff ...
Dec 13, 2021•33 min•Season 1Ep. 33
Enhancing your life and well-being isn’t something that happens through hopes and flukes. It happens through tenacity and consistency . You can't do well if you do not feel well. Your success, happiness and dreams will happen through the quality of your actions and an abundance mindset. Start with these eight steps, and you’ll begin to construct and see an improved version of yourself. you will learn how: Your vision is not just what you see in front of you. 1 simple trick that helps billionaire...
Dec 11, 2021•33 min•Season 1Ep. 32
