Think “ Getting Clients Is Hard ?” Think Again… Coaches, Consultants & Service Businesses Need a Digital Revolution : Here's How You Do It: More people are spending time at home and buying online. Service businesses need to meet them there. Many businesses are realising that remote work can still be efficient, sometimes even more efficient, than working in a physical office. These benefits have led many companies to keep their employees working from home longer than originally anticipated. W...
Dec 10, 2021•33 min•Season 1Ep. 31
Let’s be realistic regarding social media content for coaches, consultants and small business owners. Most brands are struggling just to post to social consistently . Why? Well, the factors can be many: You can’t afford someone to do it full-time. You feel like you’ve said all you can say about your brand. You’re not sure what content is resonating with your customers and what is not. You haven’t figured out that most social media posts won’t even be seen unless you’ve assigned a media placement...
Dec 09, 2021•29 min•Season 1Ep. 30
What is permission marketing ? To understand permission marketing, you must understand its opposite, interruption marketing. Interruption marketing is advertising in the traditional way. The Internet has made interruption marketing worse with more clutter than in the old days when advertising was primarily limited to newspapers, radio, and Network TV stations. Permission marketing , in contrast, uses a strategy to get prospects to provide you with various levels of permission to market them, mak...
Dec 08, 2021•32 min•Season 1Ep. 29
Find a Shared Enemy to Galvanise Your Prospects “Storytelling” is one of the marketing industry’s biggest buzzwords . Every coach, consultant and small business owner knows that telling stories is a powerful way to communicate. It’s been true since the dawn of the human race. People have used stories to warn each other of danger and to relate epic adventures throughout generations. People connect with stories on an emotional level, and for that reason, they remember them. Stories are powerful. B...
Dec 07, 2021•31 min•Season 1Ep. 28
Think “Getting Clients Is Hard?” Think Again… Go From $200k To $2 Million Within 2 Years Using The Wildly Controversial System That Breaks Every Rule In The Marketing Playbook, You Don’t Need To Sacrifice Your Income To Do What You Love. You CAN Have Both. Let Me Walk You Through My Simple, Step-By-Step Plan To Show You Exactly How Easy It Can Be. A lot of sleepless nights have been had by coaches, consultants and small business owners over why sales copy has failed to perform , but keeping a fe...
Dec 06, 2021•32 min•Season 1Ep. 27
What does it take to be seen as an expert ? It's a bit different for everyone. It pays to be seen as an expert. Depending on your goals, being seen as an expert could help you get leverage in a sea of "me too" coaches, consultants and entrepreneurs out there.. It could help your brand achieve more visibility and earn more trust from its customers. It could also help you build your authority, giving you access to more clients and work opportunities and a better growth trajectory. But here’s an un...
Dec 04, 2021•32 min•Season 1Ep. 26
We all start out as kids with big dreams ; we want to be movie stars, astronauts and sports superstars. We want to be somebody. But then we get out into the real world and it starts beating us down, and then we start beating ourselves down. We get to the point where we have little or no belief in ourselves ....
Dec 03, 2021•25 min•Season 1Ep. 25
Why Do People Resent Your Success? There’s no denying that success comes in different “shapes and sizes” . You could be successful financially, romantically, or health-wise. And if you’ve always found yourself being advantaged in some way, then you must already know that some people feel a little envious of you, (and may want to take what you have), but you can understand where they are coming from. However, what is perplexing is when the people you’ve always known suddenly become jealous when y...
Dec 02, 2021•31 min•Season 1Ep. 24
How to Optimise Your Branding When it comes to branding, absolutely everything matters. An important aspect of branding is where you do it — and that should be absolutely everywhere you possibly can . Branding is an opportunity to put a stake in the ground that puts your business in the hearts and minds of your consumers. The more you can get your brand right between their eyes , in a way that matters, the more your consumers can engage with it, build loyalty and develop a deeper relationship wi...
Dec 01, 2021•27 min•Season 1Ep. 23
The Digital Era Introduces a New Challenge That the Majority of Coaches, Consultants and Businesses Aren't Prepared For. As an entrepreneur, you have to embrace the role of content publisher and creator in order to remain competitive in a rapidly changing era. Imagine doing business 25 years ago. For most businesses , the only people who would hear about you would be locals. If you wanted to even have a chance at being known anywhere outside your area, your only option would be to buy enormously...
Nov 30, 2021•27 min•Season 1Ep. 22
When I first started my entrepreneurial journey , I remember my newsfeed was filled with information product offers from gurus selling cassette tapes in colourful laminated boxes with phone men in suits in the front. These gurus sold tapes on goal setting, marketing , time management and relationships. The tapes weren't cheap in the early 2000s and late 90s; in fact, each set cost hundreds of dollars. It was the information age and information was highly valuable and difficult to come by. Findin...
Nov 29, 2021•25 min•Season 1Ep. 21
We all know about the magical, brain-boosting powers of reading. Reading for as little as six minutes each day can lower stress by 68%. It can also reduce the risk of Alzheimer’s disease, help you live longer, and make you more empathetic. And, of course, it can improve your language skills , vocabulary and knowledge base, which is beneficial regardless of what path you’ve chosen in life. Why is it still so hard to read despite the fact that we know about all of these benefits? With social media...
Nov 28, 2021•32 min•Season 1Ep. 20
3 Marketing Dos and Don'ts for Maximising Profit for coaches, consultants and small business owners on a Bootstrapped Budget If you don't have a working marketing strategy , you're just as likely to feel stuck with money as you do without it — and a few key strategies make all the difference. A coach, consultant or small business owner’s access to information, ideas, tools and other resources is at an all-time high, but it’s the ability to be decisive and apply what you learn quickly that is tru...
Nov 27, 2021•23 min•Season 1Ep. 19
Want to Make a Name for Yourself as a Thought Leader ? You'll Need These Two Things to Stand Out in the Saturated Space. Don't fall for the "Fake it till you make it" trap. You might have heard the mantra “Fake it until you make it.” It expresses the idea that you should embody a confidence or persona that you might not actually possess. And I disagree with it. I’ve gotten into trouble for being too honest in my career and in life, but I don’t regret not “faking it.” I believe authenticity is on...
Nov 26, 2021•31 min•Season 1Ep. 18
If your coaching, consulting or small business doesn't stand out, you'll get lost in the noise of your industry. Like it or not, some products and services naturally have a lot more competition than others. Even if you have a high-quality offering, it can be surprisingly easy for it to get lost among a sea of similar competitors. When trying to gain the attention (and dollars) of your target audience, positioning your product or service as a competitive offer is often key to standing out. With a...
Nov 25, 2021•32 min•Season 1Ep. 17
Show consumers the value your business can give them. As the world reopens, consumers are changing their mindsets and adjusting back to everyday life. They are spending more on products, services, and various offers from other coaches, consultants and entrepreneurs. While the growth opportunities are tremendous, a lack of clarity often derails that growth. You may have started your business around something you’re passionate about, but you need clarity on where you're going. One important step t...
Nov 24, 2021•24 min•Season 1Ep. 16
Becoming an expert doesn't happen overnight. What criteria are necessary to be deemed a thought leader in your industry? The answers may vary; however, most people can agree it takes a complex series of experiences — not just successes, but also the kind of setbacks that make you rethink, redesign and restart an endeavour you believe in. Once you master your craft , your successes will eventually speak for themselves. This process is how thought leaders are born. But thought leaders cannot rely ...
Nov 23, 2021•30 min•Season 1Ep. 15
There are a lot of reasons why sales don’t close. So, it can be particularly frustrating when you feel like you are working hard in your service business. I know you really believe in what you offer, and you still don’t get the customers you want. While I mostly speak about marketing, but knowing how to close a sale is critical to coaches, consultants and small business owners. How Can You Grow Your Business Or Compete With The ‘Big Players’? The biggest problem is… As a coach, consultant or ent...
Nov 22, 2021•29 min•Season 1Ep. 14
If You're Using These 3 Marketing Tactics, You're Hurting Your Brand's Credibility. Coaches, Consultants and Entrepreneurs are always hungry for new clients and growth strategies that work. The online gurus know this, so they use emotional-trigger-based marketing tactics to convince business leaders to buy their courses or services. These questionable marketing tactics tend to lead to refund requests, chargebacks and consumers that won't do business with them again. Even if you provide something...
Nov 21, 2021•22 min•Season 1Ep. 13
Think “Getting Clients Is Hard?” Think Again… Go From $200k To $2 Million Within 2 Years Using The Wildly Controversial System That Breaks Every Rule In The Marketing Playbook You Don’t Need To Sacrifice Your Income To Do What You Love. You CAN Have Both. Let Me Walk You Through My Simple, Step-By-Step Plan To Show You Exactly How Easy It Can Be. Book Your Free Consultation Now Starting a business comes with many challenges, from funding and hiring to product development and marketing, making su...
Nov 19, 2021•30 min•Season 1Ep. 12
Are you struggling to get more clients? Or sick of cold calling businesses and DM’ing randoms to get leads online? Get The Proven 10-Step System Flood Your Service Business With Qualified Leads In The Next 90 Days using the power of video. Video is one of the best windows your customers have into your business. It allows them to see for themselves what you can offer them and why they should trust you . But for it to be effective, your videos need to build on and strengthen your brand so that con...
Nov 18, 2021•22 min•Season 1Ep. 11
The past year has resulted in a level of mental exhaustion that is unknown territory for most coaches, consultants and small business owners - and selling in the face of that can be very challenging. Here in this podcast, are four strategies that can help. In a lot of businesses, coaches, consultants and business owners jump straight into introducing their products or services assuming that people are in a great frame of mind to buy. The mantra goes that all they have to do is cut through the no...
Nov 18, 2021•24 min•Season 1Ep. 10
Are you struggling to get more clients? Or sick of cold calling businesses and DM’ing randoms to get leads online? The internet is the most powerful tool in the arsenal for coaches, consultants and service businesses…but ONLY when it’s implemented using the right SYSTEM. This Podcast from Prosper Taruvinga reveals 10 proven strategies to explode your business with qualified, high-ticket leads in under 90 days, Using Content Marketing Strategies. Prosper and his marketing agency – Livelong Digita...
Nov 17, 2021•33 min•Season 1Ep. 9
Launching a new business is not easy. You have to give up the comforts of a stable paycheck to delve into the unknown, an unpredictable abyss. A lot of things keep us from making the leap—things like fear and insecurity. And one thing above all the rest: motivation. I’m no stranger to feeling stuck in life . I was born in Zimbabwe and from birth, I think I knew I was destined for more. After being inspired by a teacher from Australia who changed the course of my life, I decided not to settle. I ...
Nov 16, 2021•30 min•Season 1Ep. 8
Using social media to promote yourself as a coach , consultant or small business doesn't have to be hard if you just follow these 8 easy steps. In social media, you must not only engage but also engage consistently. The key to building meaningful relationships is to join the conversation. By reaching out to people in your community and responding to their comments, you can set the agenda. In this podcast I go deep on : What authenticity really is, and what you will discover may shock you. How a ...
Nov 15, 2021•25 min•Season 1Ep. 7
We are going through some unprecedented times in business. Small business owners can adopt these recovery strategies to recover and thrive in unpredictable conditions. We are living through a very uncertain time — from day to day, it seems almost impossible to predict what will come next. It's impossible to fully predict what will happen in 2022 and beyond, but there are strategies that can help coaches, consultants and small business owners stabilise and grow. Let’s discuss five of them in this...
Nov 12, 2021•23 min•Season 1Ep. 6
Each of us are in business, so we can make money, and enhance our lifestyles. I’ve yet to speak with any coach, consultant or entrepreneur who doesn’t want more sales. Generating more sales isn’t easy, but it’s simpler than many business owners would link to think and dare I say, admit. After a decade of teaching coaches, consultants and small business owners how to improve sales, I’ve distilled all the creative tactics into three simple ideas that can create more sales now — even in tough marke...
Nov 12, 2021•13 min•Season 1Ep. 5
Fear of failing is something that all business owners whether starting out or established think about, most of the time. So how can they overcome it? What is the force that drives you? Is it the fear of failure or the achievement of success? As it turns out, most people are driven by a combination of the two. The idea of success gives us wings, but before we can do anything about it, the fear of failure creeps in and starts chopping off our feathers. The fear of failure can be so strong that man...
Jan 13, 2020•17 min•Season 1Ep. 4
A lot people think of life is black and white. That you are either born rich or poor. They also think it's either something that happens to them or as something which they have to bend to their will. Life in short is seen as a series of problems requiring solutions. As a result people spend much of their lives either in escape activities or driving themselves to achieve, often both at the same time. But life becomes so much different when we see it as a game in which we decide what is going to h...
Jan 11, 2020•31 min•Season 1Ep. 3
We are always selling. Selling others on our ideas, our opinions and most comonly, our products and services. Business people selling their products and services don’t have the upperhand anymore. With a quick checkin with Siri or a simple Google search and some browsing, prospects can get as much information about a product or service as any business owner has. As a result, it’s harder for business owners to demonstrate their credibility and their expertise. And if they can’t demonstrate experti...
Jan 10, 2020•18 min•Season 1Ep. 2
