In this episode, we discuss when to hire trainers to work for you and how to build systems into your business that will allow it to keep thriving if you need to replace anybody. The Episode: Growing And Hiring Trainers To Work For You As your coaching business scales, it will require different strategies when it reaches different sizes, and an important one is how you go about hiring staff. At first, you will be able to handle things alone, but then, having an assistant becomes necessary, and af...
Mar 04, 2021•41 min•Ep. 81
In this episode, our team shares and discusses twelve helpful thoughts on creating content for your online coaching business. The Episode: 12 Thoughts On Content Creation A big part of the work of an online trainer is content creation. Coaching your clients and reaching new clients on different platforms requires that you create impactful and helpful content to deliver your knowledge online, and the better you become at doing this, the more success you will experience in your business. Here we h...
Mar 02, 2021•43 min•Ep. 80
This is the second part of the team's conversation on the topic of building a training business on a budget. The Episode: Building An Online Training Business When You're Broke Part 2 Many online training businesses are built on a budget and these financial limitations do not need to curb your growth and success. The key here is to make the most of your strengths, focus on the vital parts at the appropriate times, and avoid big wastage of time and money. There are some helpful ways to think and ...
Feb 25, 2021•45 min•Ep. 79
Today we have a discussion about the importance of focussing on your mental health. The Episode: For Trainers Who Suffer From Mental Health Struggles As trainers and coaches, we are well aware of the power of a proactive approach to health, and this is no different in the case of mental health. We believe that therapy or any form of counseling can help anyone, and does not have to occur as a reaction to a difficult situation or setback. In fact, just as with physical fitness, the best approach i...
Feb 23, 2021•47 min•Ep. 78
The OTA team look at the common doubts trainers have about appearances and external expectations. The Episode: But What If I Don't 'Look' Like A Trainer? There is space for every type of trainer in the world of online coaching. The common image of a half-naked influencer that we see so often on social media is not the only legitimate model for how to help clients. There are elements to your training that are more valuable than the way you look, and trying to reach the peak of physical conditioni...
Feb 18, 2021•45 min•Ep. 77
Today our team talks about the usefulness of collecting social proof and testimonials from your clients. The Episode: Get Social Proof To Add Validity To Your Online Training Business Apart from being your focus, your clients are also your greatest resource as a trainer. Their experiences are what can take your business to the next level, so leveraging this possibility should be on your to-do list. Collecting information and feedback from them can take many forms but essentially what you want to...
Feb 16, 2021•47 min
The panel discusses some helpful strategies and tips for building a training business on a small budget. The Episode: Building An Online Training Business When You're Broke Many of us who pursue a career in online training start from humble beginnings. Whether this be bootstrapping from the start because of financial restraints, or just starting small as a side hustle, many online trainers build things up where possible over a period of time. This approach is not always easy but is definitely no...
Feb 11, 2021•40 min•Ep. 75
A selection of our usual panel talks about dealing with difficult clients and when to let them go. The Episode: Tough Clients — When To Troubleshoot Or Let Them Go Some clients are naturally easier to work with, while some people will not be as good a fit for a variety of reasons. There comes a point where no amount of troubleshooting and communication can get people on the same page in a way that is beneficial to both parties, and this point is what we discuss in today's conversation. As a trai...
Feb 09, 2021•44 min•Ep. 74
Today the discussion focuses on how you can make sure to get the renewals you deserve and boost your numbers of returning clients. The Episode: How To Renew The Clients You Should Be Getting Running a successful online coaching business requires a certain level of continuity between programs and number of returning customers in order to create stability and loyalty. You do not need every client to renew with you, but the ones that can return, should not be neglected and lost. This is related to ...
Feb 04, 2021•39 min•Ep. 73
Our team of experts discusses strategies for balancing the demands on your time while maintaining your online training business. The Episode: How To Balance Your Day Job, Family, and Online Business No matter your current lifestyle and domestic set up, chances are that if you are starting or running an online training business, you do not have extra time on your hands. There are a few factors that can make these difficulties a little bit more manageable on a daily basis. The first step is priori...
Feb 02, 2021•39 min
For this episode, the team shares some thoughts on creating authentic content and connecting properly with an audience. The Episode: Your Content Is Your Life The content you publish as an online trainer determines a large part of your success. The more closely you can align what you put out, with your own story and life, or at least an authentic vision, the more longevity and impact you will have. If you can tie yourself into the offers that you make, clients will connect much more deeply with ...
Jan 28, 2021•38 min
Our panel sits down to discuss an example of selling out an online course and the important steps in this process. The Episode: A Real Life SOLD OUT Online Training Launch Example A big part of being an online trainer is launching and selling programs, and today we look at a great example of how this can be done successfully, leading to a sold out offer! We break down the whole process, talking about the steps to start with, that come before the actual launch, how to manage the first sales and f...
Jan 26, 2021•37 min
In this episode, the team talks about ways to turn negative feedback or criticism into sales for your online training business. The Episode: How to Turn Public Criticism into Sales Any business will have disappointed customers in some form or another. As online trainers, we experience this too, and this negativity often plays out for us in the form of a negative review in a group or forum. Although these can be tricky situations, they are actually great opportunities and can be used to benefit e...
Jan 21, 2021•43 min
In this episode, our panel discusses the best ways to create and publish fitness content online. The Episode: How To Be A Content Creating Machine In the world of online training, the content you put out occupies a sizable chunk of your work and determines much of your resultant success. In order to build and grow, this needs to be an area in which you improve and, ultimately, connect. A few major points here are knowing where your message is going, systematizing your creation process, achieving...
Jan 19, 2021•45 min
In this episode, Jonathan sits down with Melisa Shevchenko to talk about how she has built a successful and highly profitable online training business utilizing challenges. The Episode: How Melissa Shevchenko Had Her First $9500 Month Online from Challenges The way that you lay out your service as an online trainer has a clear relationship to who signs up with you. Today we get to hear from Melissa, an OTA 2 graduate, about how she has built her courses and upped her prices over time, and the le...
Jan 14, 2021•31 min
In today's episode, Jonathan speaks to Jim Gazzale about his method for gaining new clients in his online coaching business and how he has raised his prices incrementally. The Episode: Jim Gazzale's $1,500, One-New-Client-A-Week Method Building a profitable online coaching business is all about taking action. Jim Gazzale joins us on the show today to talk about the steps he has taken, along with taking part in the OTA, towards building his dream online coaching service. We hear from him about th...
Jan 12, 2021•33 min
For this episode, the team sits down to talk about the task of overcoming fears of rejection as an online trainer. The Episode: Overcoming Fears of Rejection In Online Training Work as an online trainer is littered with different types of rejection, refusal, and even supposed failures. This is part of what it takes to make progress and succeed, as you cannot make it to your goals without experiencing adversity and challenges. Here we talk about how to get past the fear of these losses in order t...
Jan 07, 2021•43 min
In this episode, the team discusses the topic of having material stolen by other trainers. The Episode: What To Do When Other Trainers Steal From You What do you do when someone steals your intellectual property? Unfortunately, this is an experience that many of us have had, whether it be a piece of content posted online, brand mimicking, or any other type of plagiarism. Naturally, this can be quite upsetting and potentially difficult to deal with, but we are here to remind you that most of the ...
Jan 05, 2021•44 min
How To Simplify Your Online Business in 2021 Episode 63: Show Notes. In this episode, our panel talks about the power of simplifying your business and how you can do this in 2021. The Episode: How To Simplify Your Online Business in 2021 One of the main issues that are experienced by fitness trainers lies in overcomplicated the services and programs that are offered. Your business as an online trainer should be as simple as possible, and keeping your target market, marketing channel, conversion ...
Dec 31, 2020•41 min
This episode sees the team talking about how you can be ready for success when your thing becomes the thing. The Episode: Carolina's Time to Shine In the world of online training and beyond, you do not need to win every time in order to be successful. Most really successful individuals only hit the bullseye a couple of times at most. The key is in preparing for when that day arrives so that you can make the most of it and allow that success to become sustainable. Important aspects of this lie in...
Dec 29, 2020•41 min
Today the team breaks down the actual value that clients pay for from their trainers. The Episode: What Your Clients Are Really Paying For (When Information Is Free) With so much information readily and freely available on the internet, a common question for online trainers is how and when to price your services and expertise. The consensus among today's panel is that the more generous one is with information, the better, as what you should really be selling is the application of that knowledge ...
Dec 22, 2020•35 min
Today's episode sees the team breaking down how to up your social media game and improve your engagement and resulting business. The Episode: Putting The Social Back Into Social Media To Gain Clients As online trainers, the role of social media and the platforms we use to reach an audience is an integral part of what we do. Running a successful page or profile can mean your business is alive and kicking, as an online audience provides so many different avenues to explore and grow into. In this e...
Dec 17, 2020•38 min
This episode deals with the issue of the informations gaps that are present in the fitness industry, in both trainers and clients. The Episode: Closing the Information Gap to Make More Sales Many problems that trainers face are rooted in the asymmetry of knowledge in the field of fitness. This plays out in clients not fully understanding the information that underpins their programs but is also an issue where trainers might have gaps in their own training and education. Today we talk about some ...
Dec 15, 2020•49 min•Ep. 59
Today we talk about how Marc, a fellow online trainer, has up-leveled his skill and how this has allowed him to maintain his impressive numbers. Click here to listen to this episode on iTunes Click here to listen to this episode on Spotify Click here to listen to this episode on Stitcher The Episode: $35K In 30 Days: How Marc-André Seers Dominates His Market In A Language Other Than English In this episode, Marc-André Seers share how he has improved his business by building out his skillset and ...
Dec 10, 2020•27 min
The team discusses why focusing on relationships is a central part of any coaching business, and how the work you put into this part of your job will pay off. The Episode: The Importance of Building Positive Relationships with Colleagues You simply cannot make it in the fitness coaching world without some strong relationships. Most work that you will get in this space will be through personal connections and the people you meet on your journey. Clients will naturally gravitate towards coaches wh...
Dec 08, 2020•45 min
Today we share what the week of an online trainer looks like, getting into specifically your engagements with clients. The Episode: What the Week of an Online Trainer Looks Like Have you ever wondered what the weekly schedule of an online trainer is like and what the expectations for interaction are from the client’s perspective? In this episode, we give you a behind the scenes look at a week in the life of an online trainer. From the frequency of video calls to those encouraging messages mid-wa...
Dec 03, 2020•41 min
In this episode, we discuss why sharing your story is a crucial part of landing new clients and building a thriving online business. The Episode: Why Your Story is Crucial to Building Your Online Business Who can disagree that we relate better to people whose stories we know? When we understand what someone has gone through, we find it easier to relate to them and it makes meaningful connection possible. That is why your story is a powerful tool for building your online business. While you might...
Dec 01, 2020•43 min
Today’s episode is all about overcoming client boredom and keeping them fully engaged so that they stay long enough to get the results they want. The Episode: How To Keep Your Online Clients Engaged In an overstimulated, distracted world, it is hard to retain your clients’ attention and focus. When they find an exercise boring or uncomfortable, they won’t be as committed to doing it right and will thus fail to reach the desired outcomes. Knowing how to keep your clients engaged will, therefore, ...
Nov 26, 2020•43 min
Today's discussion focuses on the role of the trainer in helping a client through difficult times, and how this might play out in different scenarios. The Episode: How To Help Clients When Life Throws Them a Curveball All of us go through the ups and downs of life, no matter who we are, and your clients are no different. There will be times, as an online trainer, that you will be confronted with the difficulties that someone is experiencing, and the better you can manage these, the better for yo...
Nov 24, 2020•39 min
Coming to the end of the strange and surprising year of 2020, we are looking ahead at how you can get ready for next year in the world of online training. The team takes you through the seven steps to getting started with your own online training business, and Jonathan weighs in on the most important things to focus on as well as certain things that might not work as well. We discuss the remote model and what this might look like going forward in a post-pandemic world before looking at income, b...
Nov 19, 2020•42 min
