The Negotiation - podcast cover

The Negotiation

WPIC Marketing + Technologieswww.wpic.co
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.
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Episodes

Liam Mather | Inside the Beijing Olympic Bubble

Topics Discussed and Key Points: ● Liam’s work in Public Affairs and Communications at WPIC ● Becoming involved with the Olympics ● Looking back at the Beijing Olympics ● The level of interest of the Chinese population in the Olympic games ● The stars of the Olympics ● The state of Chinese hockey post-Olympics ● Lesser-known notable news stories in China that did not make the headlines ● The lasting impact of the Olympics on winter sports in China Episode Summary: Today on The Negotiation, we ta...

Mar 15, 202240 min

Zarina Kanji | Health, Wellness and Food in China

Topics Discussed and Key Points: ● Tmall’s International Women's Day ● The most sought-after products among women in 2022 ● Trends in the food & beverage space ● Why there is more demand for sleep supplements ● Health and wellness trends in the West that might make it to China very soon ● UK and Nordic products that have captured the attention of Chinese consumers ● What Gen-Z female consumers look for compared with their older counterparts ● Differences between consumers across different ge...

Mar 08, 202246 min

Art Dicker | Navigating China's Legal System

Topics Discussed and Key Points: ● The Shanghai/Beijing rivalry ● Companies that are finding success in China ● The nature of legal risk in China versus North America ● How Chinese law develop into its current framework ● Data privacy considerations ● China’s corporate laws ● Common mistakes foreign companies make in negotiating and drafting contracts with Chinese companies Episode Summary: Today on The Negotiation, we talk with Art Dicker, Director at R&P China Lawyers, a boutique PRC law f...

Mar 02, 202244 min

Kimberly Kirkendall | Global Supply Chain Upheaval & Managing Vendor Relationships in China

Topics Discussed and Key Points: ● How the last 18 months changed the economy forever ● How things have changed in Kimberly’s line of work in China ● What happened to the global supply chain and its impact on the Chinese economy ● Moving forward in 2022 and beyond ● Maintaining business relationships in China ● How the business landscape in the region has changed overall ● How the B2B buying process has evolved throughout COVID Episode Summary: Today on The Negotiation, we talk with Kimberly Kir...

Feb 22, 202243 min

Mark Williams | Triumphs, Challenges and Threats: The Politics of the Asia-Pacific

Topics Discussed and Key Points: ● The main thesis of The Politics of the Asia-Pacific ● The biggest evolutions in the Asia-Pacific over the last 15 years ● Relationships between countries in the Asia-Pacific ● Major non-governmental actors in the Asia-Pacific region ● How average citizens regard tensions in the region ● How the pandemic impacted politics in the region ● Often overlooked factors by the West concerning politics in the Asia-Pacific region Episode Summary: Today on The Negotiation,...

Feb 16, 202251 min

Karen Raghavan | The Beauty Market in China

Topics Discussed and Key Points: ● The dynamic between heritage brands and startups ● How consumption patterns for Chinese consumers change when purchasing abroad versus within China ● Comparing travelling Chinese consumers with travelling Western consumers ● Whether most big beauty brands need to have a dedicated travelling consumer program ● How COVID-19 has changed beauty brands and their marketing ● How the pandemic impacted retail ● Considerations regarding KOLs and KOCs ● How to market her...

Feb 08, 202247 min

Jim Fields | Creative Video as an IPO Marketing Tool in China

Topics Discussed and Key Points: ● About Relay Video ● The typical dynamics between creative agencies and their Chinese clients ● How Relay aims to “create China’s first truly global brand” ● How roadshow videos become an IPO marketing tool for companies ● Monetizing your YouTube channel as a China vlogger in 2022 ● About Jim’s upcoming app, Relay.club Episode Summary: Today on The Negotiation, we talk with Jim Fields, Founder and CEO of Relay Video, a Beijing-based creative marketing agency that...

Feb 01, 202249 min

Mark Simon | Growing Hockey in China

Topics Discussed and Key Points: ● China’s hockey culture versus that of America ● How China’s youth is typically introduced to hockey ● Hockey leagues and training programs available for adults in China ● Active recreational rinks in China ● A geographical layout of hockey in China ● The business of sports development in China from a Westerner’s point of view ● Chinese parents’ motivation for getting their kids involved in hockey ● Chinese hockey referees ● Hockey fans in China ● Professional h...

Jan 25, 202240 min

Cameron Wilson | The Future of Football (Soccer) in China

Topics Discussed and Key Points: ● China’s football landscape ● Why football has a more active fanbase than basketball in China ● Grassroots football in China ● How prioritization of education over almost all else impacts sport culture in China ● The biggest football teams in China and their dynamic with fans ● Chinese football and the Chinese government ● Where Chinese football players need to improve on a tactical level ● Covering football in China as a foreign journalist ● The future of footb...

Jan 19, 202236 min

Alvin Wang Graylin | The China President of HTC Talks VR & Metaverse

Topics Discussed and Key Points: ● China’s consumer PC market in the early-to-mid-90s ● Why many companies struggled in the 90s while Intel thrived ● Building the Chinese social networking app Guanxi in the early-2010s ● Co-founding mInfo, the official mobile search provider to the Beijing Olympics in 2008 ● What internet marketing looked like 20 years ago and the impact of mobile in the 2000s ● The early days of eCommerce and the reasons for its dramatic growth ● What foreign VR companies shoul...

Jan 13, 20221 hr 4 min

Michael Zakkour | 5 NEW DIGITAL’s Predictions For 2022 In China

Topics Discussed and Key Points: ● Major trends across China eCommerce and consumer behavior in the past year ● Categories that are doing really well in China today ● Non-traditional categories that are on the way up ● The younger generation’s move “back to basics” and “materialism fatigue” ● Finding the keys to finding purchase motivation amid China’s “post-consumer high” ● China’s anti-monopoly policies and their long-term implications ● What digital online platforms Michael is most excited ab...

Jan 05, 202251 min

Year In Review | The 'Greatest Hits' of 2021

This episode is a look back at all of our podcast guests and the topics we covered in 2020, putting together some of our favorite moments for you into one single episode of goodness. The guests featured in this special episode are: Matt Sheehan, episode #75 John Pomfret, episode #78 Anne Stephensn-Yang, episode #82 James McGregor, episode #83 Chloé Goncalves, episode #85 Charles Lavoie, episode #91 Benjamin Wahl, episode #92 Greg Turner, episode #93 Ambassador Dominic Barton, episode #100 Zak Dy...

Dec 28, 202158 min

Craig Smith | The CEO Bringing Burton Snowboarding To China

Topics Discussed and Key Points: ● Snowsports culture in China versus Japan ● Consumers in China’s snowsports industry versus the West’s ● How Burton markets and localizes snowsports in China ● Marketing snowsports as a lifestyle in China ● The evolution of retail in China and how Burton has adapted ● How to set goals and strategize for a market entry into China ● The impact of the 2022 Winter Olympics on Burton China Episode Summary: Today on The Negotiation, we speak with Craig Smith, CEO of B...

Dec 08, 202158 min

Elsbeth van Paridon | China's Contemporary Fashion & Underground Culture Scene

Topics Discussed and Key Points: ● Contemporary China through the lens of fashion and culture ● The new thinking around fashion and individuality among China’s younger generations ● China’s fashion scene today and how it differs from that of New York ● Does China have fashion icons? ● China’s urban underground scene ● The future of fashion in China Episode Summary: Today on The Negotiation, we speak with Elsbeth van Paridon, a sinologist, journalist, and lover of China fashion, lifestyle, and ur...

Nov 30, 202146 min

Rosie Hawes & Carly Ramsey | Assessing Political Risk in APAC

Topics Discussed and Key Points: ● The story behind Control Risks and how it expanded to other markets ● Defining “political risk” and its relevance to businesses in China ● Does the government move as fast as the economy and how do businesses adapt to changes in China’s regulatory landscape? ● How to do due diligence in China versus other North Asian markets ● How should political and regulatory issues be considered when approaching due diligence? ● With what types of situations can business in...

Nov 23, 202142 min

Jacob Cooke | Exploring and Explaining Another Record-Breaking 11/11 Singles Day

Topics Discussed and Key Points: ● How Singles’ Day performed relative to Jacob’s expectations ● Platforms that will gain traction at next year’s 11.11 ● Notable creative or marketing tactics used at this year’s festival ● How this year’s GMV may compare to 2020s ● Whether there is still room for foreign brands going forward ● What to know about Pipl (Personal Information Protection Law) ● WPIC’s plans for Southeast Asia ● Demographic differences in China versus Southeast Asia Episode Summary: T...

Nov 17, 202121 min

Steve Hoffman | Startups In China & The Five Forces That Change Everything

Topics Discussed and Key Points: ● Launching Founders Space in China ● Why Steve wrote Make Elephants Fly ● China’s unique (and commonly misrepresented) approach to innovation ● Mentoring Chinese vs Western entrepreneurs ● How evolving family dynamics and the Westernization of much of today’s Chinese youth influences the country’s perception towards entrepreneurship as a career path ● What Western startups need to know if they want to enter China, and what Chinese startups need to know if they w...

Nov 09, 202151 min

Justin Downes | Ski Resort Development & Management In China

Topics Discussed and Key Points: ● Problems that Axis aims to solve ● How Axis helps to develop resorts ● How is China preparing for the 2022 Winter Olympics ● How Axis is preparing for the 2022 Winter Olympics ● Snowsports culture and the hospitality industry in China today ● What Chinese consumers have taught Justin and the Axis team ● Building ski resorts in China versus other countries ● The development of four-seasons resorts in China ● The future of winter sports in China ● What the West c...

Nov 02, 202154 min

Jacob Cooke | 11/11 2021 - A look ahead to the world's largest shopping day of the year

Topics Discussed and Key Points: ● Trends that shaped consumer behaviour in 2021 ● How different categories have fared over the past year ● How consumer trends have evolved in the past 18 months ● Sectors to lead the charge in China’s economic growth going forward ● Which categories are predicted to be successful on Singles’ Day ● New tactics brands will use aside from discounts ● How important it is to have inventory on the ground for Singles’ Day ● How the impact has impacted manufacturing and...

Oct 27, 202129 min

Jia Wang | Canada / China Relationship - The Past, The Present, & The Future

Topics Discussed and Key Points: ● The focus of the China Institute ● How the Canada-China relationship has evolved since the 1950s ● How China and Canada may recover from their strained relationship that reached a low point in December 2018 ● How the relationship between Canada and China may look ten years from now ● What lessons can Canada and other Western countries learn from China, especially when it comes to spurring economic growth ● Common misconceptions about China in North America’s ac...

Oct 20, 202142 min

Freddie Bacon Part 2 | Snowboard Academy Growth & Why Technology Could Be The Key To Increasing Ski Resort Revenues

Topics Discussed and Key Points: ● How Freddie is working with Burton Snowboards to create a network of snowboard academies in China ● How technology is being used to improve and scale snowboarding in China ● Will snow sports in China see more international instructors becoming involved in the future? ● The rise of four seasons resorts in China, and considerations around operations and logistics ● How the lead-up to the 2022 Winter Olympics is shaping the snow sports world in China Episode Summa...

Oct 12, 202135 min

Freddie Bacon Part 1 | The Culture & Growth Tactics Of Snow Sports In China

Topics Discussed and Key Points: ● Running snowsports schools in China compared to the West ● Chinese parent-child dynamics at snow sports schools and how instructors can manage expectations ● The economics of lift passes, equipment, logistics, and instruction in the world of snow sport in China ● Removing the cost barrier that continues to prevent many Chinese from accessing snow sports schools Episode Summary: Today on The Negotiation, we speak with Freddie Bacon, an expert in the snows sports...

Oct 05, 202134 min

Rui Ma Part 2 | China Tech Headed West & Understanding The Phenomenon 'Lookism'

Topics Discussed and Key Points: ● Trends taking place in China that may soon quickly spread to the rest of the world ● Why offline retail continues to prevail in the West ● How views toward entrepreneurship and working in the tech industry have evolved over the past decade in China ● Emerging Chinese tech companies to keep an eye on ● Why lookism has become “rampant in China” ● Why Rui revisited Agora and her thoughts on sinophobia and the education crackdown in China ● The future of cross-bord...

Sep 28, 202137 min

Rui Ma Part 1 | The Tech Buzz Of China

Topics Discussed and Key Points: ● Rui speaks on her work with the Tech Buzz China podcast and community ● How accurate is the data we are getting today from the fundraising world in China? ● What is it like to do due diligence on Chinese tech companies looking for investors? ● Rui describes the trip she conducted in 2019 to bring foreign investors into China ● Trends in China’s tech scene today ● The impact that new data privacy regulations have had on social media in China ● Business trends th...

Sep 22, 202139 min

John Kaller | The Evolving KOL And Influencer Market In China & Unpacking The Future Of Artificial Intelligence

Topics Discussed and Key Points: ● How changes in China’s economy and business landscape over the last four years influenced John’s work ● Challenges faced by foreign versus local Chinese startup entrepreneurs ● Potential advantages for foreign startup owners in China ● Changes in the education space in China ● The evolution KOLs and influencer marketing in China ● Problems that unpackAI aims to solve ● What AI is really capable of and how China is exploring these capabilities compared to Americ...

Sep 14, 202139 min

Elijah Whaley | KOLs & The Influencer Marketing Industry Of China

Topics Discussed and Key Points: ● How Key Opinion Leaders (KOLs) have evolved over the past five years ● Co-founding one of China’s top-ranking beauty KOLs, Melilim Fu ● The team behind Melilim Fu, and how KOLs are typically managed ● KOLs versus Key Opinion Consumers (KOCs) versus micro-influencers ● Launchmetrics and the problems they aim to solve in today’s marketplace ● Scaling a startup in China as a C-suite executive ● The dramatic rise of influencers in China Episode Summary: Today on Th...

Sep 08, 202147 min

Justice Hampton | Merchandising In The Digital Era & How To Do It Effectively In China

Topics Discussed and Key Points: ● How has merchandising transformed in the age of eCommerce? ● Justice’s typical day as Director of Merchandising at WPIC ● Examples of companies that exemplify effective online merchandising ● Why it is so difficult to master online merchandising ● Global merchandising trends, specifically focusing on trends in China ● The future of merchandising globally and in China ● Why did WPIC develop its merchandising capabilities? Episode Summary: Today on The Negotiatio...

Aug 31, 202135 min

Mark Dreyer | Bolstering National Pride Through Sports Performance on the Olympic Global Stage

Topics Discussed and Key Points: ● The economic, cultural, and athletic impact that the 2008 Beijing Olympics had on China ● China’s reaction to the 2020 Tokyo Olympics ● China’s expectations for the 2022 Winter Olympics and future games ● Popular and not-as popular sports in China ● The intersection of sports, politics, and business in China’s fitness industry ● China’s growing interest in health and fitness ● How China is investing in infrastructure to aid in the development of the sports indu...

Aug 24, 202156 min

Elaine Ann | Defining UI, UX & CX for China, and the Importance of "Xperience Innovation"

Topics Discussed and Key Points: ● Working in the APAC market ● The differences between UI, UX, and CX ● What is “product-market fit” and how do you know if you’ve achieved it? ● Why neglecting to build the right local team is one of the biggest mistakes a foreign company can make ● Tools that Kaizor uses to collect and interpret data for clients ● Defining the “fractional” C-suite executive ● Elaine speaks on her seven-step methodology to creating products and services that successfully cross c...

Aug 17, 202152 min

Gregory Prudhommeaux | Food Tech in China & The Impact of the Spiking Health & Wellness Industry

Topics Discussed and Key Points: ● A description of the Shanghai startup scene today and how it compares to France’s and the U.S.’s ● What it is like to be a foreign entrepreneur in China ● How to know whether you should start your business in China ● What most Westerners do not know about F&B in China ● Why Shanghai is not representative of China as a whole ● How the F&B space and food’s fusion with tech has developed over time in China ● The impact of the health and wellness industry o...

Aug 10, 202154 min
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