The Negotiation - podcast cover

The Negotiation

WPIC Marketing + Technologieswww.wpic.co
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.
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Episodes

Angela Zhang | Chinese Antitrust Exceptionalism & The China's Tech Duopoly

Topics Discussed and Key Points: ● What exactly is “antitrust” and why is it so important in the relationship between business and government globally? ● What has China’s relationship with antitrust been historically, and have the events of 2008 and 2013 affected antitrust enforcement? ● The conversations around antitrust at a time when big tech companies both in the U.S. and China are more influential than they have ever been ● Why Angela titled her book “Chinese Antitrust Exceptionalism” ● The...

Aug 04, 202147 min

Zak Dychtwald, Part 2 | China's Youth - A Restless Generation Changing The World

Topics Discussed and Key Points: ● What brands can do if they want to succeed in China among the millennial and Gen-Z cohort ● Major events that have impacted Chinese millennials similar to the Great Recession in the U.S. ● What are the differences between millennials who grew up in the Mainland and those who studied abroad? ● How prevalent is conspicuous consumption in the life of the average 25-to-30-year-old Chinese individual? ● What makes a good brand in China? ● How environmentally conscio...

Jul 27, 202142 min

Zak Dychtwald, Part 1 | The Identity of China's Millennial Generation

Topics Discussed and Key Points: ● Who are China’s millennials, and how do they differ from millennials in the Western world? ● The downstream effects of the one-child policy on today’s market ● The state of mental health among China’s youth ● What employers expect from millennial hires Episode Summary: Today on The Negotiation, we speak with Zak Dychtwald, Founder and CEO of Young China Group, a think tank and consultancy with a focus on the emerging influence of China’s millennial generation o...

Jul 20, 202143 min

EPISODE 100 | Featuring His Excellency, Dominic Barton, Ambassador of Canada to the People’s Republic of China, with Executive Director at the CCBC, Sarah Kutulakos

Ambassador Barton Topics Discussed and Key Points: ● The major trends witnessed by Ambassador Barton in China since the early 2000s ● What lessons should the West learn from China’s drastic growth over the past two decades? ● Why Ambassador Barton wrote China Vignettes in 2008 and the book’s main takeaways ● Key thinkers and thought leaders in China and the broader APAC region that Ambassador Barton follows Sarah Kutulakos Topics Discussed and Key Points: ● The most promising sectors in China to...

Jul 12, 202139 min

Joseph Constanty | Urban Mobility and Growing the World's Largest Smart Scooter Company Globally

Topics Discussed and Key Points: ● Joseph reminisces on his time in Beijing during its “up-and-coming” days in the early 2000s ● How differently entrepreneurship was regarded in China from 2000 to 2010 ● How Joseph’s footwear design house became the number one seller in the shoe category on Kickstarter in 2013 and 2014 ● The opportunities that came out of Joseph’s time at Tangential Consulting ● Best practices for setting up a business in China ● Countries that are particularly more difficult to...

Jul 07, 202153 min

Andrew Sigfrids | Architecture and Design - In China & For China

Topics Discussed and Key Points: ● Opportunities in architecture and design within China ● How the design space in the West differs from that of China ● Design trends in China today and potentially going forward ● The relationship between developers and the local government ● The leeway designers have in localizing big foreign brands for China ● China’s design influence beyond its borders Episode Summary: Today on The Negotiation, we speak with Andrew Sigfrids of ASIG Design and ASIG BIM. Establ...

Jun 23, 202137 min

Sam Michael | Pollution and Air Purification in China, & How to Nurture Strong Business Relationships in Asia

Topics Discussed and Key Points: ● Recent and potential developments in the Chinese business world ● Air quality and pollution in China ● Key mistakes that Western organizations make when they take on projects in China ● How foreigners can nurture strong business relationships in China ● How businesses in China can manage their relationship with the government ● Why it is important to be on the ground in the country when doing business in China ● AtmosAir Solutions’ target customer ● How AtmosAi...

Jun 15, 202149 min

Jacob Cooke | China's Economic Recovery, Live-Commerce, JD Logistics' IPO, & the 6.18 Shopping Bonanza Forecast

Topics Discussed and Key Points: ● The state of COVID in China going into the second half of 2021 ● Why a work-from-home culture is probably not the future for China ● How consumer trends have evolved in the past 18 months ● Sectors to lead the charge in China’s economic growth going forward ● What to expect at the 6.18 shopping festival this year ● The development of the live streaming/commerce craze ● How the IPO of JD’s logistics division will impact consumer behavior, shipping, and logistics...

Jun 09, 202125 min

Kseniya Otmakhova | China's 'Socio-Spatial' Set of Challenges

Topics Discussed and Key Points: ● Using the power of design for social impact ● Why Kseniya reframed the Belt & Road Initiative as a “sociospatial set of challenges” in her thesis ● How Ballistic Architecture Machine factors into the New Silk Road ● China’s strengths and weaknesses in architecture and urban design Episode Summary: Today on The Negotiation, we speak with Kseniya Otmakhova, a Schwarzman Scholar and Director of Public Relations at Ballistic Architecture Machine. Her role as a ...

Jun 01, 202143 min

Daphne Tuijn | Deriving Insights and Intelligence From Data In China

Topics Discussed and Key Points: ● Why is it vital for 21st century businesses to focus on data ● Innovations in the data and AI space in China ● What is “growth hacking” and why is it most applied to early stage startups? ● What distinguishes data collection and analytics in China from those of other countries? ● The typical customer journey in China versus that of the West ● How an expat stays on top of all the tech developments in China ● Creating brand loyalty in China ● How businesses can a...

May 27, 202135 min

Greg Turner | Live Sports & Entertainment Venue Management in China

Topics Discussed and Key Points: ● How sports evolved in China over the past 1500 years ● Why team sports have been slower in China ● The role that the Chinese government plays in sports ● What reform in the Chinese sports industry currently looks like ● How the sports entertainment world looks in China with regards to live events ● How foreign organizations can connect with sports fans in China ● What is a “venue” in China? ● What Greg expects for the 2022 Winter Olympics Episode Summary: Today...

May 18, 202137 min

Benjamin Wahl | The Strategic Business of Sports Solutions in China

Topics Discussed and Key Points: ● Marketing a football league in China ● How other EU teams are finding fans in China ● Do foreign clubs have limited time to grow their followings as the Chinese government looks to expand local football culture? ● How different countries grow their sports and how closely China intends to follow those existing strategies ● The future Yao Ming of football in China ● Where the majority of Borussia Dortmund’s marketing spend is going ● Tactics for growing a sports ...

May 11, 202140 min

Charles Lavoie | Staying Consistently Creative in China

Topics Discussed and Key Points: ● Charles’s history doing business with China and his current role at WPIC ● How Charles defines “creativity” ● Maintaining creativity in-house versus outsourcing creativity to KOLs and KOCs ● How brands should go about looking for KOLs or KOCs in order to maximize ROI ● Teaching creativity ● Differences in creative processes between the West and the East ● How brands can stay creatively consistent in different markets ● How foreign brands can cut through the noi...

May 05, 202132 min

Yoann Delwarde | The Art of Sales in China

Topics Discussed and Key Points: ● How Yoann’s work with startups and founders differs from his work with corporate clients ● Clients that Yoann typically works with as a sales trainer ● How B2B selling has historically been done in China compared to today ● The value of WeChat in sales ● General differences between how sales is done in the West versus in the East ● What Yoann has found to be the most difficult lesson for his coaching clients ● How Chinese buyers differ from Western buyers ● How...

Apr 21, 202146 min

Kevin Hui | Growing the Sport of Hockey in China

Topics Discussed and Key Points: ● The rise in ice hockey’s popularity in China over the past decade ● Does the lack of infrastructure growth for hockey in China limit how much interest the sport receives? ● How Can Life lets the Chinese youth experience the “hockey culture” that Canadians are so familiar with ● Why has the development of hockey been emphasized in China lately? ● How is China developing players to be potentially drafted into the NHL? ● What is the extent of the NHL’s involvement...

Apr 14, 202143 min

Wendy MacKenzie Pease | Translating Global Marketing Success

Topics Discussed and Key Points: ● How translation technology has evolved over the past 20 years ● The difference between translation and interpretation ● How to train interpreters ● Why translation and localization of content is so important in China and Japan ● What to look for when hiring a translator ● Examples of localization gone wrong and how to make amends if this happens to you ● Understanding cultural and consumer nuances when translating in a foreign market Episode Summary: Today on T...

Apr 07, 202143 min

Professor Min Ye | The Chinese and Asian Political Economies

Topics Discussed and Key Points: ● The evolution of China’s outbound foreign direct investment ● Is China’s outbound FDI being used primarily for political or economic reasons? ● Where outbound FDI is headed in the next five years ● Differences between China’s bilateral and multilateral free trade agreements ● How partner nations have changed their approach to China over the years ● The future of the Belt and Road Initiative ● How U.S-China relations will evolve under the Biden administration ● ...

Mar 30, 202144 min

Jim Dunn | The Future of Building Design, Construction, & Delivery

Topics Discussed and Key Points: ● What are modular buildings and why are they generally stronger than regular buildings? ● Stack Modular’s typical customer ● How developed is the modular housing industry in China? ● The limitations of modular housing and how they are overcome ● Shipping modular buildings across the ocean and keeping them intact ● 3D printing and home manufacturing ● Why Stack Modular has no local customers in China ● How COVID-19 has affected Stack Modular’s business operations...

Mar 23, 202142 min

Chloé Goncalves | Exfoliating China's Cosmetics Industry

Topics Discussed and Key Points: ● A general overview of the cosmetics market in China ● The most popular beauty products in China compared to the rest of the world ● The popularity of live streaming in the beauty space ● A primer on Key Opinion Consumers (KOCs) ● How consumer behaviors in China differ from those in the West in the cosmetics market ● Hero products by the largest cosmetics brands in China ● Why there are significantly more male consumers for beauty products in China than in the W...

Mar 16, 202147 min

Mark Kristofic | The Boom of Winter Sports in China

Topics Discussed and Key Points: ● Factors that developed Mark’s interest in doing business with China ● Building relationships with Xinhua News Agency and Tencent ● The demographics of the ski industry in China and why locals prefer to ski abroad ● Promoting the 2022 Winter Olympics in Beijing and local winter sports in general ● Ski locations in China ● The economic drivers behind the development of ski hills ● Why many resorts in China have not been able to develop year-round destinations ● W...

Mar 10, 202146 min

Bill Tung | Is Fitness Fashion Big in China & Japan?

Topics Discussed and Key Points: ● The explosion of fitness culture in Asia ● Mainland China’s consumer sporting goods market ● Columbia’s brand strategy for the Chinese market ● Differences between the Chinese, Japanese, and Korean sports apparel markets ● How the 2008 Beijing Olympics impacted the country’s sports apparel market ● Establishing a digital and physical presence as a new sports brand in China ● Do big-box stores for sports apparel exist in China, or are they independently managed?...

Feb 09, 202142 min

Radley Mackenzie | The Rising Tide of Sports in China

Topics Discussed and Key Points: ● The landscape of sports in China today ● How motivation to go into sports differs between kids in China versus kids in the West ● The development of sports infrastructure in China ● The importance of sports celebrities in driving the popularity of sports in China ● Popular sports in China today ● Physicality in Chinese sports ● Educating Chinese parents in the world of sports ● Chinese athletes going international Episode Summary: Today on The Negotiation, we s...

Feb 02, 202144 min

Dr. Gang Lu | Building a Tech Media Empire in China

Topics Discussed and Key Points: ● How Gang Lu became the founder of the premier tech media in the country ● The transition from a competitive to a collaborative startup environment in China ● The connection between changing family dynamics and the rise of innovation and entrepreneurship in China ● The business of media in China ● All about BEYOND Tech Expo 2021 in Macau ● The future of the 996 working hour system ● Gang Lu on the U.S.-China trade war ● The current state of blockchain in China E...

Jan 19, 202144 min

Nabil Sabet | The Future of Workspace Design in China

Topics Discussed and Key Points: ● How workspaces change as people’s work change ● Efficient communication with clients in the design space ● Redefining the purpose of the office ● Differences in the work environment in China versus the West ● The impact of COVID-19 on the way work is done in China ● Commercial architecture in China Episode Summary: Today on The Negotiation, we speak with Nabil Sabet, Group Director at global workplace design firm M Moser Associates in North America and Greater ...

Jan 12, 202132 min

Matt Sheehan | Semiconductors & Digital Sector Sub-Cultures

Topics Discussed and Key Points: ● The increasing simultaneous “closeness” and “friction” between California and China ● What makes California special to China as opposed to other U.S. states? ● Matt speaks on co-hosting the Heartland Mainland: The Iowa China Podcast ● Emerging tech trends in China ● Eroding trust in Chinese tech platforms ● Key takeaways on MacroPolo’s October 2020 report on what China will look like in 2025 ● How AI, blockchain, and other emerging technologies will transform C...

Jan 05, 202149 min

The Year in Review | 2020's Greatest Hits

This episode is a look back at all of our podcast guests and the topics we covered in 2020, putting together some of our favorite moments for you into one single episode of goodness. The guests featured in this special episode are William Bao Bean, episode 22 released on January 7th; Scott Silverman, episode 28 released on January 31st; Scott Laprise, episode 34 released on March 6th; Dr. Julie Klinger, episode 42 released on April 13th; Gen Kanai, episode 54 released on July 17th; Wei Liang, ep...

Dec 24, 202038 min

Matthew Brennan Part 2 | The Middle Platform & Turning Cringe Into Crave

Topics Discussed and Key Points: ● What is the “middle platform” and how does it benefit ByteDance? ● Other innovations by ByteDance that other companies are trying to imitate ● TikTok versus Snapchat, and why the former is thriving while the latter is dying ● Up-and-coming tech companies to keep an eye on ● Why Oracle attempted to partner with TikTok ● The future of TikTok in the U.S. with a Biden administration in place ● Why America is seen as a high-risk market in China ● The ramifications o...

Dec 15, 202038 min

Matthew Brennan pt. 1 | Attention Factory - TikTok & China's ByteDance

Topics Discussed and Key Points: ● How Matthew built a fascination for WeChat and digital innovation in China ● Writing objectively about big tech brands in a country known for heavy censorship ● The huge potential of sharing short videos via these newest social media platforms ● What is ByteDance, exactly? ● How ByteDance compares to the other tech giants in China ● What makes TikTok unique? ● Localizing TikTok’s content in other markets Episode Summary: Today on The Negotiation, we speak with ...

Dec 08, 202037 min

Colin Bogar | The Future of China's Real Estate Sector

Topics Discussed and Key Points: ● Commercial and residential real estate trends in China from 2008 to 2011 ● How real estate investors tend to operate in the China market ● Where the real estate industry is going in the next ten years ● Why China’s economic future may mirror that of Japan’s ● China in the new normal ● Property Passbook’s mission ● Running a global business based in Shanghai ● How COVID-19 has changed real estate planning in China Episode Summary: Today on The Negotiation, we sp...

Dec 01, 202048 min

Simon Zhao | China's Housing Bubble vs. Protecting the RMB

Today on The Negotiation, we are taking aim at trying to understand the housing bubble in China, by speaking with Professor Simon Zhao, Former Director at the International Centre for China Development Studies, University of Hong Kong. Simon has recently published an article on the housing bubble in China, so we thought he would be an excellent place to start our conversation. Simon tells us that it has only been in the last 40 years that its citizens could actually purchase property and homes; ...

Nov 24, 202050 min
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