008 Volando Tequila | Concept to product, Mexico to Australia and changing the minds of Australians

The men behind Volando Tequila have kicked down the door and entered the Australian spirits industry with their premium product in the hopes to revamp the ideologies Australia has surrounding tequila. Shane Tucker (co-founder) explains how the construction business he and Jesse Ross (co-founder) brought to Texas played an integral part in the creation of Volando Tequila. Shane is accompanied by a partner of Volando; Jai Napper. Together they explain all the hurdles they faced with creating a tequila brand, importing processes, licensing and what really goes on behind the scenes of tequila product development.

The ambition and drive behind the creation of Volando Tequila while knowing little to nothing about the industry is one to be admired. The main objective was to rework the approach Australia has to tequila and reeducate them on the spirit. This objective was well executed and the men behind Volando Tequila had a damn good time doing it!

Episode Breakdown:

Introduction

The founders and partners

Operating a construction company in Texas

Working in America

Conceptualising Volando Tequila

Planning the brand

Trip to Mexico to meet distillers

Finding the right distiller and distillery

Learning about Tequila

Cocktail Speed Test

Designing the bottles

Selling the product & selling the story

Budgeting a new business

Business growth

Direct competitors

The shake up card game

CREDITS:

Host: Jarrad Bell

Guest: Volando Tequila 

Producers: Tom Norton Kersten Marchant

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