The Modern Selling Podcast - podcast cover

The Modern Selling Podcast

Mario Martinez Jrvengreso.com
The Modern Selling podcast, hosted by Mario Martinez, Jr., is the go-to podcast for sales leaders, sales professionals, business owners, sales enablement leaders, and anyone responsible for generating revenue. Mario's guests are practitioners in the trenches, experts in their profession and influencers who are leveraging modern selling techniques to inspire you to create more sales conversations with your target buyer!
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Episodes

Revolutionizing SaaS Sales Training: A Success Journey #242

Embarking on the journey of SaaS Sales Training can feel like navigating a labyrinth. You know it's crucial for your business growth, but where do you even start? The truth is, without proper SaaS sales training, scaling your software company becomes an uphill battle. It's what sets apart those SaaS businesses that succeed from those having difficulty making it. Finding the right strategies and implementing them effectively... well, it’s no walk in the park. Consider this: You've just onboarded ...

Aug 01, 202351 minEp. 242

A Guide to Enhancing Generative AI for Sales Prospecting with Jason Tan, #241

Generative AI for Sales Prospecting is an uncharted territory for many. Sure, it sounds like a tech buzzword that's been thrown around lately... But when it comes to implementing Generative AI in your sales strategy... Most are at a loss when it comes to incorporating Generative AI into their sales tactics. Utilizing Generative AI in your sales strategy could be the key to unlocking success. But if you don't understand how to harness its power effectively, you might as well be throwing darts bli...

Jul 18, 202351 minEp. 241

Maximizing Success with Digital Sales Referrals: A Guide with Mario M. Martinez Jr., #240

Maximizing Success with Digital Sales Referrals: A Guide with Mario M. Martinez Jr., #240 As the world of sales continues to evolve, Digital Sales Referrals have emerged as a powerful tool for driving business growth. This shift from traditional methods towards more modern approaches has revolutionized how we engage with potential customers and generate leads. In this comprehensive guide, you will gain insights into the transition from traditional to modern selling techniques and understand the ...

Jul 05, 202325 minEp. 240

AI in Business Growth: Leveraging Strategies and Tools, with Ryan Staley #239

AI in Business Growth: Leveraging Strategies and Tools, with Ryan Staley #239 Artificial Intelligence (AI) has become a game-changer in driving business growth. AI is transforming the way businesses run, giving them access to solutions and systems that can greatly enhance their performance and effectiveness. In this blog post, we delve into how AI enhances SaaS sales and the role of text expanders in business communication. We also discuss the phases of implementing an AI tool, from understandin...

Jun 20, 202356 minEp. 239

Top Sales Strategies for Becoming a 1% Earner with Doug C. Brown, #238

Top earners in sales use certain approaches to attain their success, and this Modern Selling Podcast episode will examine the top sales strategies needed to become a 1% earner. By adopting these proven techniques, you can elevate your own skills and propel your team to new heights. We will explore various aspects such as developing a winning mindset, consistently prospecting for new opportunities, and engaging in meaningful conversations with potential clients. Additionally, we will discuss how ...

Jun 06, 202358 minEp. 238

7 Effective Selling Techniques for Sales Success with David Kurkjian, #237

Salespeople and business owners aiming to expand their profits and businesses need powerful selling tactics. In this blog post, we will explore various strategies that can help you improve your sales process, engage prospective clients, and ultimately close more deals. We'll start by discussing the importance of unique value propositions in differentiating your product or service from competitors. Next, we'll delve into leveraging behavioral psychology to better understand how emotions influence...

May 23, 202346 minEp. 237

Pitching To Investors: Strategies for Success and Growth with Angela Lee, #236

The Modern Selling Podcast Episode #236: Pitching To Investors: Strategies for Success and Growth with Angela Lee Our guest speaker for today is the amazing Angela Lee, who shares her valuable experience on what investors look for in startups. Hosted by the dynamic Mario Martinez Jr., this episode is packed with useful tips and tricks to ace your investor pitch. Some key takeaways include the 4 P's of pitching - People, Problem, Progress, and Price - and how to get a meeting with investors throu...

May 09, 202347 minEp. 236

The Evolution of Selling: Buying, AI and the Impact of Enablement on Sales with Ketan Karkhanis, #234

The Modern Selling Podcast Episode #234: The Evolution of Selling: Buying, AI and the Impact Enablement on Sales with Ketan Karkhanis. In recent years, the world has witnessed a tremendous shift towards an all-digital way of doing things, especially after the Pandemic. From remote work to virtual meetings, the digital age has changed the way we do business. In this new era, web pages have become the main selling point for any company. With the rise of Artificial Intelligence (AI), web pages can ...

Apr 11, 202347 minEp. 234

Startup Culture: the Pursuit of Sales Success with David Weiss, MSP #233

Get ready for an EPIC episode of the Modern Selling Podcast! Host Mario Martinez Jr. sat down with sales expert David Weiss to discuss how early-stage companies can crush it in today's market . With 20 years of experience in the technology and professional services industry, Weiss knows what it takes to build a successful sales team. As the CRO of The Sales Collective and founder of DealDoc, he shared his top tips on hiring your first salesperson and VP of sales, achieving product-market fit, an...

Apr 04, 202344 minEp. 233

Hyper Growth Enablement with Jerry Brooner, #228

What’s the formula for building a hyper growth organization? This has been a hot topic for debate in many business circles. Because the key to tapping into accelerated growth often starts with understanding your audience, your market, and where you can enable your teams to exploit competitive advantages. All of this is easier said than done, but when done right, building in the key pieces you need to unlock hypergrowth can empower your sales teams to close more deals and transform passive buyers...

Jan 31, 202345 minEp. 228

Building Resilient Leaders & Performance Teams with Sebastian Schieke, #227

What do you do when faced with change? How do you handle conflict? What ways do you nurture the different personalities on your team? All of these are questions that sales leaders must navigate on their journey to inspire and motivate their teams. But, all too often, the focus for sales is on meeting quotas or constantly outperforming the competition, that the “softer” skills of leadership get left by the wayside. And, with trends like Quiet Quitting becoming the norm, how sales leaders manage a...

Jan 24, 202349 minEp. 227

The Art of Creating Superfans with Brittany Hodak, #226

With research showing that it can cost 5x more to acquire a new customer than to retain an existing one, learning the art of customer retention should be the top priority of every business. Add that to the statistic that even a 5% increase in customer retention can yield a 75% increase in profitability – there’s no wonder the power that creating superfans can have on B2B and B2C companies. But, the key is to understand how exactly to transform a hesitant prospect, into a confident buyer, and ult...

Jan 17, 202346 minEp. 226

Be In the Know: Investing in Vengreso’s FlyMSG with Mario Martinez Jr., #225

Efficiency and productivity have become major buzzwords in the business world. From sales teams who are looking to increase the number of outreach messages they can send, to customer service departments seeking to streamline communications, to online pharmacies wanting to quickly address customer FAQs – every industry needs tools to be more productive. Coupled with over 52% of the standard workweek being spent doing repetitive tasks, that distract knowledge workers from strategic work – over $16...

Jan 10, 202343 minEp. 225

How to Motivate Your Sales Team & Improve Your Customer Service Experience with Dionne Mejer, #224

There’s a seismic, yet quiet, shift that’s taking place within the sales industry. Not only are modern buyers becoming more sophisticated and harder to sell to, but the modern seller is also evolving. The demographics of who is entering the sales industry is quickly changing, which is making it clear that a one-size-fits all approach to sales training won’t work. That’s why those B2B organizations that have been able to enhance how their sales leaders show up in the workplace and how they keep t...

Dec 08, 202244 minEp. 224

Winning Content Based Marketing Strategies with Logan Lyles, #223

With the oversaturation of cold calling, messaging, sales emails – the modern buyer is savvy to all the ways that sellers reach out. That’s why, according to our poll of sales professionals, prospecting is THE most time consuming step of the sales cycle. But, there’s a loophole that sales leaders and their teams can use to not only find the ideal prospect, but to make it even easier to engage them in conversations that actually build relationships and lead to sales. It’s Content Based Marketing ...

Nov 29, 202228 minEp. 223

Expand the Circle — Leadership Best Practices with Matt Poepsel, #222

When it comes to hitting sales quotas, scaling companies, and retaining top sales talent – all of these areas often fall back on one thing: leadership. Without effective leadership, companies don’t grow. But the question often becomes, what makes an ‘good’ leader? In the midst of the Great Resignation and, more recently, the Quiet Quitting trend, the role of leadership cannot be ignored. In this episode of the Modern Selling Podcast we explore the ins and outs of post-pandemic leadership, what i...

Nov 18, 202249 minEp. 222

Mastering the Art of Agile Selling with Stephen Messer, #221

When prospects stop responding, what do sales reps do? Send even more sales messages. It’s this ‘spray and pray’ approach that is sabotaging the sales success across almost every industry. But, how can you effectively reach your potential customers in a way that’s scalable without becoming part of the growing “sales noise”? That’s the question that agile selling tackles and the hot topic of this episode of the Modern Selling Podcast. We welcome one of the biggest champions of agile selling to le...

Nov 10, 202247 minEp. 221

Sales Innovation Paradox with Dr. Howard Dover, #220

With the sales enablement industry exploding, why is it that B2B and B2C companies still struggle to hit quota? The answer isn’t at all what we would expect. Because despite all of the sales technologies, improved sales methodologies, advanced sales training – there still seems to be a disconnect between how modern sellers sell and how modern buyers buy. But, how do sales leaders effectively close this gap is quickly becoming a hot button topic in the sales community. And, addressing what this a...

Nov 03, 202252 minEp. 220

Creating a Winning Sales Playbook with Shruti Kapoor, #219

The number of buying options for the average consumer has exponentially grown over the past decade. Many of the winning sales “formulas” that worked before the pandemic have now had to evolve to better reach and speak to the savvy modern buyer. But, when there are so many options in the market to choose from – especially in the technology space – how you attract, retain, and expand your customer base has become the topic of much debate within the largest sales training circles. And, that is the ...

Oct 27, 202248 minEp. 219

Selling through tough times with Paul Reilly, #218

Sales organizations don’t operate in an economic vacuum. Between political uprisings, economic changes, inflation concerns – there are a number of external factors that can influence the buying environment for so many industries. But, how you approach and redefine your selling process when times aren’t ideal is what often separates the companies that survive from those who routinely thrive – no matter the market conditions. With a potential recession on the horizon going into 2023 and beyond, ma...

Oct 20, 202245 minEp. 218

Miller Heiman Sales Methodology, Where Did it Go? Introducing Korn Ferry Sell with Christoffer Ellehuus, #217

In a B2B sales environment that is oversaturated with sales tools and technology, how sales organizations create and leverage an integrated sales approach is key. What worked pre-pandemic to attract the modern buyer isn’t always working now to turn prospects into buyers. Add to that how sales professionals are trained, there’s no wonder that many B2B and B2C sales organizations are struggling to meet their monthly and quarterly sales goals. That’s why the question that must be answered is: What’...

Oct 13, 202250 minEp. 217

Driving Sales with Product Led Growth with Kate Ahlering, #216

From Loom, to Dropbox, to Grammarly, and even Calendly – there are hundreds, if not thousands, of productivity management software tools on the market to choose from. Although these tools often draw millions of free users every year – the question often becomes how do product led growth companies truly scale and become profitable sales engines? That’s the topic of discussion in this episode of the Modern Selling Podcast. With our expert guest, we dive deep into the sales side of product led grow...

Sep 28, 202249 min

Top Strategies for Product Led Growth with Jennifer Smith, #215

How do you 10x your company’s growth in under a year? That’s a hot topic for debate, especially among software and technology companies. But, you won’t have to look far to find the answer. Because whether you explore the business model of leading productivity tool companies such as Slack, Grammarly, Loom, or Calendly – one thing becomes abundantly clear. Product Led Growth is THE way to rapidly scale your company to not only attract users by the hundred thousands but to position your business to...

Sep 21, 202255 minEp. 215

The Top Sales Training Best Practices with Tim Strickland, #214

Navigating churn has become the topic of discussion for many B2B sales organizations. So, what is a sales leader to do when new sales reps are coming and going faster than ever before? Knowing the best practices to attract top talent, to train them to be successful and to advance within your organization, and to engage them to continually improve are all discussed in this episode of the Modern Selling Podcast. Our guest, Tim Strickland, brings with him a wealth of knowledge and strategies that w...

Aug 18, 202250 minEp. 214

Vengreso’s 5-Year Historic Pivot Begins with FlyMSG

This HUGE Vengreso announcement couldn’t come fast enough for the world’s one billion knowledge workers . Because with stats from a recent study like 49% of knowledge workers doing repetitive tasks that take them away from strategic work, resulting in over 17.3 hours in lost productivity every week – the days of copying and pasting are finally numbered! Imagine a workplace where messages follow you in the cloud and don’t stay stuck in a Google Doc, Word Doc, One Note, Evernote, Notepad, Notebook...

Aug 09, 202243 minEp. 213
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