The Modern Selling Podcast

Mario Martinez Jr•vengreso.com

The Modern Selling podcast, hosted by Mario Martinez, Jr., is the go-to podcast for sales leaders, sales professionals, business owners, sales enablement leaders, and anyone responsible for generating revenue. Mario's guests are practitioners in the trenches, experts in their profession and influencers who are leveraging modern selling techniques to inspire you to create more sales conversations with your target buyer!

Last refreshed: July 18th, 2025 at 9:18 AM ⓘ

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Episodes

How Sales Leaders Can Increase Sales Growth with Andrew Thompson, #212

From missed quotas to high customer churn , to even lower conversion rates – sales teams have their work cut out for them in this hypercompetitive post-pandemic landscape. This is why, now more than ever, the role of the sales leader cannot be ignored. But, the question often becomes, as a sales leader, what should and can they do to not just motivate their sales teams, but actually drive substantial and consistent growth for their organizations. That is the topic of this episode of the Modern S...

Jul 19, 2022•47 min•Ep. 212

The Great Customer Resignation & How to Reduce Customer Churn with Craig Charlton, #211

The past three years have seen radical shifts in the B2B sales landscape. From sales organizations having to go from in-person selling to virtual selling, to shifting how prospecting is done by leveraging online tools – there has been a lot to navigate. As sales leaders and sales teams have been focused on prospecting faster and more efficiently, there has been a quiet epidemic happening in the background. Getting prospective customers into the sales funnel is part of the battle, but converting ...

Jul 12, 2022•48 min•Ep. 211

The Real Role of a CRO in B2B Sales with Ed Porter, #210

The emerging role of the Chief Revenue Officer (CRO) has become one of the most talked-about topics in B2B sales this year. But, when it comes to truly knowing how to position and leverage a CRO to help a sales organization scale, this is where many modern sales companies are struggling. The key to the success of a CRO comes from not just the path they took in their career but from their ability to align teams across all departments and tap into technology to enable progress and productivity at ...

Jun 28, 2022•50 min•Ep. 210

Email Marketing Strategies & Best Practices with William Ballance, #209

The B2B sales landscape has shifted from the phone to the email inbox. With the average consumer being bombarded with over 5,000 sales and marketing messages every day – knowing how to stand out in the inbox is what most sellers are struggling with. But, the key to getting your cold outreach messages read and responded to comes down to nailing a few important email strategies. And, those specific (and winning) email marketing strategies are exactly the topic of discussion in this episode of the ...

Jun 16, 2022•44 min•Ep. 209

Sell Without Selling Out with Andy Paul, #208

Selling, especially in this post-pandemic space is just as much of a science as it is an art. There’s no surprise that some sellers rise to the top, while others find it increasingly difficult to prospect. With so many sales tools, prospecting methodologies , and B2B sales strategies to navigate, knowing just what you should be doing to generate higher quality leads that convert to sales can be complicated. But, mastering how to sell without being pushy or aggressive is exactly the area of exper...

Jun 08, 2022•40 min•Ep. 208

How to Use Sales Automation to Prospect Better with Rashmi Viswanath & Mario Martinez Jr., #207

When it comes to making prospecting easier, the temptation can be to turn to sales automation to reach more prospects. But, modern sellers beware – sales automation has to be implemented the right way to increase the effectiveness of prospecting . From the sales automation best practices to automation tools to use, to the mistakes to avoid – we cover them all in this episode of the Modern Selling Podcast. And, our expert guest, knows firsthand what goes into making sales automation work to expan...

Apr 22, 2022•41 min•Ep. 207

The Power of Account-Based Selling with Jaakko Paalanen, #206

Over the past two years, the business landscape has dramatically shifted. The days of taking a ‘spray and pray’ approach are long gone and have been replaced with much more targeted sales tactics to attract an eager and ready-to-buy B2B audience . There are a host of unique account-based selling techniques that leading organizations are using to bring in millions of dollars in new sales. From how to identify the best target accounts, to pinpointing the buyer personas to engage, to the highly per...

Apr 14, 2022•43 min•Ep. 206

How to Use Intent-Based Data to Maximize Sales with Mike Farrell, #205

What if you knew the exact companies or individuals who are actively looking for the products or services you offer? Imagine how much more targeted your outbound marketing or prospecting could be. That’s the exact topic we dive into in this episode of the Modern Selling Podcast with my expert guest, who is leading the way in leveraging intent-based data to revolutionize the sales game. We welcome Mike Farrell , CEO of Green leads, to the show. Mike is a proven high-growth leader with over 30+ ye...

Apr 07, 2022•41 min•Ep. 205

Catch The Big Fish with the Right Sales Cadence with Priya Sachdev, #204

It’s no secret that the B2B sales game has become harder and harder. With more informed buyers, the same old sales techniques aren’t working at the same success rate to convert prospects to customers. But, what should sales reps and leaders do to really move the sales needle? The answer is simple: better prospecting ! Yet, the key to doing this successfully often comes down to your sales cadence and the specific actions you’re taking and when. This is the topic we cover in a special episode of t...

Apr 01, 2022•53 min•Ep. 204

Sales Recruiting & Training Best Practices with Priya Sachdev, #203

As we have embarked on the Great Resignation with droves of people leaving or switching jobs and careers, how to find qualified salespeople and getting them to stay has become a hot topic. Since it can take upwards of a year for a new sales rep to truly be competent enough to close deals on their own, the time, energy, and money invested in training is not something most sales organizations take lightly. But, the question becomes: What are the best sales recruitment and training practices that t...

Mar 23, 2022•57 min•Ep. 203

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