This is The MindShift Podcast where we share real stories, real strategies, that will help you find real success. This is the place to hear from people just like you who have taken their ideas, goals and dreams from a point of inspiration to realization or when life knocked them down, from a point of breakdown to breakthrough. I'm your host, Darrell Evans. Let's get started with today's episode.
Hey, my friend. Welcome back to another episode of The MindShift Podcast. I'm really excited to have you here today. First of all, let me thank you for taking some time out of your day, to spend it here with us and to learn the distinctions, the pivot points, the mind shifts, as we call it, to help you move your life or your business forward. And today, I'm really excited to
have this conversation. I've had a previous guest on to talk about writing a book but today I'm especially excited because I've got Vikrant Shaurya who is the CEO and founder of BestsellingBook.com, a sought after book launch manager and internationally recognized digital publishing expert. He's also the author of two number one bestsellers. The first one is called Power: The Success Mantra, and the second is, of course, How to Write a Best
Becoming a Best Selling Author, Attract High-Value Clients, and Skyrocket Your Authority. Vikrant works with consultants, thought leaders and speakers to help them actualize their dreams of writing, publishing and marketing their books, through his courses, his coaching and his done-for-you services. He's also one of the most viewed authors on e-publishing on a platform called CORA, and is recognized by the National Academy of Best Selling Authors. Vikrant, what's going on? Welcome to The
MindShift Podcast. How you doing sir?
Hey, Darrell, thank you so much for that lovely introduction. And for having me on the show. I'm really pumped up actually, for this condition.
As am I. Vikrant, where are you at in the world today? I love to find out where my guests are.
So there's a place nearby Mumbai in India called Pune. It's a really lovely place, you're surrounded by mountains. Like from my balcony, I can see, I guess seven mountains. It's a really lovely place, amazing weather, workplace.
That sounds amazing. Vikrant, the title of your company, the title of your work, the message in and of itself, the minute someone hears it, they gotta get it. You're the CEO and founder of BestsellingBook.com Tell us about your company, what you do and how you do it for people. Wow! That's a huge claim! So it's interesting, you know, the
Sure. Simply, we work with entrepreneurs, experts, coaches, who have amazing ideas and they want to write a book about that. Just because they are super busy in first question that comes to my mind is who should and who their business or super busy in their life, they don't have the time to write the book, or maybe they don't have the skill set to write a professional looking book. So we come there and we take their book ideas and turn it into a best selling book in
just six months. Completely done for you. We do the almost 95%, 99% of heavy lifting. They just have to provide their feedback. And we actually capture their voice, we capture their personality and we write the book for them in their voice. That's our expertise. And we
don't really write the book. We also do all kinds of other things like editing, proofreading, cover designing, ISBN numbers, you know, publishing marketing, to get sales, to get reviews, and, yes, we also make sure that the book hits the number one bestseller, otherwise we refund, three times the investment. That's our guarantee. should not, write a book? So it completely depends on the person to person goals. So, for example, if someone is willing to write a non-fiction book,
right? And they are specifically just wanting to make money from the book sales, it is going to be very difficult, right? In most cases. So maybe like out of 1000 books, like maybe there's going to be one person who is a brilliant marketer. He may be able to make some money from the book, but specifically just from books, royalties, you can't. It is very difficult to be millionaire . . .
Right
. . . from the book sales itself. That's the fact which we need to understand. Now, if you have any back end business, or if you are planning to have any back end business, which can support your book, right? So you can have your book. You can launch that book, and then you can use that book as an introduction. And those readers who can come and read your book, they can eventually become your clients in the back end. That's going to be the perfect person to
actually write the book. And that's the type of clients we work with. Because whenever we think about writing a book, of course, with self publishing, it becomes sort of easy in comparison to traditional publishing. But still, you have to invest money. You have to, even if you're writing the book yourself, you have to hire a book editor, you have to hire a book proofreader, you have to hire a book cover designer, you have to hire a book formatter, right? So it requires some money.
Yeah.
If you want to make positive ROI from the book, you have to have some kind of a back end business. And of course, we can talk about it, what kind of back end business you can have.
Yeah.
But that is a really, really profitable business you can create. If you can use your book as a medium to get clients. You can use your book to build your brand. You can use your book to actually establish yourself as an authority. That's going to be the best thing that you can do. And if these are your goals, you should definitely write a book. But if your goal is just to make money from the book . . .
Right.
It's going to be difficult, right?
Yeah, it's the wrong agenda. Yeah, I get it. Let me ask you this. I know for myself, I've been an entrepreneur, you know, better part of 30 years. And I have actually had conversations with people who are like, Darrell, how come you've never written a book? So I am sort of the case study for this conversation, Vikrant, because I want to hear what you would say to the person who's like me, who says, Okay, I get it. I've got a lot of
expertise in my head. 30 years of entrepreneurship, marketing, sales, team leadership, hiring, a lot of things. Let's just say I'm willing to do the work, right? Because that's the big part, right? I'm willing to engage. But where do I start, in terms of unpacking 30 years of a journey into quote, unquote, a best selling book. Guide us through that. Someone's listening right now and they're saying, got it. I got all this stuff in my head, I ain't got the first idea where to start?
Sure. So the first thing, which I highly recommend people do is, instead of you working on your book itself, or writing the book, or maybe start working on the chapter number one, first of all, you have to create your book outline quadrant. And usually people don't know about this outline quadrant, because we have actually built it specifically for our private clients. But now, I'm talking
about that publicly. But this book outline quadrant is going to actually tell you where to start, and actually what's going to be there in the book and how you have to provide a massive value. Within just two or three minutes. Let me try to explain what is the outline quadrant?
Please.
So the outline quadrant consists of four different elements. The first is the book idea. Most of the people they're aware that hey, like, this is going to be the basic book idea, right? So you must be having the basic book idea. Maybe it could be about entrepreneurship, it could be about marketing. Whatever it is, just simply write that basic idea in one quadrant. The second quadrant is why? It is really very, very important and essential, otherwise, I don't recommend people to move
forward. So for every person, the why could be different. For example, if someone is speaker, maybe their why is to get more speaking gigs, using their book. If someone is a consultant, then maybe their why could be getting more consulting clients using the book. If someone is a video course creator, then maybe, of course, to sell more video courses, or maybe to get more high ticket coaching program, or maybe to sell your done-for-you services. Whatever it is, write
down your why. Maybe it could be making money, it could be just for fun, whatever it is, just simply write down your why because it is going to define, that how you will be crafting
the entire book. For example, if you're why is to generate high quality leads using your book, then maybe what you can do is you can include a giveaway inside your book or some kind of a book funnel, so that people can click on that link, it can take them to a landing page where they can actually provide the email address, you get their email address, and they get actually the giveaway. So you are building the email list using the book.
Gotcha.
You can't do that until you have your why ready before you start working on the book.
Gotcha.
So this is the second element. Always write down your why. And for every person it's going to be different.
Yeah.
So that's completely fine. The third element, which is again, very, very important, is called the target readers, because you are not writing the book for yourself, you are writing the book for the reader who's going to be buying the book, right?
Right.
And who is going to be, we're still on point A wanting to go to point B. You have already covered that journey. You have already came from point A to point B. You know exactly what kind of problems people face. So you can share those solutions of those problems with these people. That how actually to go from point A to point B. But if you don't know who you're writing for, actually what are the pains they are experiencing, what kind of desires they're looking for, to
achieve? It is going to be very difficult for you to sell the book. So you can use these elements also to write the book but also to have so much of marketing materials for the book. For example, the book description, the author by, you can use those keywords, you can use those problems, and you can use those desires inside as a keywords so that people can get more attractive. People can get actually get more attracted
towards the book. So once you have the readers ready then comes to the fourth element, which is the hook of the book.
The hook?
The hook of the book.
Gotcha.
Or you can say, a unique angle of the book.
Yeah.
They're going to be 1000s of books, if not millions of books on the same topic. So why people are going to be buying your book instead of other books? And you have to really come to an agreement that this is how your book is going to be different. Now, for example, what you can do, like there are two or three different strategies which you can apply to actually create a strong hook of the book. First of all, go on Amazon, find out top 50 or top
100 books on your topic. You don't have to purchase those books. Nowadays, with the help of look inside features on Amazon, you can simply click on the book cover, read a few pages of the book. You will be able to get to know their table of content or some of the pages. You'll exactly get to know what are the included inside those. And then you can actually write down all of those different things which are there, and how your book is going to be different. There's also a really
amazing technique. You can go to these 50 or 100 books and read their three star reviews on these books.
Yesss! Ohhh, teach them something. Oh, my gosh, this is the marketer geeking out right now. Because, boy, three star reviews, there's gold in a three star reviews. Go ahead.
They actually tell you that what is good about the book and what is missing in the book.
That's right.
And those missing things could be the the unique hook of the book.
Yeah.
So these four elements are going to be making the book outline quadrant. And once the outline quadrant is ready, then you can use this outline quadrant to create the book outline as soon as possible. Usually, we have a system like, we create the book outline for our clients within maybe just two hours, max.
Wow.
We also recommend it to everyone, you don't have to. Sometimes I've seen that people takes weeks, months, sometimes an entire year just to create a book outline. And that's crazy. But with the help of book outline quadrant, like, let me share with you maybe within two minutes that how you can create your own book outline.
Before we go to book outline. I love it. I see you're ready to give all the value, man. I want to hear it all. First of all, let's go back to the quadrant. So this idea of the quadrant is get your idea down in quadrant (a), you know, in other words, What's the idea? What's the category? It could be very broad. Number two, let's get the why. Why are you actually doing this? And you could be doing it so that you could get your expertise in a book. So you can increase your
speaking career. There could be back end product. You can use it to generate leads. A lot of that. I have a follow up question, I'll come back to later. The most important thing you said though, I think, and I want to highlight this because this is in marketing in general. Your book isn't for everyone.
Yeah.
Right? Your book is not for everyone, you've got to decide, Who is it for? It's not for you. It is for someone and I love what you said in the fact that you've already taken the journey. You're trying to help someone else do and succeed at. So he said you've already gone from A to B. Now you're trying to give that to somebody else. And I love what you said about that. I didn't want anybody to miss that. And like you said, the last piece is the
hook. And Vikrant and I just met, let's be clear, everyone. When Vikrant's team reached out to my team, I wanted to have this conversation because I knew instantly he had a marketing background in some way, shape, or form. And the reason I know that is because his company is called BestsellingBook.com. Right in the name of his company, he's giving you the value proposition. So for all of you listening, and you hear me talk about, don't sell what you do, sell the outcome that you
want them to receive. So Vikrant, masterful. A couple other things you just dropped in there. And we're gonna go back to the talk about the outline. And that is, one of the easiest research methods that I've been teaching for the better part of eight years is to spend time researching the products or services and or books, audio programs that your customer are buying, especially on Amazon, and spend time between reviews,
two, three, and four. The fives are emphatic followers, the ones are a bit of you know, they're haters, right. They don't like any book. But there's so much gold. So I talk to a lot of entrepreneurs who are just getting started with their marketing and they don't know, they think they know what their customers want. But listen, they already told somebody else on another platform. So you brought that up. I just needed to spend some time emphasizing that. Love
what you're saying. Let's go down this path of the book outline because I think that is a great segue. And I know I'd like to know more on this topic because we started with the idea of, Okay, I've been around is the business 20, 30 years, whatever. How do I start? Let's talk about this outline. Go for it.
Yeah, and, and actually, we work with so many people like you, just like you, who are in this business for 20 years, 30 years, 40 years. And they have so much to talk, they have so much to share in the book, and they don't know where to start and what actually to share.
Yes.
And there's always this analysis paralysis. They have so much information, but they don't know whether to write one book or maybe write multiple books or, they always confused. So once you have this outline quadrant ready, you will be 50% clear, right? Actually what to do. And you also talk about these three keys, like on and I can see that on your website, clarity, confidence and capability. But it starts with
clarity. With this outline quadrant, like you will be have 100% clarity that what the book is going to be all about, why you're writing the book, who you're writing the book for, and how this book is going to be different. So this is gonna give you great kind of a clarity. And then let's talk about the confidence. Like once you have the book outline ready, then it's gonna give you immense confidence. So how to create your book outline within just maximum two hours, let's do that.
I like two hours, man, I like two hours, Vikrant. Let's start taking notes, I like two hours.
Let's do that. So once you have the book outline quadrant ready, what I recommend is, for example, if you have printed it on maybe MS Word or Google Doc, simply print it out. Or if you have just printed it on A4 sheet, that's also fine. Just simply paste it on the wall in front of you. And set up an alarm for 30 minutes, max 30 minutes, and maybe take a notepad or just simply start writing on MS Word or Google
Doc. By seeing that outline quadrant, there are gonna be so many ideas and sub ideas coming in your mind. Just start writing all of those ideas. Don't stop. Don't think about the logical flow or logical sequence, just keep on writing. Just keep on writing. And don't stop until the alarm rings. It could be anything, it could be any story, it could be any experience, it could be any kind of a case study, which has happened with
your client. What you are doing is you are giving a permission to your mind, there's a mind shift happening over here. You're giving a permission to your mind that you just have 30 minutes, and you must be having almost all the ideas on the paper right now. And try it out like just for 30 minutes. It's going to happen like you will be having 70 to 80 personal ideas of the book on the paper, right? The major ideas, the key elements. And once the alarm rings, just stop. Don't write
anything. Just keep, just stop.
Right, that's it.
And then what happens is, there's so many mind mapping tools out there like, MindMeister, or Whimsical.
Right.
I like Whimsical a lot.
I love Whimsical.
Great. So simply go there, arrange all of these ideas and sub ideas over there. So main ideas are going to be the chapters of the book and sub ideas are going to be the sub chapters of the book, and you have kind of a rough Table of Contents ready. That's it. Very, very simple. Not so complicated. And it is not a final outline. That's completely fine. You have working book outline ready. And once you start writing it, it can change, that's completely fine. But you are not just procrastinating.
You're not just waiting that hey, like, maybe someday I'll write a perfect book outline. And then I'll be writing a perfect book, that's never going to happen. So the key idea is that you have to take really fast decision and really fast actions. And that can only happen if you just give yourself some time straint that hey, like, you have to create the outline quadrant maybe in just
one hour. And then create your book outline, are all the ideas in just half an hour, another half an hour just for creating and arranging all of these mind mapping things. And in two hours you will be having your book outline ready. A rough book outline, but it's a working book outline, and you can start writing the chapters.
I love it. I love it. So I'm a big fan of the Pomodoro Technique.
Yeah.
Right? That's what you just basically described. So for those of you listening, and you're not familiar with the Pomodoro Technique, it is a productivity process or theory that if you set your clock or an alarm clock, or timer - Pomodoro is 25 minutes on, five minutes off, then 25 minutes on, five minutes off, and some people will go 15 minutes on, 10 minutes off.
Yeah.
But the important part of it is, is what Vikrant is talking about is, essentially I love what you said too, give your mind freedom to just let it flow during that window of time, but then stop when the alarm goes off. It is a very functional and efficient and effective time blocking strategy, which means only during this window of time am I going to be working on this one project instead of us believing that we're going to multi-task and all this other stuff. So I
love that concept you said. So take 30 minutes and just let all of the ideas flow. Just throw them out. Boom, boom, boom, boom, boom, boom, boom. And then from there, open up a mind mapping document. And for those of you who are not familiar with mind mapping software, it's like a digital canvas where you can just drop your ideas on one box at a time. And it was really neat, because you can just drag and drop them wherever you'd like them to go. Is that what you're referring to, right?
Of course. Definitely.
Beautiful. And so it's simple, right. And for some people who are detail, detail, detail oriented, they want to have every detail, but for me, I'm a high level thinker, which means I need 60,000 foot ideas. I can work at the ground level. To get it out of my head, I just need to get something on a map. And that's what these mind mapping tools can do. I've structured literally ad campaigns, landing, I mean, everything works off of a mind
map. Whimsical is the tool he mentioned, I use that same tool. MindMeister is out there. There's a number of them out there, but I love the exercises. I love the tactical piece to it. I want to back up because I don't know that we covered your background. How in the heck, how in the heck did you get to be so prolific in this space of book writing?
Sure. So it started, I think 11, 12 years ago, when I just graduated from my high school and my dad asked me that, hey son, what do you want to become in your life? And I didn't have a very serious consideration about my life and exactly what I'd be doing till that point, just because all of my friends, they were taking admission in engineering colleges. So I just told him that, okay, I'll be an engineer. I didn't want to sound dumb in front of him. So I just told
him, I'll be an engineer. And he thought that I'm very much serious about become an engineer. So he sold his land, and got my admission in an engineering college in another state, in New Delhi, in India. And here I was, living in hostel, in college and was enjoying the social life, was making a lot of friends and it was fun. But I used to hate the college lectures. It used to be extremely theoretical, and I
used to hate it. And I rather used to spend time in my college library and I found the Self Help section where I used to read a lot of books. And one fine day, I discovered this book called Rich Dad, Poor Dad by Robert Kiyosaki.
Yes.
And you know what, like, that day, that mind shift happened, right? It completely shifted. I got a different level of perception about finance and life. And the very same day I just dropped out of the college. And . . .
Really?
Yep.
And, ah, how did I go with dad? Yeah. How did
It was crazy, actually. So for six months, I that go? didn't have the courage to actually tell him that I had dropped out. He used to call me every evening, say Hey, son, how was your college and I used to lie, because I had no courage. I used to say, it was good. It was very difficult. And after six months . . .
Wow.
. . . this entire guilt actually piled up and I now have to go back to my hometown and tell him that this is what happened.
Yes.
And my dad is like a family man. He always enjoy, like, when all of the family were there, like my mum, my dad, my younger brother, younger sister. My Dad cooked the dinner himself that day, because like, he was like, the eldest son is here. And I was here about to tell him that this is what happened, like I dropped out. So . . .
Yes.
. . . you know, like, my dad is, was in military, like he was a retired military person. And he's a very strict very, like solid personality, like, really amazing guy.
Yes.
When I told him that this, like I dropped out, like I saw him crying for the very first time.
Wow.
It was very painful, very, very painful. Like he locked himself for three days. He wasn't eating like. So it was very difficult. But somehow I knew that I'm really not made for becoming an engineer. So I really don't want to go to that, that part. I just didn't decide just because I wanted not to become an engineer. Like I have also done my research. I've met so many people like who got placed after getting really good marks in engineering, like they got in MNCs, like multinational
companies. I met them in their offices, like they weren't having a cubicles. And I used to see like, hey, like, I really don't need this. I needed freedom. I needed some kind of ownership in whatever I do. And this could happen only when I'll have something of my own. So I told him that like, I'm really serious about this, and he was crying and all of these things. My mum was crying. My brothers and sister were, they were upset. I was also crying, but I knew that I have to take this. I
have to follow this. I guess for one year, I was not in talking terms with my dad. And when I started making some money, like I call him that he like the first salary I made from selling books, I want to give it to you. That day, like he told me that I know that you need that funds, just use it for yourself. Now he's a very proud dad. And he himself is an entrepreneur inspired by me. So it's kind of a really fun, like, everything has changed.
First of all, thank you for sharing that story. I was going to ask you the question, because my gut told me just from the character that I heard you and the way you were discussing the story, I had a feeling that you were going to go back to your dad, and try to make it right for his financial sacrifice. And that's what you did. And I had a feeling because I know what it's like, when you go against the better ideas of the general population. Let's
just call it that, right? And it is hard to understand entrepreneurship, when you don't do what everyone else does. When the crowd is going left and you want to go right, and people are looking at you like, Have you lost your mind? You don't even have the first idea how to do that. And the answer is, you're right, but I'm gonna figure it out. So first of all, I didn't know the story, and I'm just
touched by it. I love what you said too, you're like, ahh, the guilt was weighing on me, and I've gotta go tell him the truth. And so I love the story. I love the tenacity. I love the grit. What actually, though, got you into writing? So (a) I know you're a marketer and I know you're an entrepreneur. But what is it about the writing process that gets you fired up? And I don't want to leave our audience
hanging. And we'll kind of get back to the writing stuff, but, just I'm curious, what pulls you into writing?
So first of all, like, I must say that I'm a terrible writer. I really hate writing. I must admit that first of all.
That sounds like an oxymoron. He's, he's the, he's the owner of BestsellingBook.com, and he hates writing. That's like a surgeon saying he hates doing surgery. I get it. I'm teeing this up for the audience. Please go, go for it.
Yeah. And I also must admit that I used to get the lowest grade in English subject. And, of course, English is not my first language but I was very terrible at writing. I'm still a terrible writer. The first employee I hired was a content writer. So now let's talk about like how I got into the book writing thing. So my first business failed. So I started a company after dropping out of the college, took some loans from my friends, and some seniors, made a bunch of
mistakes. Within six months, I was completely out of money, ran out of money, had no funds to pay my bills, was completely bankrupt up at the age of 19, or 20. And was not able to pay my bills, my rent, my electricity. My landlord used to call me every single day that hey, like, when are you paying the rent, like it is three months due. And I should say like, just give me half, like, maybe next month, I'll be doing that. So here I was completely not knowing what
to do. And with a broken laptop, and a 2G internet speed, I was searching online, that how to make money online with zero investment. And that day, I discovered self publishing. That I can write books, I can publish book and make some money out of it. That was the only thing which I bought to know that, hey, I can write books and this kind of very, almost zero investment for me. So what I did, I wrote a book. The first book which I wrote, I just wanted to make money. I just
wanted to pay my bills. I had nothing to do, no excuse. I had no one to give excuse to like, there was no one in my life. Except for my girlfriend like she was the only one like was standing with me. So I somehow write that book in 21 days. My girlfriend back then, like she, she was really good at academic. She was university topper. And she, she actually proofread the entire book. And somehow I was to publish the book. By the way, now she's my wife.
Congratulations.
Thank you. So I wrote that book, published that book. The first month, I made around $27. And it was huge for me because I could see something which no one could. I still remember that at midnight, I was jumping on my bed after I saw that this is the royalty on $27.
Yes.
The second book, which I wrote, like when I saw that this could happen like I could do something from this. I wrote another book in just three days. It was a short book, 50, 60 pages book. And this time I also did some marketing on both of these books. And this month, I made around $440. My rent was back then around $100 or something, right? So I was able to pay my rent, my bills and was able to survive the coming month. So this was the way I was able to come into book
writing. I still not enjoyed writing, especially books, but I have got systems. I have got processes to actually make this entire book writing very, very easy.
Yes.
And just because, like, I'm my own customer.
Yes.
And I've worked with people just like me, like, who hate writing, who maybe are really good at speaking their ideas or sharing their ideas. But they are terrible writer, or maybe they don't have the time to write the book.
Yeah.
So that's what we do. And that's, that's the reason. Like, I created the system for myself. And that's why it is helping great for our clients as well.
You know what? I love that! He was like, Hey, I am my best customer. Like, I just created something that would work for me and now I'm helping people that are just like me. I've got to ask this question, and we're getting close to our time, but there's a secret that a lot of people don't know that you touched on, on a show that I listen to. And let's just get it out in the open so people can feel relieved. Once I found out, I felt relieved. And let's just
pick on Rich Dad, Poor Dad. I know you've talked about a number of other books. But what is the big secret to a lot of the biggest name books that a lot of people have read and reference on the market today? What is the secret? Let's drop that bomb on 'em.
Yeah, like Robert Kiyosaki also shared that in one of his books, where one lady actually asked him that, why people read your books? I'm a great writer, you are not a good writer, why people read your books? So he mentioned that I'm not a good writer but I'm a best selling author. What I'm really great at marketing books instead of writing books. So this is the topic which he covered. This is what I really
also believe in. People really don't care about, like how great grammar you are writing with, or how great kind of English and vocabulary you're using in your book. They just care about how you can take them from point A to point B.
Yes.
How you can solve their life's problem or business problem. And if you can really tap into that, and if you really do some kind of a basic marketing, and there's some advanced marketing as well. But if you could take care of that, people are going to be buying your book. And that's actually
what we do. In our company as well, like, the first thing that we do is we create the outline quadrant, so that we actually understand what they want to write about, who they're writing for, and how this book is going to be different.
Right.
And once we understand that, of course, I'm in India, but the company is in the States actually. All the writers and editors we have, they are from States.
Interesting.
And we have a proper system our writers follow to actually interview our clients and capture their voice and their personality in a book. And actually be not only captured their voice, we also make sure that it solves the readers problem.
Yes.
And once we do that, it also becomes very easy for us in the marketing phase, and also becomes very easy for us to make the book bestseller.
Yeah. Thank you for sharing that. Another way of saying it is a lot of the most successful books out there by some of the biggest name celebrities, you've probably read. They were ghost written.
Oh, yeah.
That means a team, like Vikrant's company, sat beside this celebrity, this guru, this expert, and got the ideas out of their head in order to have real writers write the book, based on their expertise.
Yeah.
And I wanted to finish this off with that topic. Because I know for me, that is probably the only way I'm gonna get a book out of me. Not because I don't like writing. I actually like writing but I, I have resisted book writing. I've been writing since my early 20s. I've been in advertising and marketing and sales for 30 years. I've written probably 500 books by now. Look at how much writing I do. But the idea of getting all of the ideas out of my head has always been an
interesting challenge. Vikrant, I've enjoyed this conversation. I wish we could go a lot deeper. But I know that there are resources that you have available. And I know that you also have a five day book writing challenge. I know that you've got a Facebook group, but let's let the people know where they can go if they have been intrigued. Because listen, at the end of the day, if someone has a system to help you do the thing that you want to do, you might as well plug into their
system. And a system is an acronym. Some people say it's save yourself time, energy and money, right. And I'm a big believer in systems. I worked for a company called Taco Bell early before my entrepreneurial days. And if anybody knows anything about the fast food world, it's all about systems. Good successful business is all about systems. Amazon is all about systems. So Vikrant's got a system and so Vikrant, tell everyone where they can find out more about you and your services.
Yeah, so they're gonna be two type of audience I believe who are listening to the show. If someone has the funds, simply hire us. We'll do a really wonderful job. We'll be providing amazing portfolio. Go to BestsellingBook.com. We have some good testimonials and case studies on the website. And we have worked with almost all the different industries available today. And if you think we are a fit, simply schedule a call with us and one of our author strategist are gonna come on a
call. They're gonna understand your book and they're gonna take you to the next step. If you don't have the funds, but want to write the book, then we have a resource called Best Seller Checklist, which we are now making available for public. Usually we use it for our private clients. So this checklist actually tells you what to do and what not to do, in a logical and sequential
order. So it has all the steps so that you will be getting the crystal clear clarity, and then on actually what to do and how to do it. So go to BestsellingBook.com forward slash checklist, download this checklist, print it out and place it on the wall in front of you, and then actually start writing the book. This checklist also comes with a blueprint, which explains how to use the checklist. Also talking about the five days book writing
challenge. This is a system which I have created for myself. Nowadays, there are some artificial intelligence tools, which can help you write the book for you. And there are going to be, these artificial tools or AI tools are going to be the 21st century ghost wrtiers for you.
Wow.
So I was able to write my book, I guess last month, in just five days, total 10 hours. And the best thing is like I documented everything. So there are 10 hours of videos and in the end, you will see that my book is read.
Wow.
So simply go to BestsellingBook.com/challenge. I think it is a paid course. But for you, if you're going to be applying this coupon code called a "BESTSELLERVIP", then they can get it for free.
Oh, wow.
So it is still not activated. But I think within a week period of time, my my team is working on it.
Okay.
But you will be having this coupon code "BESTSELLERVIP", B-E-S-T-S-E-Double L-E-R-V-I-P. Simply use that code, and you will be getting it for free. I think it's a $200 course. But you'll be getting it for free.
Oh geez. Wow! Man, that's generous. Oh my gosh. Vikrant, that is a very generous gift. First of all, I can tell the methodology that you've put together, first started out of your own pain that you needed to solve. And it was a real pain, right? Dropping out of school, just knowing that being an engineer wasn't going to be for you, wasn't your path, college wasn't your path. And then saying, I've just got to figure this out, figure this
out, figure this out. And like you said, this is the work of an entrepreneur. These are the pivot points, these are the shifts, and there's a lot more work that has gone into Vikrant's success that we haven't even begun to uncover here. So Vikrant, I hope I can have you back on the show at
some point in the future. But before I let you go, I want to ask you the final question I always ask my guests and that is, if for some reason today happened to be your last day here on this planet, what would you want everyone to remember you for?
That's a very tough question for me. So I think simply, just as an entrepreneur, I believe nothing more, nothing less. That this person came. And today, actually, like, people think that entrepreneurship is just about making money. But my COO told me today, today itself, right? That there's an employee in our company, and she, when they were not having electricity at their home for 10 years. But when they joined the company, of course with and this, this person, this employee's still in
our in our college. She was able to use her salary to take care of their parents and grandparents and also was able to get the electricity back at their home. And when she told me that, like you change lives. So of course people see that like, okay, like entrepreneurship is just about making money. It is also actually about helping and supporting people around you.
That's right.
It is also about also changing lives. And if people in the senior considered me that hey, like, he was a really good entrepreneur, a really genuine entrepreneur, not just about making money, but also wanted to have some kind of a difference in people's life who are associated with him. I would be happy.
I love it. I absolutely love it. It's such a great point. Entrepreneurship is not just about the money and not being, it's not about the fame and the fortune.
Yeah.
Real entrepreneurs provide jobs. Those jobs provide futures and families and economics for people's homes and for their local communities. It is such a great point to end on. Vikrant, it has been a pleasure having you on the show. Thank you for being here on The MindShift Podcast. I hope to stay connected with you.
Thank you so much Darrell. It was great talking to you.
Hey my friend, thanks again for listening to today's episode of The MindShift Podcast. Listen, let's not have the conversation in here. Connect with me on social @MrDarrellEvans on almost all the platforms, with the exception of Facebook. My Facebook fanpage is @DarrellEvansFan. Until next week, remember you're just one shift away from the breakthrough you're looking for.