The MindShift Podcast with Darrell Evans - podcast cover

The MindShift Podcast with Darrell Evans

Darrell Evans, Digital Marketing and Business Growth Strategist for Scaling Brandswww.darrellevans.net

Are you an entrepreneur, founder, or marketer wondering why your marketing isn’t converting like it used to?

Are AI tools making things easier—or more confusing?

Welcome to The MindShift Podcast, hosted by Darrell Evans—34-year entrepreneur, business growth strategist, digital marketing expert, early AI adopter, and Founder/CEO of MindShift Digital.

This podcast delivers straight-talk insights, proven frameworks, and real-world strategies to help you grow smarter, in today’s AI-disrupted landscape. Drawing from 34 years in business and over $300M in client revenue generated, Darrell cuts through the noise to help you adapt, scale, and lead.

You’ll find answers to questions like:

- Why isn’t our digital marketing working anymore, even though we’re running ads, doing SEO, and posting content?

- What are the best ways to start using AI in marketing without disrupting our business?

- Why is our cost per lead going up while conversion rates are going down?

- Which marketing channels actually drive growth in 2025 — and which ones are a waste of time?

- How do we measure real ROI from digital marketing campaigns, not just vanity metrics?

- What’s the best way to align our sales and marketing teams for better results?

- Should we build an internal marketing team or hire an agency/fractional CMO for faster growth?

- Is SEO still worth it in the age of AI and paid media dominance?

- How can we differentiate our brand when our competitors are saying the same things?

- Can we grow our business without hiring more people or increasing overhead?

Each week, you’ll hear practical strategies, timeless principles, and AI-powered marketing insights that help you build predictable growth systems for your business—even if you're a team of one.

Whether you're stuck, scaling, or just trying to get clarity on your next best move—this show will help you shift your thinking, upgrade your strategy, and take action with confidence.

Subscribe now and join thousands of business leaders and marketers ready to lead the future, not get left behind.


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Episodes

349: 3 Advanced Marketing Strategies That Work to Grow an Established Business

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode, I take you behind the scenes of a real growth strategy diagnostic call with a business owner who's doing everything right - crushing SEO, nailing social media, optimizing Google ads - but hit a plateau trying to d...

Jul 09, 202514 min

348: 3 Website Lead Generation Fixes That Grew This Business from 30 to 212 leads per month + 357% ROI

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode, I break down a real-world case study of a LASIK provider who was doing everything right: ads, SEO, radio, billboards - you name it. But despite a solid reputation and strong traffic, they were stuck at just 30 lea...

Jul 02, 202523 min

347: Lead Generation For Service Business (New Rules)

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode, I break down why your lead generation strategy might be quietly failing, and what to do about it before it gets worse. After analyzing performance data across dozens of campaigns, it’s clear that traditional tacti...

Jun 25, 202519 min

346: 3 Marketing Myths Costing You Millions (Even with AI)

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . You’ve doubled down on ads, hired every “expert,” and even plugged in AI—yet your marketing still feels like a leaky faucet. In this episode, Darrell Evans exposes three damaging myths that keep established businesses burning cash...

Jun 18, 202517 min

345: How Successful Companies Fix Broken Marketing Systems

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode, I break down exactly why your marketing feels like throwing spaghetti at the wall, and it's probably not what you think. After working with 500+ businesses and generating over $300M in revenue, I've identified thr...

Jun 11, 202522 min

344: Fix These 5 Things In Your Digital Marketing If Business Growth Has Stalled

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . I’ve seen stall growth for established businesses, especially those already investing heavily in marketing. After working with hundreds of companies through our growth diagnostics, these patterns show up again and again: fragmente...

Jun 04, 202513 min

343: From Local SEO Company to Strategic Growth Partner (The Story)

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode, I pull back the curtain on why we rebranded our 14-year agency from Yokel Local to MindShift Digital - and it's not what most people think. After building a business that's helped generate over $300M for our clien...

May 28, 202520 min

342: Email Marketing Mistakes That Cost You Sales And How To Avoid Them

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode, I reveal the 5 critical email marketing mistakes that are silently killing conversions for most businesses - even those who think they're doing everything right. After helping 400-500 clients generate over $300M i...

May 21, 202514 min

341: 7 Digital Marketing Mistakes That Are Slowing Your Business Growth in 2025

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . You’ve been investing in marketing: website, ads, social media, but the leads still aren’t coming in like they should. Something’s off, and deep down, you know it. In this episode, Darrell Evans pulls back the curtain on the most ...

May 14, 202518 min

340: How to Build an Omnichannel Marketing Strategy for the Modern Buyer

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . You might think your marketing is solid because you’re running ads or posting on social, but if it’s not converting, something’s off. In this episode, I’m breaking down the real reason most strategies fail and sharing a smarter, m...

May 07, 202513 min

339: How Retargeting and Reactivation Unlock Your Marketing ROI

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Are you struggling with marketing ROI? Here's the shocking truth: 96% of visitors to your website are NOT ready to buy today. Most businesses waste thousands on ads targeting cold leads instead of nurturing warm prospects who just...

Apr 30, 202515 min

338: How To Convert More Website Traffic To Leads With This One Simple Tactic

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Are you obsessing over website traffic but still struggling with lead generation and sales? In this eye-opening episode, Darrell Evans reveal why chasing more traffic might be the BIGGEST mistake you're making in your digital mark...

Apr 23, 202516 min

337: What’s the Best Way to Position My Marketing for Buyers at Different Stages?

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Most businesses think they have a leads problem, but they're really making ONE critical positioning mistake. In this episode, Darrell Evans reveals why your marketing isn't converting and how to fix it immediately. After helping b...

Apr 16, 202515 min

336: How Local Businesses Can Use $1/Day Meta Ads to Get More Customers

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Are your customers walking right past your business without even knowing you exist? In this episode, Darrell Evans reveals how local businesses can build powerful brand visibility using Meta advertising for just $1 per day. He sha...

Apr 09, 202516 min

335: From 0 to 100 Leads: 7-Steps for More Qualified Leads with Less Effort

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . If you're a solo entrepreneur or small marketing team struggling to generate quality leads without big budgets or resources, this episode is your GAME CHANGER. Darrell Evans is sharing his battle-tested Lean Growth Method that we'...

Apr 02, 202519 min

334: The #1 Facebook Ads Mistake That's Costing You Money (And How to Fix It!)

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Is Meta secretly hijacking your Facebook ad campaigns? In this hard-hitting episode, I expose the default settings that are DESTROYING your ad performance without you even knowing it. After helping hundreds of clients since 2012, ...

Mar 26, 202519 min

333: More Leads, Less Cost: How B2B Companies Are Winning with Meta Ads

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Tired of pouring money into LinkedIn ads with minimal returns? In this eye-opening episode, Darrell Evans challenges the conventional B2B marketing wisdom that LinkedIn is the only place for your business. Discover why Meta platfo...

Mar 19, 202517 min

332: The One AI Hack That Solves Every Marketer’s Biggest Problem

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Are you a marketing team of one, wearing all the hats and struggling to create content for multiple platforms? In this episode, Darrell reveals how the power of AI can transform just one piece of video content into an entire marke...

Mar 12, 202520 min

331: Marketers, Stop Tracking Useless Data! Do THIS Instead

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Are you drowning in marketing data but can't figure out which metrics actually matter? In this episode, Darrell Evans shares a revealing story about a CMO with a 50-page analytics report who couldn't answer one simple question: wh...

Mar 05, 202517 min

330: Social Media Lead Generation Made Easy (5-Step Framework)

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Want to generate leads on with social media ads so easily it feels illegal? An 8-figure CEO's framework revealed! This 5-part strategy will transform how you approach lead generation using social media ads, focusing on human psych...

Feb 26, 202519 min

329: The Psychology of High-Converting Leads: How I Turned $300 into a Multi-Million Dollar Marketing Strategy

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Discover the exact framework I used to go from living on my grandmother's couch to generating consistent, qualified leads that convert. In this episode, I am sharing my TP3 (The Problem That Precedes the Purchase) methodology that...

Feb 19, 202523 min

328: A CEO's Guide to Converting More High-Ticket Leads

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Are your leads not converting? Discover the proven 4-step framework that's helped 7-8 figure companies generate over $300M in revenue. In this episode, marketing expert Darrell Evans breaks down why timing matters more than your p...

Feb 12, 202517 min

327: Never Run Out of Leads Again: The 5-Step Framework That Creates Predictable Sales for 7 & 8 Figure Businesses

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: We break down how an $8M company transformed their stagnant lead generation into a consistent buyer machine. If you're tired of leads that go nowhere, this framework will change your marketing game forever. LISTEN...

Feb 05, 202520 min

326: Social Media Lead Generation on Easy Mode: The Content-Ads-Convert Framework for 7-8 Figure Businesses

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Are you tired of posting 3x daily with zero leads? A 7-figure CEO recently told me they were burning money on social media with no results. I showed them why social media lead generation is actually on easy mode - when you underst...

Jan 29, 202517 min

325: 320 to 680 Qualified Leads: Bottom-Up Marketing Optimization Strategy

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Learn how we doubled qualified sales leads with just a 15% increase in budget! This proven lead generation strategy transformed a 40-year-old company's results from 320 to 680 sales calls per year. KEY TAKEAWAYS: ...

Jan 22, 202514 min

324: AI Search Is Killing Your SEO Traffic: How to Adapt Your Lead Generation for 2025

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Is your lead generation strategy falling flat in 2025? Discover why traditional methods are failing and the NEW approach that's actually working in today's AI-driven landscape. From analyzing over $300M in client ...

Jan 15, 202516 min

323: How to Get 30-50% More B2B Leads Without Spending More Money (Overlooked Strategy Revealed)

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Discover how one simple form change helped our B2B client generate 30-50% more leads without spending an extra dollar on marketing. We reveal the common form mistake most B2B companies make and how to fix it for i...

Jan 08, 202517 min

322: Why Local Restaurants Fail Even With Amazing Food (Fix This Now)

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Darrell Evans shares a powerful yet simple Facebook advertising strategy that can help independent restaurant owners get more customers without breaking the bank. If you're tired of losing 30% of your revenue to d...

Jan 02, 202515 min

321: Business Not Growing Anymore? 3 Revenue Acceleration Strategies for 7 & 8 Figure Companies (2025)

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Discover how established businesses are breaking through revenue plateaus using three key revenue accelerators. Peter Drucker once said, "The greatest danger in times of turbulence is not the turbulence itself - i...

Dec 26, 202415 min

320: Why Market Leaders Lose Revenue (Modern Growth Strategy Guide)

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Darrell Evans reveals why established companies are experiencing unprecedented revenue decline despite their proven track records of success. Drawing from over a decade of experience helping companies generate mor...

Dec 18, 202424 min
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