The MindShift Podcast with Darrell Evans - podcast cover

The MindShift Podcast with Darrell Evans

Darrell Evans, Digital Marketing and Business Growth Strategist for Scaling Brandswww.darrellevans.net

Are you an entrepreneur, founder, or marketer wondering why your marketing isn’t converting like it used to?

Are AI tools making things easier—or more confusing?

Welcome to The MindShift Podcast, hosted by Darrell Evans—34-year entrepreneur, business growth strategist, digital marketing expert, early AI adopter, and Founder/CEO of MindShift Digital.

This podcast delivers straight-talk insights, proven frameworks, and real-world strategies to help you grow smarter, in today’s AI-disrupted landscape. Drawing from 34 years in business and over $300M in client revenue generated, Darrell cuts through the noise to help you adapt, scale, and lead.

You’ll find answers to questions like:

- Why isn’t our digital marketing working anymore, even though we’re running ads, doing SEO, and posting content?

- What are the best ways to start using AI in marketing without disrupting our business?

- Why is our cost per lead going up while conversion rates are going down?

- Which marketing channels actually drive growth in 2025 — and which ones are a waste of time?

- How do we measure real ROI from digital marketing campaigns, not just vanity metrics?

- What’s the best way to align our sales and marketing teams for better results?

- Should we build an internal marketing team or hire an agency/fractional CMO for faster growth?

- Is SEO still worth it in the age of AI and paid media dominance?

- How can we differentiate our brand when our competitors are saying the same things?

- Can we grow our business without hiring more people or increasing overhead?

Each week, you’ll hear practical strategies, timeless principles, and AI-powered marketing insights that help you build predictable growth systems for your business—even if you're a team of one.

Whether you're stuck, scaling, or just trying to get clarity on your next best move—this show will help you shift your thinking, upgrade your strategy, and take action with confidence.

Subscribe now and join thousands of business leaders and marketers ready to lead the future, not get left behind.


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Episodes

319: Increasing Marketing ROI for 7 & 8 Figure Businesses: The Brutal Truth No One Tells You

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: I reveal why most established businesses struggle with marketing ROI despite increasing their budgets. You're pumping money into digital marketing but not seeing the returns you expected. Sound familiar? After hel...

Dec 11, 202428 min

318: 3 Critical Business Growth Strategy Shifts Every Established Service Business Needs in 2025

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Discover the critical business growth strategy shifts that are transforming established service businesses in 2025. These 3 fundamental changes took one company from $4M to $22M - and could revolutionize your grow...

Dec 04, 202421 min

317: AI Implementation for Business Owners: The Strategic Approach That Works

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Struggling with AI implementation in your business? In this episode, Darrell Evans breaks down a strategic approach that delivered a 67% reduction in operational costs. Learn four practical AI applications that go...

Nov 27, 202418 min

316: Traditional Door To Door Sales Techniques are Dead (Do This Instead)

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . Are you still sending salespeople out to knock on doors and make cold calls like it's 1990? If your sales team is grinding through neighborhoods hoping to hit quota, you're leaving money on the table. In this episode, you'll disco...

Nov 20, 202424 min

315: 5 Critical Google Ads Mistakes To Avoid

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In today's episode: Discover the 5 critical Google Ads mistakes that are costing businesses money in 2024, revealed through real campaign audits of both small and large budget accounts. These PPC campaign fixes work whether you're...

Nov 14, 202423 min

314: The $1,000/Mo Ad Strategy That Beats Google For High-Ticket Services

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In today's episode: "Just get one high-ticket client and Google Ads will pay for itself." Sound familiar? In this episode, we'll challenge this common belief and reveals why a $1000 monthly ad budget might be better spent elsewher...

Nov 08, 202424 min

313: HERE'S WHY Most People Fail with ChatGPT (My "Do This, Not That" Guide to Success.)

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In today's episode: Are you investing valuable time in AI only to find unfocused and unproductive results? It's super easy to jump in with high hopes and then get caught up in a whirlwind of generic responses that leave you questi...

Nov 01, 202411 min

312: TRANSFORM YOUR MARKETING and Business Growth in 2025 with the AI Marketing Accelerator

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Learn more about the AI Marketing Accelerator at: http://mindshiftaccelerator.com Are you struggling to keep up AI and the rapid changes in digital marketing? Do you feel like your business is missing out on key g...

Oct 23, 202418 min

311: 3 Copywriting Frameworks to Convert Cold Traffic into Warm Leads

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Ever wondered how to turn complete strangers on social media into loyal customers through your ads? Without mastering the art of copywriting for cold traffic, you're not just wasting your ad spend, but also delayi...

Oct 16, 202417 min

310: Increase Referrals and Loyalty with These Business Growth Strategies

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Are you neglecting the goldmine of customers who have already done business with you? Ignoring the potential of your existing customer base won't just limit your growth; it could significantly hike your acquisitio...

Oct 10, 202419 min

309: The Email Strategy No One Talks About

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Are you missing out on the highest ROI marketing channel because you're underestimating the power of email? Ignoring the importance of email marketing and focusing solely on social media can lead to missed sales o...

Oct 02, 202415 min

308: How to Generate More Leads Using ChatGPT: This Formula Works

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Watch the AI Marketing Makeover workshop and learn how to exponentially scale your marketing efforts using cutting-edge AI tools. Click here to enroll Are you struggling to convert strangers into leads and feeling...

Sep 25, 202417 min

307: Creating a Blended Search Strategy Using ChatGPT

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Watch the AI Marketing Makeover workshop and learn how to exponentially scale your marketing efforts using cutting-edge AI tools. Click here to enroll Are you risking your business by relying solely on social medi...

Sep 18, 202415 min

306: How to Create Buyer Personas with AI That Eliminate Sales Pitches

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Are you targeting your customers superficially or truly understanding their motivations and pain points? Ignoring your customers' deeper needs and desires can result in ineffective marketing strategies, missed opp...

Sep 11, 202421 min

305: How to Shift from Expert to Entrepreneur

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Are you a seasoned professional itching to transition into entrepreneurship but feeling plagued by uncertainty, doubt, and the fear of failure? Ignoring the urge to shift gears toward entrepreneurship could leave ...

Sep 04, 202435 min

304: 5 Big Business Mistakes Entrepreneurs Must Avoid

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Are you a business owner feeling stuck, overwhelmed by false assumptions, or trapped by the lure of the next "bright shiny object"? Ignoring the valuable advice shared in this episode could mean falling deeper int...

Aug 28, 202436 min

303: Google's Antitrust Shockwaves

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Are you prepared for how Google's antitrust lawsuit might reshape the digital marketing landscape and impact your business? Ignoring the insights from this episode could leave your business lagging behind as ad co...

Aug 21, 202420 min

302: 7 Reasons Business Owners Get Ripped Off By Marketing Agencies

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Have you ever felt frustrated or 'burned' after hiring a digital marketing agency that promised the moon but delivered dust? Ignoring the red flags discussed in this episode could mean wasting money and valuable t...

Aug 14, 202423 min

301: 34 Years of Improving Customer Experience Advice in 31 Minutes

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Are your customers returning and recommending your business, or are you unknowingly driving them away with poor customer experience? Ignoring the critical insights on customer experience revealed in this episode c...

Aug 07, 202437 min

300: How AI Is Changing Business

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: How is AI reshaping the business landscape, and are you ready to embrace this transformative technology or risk being left behind? In today's fast-evolving digital world, ignoring the advancements and implications...

Jul 31, 202427 min

299: The Success Secret of Steve Jobs, Daymond John and Richard Branson Most Overlook

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Ever find yourself stuck worrying about things you simply can't control and feeling paralyzed by what you lack? What if shifting your focus could completely transform your business and life? Ignoring the power of ...

Jul 26, 202422 min

298: Darrell Gets Emotional Celebrating Five Years of The MindShift Podcast

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: I’m thrilled to announce the release of Episode 298, our special 5th-anniversary episode! When I started The MindShift Podcast back in 2019, inspired by a transformative personal development conference by Brendan ...

Jul 19, 202434 min

297: How AI Helped Us Slash Costs by 67% and Boost Profits by 253%

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Revolutionize your marketing with AI. Join the AI Marketing Accelerator today and stay ahead of the curve! Click here . Are you finding it difficult to establish a presence in your industry due to the overwhelming...

Jul 10, 202433 min

296: How Limiting Beliefs are Destroying Your Success

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Have you ever found yourself more focused on why something won't work rather than how it could succeed? Ignoring the insights from this episode could mean perpetuating a self-defeating attitude that prevents you f...

Jul 03, 202423 min

295: Small Business Marketing (Q&A): Stop Wasting Time and Get Results

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: This episode tackles common challenges in digital marketing, such as the right frequency for email campaigns, optimizing Google and Meta ads, and engaging long-term prospects. Perfect for small business owners nav...

Jun 26, 202452 min

294: What Productivity Gurus Aren't Telling You: The Truth about Time Management

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Are you overwhelmed by an endless to-do list and constant notifications that drain your energy and productivity? Ignoring how to manage these disruptions can leave you perpetually stressed and feeling unaccomplish...

Jun 19, 202424 min

293: The Best ChatGPT Prompt Formula I Use to Leverage AI Output Everyday

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: From AI novice to marketing innovator in just 4 weeks. Enroll in the AI Marketing Accelerator and transform your strategy! Click here . Ever wondered if you're really using ChatGPT to its fullest potential, or are...

Jun 12, 202435 min

292: $36 ROI for Every $1 Using This Step-by-Step Email Sequence to Turn Curious Visitors into Ready to Buy Customers

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Are you struggling to keep your leads engaged and turning cold prospects into customers? What if you had a way to get $36 to $1 ROI using one simple email strategy? In this episode, Darrell tackles the common chal...

Jun 06, 202448 min

291: Why Most Businesses Fail at Social Media and How You Can Avoid Their Mistakes

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Are you struggling to capture your target audience's attention on social media and unsure how to effectively engage with them? Ignoring the power of social media could mean leaving substantial revenue on the table...

May 29, 202427 min

290: Why Ignoring Paid Advertising is Killing Your Business Growth

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Are you struggling to reach new customers and scale your small business despite your best digital marketing efforts? Ignoring the power of paid advertising could leave your business stagnant, forcing you to rely s...

May 22, 202422 min
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