E40: The 3-Step Secret to Charging More - podcast episode cover

E40: The 3-Step Secret to Charging More

Feb 29, 202438 minSeason 2Ep. 39
--:--
--:--
Download Metacast podcast app
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

How to raise your prices at the right time, in the right way, for the right reasons, and as high as possible. You got this.

Resources:

Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com

E32: How to Stand Out Through Personal Branding | Farhana Premji, Owner of Beige Label Salon

E39: How to Become a Celebrity Hairstylist

 

 Show Notes: 

  • [0:00] Introduction

  • [0:20] Today’s topic: How to Become a Millionaire Hairstylist PT. 2

  • [1:10] Question: What did Cash discover about his 

  • [1:15] If you missed PT. 1 Listen HERE 

  • [1:35] Three actions to implement right now!

  • [3:25] “Never judge the market's ability to afford something based on your ability to afford something.” 

  • [5:00] Understanding the psychology of supply and demand in hairstyling  

  • [9:20] The NES framework 

  • [14:00] Step 1

  • [16:55] Step 2

  • [20:00] Real-life examples of authority building in the industry 

  • [25:20] The Beige Label  

  • [30:00] How to answer the question: “What do you do?” 

  • [31:30] “If you love what you do, then there's a way to articulate the authority that you've built and what you do in a way that you've built it.”

  • [35:45] Recap of the NES framework for raising prices

 

Connect with Us:

Instagram - The Millionaire Hairstylist - Cash Lawless - Jordan Drake

Email - hello@themillionairehairstylist.com

 

For the best experience, listen in Metacast app for iOS or Android