Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading. Cole's new venture, Digital Audience Data, seeks to get all major telecoms operators in advanced economies to jointly share data for a "more accurate" TV measurement system than legacy ones such as those operated by Barb and Kantar Media in the UK. He also talks about his track record working with Steve Jobs and Apple on the iP...
Jul 08, 2024•27 min•Season 4Ep. 51
Omar Oakes and Maria Iu digest the big stories of the week and Les Binet talks to The Media Leader about why he's created an AI version of himself. Binet, group head of effectiveness at Adam & Eve/DDB and a renowned ad authority, talk to Oakes at Cannes Lions about his long history with AI, his Cannes diary and his battle against the industry's "shiny object" syndrome. Highlights: 2:30: What will change in media and advertising under Labour? 7:20: What analysts are saying about the economy u...
Jul 04, 2024•28 min•Season 4Ep. 50
Prioritising talent and creativity should be top of the list for media leaders this year, according to attendees at The Media Leader Summit. The Media Leader reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year. Sustainability, measurement, inclusion, consistency and trust were also discussed as key topics. Some of the winners of The Media Leader Awards' Leader ...
Jul 01, 2024•19 min•Season 4Ep. 49
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week. The duo unpack The Media Leader Awards, which saw Mail Metro Media awarded four gongs, including a Grand Prix for chief revenue officer Dominic Williams. They also discuss the importance of media in the run-up to next week's general election and the EU's potential action against Apple under the Digital Markets Act. Highlights: 00:26: The Media Leader Awards and Mail M...
Jun 27, 2024•20 min•Season 4Ep. 48
Flash interviews from the Croisette with media leaders — what's it really like here, what makes it worthwhile for media people looking to sell and ink deals, where are the best parties and how do you stand out? This is an epic episode — skip to your favourite part! Highlights: 03:10: Chris Kleinschmidt, VP, advertising, TiVo 07:45: David Jones, founder and CEO, The Brandtech Group 15:30: Louise Johnson, CEO, Fuse (Omnicom) 19:35: Chris Volmer, managing director and managing partner, MediaLink 28...
Jun 24, 2024•49 min•Season 4Ep. 47
Editor-in-chief Omar Oakes, deputy editor Maria Iu and reporter Jack Benjamin look back on their time at the 2024 Cannes Lions, from the application of "meaningful" AI to the dominance of adtech, from media owner activity to Media Lion winners. Highlights: 00:45: Impressions of the 2024 Cannes Lions 4:28: Media owner activity at the event – Amazon, Meta, Reddit, TikTok, Pinterest, Netflix — and what they're trying to sell to the global advertising community 13:20: The Media Lion Grand Prix and o...
Jun 21, 2024•28 min•Season 4Ep. 46
It's Cannes Lions this week, so we've brought you a special debate about the future of bringing creativity and media planning together in advertising, featuring senior decision-makers at major brands and one of the UK's foremost media strategy consultants: >> Olya Dyachuk, global media and data director, Heineken >> Sebastien Bourne, head of media for north-west and central Europe, HP >> Sally Weavers, co-founder, Craft Media Omar Oakes asks them about how media and creative sh...
Jun 17, 2024•34 min•Season 4Ep. 45
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week. The pair discuss how growth in the Chinese ad market has driven upward revisions in GroupM's mid-year ad forecasts, the industry's response to António Guterres' call for a global fossil-fuel ad ban and what Apple's WWDC announcements mean for publishers. Highlights: 1:00: Unpacking GroupM's latest adspend report 5:02: UN urges fossil-fuel ad ban to muted industry resp...
Jun 13, 2024•19 min•Season 4Ep. 44
Where has the joy gone in digital advertising? And how can we get it back? James Chandler, chief marketing officer at the IAB, thinks that while the start of the digital scene was "an incredibly exciting space", the feeling of "joy and magic dissipated" somewhere along the way. In a study with advertisers, the IAB found that this came down to two things: "unease" about the pace of change and a feeling of "futility mainly around creativity", where advertisers do not feel "they have got much agenc...
Jun 10, 2024•26 min•Season 4Ep. 43
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week. The duo discuss what the pre-election period means for held-up government adspend, recent M&A activity by MediaSense and Mediaplus, and why the Evening Standard has fallen on troubled times. Highlights: 0:40: How much government adspend has been put on hold during the pre-election period 4:39: MediaSense acquires PwC's media advisory 6:36: Indie merger: Total Medi...
Jun 06, 2024•19 min•Season 4Ep. 42
Omar Oakes interviews Laura Jordan Bambach (co-founder, Uncharted) and Tom Curtis (ECD, EssenceMediacom UK) about the challenges of building collaborative partnerships, potential conflicts of interest and how agencies can be creative when planning where media is bought. They discuss the evolving landscape of creativity and marketing, and the importance of taking a media-first approach to creativity and leveraging technology to create better assets and plan media more efficiently. They also highl...
Jun 03, 2024•20 min•Season 4Ep. 41
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week, including and especially how the media industry has responded to Prime Minister Rishi Sunak calling for a general election on 4 July. Highlights: 1:45 : Media Bill becomes the Media Act 5:29: DMCC Bill also passes 7:30: Media bills that were not passed during wash-up period 12:55: What should be the top media priority for the next government? 15:32: Klarna cuts its ma...
May 29, 2024•20 min•Season 4Ep. 40
Omar Oakes and columnist Nick Manning have a wide-ranging conversation about the recent ANA report into media agency reselling ("principal-based media"), where media agencies buy media at one price and resell it to clients at an undisclosed higher price – and why it's important. This is an epic conversation that delves into why advertising is no longer well-integrated with content, why there is a talent drain from the industry, why it may be "inevitable" that major ad agency groups are broken up...
May 27, 2024•1 hr 27 min•Season 4Ep. 39
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week. Highlights 00:28: Barb joins the Media Rating Council 3:34: GB News facing potential Ofcom sanction 8:25: Netflix upfronts 12:45: IPA survey: Ad industry "demoralised" about climate crisis 15:50: Other important updates: Comcast's streaming bundle, gaming news publisher consolidation, Bauer Media's new HQ, ThreadsDeck and more. --- Visit The Media Leader for the most ...
May 23, 2024•18 min•Season 4Ep. 38
Omar Oakes interviews Simon Myciunka, the CEO of Bauer Media Audio UK. Speaking at The Future of Audio & Entertainment, Myciunka discussed his first year in the job, his vision for the business, and why he believes continued innovation will be the key to radio's future success in the year radio celebrates its centenary. Highlights 2.55: Myciunka's unconventional route to becoming a media CEO 8.13: Why he got the job and what he plans to do 14.33: Reaction to leadership changes at Global 16.3...
May 20, 2024•35 min•Season 4Ep. 37
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week. Highlights 00:35: ANA report on principal media 3:47: Rajar Q1 takeaways 5:54: Changes to Google and Safari search and the impact on publishers 10:01: Streaming TV bundles 13:59: Takeaways from Advertising Week Europe 16:59: Other important updates this week: mental health awareness, Channel 4 and ITV updates, Clear Channel earnings, and more. What do you think of thi...
May 16, 2024•19 min•Season 4Ep. 36
David Abraham, founder and CEO of Wonderhood Studios, speaks to Omar Oakes about the future of the "big idea" in marketing, his company's approach to ad-funded programming and his view on Channel 4, the broadcaster he used to run for seven years as CEO. Skip straight to 6:15 for the interview! Abraham believes we still need the “big idea” and the creative agencies behind them, amid a fragmented media landscape and an increasing feeling that this industry is no longer “fun”. In his keynote interv...
May 13, 2024•43 min•Season 4Ep. 35
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week. 0:20: Disney earnings 4:20: Paramount – the saga continues 8:10: Reddit – what did we learn from its first quarterly earnings? 12:15: Why Acast is reporting strong sales growth 15:30: Introducing " And Finally" – other important updates this week: TikTok, Reach, QueerAF, The Guardian , JCDecaux, UK box office What do you think of this new format? Let us know at news@t...
May 09, 2024•18 min•Season 4Ep. 34
There is a rough 50/50 split between marketers who are either "relieved" that Google's cookie deprecation has been delayed again and those who are more prepared with solutions for when it does eventually happen. This is according to Tony Miller, chair of the Data & Marketing Association, who spoke to reporter Ella Sagar about Google's decision to push cookie deprecation down the road for a third time, as well as what current challenges DMA members are facing.
May 06, 2024•32 min•Season 4Ep. 33
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week. 1:30: Google delays the phasing out of third-party cookies again. Why and should we still care? 3:00: Alphabet earnings and a focus on YouTube 4:30: TikTok faces US ban in nine months – how will it respond? 7:07: Spotify's pivot to video 10:10: Snap's small-business success 13:00: Factors now driving Amazon ad growth 16:50: Bob Bakish exits Paramount amid merger talks...
May 01, 2024•20 min•Season 4Ep. 32
Welcome to this special four-part series of the podcast, which we've produced with Bloomberg Media. For the first time, we've recorded the podcast in a studio, so you can also watch/listen on our YouTube channel. The Future of Marketing is a series of conversations about the essential strategies and skills needed for marketers and their teams to thrive in today's complex cross-platform ecosystem. Hosted by editor-in-chief Omar Oakes, each episode this month will bring together the buy side and s...
Apr 29, 2024•45 min•Ep. 4
We’ve just finished one of our big London events, The Future of Audio and Entertainment, where we had some of the most influential players in commercial audio and online platforms get together to talk about the future of content, production, AI, ads, sponsorships and measurement. If you subscribe to our YouTube channel, you’ll see that we’re also regularly publishing flash interviews from our events, via The Media Leader Live studio, and today we bring you two of those conversations by our audio...
Apr 25, 2024•21 min•Season 4Ep. 31
Welcome to this special four-part series of the podcast, which we've produced with Bloomberg Media. For the first time, we've recorded the podcast in a studio, so you can also watch/listen on our YouTube channel. The Future of Marketing is a series of conversations about the essential strategies and skills needed for marketers and their teams to thrive in today's complex cross-platform ecosystem. Hosted by editor-in-chief Omar Oakes, each episode this month will bring together the buy side and s...
Apr 22, 2024•49 min•Ep. 3
In-game advertising has proven to be a tough nut to crack for brands and marketers. But are agencies set up well to take advantage of the burgeoning possibilities in the medium? Rhys Hancock is a technology, media and entertainment consultant who previously worked at Epic Games and, before that, co-founded metaverse studio and agency Metavision. In a conversation with host Jack Benjamin, Hancock gives his perspective on whether agencies are well-suited to planning and buying gaming inventory. "T...
Apr 18, 2024•38 min•Season 4Ep. 30
Welcome to this special four-part series of the podcast, which we've produced with Bloomberg Media. For the first time, we've recorded the podcast in a studio, so you can also watch/listen on our YouTube channel. The Future of Marketing is a series of conversations about the essential strategies and skills needed for marketers and their teams to thrive in today's complex cross-platform ecosystem. Hosted by editor-in-chief Omar Oakes, each episode this month will bring together the buy side and s...
Apr 15, 2024•37 min•Ep. 2
Host Ella Sagar is joined by reporter Jack Benjamin and columnist and ex-media agency founder Nick Manning to discuss hot topics in the media industry from the past week. The trio examine the 'Forbesgate' scandal and the trouble marketers and publishers are having over efforts to tamp down on adspend being wasted on Made-For-Advertising sites. They also chat about March's box office figures, News Group Newspapers' latest financial results, and how publishers and influencers are experimenting wit...
Apr 11, 2024•40 min•Season 4Ep. 29
Welcome to this special four-part series of the podcast, which we've produced with Bloomberg Media. For the first time, we've recorded the podcast in a studio, so you can also watch/listen on our YouTube channel. The Future of Marketing is a series of conversations about the essential strategies and skills needed for marketers and their teams to thrive in today's complex cross-platform ecosystem. Hosted by editor-in-chief Omar Oakes, each episode this month will bring together the buy side and s...
Apr 08, 2024•51 min•Ep. 1
Jack Benjamin is joined by Ella Sagar as they examine hot topics in the media industry from the past week. The pair delve into a recent ad ban instituted by Sheffield City Council and how it could impact the local OOH market. They also discuss Truth Social's IPO, Discord's foray into advertising and where best to place ads on Netflix. Highlights: 1:23: Sheffield City Council's ban of advertising from “harmful and environmentally damaging" brands 12:10: What is going on with Truth Social? 16:17: ...
Apr 04, 2024•28 min•Season 4Ep. 28
Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees' time. Agencies that provide media, advertising and marketing services are having to work harder than ever while hiring increasingly expensive talent to stay relevant. Johnson argues that agencies need to reposition themselves as consultants and start charging based on the outc...
Apr 02, 2024•48 min•Season 4Ep. 27
Outvertising's Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie's big speech about the BBC's commercial future and look ahead to how media and advertising will play its part in this year's UK general election. Highlights: 3:20: The future of the BBC's commercial activities 18:20: Which media channel will be a key 2024 election battleground? 29:20: Quick hits: why Instagram is minimising political content; Reddit's IPO; Outsmart/KPMG's sustain...
Mar 28, 2024•43 min•Season 4Ep. 26
