'Forbesgate' and the trouble with MFA - with Nick Manning - podcast episode cover

'Forbesgate' and the trouble with MFA - with Nick Manning

Apr 11, 202440 minSeason 4Ep. 29
--:--
--:--
Download Metacast podcast app
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

Host Ella Sagar is joined by reporter Jack Benjamin and columnist and ex-media agency founder Nick Manning to discuss hot topics in the media industry from the past week.

The trio examine the 'Forbesgate' scandal and the trouble marketers and publishers are having over efforts to tamp down on adspend being wasted on Made-For-Advertising sites.

They also chat about March's box office figures, News Group Newspapers' latest financial results, and how publishers and influencers are experimenting with SMS to engage with audiences.

Highlights:

00:26: The row over defining what a "Made-For-Advertising" website is.

09:52: What the Forbes-MFA scandal means for the state of the digital advertising market.

23:05: Looking ahead to the Future of Brands and Future of Audio & Entertainment events.

25:30: Quick hits: March box office; Vevo's shoppable TV formats; Havas Media Network UK's "Avengers"; publishers using WhatsApp; News Group Newspapers' mixed financial results

---

Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. 

LinkedIn: The Media Leader

Threads: @TheMediaLeader

Twitter: @TheMediaLeader 

YouTube: The Media Leader

For the best experience, listen in Metacast app for iOS or Android