In this episode of the Max Revenue Show, Micah answers real listener questions about how to qualify prospects, benchmark rates, and avoid drowning in service work. Micah breaks down how to build a million-dollar book by focusing on fewer, better clients.Whether you’re trying to validate your first $400K or scale past $1M, this episode gives you the mindset and playbook to get there. This episode is brought to you by: 📈 Insurance Xdate Generate Leads. Win New Biz.https://www.insurancexdate.com �...
Jun 24, 2025•32 min
In this episode of The Max Revenue Show, we unpack the nuanced approach to quoting in commercial insurance. Micah and Trey go deep on when to walk away, when to quote, and how to use quoting as a strategic wedge, not a desperate Hail Mary. If you've ever struggled with finding the balance between BOR-only and quoting everything that moves, this is the blueprint you've been waiting for. This episode is brought to you by: 📈 Insurance Xdate Generate Leads. Win New Biz. https://www.insurancexdate.c...
Jun 18, 2025•32 min
In this episode we break down the sales skill no one teaches - but every producer needs - storytelling. Micah and Trey unpack why vomiting stats and technical jargon isn't what closes deals. Instead, they walk through the exact stories, analogies, and real-life examples that have helped flip cold accounts, justify coverages, and land BORs. Whether you’re struggling to explain complex coverages or just want to become more memorable in meetings, this episode shows you how to use storytelling as yo...
Jun 10, 2025•22 min
In this episode of The Max Revenue Show, we break down the exact framework Micah uses to run highly effective first meetings with insurance prospects. Whether you're a new producer trying to write your first $100k, or a seasoned vet looking to tighten up your process, this episode gives you the real-world playbook for turning curiosity into conversion. This episode is brought to you by: Insurance XdateGenerate Leads. Win New Biz:https://www.insurancexdate.com/ Resources Mentioned: Sign up for ...
Jun 05, 2025•39 min
In this episode of The Max Revenue Show, Trey and Micah break down the real reason most Producers struggle with cold calling—and what to do instead. They share the 3 key pillars that drive real results on the phone: 1. Mindset – Why fear never goes away (and how to work with it anyway) 2. Tonality – How to match your prospect’s energy to keep the call alive 3. Scripting – Why what you say matters less than how you say it—and how to create curiosity without sounding like a robot Along the way, th...
May 28, 2025•29 min
In this episode, Trey and Micah ask the question every producer eventually wrestles with: Does size really matter? We’re talking book size, account revenue, floor-setting, and the mental games that come with chasing whales vs. stacking solid mid-market wins. Micah breaks down how he closed 7 clients in under 30 days—without landing a single “whale.” Meanwhile, a buddy of his who crushed year one is now scrambling after losing both his biggest accounts… to no fault of his own. You’ll hear: The re...
May 20, 2025•24 min
In this episode, Trey and Micah break down a common hang-up for producers: The buyer who's interested... but hesitant to sign the BOR. We walk through a listener-submitted pitch and unpack where it hits, where it misses, and how to reframe your BOR ask so it centers the client—not the broker.You’ll hear:- Why making your pitch about your effort kills trust- How to reframe the BOR as control for the client- The “real estate agent” analogy that just works- Why rewriting your talk tracks is more po...
May 13, 2025•20 min
In this episode we discuss why picking a niche isn’t just smart, it’s a shortcut to success.In this episode of The Max Revenue Show, Trey Shields and Micah Salas break down how niching down can simplify your entire sales process, build your authority faster, and make prospecting feel effortless.Inside you’ll learn:- Why a niche makes you more confident and credible- How to start narrow—even if you’re brand new- Why speaking your client’s language gives you an unfair advantage- How niching turns ...
May 13, 2025•31 min
In this episode, we break down the unconventional truths that most insurance producers never hear, but absolutely need to.If you want to build a lasting book of business (without losing your mind), it’s time to stop playing the fear-based game most agents get stuck in.You'll learn:- Why sending loss history fast actually makes you stronger- How market blocking hurts your clients (and your reputation)- The right way to talk to clients who are shopping around- Why sharing bad news early can save y...
Apr 28, 2025•30 min
Sign up for The Max Revenue Letter here:https://maxrevenuegroup.com/subscribeGrab The Producer Playbook here:https://maxrevenuegroup.kartra.com/page/playbook
Apr 22, 2025•25 min
Sign up for The Max Revenue Letter here: https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Apr 15, 2025•30 min
Sign up for The Max Revenue Letter here: https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Apr 10, 2025•35 min
Sign up for The Max Revenue Letter here: https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Mar 17, 2025•36 min
Sign up for The Max Revenue Letter here:https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Mar 10, 2025•39 min
How To Build A List Of Prospects In Your Niche (For FREE) https://www.maxrevenuegroup.com/p/mrl-103
Feb 24, 2025•33 min
Sign up for The Max Revenue Letter here:https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Feb 17, 2025•31 min
Sign up for The Max Revenue Letter here:https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Feb 03, 2025•36 min
Sign up for The Max Revenue Letter here: https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Jan 27, 2025•32 min
Sign up for The Max Revenue Letter here: https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Jan 07, 2025•31 min
Sign up for The Max Revenue Letter here: https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Dec 30, 2024•43 min
Trey learns whether he lands his first real opportunity of 2025. Also, Micah goes off and has to be muted for a second. Lolz Enjoy. Sign up for The Max Revenue Letter here: https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Dec 23, 2024•32 min
Trey & Micah talk COMP updates and other good sh*t. Sign up for The Max Revenue Letter here: https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Dec 17, 2024•32 min
Trey updates his COMP stats, Micah keeps it real, and Trey calls BS on marketing lies. Sign up for The Max Revenue Letter here: https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Dec 10, 2024•35 min
Recorded coaching call between Micah and Trey on 12/06/24 Sign up for The Max Revenue Letter here: https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Dec 08, 2024•13 min
Recorded call between Micah and Trey Sign up for The Max Revenue Letter here: https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Dec 04, 2024•17 min
In this episode Micah coaches Trey on selling through the Holidays, what to do after the BOR, and how he settled on Max Revenue's script. Sign up for The Max Revenue Letter here: https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Dec 02, 2024•41 min
In this episode Micah breaks down Trey's Month 1 numbers--the good, the bad, and the ugly. Sign up for The Max Revenue Letter here: https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Nov 25, 2024•42 min
In this episode Trey & Micah discuss and review Trey's first Due Diligence Presentation of 2025. Sign up for The Max Revenue Letter here: https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Nov 11, 2024•18 min
In this episode Micah breaks down his best year deal by deal. Sign up for The Max Revenue Letter here: https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Nov 06, 2024•40 min
In this episode Micah and Trey discuss what to do when you don't find any issues (or so you think). Sign up for The Max Revenue Letter here: https://maxrevenuegroup.com/subscribe Grab The Producer Playbook here: https://maxrevenuegroup.kartra.com/page/playbook
Nov 04, 2024•16 min
