In this episode titled "Managing Campaigns", we sit down with Kasongo Nyakaula, a communications and digital marketing professional, to unpack what it takes to plan and execute campaigns that drive real results. 🎧 Available on: ▶️ YouTube 🎧 Spotify 🎧 AfriPods 🍏 Apple Podcasts 🔍 In this conversation, we cover: • Understanding the difference between a campaign and regular content • Building a content strategy that works in the African context • Choosing the right platforms and messages for yo...
Jun 30, 2025•56 min
What does it mean to market when your product isn't profit, but purpose? In this episode of the Marketing Pulse Podcast, we sit down with Faith Kaoma Kabeleka, a dynamic CEO and advocate for youth, health, and gender equity. With her deep experience leading one of Zambia's most influential nonprofit organizations, she unpacks what marketing looks like in the nonprofit world — and why it's more relevant than ever. 🔍 Inside this episode: The one word Faith would use to describe today's marketing ...
Jun 16, 2025•1 hr 1 min
In this episode of the Marketing Pulse Podcast, we dive into one of the most powerful tools in the modern marketer's toolkit: Content Marketing. What exactly is content marketing? Why does it matter in today's digital world? How do you create content that actually connects with your audience and converts? Whether you're a small business owner, a marketing student, or a seasoned brand strategist, this conversation will help you understand how to: • Build trust through valuable content • Align you...
Jun 02, 2025•53 min
How do you market something people can't touch, feel, or instantly benefit from—like insurance? In this episode of The Marketing Pulse Podcast, we speak with Kuda Ngoma, Deputy Director of Marketing at ZISC General Insurance, whose 24-year career spans telecoms, banking, manufacturing, and now insurance. We unpack: • The psychology behind marketing unsought products • Creative ways to build trust in skeptical markets • Why storytelling and education are critical tools • Lessons from real campaig...
May 12, 2025•1 hr 1 min
In this powerful episode of The Marketing Pulse Podcast, we dive deep into the art of service recovery — how brands can turn a customer's negative experience into a lasting positive impression. We explore: • Why service recovery is critical for brand loyalty • Practical steps to handle complaints professionally • Real-life examples of brands that recovered brilliantly (and those that didn't) • How marketing and customer service teams can work together to rebuild trust Mistakes happen — but how y...
Apr 29, 2025•44 min
In this episode of The Marketing Pulse Podcast, we sit down with Brian J. Silungwe, a respected marketing and communications professional with over 17 years of experience. Currently serving as the Council Secretary of the Zambia Institute of Marketing and Executive Head – Marketing & Innovation at African Grey Insurance, Brian shares powerful insights on: The true meaning of customer experience How brands can deliver value beyond the product The role of empathy, innovation, and consistency i...
Apr 14, 2025•1 hr 16 min
Is Marketing in Zambia keeping up with 2025? The game is changing FAST! AI, digital trends, and shifting consumer behavior—where does Zambia stand? Are businesses adapting or falling behind? On the Marketing Pulse Podcast, we sit down with Musa Milapo, a marketing enthusiast, to uncover: The biggest marketing trends shaping 2025 What's working (and what's NOT) in Zambia's marketing landscape The future of digital, brand storytelling, and customer engagement #MarketingPulsePodcast #MarketingZambi...
Mar 30, 2025•1 hr 1 min
Season Finale! Wrapping Up Season 1 of Marketing Pulse Podcast 🎉 Welcome to the final episode of Season 1 of the Marketing Pulse Podcast! It's been an incredible journey, and we couldn't have done it without you, our amazing listeners. In this episode, we take a look back at some of the most insightful and impactful moments from the season. From groundbreaking marketing strategies to expert interviews and actionable tips, we've covered it all. Join us as we highlight key takeaways, discuss the ...
Jul 15, 2024•26 min
Welcome to our latest podcast episode! We're thrilled to have Chavunga Lungu, the Director of Marketing at the Zambia Tourism Agency, join us for an enlightening discussion on tourism marketing. In this episode, Chavunga shares his expertise on: • Core principles of effective tourism marketing • Successful campaigns and what sets them apart • The role of digital marketing and social media • Importance of high-profile partnerships and collaborations • Future trends in the tourism industry We also...
Jul 01, 2024•51 min
Welcome to a special episode of The Marketing Pulse Podcast! This week, we are thrilled to have Nandus du Plessis, consultant and strategic advisor at Crazy Ginger, sharing his expertise on effective marketing communication. With years of experience as a global marketing manager, Nandus delves into the nuances of crafting compelling messages, the importance of digital strategies, and how to tackle common communication challenges in today's dynamic market. Join us as Nandus discusses: Key element...
Jun 17, 2024•1 hr 8 min
In-Depth Interview with Mary L Gumbi, Brand and Marketing Manager at Amiran Zambia 🎙️ Tune in for an insightful episode where we sit down with Mary L Gumbi to discuss B2B marketing in Zambia's agriculture industry. In this episode, we cover: 🔹 Understanding B2B Marketing in Agriculture: Explore the unique aspects of marketing within Zambia's agriculture sector. 🔹 Role of Marketing in Agriculture: Learn how effective marketing strategies can drive growth and sustainability, and understand the ...
Jun 03, 2024•56 min
Join us for an in-depth conversation with Mwewa Besa as he reflects on his term as President of ZIM, shares his vision for the institute, and discusses its significant milestones and future direction. This episode covers: 🔹 Leadership and Vision: Mwewa Besa's vision for ZIM and steps to enhance marketing excellence. 🔹 Institute's Achievements: Key accomplishments and ZIM's contributions to the advancement of marketing in Zambia. 🔹 Global Standards: Comparison with other marketing institutes i...
May 20, 2024•56 min
Thrilled to share that our latest podcast episode is now live! In this episode, We had the pleasure of interviewing Ndela Sichizya, a seasoned marketer with a wealth of experience in leveraging the power of storytelling in marketing campaigns. We delved deep into the importance of storytelling and its impact on consumer behaviour, brand resonance, and long-term customer relationships. Here are some key questions we explored: 1. What elements make a compelling brand story? 2. How do you ensure au...
May 06, 2024•1 hr 3 min
Join us for an in-depth exploration of the transformative power of data-driven marketing in our latest episode: "Unveiling Data Driven Marketing." In this episode, we delve into: • Understanding the role of data analytics in modern marketing strategies • Leveraging customer data for personalized marketing and improved engagement • Exploring the tools and technologies driving data-driven marketing initiatives • Overcoming challenges and risks associated with data privacy and compliance • Speculat...
Apr 22, 2024•46 min
Join us as we dive deep into the world of Personal Branding with Moono Chungu. In this insightful episode, we explore the strategies, tips, and real-life examples to help you craft a compelling personal brand that sets you apart in today's competitive landscape. From understanding the essence of personal branding to leveraging online presence, networking, and content creation, we've got you covered. Whether you're an aspiring entrepreneur, a seasoned professional, or simply someone looking to ma...
Apr 08, 2024•55 min
In this episode, we delve deep into the world of social media marketing, covering everything from building a strong strategy to leveraging analytics for success. Whether you're a seasoned marketer or just starting out, this episode has something for everyone! Key topics include: • Building a Strong Foundation • Crafting Compelling Content • Engagement Strategies • Paid Advertising • Influencer Marketing • Analytics and Metrics • Emerging Trends Don't miss out on valuable insights and strategies ...
Mar 25, 2024•39 min
In this episode, we delved deep into the world of unconventional marketing tactics that defy the norm and leave a lasting impact. From street art to flash mobs, we explored the creative strategies that captivate audiences and spark conversations. We uncovered the essence of guerrilla marketing, discussing its origins and the guerrilla mindset that drives it forward. We dissected creative tactics and strategies employed by brands, showcasing iconic campaigns that shook up the marketing landscape....
Mar 11, 2024•1 hr 3 min
🎙️ Tune in for a riveting episode of The Marketing Pulse Podcast, where we're joined by Tanya Fooks. With a rich background in various marketing domains, Tanya delves into her evolution within the marketing sphere, culminating in her passion and specialization in customer marketing within the SaaS sector. - *Journey to Customer Marketing*: Trace Tanya's explorative path through the marketing world, leading to her deep-seated commitment to customer marketing, where she has made her most signific...
Feb 26, 2024•1 hr 26 min
Step into the world of branding with us on the latest episode of The Marketing Pulse Podcast! We're thrilled to introduce our newest member, Tukiya Tambatamba, who joins hosts Mukwemba Mangangu and Grace Gondwe for an insightful discussion on the profound impact of branding. In this episode, we delve deep into the essence of branding and its undeniable influence on businesses and consumers alike. From defining what constitutes a strong brand to exploring real-world examples that resonate with ev...
Feb 12, 2024•54 min
🎙️ Dive into the essence of marketing with our latest episode! We share personal journeys, exploring how upbringing shaped our marketing paths. This sets the stage for future conversations on the fundamentals, including the 4 P's of marketing. Join us for expert insights and stay tuned for captivating discussions in upcoming episodes. Subscribe now on YouTube, Afripods, Spotify, Apple Podcasts and Vibecast. Connect with us on social media: Facebook - The Marketing Pulse, Instagram - @themarketi...
Feb 01, 2024•44 min
🎉 Welcome to TMP Join us on an exciting adventure as we launch our brand new podcast dedicated to decoding the ever-evolving world of marketing. But before we dive into strategies and trends, let's get acquainted! 👋 Meet your hosts, Grace and Mukwemba, marketing mavens passionate about unraveling the mysteries of successful marketing. In this special introductory episode, we're opening up about our journeys, experiences, and what led us to share our expertise with you. 🌟 Discover the stories ...
Jan 29, 2024•25 min
