How Sara Lattanzio helps B2B companies master content strategy
Feb 05, 2024•19 min•Ep. 60
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Episode description
Sara Lattanzio stops by to talk about how content marketing has evolved across tech, consulting, and SaaS over the past 7+ years.
Here’s what you’ll learn:
- Key trends and changes in content marketing across industries
- Sara's process for determining the right content strategy for companies
- Innovative ways to leverage LinkedIn for B2B companies
- Assessing opportunities for improvement in B2B content strategies
- Tips for developing efficient content operations
- Sara's most successful content marketing project and how it was measured
- The future of B2B content marketing and emerging channels
And much more.
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