On today's episode, I spoke with Jack Appleby, who writes Future Social and has been in the social media and marketing space for over a decade. In this episode, you'll learn: How social has changed from 2014 to 2024 How brands should think about narrative and series content The only 2 social media best practices that actually exist And much more.
On today's episode, I spoke with McKenna Sweazey, the Founder of MetaXModa, about marketplace marketing and AI. McKenna is an experienced global marketer and Web3 expert who has worked for brands like YSL, Google, and the Financial Times. You'll learn: The challenges and fun of marketing a marketplace How McKenna uses AI in her workflow Cutting edge marketing and tech going forward And much more.
Vishal Korlipara is a digital growth pro with more than 10 years of experience on high-impact marketing and product strategy. He contributed over $120 Million in New Net Revenue to businesses (Credit Karma, Intuit, Future, Maximus) You'll learn: How Maximus is thinking about Meta Ads How to use competitive insights in ads Hot takes on AI in marketing And much more
On today's episode, I spoke with Mark Huber about generalists, marketing strategy vs execution, and customer evidence. Mark is the VP of Marketing at UserEvidence and has worked across tons of different marketing roles. You'll learn: The pros and cons of being a marketing generalist Why some companies get stuck on strategy How to start collecting customer evidence And more
In this episode, I spoke with Jason Vana, the CEO and Founder of Shft Agency, for companies who need help with brand marketing. Jason is also very active on LinkedIn and a good example of consistently building an audience over time. In this episode you'll learn: What brand actually means The in-depth process of building a brand from scratch What a good differentiator looks like And much more.
Grace Clemens stops by to talk about her passion for boosting e-commerce brands' ROI through digital marketing audits, the importance of these audits for increasing returns and long-term growth, and the key areas she focuses on when auditing a client's digital marketing. Here’s what you’ll learn: Maximizing ROI through digital audits Essential areas to focus on in a digital marketing audit Fixing common pitfalls and missed opportunities And much more....
On today’s episode, I spoke with Alessandro Bogliari about getting high ROI out of influencer marketing campaigns. Alessandro is the CEO of the Influencer Marketing Factory and an expert in social commerce. In this episode, you’ll learn: The current state of influencer marketing for brands How to make live stream shopping work What balance you should strike between big influencers and micro influencers And much more
On today’s episode, Rebecca Bender joins the podcast. She is a long-time marketing pro who has led content marketing and freelanced with MarketerHire! In this episode, we talked about: The core reason Rebecca went freelance How to use AI to measure content impact The future of AI in marketing And more.
On today’s episode, Jason Etter joins the podcast. He is a 20-year marketing pro who has led marketing teams, freelanced, and helped companies clarify their story and messaging. In this episode, we talked about: The power of storytelling for "boring" brands The elements that make up a great company story How Jason applies storytelling principles as a freelancer And more.
Katie Mitchell, a 15-year marketing pro who has led marketing teams at companies like Sprig and Everfi. In this episode, we talked about: The evolution of marketing the past 15 year How content marketing should feed into product marketing always How to have a successful marketing career And more.
On today’s episode, I spoke with Morgan Ingram. Morgan is the Founder and CEO of AMP, a strategic B2B GTM Production company. He is also a 4x LinkedIn Top Sales Voice. In this episode, we talked all things personal branding, company branding, storytelling, and even modern sales.
On this episode, I spoke with Brianna Doe, Managing Partner @ Verbatim. Brianna was voted Top 30 RevOps leaders to follow, one of the 16 most powerful women in content marketing, and is a top 50 LinkedIn creator worldwide. We talked about modern influencer marketing, social media strategy, LinkedIn growth, and so much more.
On today's episode, I interviewed fractional CMO and executive growth marketing consultant, Sam Omidi, who is an accomplished marketing pro with over 20 years of experience as a strategist, as a team leader and everything in between. And on today's episode, we spoke about managing freelancers, fractional CMO, what that's like, who should do it and when to hire freelance versus in house, plus a lot more.
Jeremy Scott stops by to talk eCommerce growth strategies and creative paid advertising tactics. Here’s what you’ll learn: - Key growth strategies that scaled Donovan's Dish from 0 to over $2 million in annual recurring revenue. - The specific paid advertising tactics that drove $500k in ecommerce revenue for Donovan's Dish in just 4 months. - How Jeremy thinks about testing new creative and where he gets ideas And much more!...
On today's episode, I spoke with Mark Kilens from TACK. Mark is a marketing leader and GTM expert who worked at places like HubSpot and Drift, and now runs a GTM firm called TACK. In this episode, you'll learn: What people-first GTM is How most companies are thinking about GTM the wrong way How to implement a people-first GTM motion in your company And much more!
Danil Saliukov stops by to talk about influencer marketing, FTC regulation best practices, and the future of AI and UGC video content. You’ll learn: - How to build and vet a network of 30,000 creators and influencers - What the future looks like with FTC regulations on AI and UGC content - How Danil thinks about AI (the good and the bad) And much more!
Brayden Cruz stops by to talk about emerging channels in paid media, mastering paid media strategies, and the impact of AI and automation on media buying. Here's what you'll learn: • Emerging paid channels to watch • Strategies for mastering paid media • The future of AI and automation in media buying And much more!
Janky Patel stops by to talk about what defines effective ecommerce ad creative today. She has sent over 100 million emails/SMS, resulting in $10+ million and generated over $50 million in new revenue from paid social to acquire customers for brands like Estee Lauder. Here’s what you’ll learn: Interactive vs static: The effectiveness of interactive product ads The fresh and promising ad formats she’s excited about The future of ad creative and what to expect in 3-5 years And much more...
Chelsea Castle stops by to talk about the intersection of journalism and marketing, content strategies, and the future of content formats. Here’s what you’ll learn: Unlocking the power of journalism in marketing Strategies for exponential organic traffic growth Creating high-performing content at scale
Lucas J Ballasy stops by to talk about creating great client experiences, launching online sales for CPG brands, and essential ecommerce KPIs. Here's what you'll learn: How to think about client experience as an agency How CPG brands can launch new products the right way Metrics your eCommerce brand absolutely needs to track And more!
Lindsey Gamble stops by to talk about the future of influencer marketing and shares his expertise on emerging trends on influencer marketing that you won't want to miss. Here’s what you’ll learn: The power of nano and micro-influencers in brand campaigns Avoiding common mistakes and approaching influencer campaigns differently An innovative influencer marketing campaign structure that generates great ROI And much more
Chris Walker joins the pod to talk about building a new GTM consultancy, B2B marketing, and the future of RevOps teams. Here's what you'll learn: - Overlooked levers to accelerate pipeline and revenue - Simple strategies to improve B2B demand gen performance - And much more
Sara Lattanzio stops by to talk about how content marketing has evolved across tech, consulting, and SaaS over the past 7+ years. Here’s what you’ll learn: - Key trends and changes in content marketing across industries - Sara's process for determining the right content strategy for companies - Innovative ways to leverage LinkedIn for B2B companies - Assessing opportunities for improvement in B2B content strategies - Tips for developing efficient content operations - Sara's most successful conte...
Jon Weberg stops by to talk increasing sales, maximizing profitability, and mastering key marketing areas. Here’s what you’ll learn: - Reliable strategies to increase sales - How to do email follow-up the right way - What Jon learned from Frank Kern and John Crestani And much more.
Jonathan Snow stops by to talk about his transition from being an Orthodontist to getting involved in digital marketing, the go-to marketing tactics for generating $50M in revenue, and why influencer marketing is a winning strategy for companies. Here’s what you’ll learn: - Go-to eComm marketing tactics for skyrocketing revenue - How to avoid the pitfalls of influencer marketing and learn how to make it a success - How influencer marketing has evolved in only one year - And much more...
Brooklin Nash, a renowned expert in content marketing, joins us on the podcast to share his insights on the future of content marketing, common mistakes to avoid, and creating engaging content in a saturated digital landscape. Here's what you'll learn: Why focus on original research and deep insights in content marketing? Find out why it's crucial for success. Content marketing strategies for 2024 that Brooklin is most excited about. How to effectively resonate with your brand's audience and mea...
The always insightful Yoann Pavy stops by to talk growth marketing expertise, journey at Nude, and acquiring users at Nude. Here’s what you’ll learn: • Growth strategies that consistently work across platforms • Unique strategies employed at Nude to help millions achieve financial goals • Tactics behind Nude's impressive 300k user acquisition in 12 months And much more
In today’s episode, I spoke with Ben Billups about growing new email lists from scratch, and existing email lists into multi-million dollar cash machines. Ben is a 2X startup founder and has done over $26M in Email & SMS Revenue. Here’s what you’ll learn: How to grow a new email list completely from scratch How to think about scaling revenue as your list grows Common myths about email marketing you shouldn’t believe
The always insightful Victoria Onyeje talks to us about the critical elements in copy that drive conversions. Here's what you'll learn: - How to boost conversions with persuasive copy - How to tailor your message for maximum impact - Data-driven copywriting strategies for brands
Drew Brucker stopped by to talk about his extraordinary journey scaling LASSO's ARR by 11x in just 24 months. Here's what you'll learn: How Drew got into marketing from sales The tactics he used to grow LASSO's ARR by 11x The best AI workflow to help companies stand out
