Personal Brand vs. Company Brands Which Is Better for Content and Course Creators? And why did I recently choose to rebrand my website back to my name? I’ve gone back and forth between company brand names and my personal brand name four times now (don’t judge!) so I have lots to share about the pros and cons of both, and what to consider when making this decision for yourself. ➡️ Read the full blog post here. In this episode: My branding journey from company name, to personal brand, to company n...
Mar 14, 2024•49 min
Today, our new site launches on www.mariahcoz.com and I’m sharing all the behind the scenes! We are also launching our shiny new newsletter today - Creator Confessions! Join the newsletter here . From an existential crisis and questioning everything to the spark of something new and something uniquely “me”, I am walking you through how we got here from idea to re-launch in just a few weeks. In this episode: From feeling like I just didn’t fit in, to realizing that’s what is going to make me stan...
Mar 12, 2024•42 min•Season 24Ep. 5
Hear how I’ve condensed 6 months worth of projects around re-launching my business into about 30 days by streamlining and simplifying everything. I’m rebuilding my business from the inside out, and I’ve decided to just overhaul EVERYTHING all at once, on an accelerated timeline. It’s amazing what you can get done when you just decide “this is happening, now”. In this episode: The backstory of what started this cascade from a new idea to a new website to a new newsletter, new content system and m...
Feb 29, 2024•34 min•Season 24Ep. 4
In this episode, I’m sharing an actual episode from my Q&A Private Podcast, which is usually exclusively for my clients! At the time of publishing this, my Q&A Private Podcast has over 70 episodes on it (!!) and I add more all the time. My clients can submit questions and topics, I curate which ones I answer for the private podcast, and I publish them as individual mini-episodes (1 answer/topic per episode) so it’s super searchable, digestible and easy to listen to! People absolutely lov...
Feb 07, 2024•21 min•Season 24Ep. 3
In this episode, I’m sharing my predictions for what’s in and out in 2024 in the online business landscape. From product trends to marketing and messaging, I’m sharing what I see shifting this year and where I think our little corner of the internet is headed. I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast. In ...
Jan 30, 2024•1 hr 8 min•Season 24Ep. 2
In this episode, I’m sharing my reflections on 2023 - a year of simplification, enoughness and asynchronous everything! In 2023 I created so much spaciousness in my schedule, cleared my calendar, discovered a lot of joy and contentment outside of business things, and overall had a TON of fun while not worrying about all the traditional benchmarks of “success”. I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer ques...
Jan 23, 2024•55 min•Season 24Ep. 1
Sprint With Us! Launch Before Black Friday and Let Mariah Promote You (Thank you to our sponsor and partner, Skool!) 🤩 Want to launch something before Black Friday/Cyber Monday (the biggest sales weekend of the year?) 😍 Want to get out of your own way and take imperfect action with us? 😄 Want Mariah to promote your new free group or paid offer link to our audience, meaning more visibility for your biz before the end of the year? A couple weeks ago, I had an idea (love it when that happens) Wh...
Oct 17, 2023•9 min•Season 23Ep. 33
In this episode and video, I’m sharing with you a lesson from my program, Monetize! It’s all about different models for monetizing as a creator with your own offers - the pros and cons of subscriptions vs one-time purchase products, examples of both, and how they can work together. Listen to the audio on the podcast or watch the video here. ⭐ Join us for our Sprint, launch before Black Friday/Cyber Monday and Mariah will promote you to our audience! Learn more here. I invite you to join my free ...
Oct 17, 2023•29 min•Season 23Ep. 32
In this episode, I’m answering your questions about how I plan my schedule and structure my workweek as a creator and business owner. This is Part 2 of a 2-Part series showing you my unique approach to planning my months > weeks > days and how I manage my tasks without any “productivity apps”. I’m answering all your follow up questions about how I get through the boring tasks, how I plan for low-energy seasons, and more! Listen to the podcast or watch the video here . I invite you to join ...
Oct 04, 2023•32 min•Season 23Ep. 31
In this episode and video , I’m sharing a detailed breakdown of how I structure and plan my work weeks and schedule as a business owner and creator. This is Part 1 of a 2-Part series showing you my unique approach to planning my months > weeks > days and how I manage my tasks without any “productivity apps”. I’m walking you through my Google Doc system for managing my day to day tasks and projects, as a tiny team built for independent work. I highly recommend you watch the video showing th...
Oct 04, 2023•49 min•Season 23Ep. 30
In this episode, I’m sharing my overall brand + biz plan for this upcoming season - with a focus on regular recurring activities for sales, content marketing, and a simple weekly cadence. Now that the initial Monetize pilot launch is wrapped up and Monetize is now open for people to join every day, my focus is shifting to the ongoing marketing plan for welcoming new members to our paid product consistently. My big focus is on a very simple “system” that is just sharing high value content 1-2x pe...
Sep 26, 2023•1 hr 12 min•Season 29Ep. 29
In this episode, I’m sharing why we chose to go with a subscription type pricing structure for our new offer, Monetize, (subscription meaning you can sign up, cancel anytime, come back anytime) rather than the typical payment plan or pay in full options. I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast. In this e...
Sep 07, 2023•1 hr 12 min•Season 23Ep. 28
In this episode, I’m sharing more creative monetization ideas for creators - specifically with a focus on more high ticket, high touch, premium offers that can work as either a one time purchase or a subscription recurring revenue model. If you love high touch delivery, working with less clients but in a closer capacity, if you love coaching and giving personal feedback, you’ll get lots of ideas. If you have a smaller audience and need more low volume but premium priced ideas, this is perfect fo...
Sep 05, 2023•46 min•Season 23Ep. 27
In this episode, I am sharing 5 creative monetization ideas for creators - specifically with a focus on subscription type products that can create recurring revenue (although, all of them can be adapted into one-time purchase type digital products as well). This episode will inspire you and give you so many fresh ideas for offers you could create that aren’t just “more video courses”. This is part 2 in a 3-part series, so definitely keep listening for more ideas. I invite you to join my free Cre...
Sep 05, 2023•1 hr 15 min•Season 23Ep. 26
In this episode, I am sharing my growing obsession with brainstorming creative, unique monetization ideas that go beyond the typical “online course” or coaching program - I promise this series of episodes will inspire you and give you so many fresh ideas for offers you could create. This is part 1 in a 3-part series, so definitely keep listening for tons of fresh, new ideas for monetizing your business and audience that are definitely going to get your gears turning (and hopefully reduce the ove...
Sep 05, 2023•39 min•Season 23Ep. 25
All The Details About My New Product, "Monetize With Mariah" In this episode, I am sharing all the details about my upcoming product “MONETIZE” with Mariah. I’m sharing the audio from my new product tour, and a little behind the scenes details too. I highly recommend you watch the full video in the Creator Party group here , and ask your questions on that thread! In this episode: What my new product + program + community experience includes Showing you exactly what’s inside (no surprises!) Revea...
Sep 01, 2023•28 min•Season 23Ep. 24
In this episode, I am sharing my low-key, “lazy” launch plan for my new product launch and inviting you to follow along with my launch diary - which will be updated live inside my Creator Party community throughout this launch! Join us in the Creator Party community right now, request access here. The Creator Party community is the #1 club for creators monetizing their businesses with content, community and creative digital products like courses, paid subscriptions, and more. In this episode, I ...
Aug 31, 2023•45 min•Season 23Ep. 23
The Difference Between Creators and Service Providers (I'm Niching Down) In this episode, I am sharing what I’ve observed as some key differences between people who identify as Content Creators and people who identify as Service Providers as their primary identity. Of course there’s tons of overlap, but I’ve noticed that whether you start out as a content creator or service provider *first*, has an impact on your journey towards building a more leveraged digital product or course business (and t...
Aug 23, 2023•48 min•Season 23Ep. 22
The Vision and Strategy Behind My Free “Creator Party” Community In this episode, I am taking you behind the scenes of my new, free community “Creator Party”. I’m sharing my strategy for growing the community, why I am investing in growing a *free* community in my business, who the community is for and what I want it to be about and become, why I chose to make it public instead of private, and more! You are cordially invited to join us in the Creator Party community right now, request access her...
Aug 03, 2023•45 min•Season 23Ep. 21
The Big Reveal: I'm Moving to Skool and Building New Things In this episode, I am making multiple big announcements! We are opening the doors to our brand new, FREE community called CREATOR PARTY today! You are cordially invited to join us in the community right now, request access here. The Creator Party community is the #1 club for creators monetizing their businesses with content, community and creative digital products like courses, paid subscriptions, and more. The free Creator Party commun...
Aug 01, 2023•49 min•Season 23Ep. 20
Mid-Year Review: Slowing Down To Speed Up In this episode, I am sharing my mid-year review! I’m going to be recapping the first 6 months of this year, sharing my lessons learned, and telling you about a huge new announcement that is coming soon! The theme of this episode is slowing down to speed up - If you’re in a season of making space for “what’s next” but not quite sure what that is yet - you’re going to love this! In this episode, we discuss: Why I thought slowing down to speed up was annoy...
Jul 19, 2023•37 min•Season 23Ep. 19
How I Took Over a Month Off From Biz In this episode, I am sharing all about my (somewhat) unexpected 6-weeks off from business. I am answering your questions about why I took some time off, how I prepped, and my biggest lessons learned from having some time and space away from the day to day! Whether you end up taking time off by choice (yay, vacation!) or by circumstances (life is really life-ing right now), this episode will help you understand the mindset, practical prep strategies and benef...
Jun 26, 2023•44 min•Season 23Ep. 18
3 Big Shifts I'm Seeing With High Ticket Offer Design & Delivery In this episode, I am talking about the 3 big shifts I’m seeing with high ticket program delivery and design. A lot has changed in the last 3 years (duh), especially with high ticket offers. If your offer needs a refresh or you're thinking of totally re-doing your offer, I've got some ideas for you to consider! From asynchronous support options to shorter-term, high touch offers, we’re talking about it all! I’m also announcing ...
Apr 07, 2023•42 min•Season 23Ep. 17
Real Talk: What's Bumming Me Out Online Right Now In this episode, I am talking about “the online industry” … dun dun dun! From the perspective of someone who’s been around for a loooong time, things have gotten a little weird and wild online for those of us in the course, creator, coach, and business “space”. Today I’m sharing openly and starting a discussion about some of the things that are just bumming me out online right now. From the constant pressure to outdo yourself every month, the cul...
Mar 23, 2023•1 hr 3 min•Season 23Ep. 16
Inside Our "Hybrid" In-Person Live Event Strategy Close your eyes and imagine…the year is 2019. We're all hosting fun live events and completely oblivious that the joy of being in person is about to be put on pause for a looong time. I’ve told the story before about how at the end of 2019, after a very successful live in person event, I was ready to go ALL IN on in person events as a strategy! Obviously that didn’t happen. We all learned to pivot - and for us that actually led to the genesis of ...
Mar 16, 2023•16 min•Season 23Ep. 15
In this episode, I am sharing reflections and lessons learned from our recent Profit Architecture course launch! If you love the behind the scenes details, you’ll love this episode. This launch was full of lessons and a-ha moments: it surprised me in the best way possible! I went into this launch as my most imperfect self. I had a very simplified approach and it ended up being all for the best. This ended up being one of our best course launches, not only in terms of results, but more so because...
Mar 08, 2023•1 hr 5 min•Season 23Ep. 14
In this episode, I’m sharing what a “Why Didn’t You Buy?” Survey is, why you should use them, how to put your own together - along with the email and survey templates to make it easy for you to implement today! Whether you just had a live launch or have an evergreen funnel for your course, program or digital product, you should be asking non-buyers why they chose not to join you so you can gather helpful feedback. You can do the Why Didn’t You Buy survey as a post-launch survey, or add it to you...
Mar 02, 2023•31 min•Season 23Ep. 13
Live Training Recording: Behind The Scenes of My Hybrid, Evergreen Education Business This episode is the audio from our brand new live session training, “Behind The Scenes of My Hybrid, Evergreen Education Business”! I highly recommend you check out the video training of this presentation (with all the fun diagrams and examples), on the page right here: https://www.fearlessceo.co/pa This rare “Behind The Business” session is a tell-all look into my evergreen “hybrid” course/coaching/digital pro...
Feb 23, 2023•1 hr 45 min•Season 23Ep. 12
Profit Architecture Is Here! Answering Your Questions About My New Program In this episode, I am answering the biggest questions I’ve been getting about Profit Architecture since we opened the doors! ➡️Profit Architecture is open for enrollment for a few days for this inaugural intake: www.fearlessceo.co/pa If you have questions, just email us or DM me on IG @mariahpcoz In this episode, we discuss: The big FAQs I’ve received since opening the doors to Profit Architecture Why the program is 12 mo...
Feb 21, 2023•37 min•Season 23Ep. 11
In this episode, I am sharing more about my story and my business journey in online education businesses over the last 8 or so years, all the different business models we’ve had, all the pivots we’ve made and the inflection points that changed everything along the way. Long-term success and sustainability seems like a rarity in this industry where so many people are focused on the next trendy platform or quick results without the work. This is a “time travel” episode through the years of ups and...
Feb 14, 2023•1 hr 26 min•Season 23Ep. 10
