Growing Your Audience Through Live Shopping Events

The Live eCommerce Podcast

Nov 23, 2021•48 min

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Episode description

After an update from eSreamly about new developments and projects like the upcoming Black on Black event, we discuss how to grow a live streaming audience. Whitney, Nicolas and MJ remark on this Twitter thread about Chinese streamers: https://twitter.com/danqing_liu/status/1451238871098871812?s=1.

We talk about how transparency is important and that live streaming forces you to be authentic. For marketing, repurposing live content into sharable moments is very effective. It takes time to build an audience. Lots of consistency and practice go into getting people to show up to a live event. Experimenting along the way is key to maximizing your impact and achieving an ROI.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

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