The Live eCommerce Podcast - podcast cover

The Live eCommerce Podcast

Nicolas Bailliacheget.estreamly.com

A show for retailers, brands and creators looking to grow their video commerce strategy.


What if you could improve your sales conversion rate from 3% to 18% in just one hour? It’s completely possible, and you can do it today thanks to live commerce. This new, evolving online opportunity helps you grow fast, authentically, in an innovative and social way


Livestream e-commerce combines real-time video content and two-way communication that allows viewers to buy or save products as they watch. Compared to other pre-recorded, edited content, this interactive and engaging content feels more authentic. The spontaneity creates a feeling that anything can happen. But if you don’t feel confident in your on-camera skills, this can feel daunting and overwhelming. We’re here to help you feel more comfortable and learn the best practices for selling live.


It won’t be long until livestream shopping becomes imperative for e-commerce brands and online content creators. The US livestreaming market is expected to hit $25 billion by 2023. That’s why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.


Live video broadcasts give you a way to explain and demonstrate elements of products that customers don’t otherwise see before purchase. This also allows you to interact with an audience in real-time via chat and Q&As. And when you do it well, you can increase your following and drive product sales.


On this podcast, you will learn the key things about running a successful live shopping event. As people at the forefront of this evolving sales channel, we share the best practices and do's and don'ts for brands and their ambassadors. Our cutting edge technology and training helps your personality shine on-camera, engage well with viewers, and improve the overall customer experience. 


We make the entire process easy and fun through our live video commerce platform eStreamly. Influencers and brand spokespeople demo and sell products during livestream events. It's like a Home Shopping Network online. 


Together we can transform the shopping experience! Grow sales, save time, build trust with your customers and make delightful moments. Tune in now and learn more at: https://hubs.ly/Q02qJNmM0.

Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Video Commerce News! Last week of June!

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce world Checkout our substack: https://estreamly.substack.com/ Last show of the season! AI video and product product page AI Avatar and the future of livestream & ecommerce engagement About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—...

Jun 30, 202530 min

The V Commerce Show: June 20th ! Liveshopping: Should you stream on platform or on your website?

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and...

Jun 23, 20258 min

What's the cost of TikTok Shop? Ebay live on tour, News from Reddit, Meta ads

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldWhat's the cost of TikTok Shop? Ebay Live is coming to your neighborhood.What the difference between Meta and TikTok ? The checkout - why this matterCheckout our substack: https://estreamly.substack.com/ About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable vi...

Jun 13, 202526 min

Flipkart Bets on Creators While TikTok Will Make You Pay to Play | The V-Commerce Show

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce world Checkout our substack: https://estreamly.substack.com/ About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS a...

Jun 09, 202524 min

Video AI, is TikTok Live killing product storytelling, PalmStreet fundraising

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldcheckout our substack: https://estreamly.substack.com/About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, y...

May 30, 202521 min

TikTok Layoff, VEO3, Walmart delivery - the ecom news of the week in a world of video commerce

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce With Lena Moriarty from eTail!Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a dir...

May 24, 202528 min

Is the future of Commerce gaming? Netflix going short & Brand loyalty in an area of fast consumption

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP15Is the future of Commerce gaming? Netflix started to support short form video on the app to promote content Brand loyalty in an area of fast consumptionwith special guest Nico F...

May 16, 202526 minSeason 3Ep. 15

WhatNot, TikTok live overtaking Twitch, New ecom playbook?

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP14About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... . https://hubs.ly/Q02qJNmM0About Mat...

May 09, 202524 minSeason 3Ep. 14

Skip navigation Search Create Avatar image Google and Amazon Computer vision on video - Audience Attention & liveshopping

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 3: EP13Google add videos to shopping CarouselAmazon Prime Video makes its show shoppableAttention & liveshopping: passive vs active shopper behaviors and what it means to sales a...

May 02, 202523 min

AI Collabs, Passive Video Shopping & Meta Moves

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP12ChatGpt and Shopify PartnershipQVC pushing toward CelebritiesIs liveshopping a passive shopping experience?Meta Edit new app With Lena Moriarty from etail! About eStreamly: eStr...

Apr 25, 202525 minSeason 3Ep. 12

Temu Cuts Spend, TikTok Collects Fans, and OpenAI Gets Social

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 3: EP12Temu and Shein dropping ads spentIs Open AI going social?Can Tiktok go after the collectible market? With special guest william from Stack Influence! About eStreamly: eStreaml...

Apr 18, 202531 minSeason 3Ep. 12

Brands, Tariffs, and Influencers: Navigating Ecommerce, Video and Challenges with Melissa Daniels

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 3: EP11Tariff & EcommerceOura tapping in New Audience on QVCThe difficult balance between brands and influencers expectationNinja Kitchen Video & influencer strategy decodedW...

Apr 11, 202523 min

Tariff, QVC & TikTok Between 24/7 and the looming ban Deadline

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 3: EP10Tariff & RetailQVC restructuration & 24/7 live on TikTokTikTok ban - Saturday deadline - Who might be the new owner?About eStreamly: eStreamly enables shoppable livest...

Apr 04, 202524 min

TikTok Shop US struggle? Viral products vs Brand, Shoptalk Debrief, Youtube View count changes

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP9TikTok Shop US struggle? Viral products vs Brand, Shoptalk Debrief, Youtube View count changesWith Special guest Maier Bianchi - BemeirAbout eStreamly: eStreamly enables shoppabl...

Mar 28, 202532 minSeason 3Ep. 9

Lush No Social Media Policy, QVC New Chief Growth Officer, Macy Push to Media, TikTok & Search

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 3: EP8Lush no social media policy - How is it going?QVC new Chief Growth OfficerMacy pushing further toward mediaTikTok eating Google Search lunch? With Special guest Lucy from secon...

Mar 21, 202525 minSeason 3Ep. 8

Curated Videocommerce News: CompletedWork, Australian Social Media ban, Tilt Live, Orme shoppable Dm

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP7Luxury Jewelery Completed Work is liveAustralian social media ban spare youtubeTilt: the man driven liveshopping auction platform looking to attract femaleOrme new shoppable vide...

Mar 14, 202524 minSeason 3Ep. 7

Curated video commerce - March 7th: liveshopping& Tradition with Shoppee, M&A - Retail Media...

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP6Shoppee when liveshopping embraces cultural traditionsLiveshopping M&A - LyveCom acquired by Market.liveAmazon play in Retail Media and PublisherAbout eStreamly: eStreamly en...

Mar 09, 202522 minSeason 3Ep. 6

Video commerce news: Auto, QVC earnings, Social Wars, Bold Baking Network

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 3: EP5 Auto sell going social commerce QVC earnings Social Wars: insta after TikTok, Tiktok after youtube, LTK after Flip 😮 Bold Baking Network - when a creator is going directly to ...

Feb 28, 202525 min

Video commerce News Season 3 Ep5 - TV is Youtube, Politics + Liveshopping = 💸, Show production Cost

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 3: EP5 TV is now the #1 medium for Youtube consumption South Korea - Thailand: Politics powered by Liveshopping What cost for your liveshow Reference to the show Matt talked about https://www.youtube.com/@judyludyandpuppet About eStreamly:eStreamly is a multichannel video shopping platform enabling shoppable livestreams & videos. Video become a micro-ecommerce with in-video c...

Feb 21, 202525 min

Video commerce news: TikTok Shop in Mexico. Frustrating ads:report- Will AI take over videocommerce?

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 3: EP4 TikTok Shop in Mexico Marketing Report: Frustrating ads & more Will AI take over videocommerce? About eStreamly: eStreamly enables shoppable livestreams & videos acros...

Feb 14, 202522 minSeason 3Ep. 4

Curated Video Commerce News: Tariff, SoCom, End of Romance at UPS/Amazon - fight for #1 retailer

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 3: EP3Tariff SoCom: the first-ever Social Commerce gathering in the USUPS/Amazon are breaking upAmazon expected to pass Walmart in Yearly Revenue About eStreamly: eStreamly enables s...

Feb 07, 202518 minSeason 3Ep. 3

Curated Video Commerce News: HSN, Chatbot & Hubspot, X&video, Youtube + Wix

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 3: EP3 HSN is closing operation in Florida SEO & Chatbot & Hubspot: How Hubspot was down from 10m to 2.5m organic visit in less than 3 months X & Bluesky on the path to s...

Jan 31, 202524 minSeason 3Ep. 7

Vcommerce show - curated video commerce news - US election: What's next, freedom case, holiday $$..

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 2: EP13 US election: What's next, freedom case, holiday spending and supply chain disruption Wellness category About eStreamly: eStreamly enables shoppable livestreams & videos a...

Nov 08, 202418 min

Curated videocommerce news: NBC Beauty Box, Lego Live, AI Product video, Refunds Group & Fraud

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 2: EP13 Holiday Season Battlbox: the power of videos WhatNot crossing $2b GMV! #1 liveshopping creator on TikTok About eStreamly: eStreamly enables shoppable livestreams & videos...

Nov 01, 202426 min

Curated videocommerce news: Holiday season, Battlbox video superpower, WhatNot at $2b, creator High

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 2: EP13 Holiday Season Battlbox: the power of videos WhatNot crossing $2b GMV! #1 liveshopping creator on TikTok About eStreamly: eStreamly enables shoppable livestreams & videos...

Oct 11, 202420 min

Curated Videocommerce news of the week: TikTok ads search, fanatics live, Ai +privacy =(

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 2: EP12 TikTok getting into ads search RayBan, Ai and privacy concerns Video ads - new study from emarketer Fanatics live acquiring video commerce EU marketplace About eStreamly: eSt...

Oct 04, 202424 min

The Power of Community and Social Commerce: A Talk with Dario Markovic

Unlocking the Potential of Live and Social Commerce: An Interview with Dario In this episode of the Live E-Commerce Podcast, host Nico chats with Dario, the CEO of Eric Javits, a distinguished fashion brand known for its high-quality hats. They discuss the importance of breaking into the live stream space and the evolving creator ecosystem. Dario shares insights into the growth of Eric Javits, including their strategic expansion into South Korea and their omnipresent marketing approach. They als...

Oct 01, 202427 min

Curated Videocommerce news of the week: Consumer confidence, mercado libre, Zara live...

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 2: EP11 Consumer confidence Mercado Libre Grocery & Video commerce Zara livestream About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, includi...

Sep 27, 202424 min

Curated Videocommerce news: AI Eroding Trust, MrBeast Blueprint, YT Txt to video, Tupperware

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 2: EP10 AI Trust - The deep doubt era Mr Beast video Blueprint Youtube short text to video release What's going on at Tupperware About eStreamly: eStreamly enables shoppable livestre...

Sep 20, 202426 min

Mastering Affiliate Marketing for E-commerce: Insights from Brenda Daniel

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter In this episode of the Live E-commerce Podcast, host Nicolas interviews Brenda Daniel, an expert in affiliate marketing and influencer partnerships. Brenda shares her experiences working with brands like Caraway and Karma Unlocked, offering valuable insights on building successful affiliate programs, nurturing creator relationships, and adapting to the evolving landscape of influencer m...

Sep 17, 202435 min
For the best experience, listen in Metacast app for iOS or Android