The Live eCommerce Podcast - podcast cover

The Live eCommerce Podcast

Nicolas Bailliacheget.estreamly.com

A show for retailers, brands and creators looking to grow their video commerce strategy.


What if you could improve your sales conversion rate from 3% to 18% in just one hour? It’s completely possible, and you can do it today thanks to live commerce. This new, evolving online opportunity helps you grow fast, authentically, in an innovative and social way


Livestream e-commerce combines real-time video content and two-way communication that allows viewers to buy or save products as they watch. Compared to other pre-recorded, edited content, this interactive and engaging content feels more authentic. The spontaneity creates a feeling that anything can happen. But if you don’t feel confident in your on-camera skills, this can feel daunting and overwhelming. We’re here to help you feel more comfortable and learn the best practices for selling live.


It won’t be long until livestream shopping becomes imperative for e-commerce brands and online content creators. The US livestreaming market is expected to hit $25 billion by 2023. That’s why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.


Live video broadcasts give you a way to explain and demonstrate elements of products that customers don’t otherwise see before purchase. This also allows you to interact with an audience in real-time via chat and Q&As. And when you do it well, you can increase your following and drive product sales.


On this podcast, you will learn the key things about running a successful live shopping event. As people at the forefront of this evolving sales channel, we share the best practices and do's and don'ts for brands and their ambassadors. Our cutting edge technology and training helps your personality shine on-camera, engage well with viewers, and improve the overall customer experience. 


We make the entire process easy and fun through our live video commerce platform eStreamly. Influencers and brand spokespeople demo and sell products during livestream events. It's like a Home Shopping Network online. 


Together we can transform the shopping experience! Grow sales, save time, build trust with your customers and make delightful moments. Tune in now and learn more at: https://hubs.ly/Q02qJNmM0.

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Episodes

S2EP8 - Video commerce news: NFP, Tiktok Overforecasted growth, Ebay & Fashion Week..

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 2: EP8 Non Farm Payroll TikTok Shop Overforecast Ebay & the Fashion week Reviews & Ecom About eStreamly: eStreamly enables shoppable livestreams & videos across platforms...

Sep 06, 202426 min

The Emerging Opportunities in B2B E-commerce and Video Commerce with Jason Greenwood

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter In this episode of the Live E-commerce Podcast, Jason Greenwood , founder of Greenwood Consulting , explores the evolving landscape of B2B e-commerce and the emerging opportunities in video commerce. Greenwood discusses how digital transformation is reshaping B2B strategies, the shift in buyer behaviors, and the growing importance of online presence for B2B sellers. He delves into the p...

Aug 20, 202436 min

S2EP6 - Video commerce news : Spending, White House Creator Summit, CPG M&A, Hot take on AI & retail

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 2: EP6 Consumer Spending Data White House Creator Summit Mars & Kellanova M&A and what it could mean for video commerce Etail boston: Hot takeaway on AI & retail About eS...

Aug 16, 202427 min

The Vcommerce Show: Curated Video Commerce News of the week: Consumer spending, TikTok Shop & Amazon, Ads on stream...

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 2: EP5 Consumer Spending Amazon & TikTok Shop partnership DrugStore closure Ads on Livestream About eStreamly: eStreamly enables shoppable livestreams & videos across platfor...

Aug 09, 202425 min

The Retail Revolution: Insights into AI, Social Commerce, and Personalized Ads with Morgan Chemij

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter In this episode of the Live E-commerce Podcast, host Nicolas interviews Morgan Chemij, who oversees global marketplace strategy at HP. They explore several key topics shaping the future of retail and e-commerce: The evolution of retail media and its impact on brand marketing The convergence of social commerce and e-commerce, especially in Asian markets The rapid adoption of AI in retail...

Aug 06, 202434 min

Curated Video Commerce News of the week: Retail Trend & Walmart, GenZ Underconsumption, Ads Cost up

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 2: EP4 Adaptive Retail Report from Walmart GenZ Underconsumption trend Ads are down but price are up Deals for you & TikTok Shop Deal event About eStreamly: eStreamly enables sho...

Aug 02, 202425 min

From Swipes to Sales: How Flipkart's Video Commerce Is Rewriting the E-commerce Playbook

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter In this episode of the Live E-commerce Podcast, host Nicolas Bailliache and guest co-host Matt Hodlofski sit down with Neha Agrahari, Senior Director of Video Commerce at Flipkart. Neha provides fascinating insights into Flipkart's innovative approach to video commerce in India, discussing the company's mobile-first strategy, the launch of initiatives like Vibes and Live Shop Plus, and ...

Jul 23, 202442 min

The Vcommerce Show Curated Video Commerce News of the week: Prime day, Meta & Rayban glass, Return

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Season 2: Ep2 Happy International bluescreen day! Prime day Results Ray-Ban Meta Glasses & Livestream Return Report - $743b returned in 2023 :( About eStreamly: eStreamly enables shoppa...

Jul 19, 202424 min

The Vcommerce Show Curated Video Commerce News of the week: HSNfluencer, Video Review, Prime day...

Season 2 : Welcome back everyone! VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter In today's discussion: HSNfluencer Video Testimonial in Stream Inflation & Interest rate Prime day About eStreamly: eStreamly enables shoppable livestr...

Jul 12, 202423 min

From Red Carpets to LiveShopping: Lucy Norris's Journey in Video Commerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter In this episode of the Live E-commerce Podcast, host Nicolas Bailliache interviews Lucy Norris, a seasoned professional who has transitioned from TV presenting to becoming a live shopping expert. Lucy shares her fascinating journey from New York's entertainment scene to pioneering secondhand fashion live streams in the UK. Listeners will gain valuable insights into: The evolution of vid...

Jul 09, 202426 min

The Vcommerce Show #29: Curated video commerce news: Covid impact on Ecom data, TikTok new AI

#Curated #videocommerce news of the week #ecommerce #retail VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0 Ep 29 The impact of Covid on Ecom data TikTok new AI Companion product About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, s...

May 24, 202423 min

The Vcommerce show 28 Curated Videocommerce News: Pet shopping network, BigCommerce, Dappz Sport

#Curated #videocommerce news of the week #ecommerce #retail VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0 Ep 28 Pet shopping network BigCommerce for sale Dappz Sport & Collectible Quick commerce About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, inc...

May 17, 202428 min

The Vcommerce show 27 - Curated Videocommerce News - Livestream can lead you to Jail, TikTok, QVC new show

#Curated #videocommerce news of the week #ecommerce #retail VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0 Ep 27 Cheating on view count can lead to jail Youtube new AI fast forward NFL & Christmas Streaming New QVC Show with Busy Philipps About eStreamly: eStreamly enables shoppable liv...

May 11, 202423 min

The Vcommerce Show 26 Curated Videocommerce news: Algo Update & IG, TikTokisation of every platform

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0 Ep 26 Instagram Algo update Twitch & LTK video update The power of authenticity About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a dire...

May 03, 202418 min

The Vcommerce Show 25 Curated videocommerce news: Matt & Nicolas' bid on TikTok, 5th Avenue Media..

#Curated #videocommerce news of the week #ecommerce #retail VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0 Ep 25 Matt & Nicolas' bid on TikTok 5th Avenue Media Zipline 1millionth delivery 2024 Wistia Video report About eStreamly: eStreamly enables shoppable livestreams & videos acro...

Apr 26, 202424 min

The Vcommerce Show 24 Curated videocommerce news - AI Video & TCL+, Amazon Live FAST channel, ...

#Curated #videocommerce news of the week #ecommerce #retail VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0 Ep 24 TCL+ & AI RomCom video Amazon liveshopping & FAST channel TikTok & virtual influencer About eStreamly: eStreamly enables shoppable livestreams & videos across pla...

Apr 19, 202425 min

The Vcommerce Show 23 Curated videocommerce news: DHS Import Loophole, Google Vids, Fanatics...

Curated #Curated #videocommerce news of the week #ecommerce #retail VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0 Ep 23 DHS import loophole Google Vids Fanatics IRL About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media,...

Apr 12, 202418 min

The Power of Hyva for Magento Stores & How it unleashes your Video Commerce Success

Discover how Hyva is revolutionizing the Magento ecommerce ecosystem by improving site speed and performance - critical factors for successful video commerce. Nicolas interviews Thien-Lan Weber from Hyva to learn how their lightweight front-end solution helps Magento merchants deliver blazing fast websites that maximize video content and rich media. Hear about real-world examples of brands leveraging video marketing to drive traffic, with Hyva ensuring their sites can handle the load without cra...

Apr 09, 202428 min

The Vcommerce Show 22: Curated videocommerce news - Flip new founding round, Amazon & Retail Inno, Meta new Video player...

Curated #videocommerce news of the week #ecommerce #retail VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0 Ep 22 Flip new founding round Amazon, Retail & Innovation Meta New Video Player Shopify 3rd party App - data breach About eStreamly: eStreamly enables shoppable livestreams & vi...

Apr 05, 202425 min

The Vcommerce Show 21: Curated videocommerce news: Unified retail, Beauty & TikTok, AI, $30b

Curated #videocommerce news of the week #ecommerce #retail VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive Free Video UGC alert: https://hubs.ly/Q02qJN4H0 Ep 21 Unified Retail Beauty & TikTok $30b Visa & Mastercard settlement AI & Video generated content About eStreamly: eStreamly enables shoppable livestreams & videos acr...

Mar 29, 202424 min

3 Steps For Live Shopping Success With Carmen Muley (2022)

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0 Special guest Carmen Muley is a livestreaming pioneer. She is CEO at FREIM Studio , which is everything livestreaming and live shopping. From strategy to training, to production and execution as well as sourcing, training and management of KOLs. She is also the Founder and CEO at Izzy Agency. Her background is in live and social commerce for brands, eCommerce companies and digital marketing agencies that want to l...

Mar 26, 202439 min

The Vcommerce Show 20: Curated videocommerce news: Amazon, Mr Beast, Mattel is Media

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/ Ep 20 Amazon New Shopping Holiday Amazon & Mr Beast Mattel is a Media Company About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video beco...

Mar 22, 202423 min

The Vcommerce Show 19: Curated videocommerce news - Video Marketing, DRTV, Livestream Real Estate..

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/ Ep19 Olipop & Influencer Marketing Hubspot State of Marketing: Insights DTRV is not dead Real Estate & Livestream: How one town is China is growing in RE value while the rest is on recession About eStreamly: eStreamly enables...

Mar 15, 202424 min

The Vcommerce Show 18 Curated videocommerce news of the week

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/ Ep18 About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% con...

Mar 08, 202426 min

Social Commerce and Authentic Founders: Nona Lim

Receive your weekly UGC Video alert - Totally Free => https://get.estreamly.com/ugc-alert/ Welcome to the Live E-Commerce Podcast, where we dive into the fascinating world of entrepreneurship and online retail. In this episode, host Nicolas sits down with Nona Lim, the visionary founder of the popular Asian food brand Nōna Lim. Nona shares her inspiring journey, from her roots in the vibrant street food culture of Singapore to becoming a pioneering force in the natural food industry in the Un...

Mar 05, 202425 min

The Vcommerce Show 17 Curated videocommerce news of the week

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/ Ep17 About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% con...

Mar 01, 202423 min

Legally Protecting Liveshopping Content with Eric Farber (2022)

Receive your weekly UGC Video alert - Totally Free => https://get.estreamly.com/ugc-alert/ Special guest Eric Farber is Founder and CEO of CreatorsLegal.com , a former entertainment lawyer for over 20 years, and author of the Case for Culture, bestselling book discussing growing your company through a great culture. Uncover his perspective on how to be more professional and legally protect your content. Hear about Eric’s background and how he got started supporting content creators with legal...

Feb 27, 202428 min

The Vcommerce Show #16: Curated videocommerce news of the week

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/ Ep16 About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% con...

Feb 23, 202423 min

Can liveshopping & Whats'app be your gateway to community commerce?

Receive your weekly UGC Video alert - Totally Free => https://get.estreamly.com/ugc-alert/ Join host Nicolas Baillache as he interviews Cesar Martin, founder of Chatwith, a WhatsApp CRM company, about the opportunities and best practices for leveraging WhatsApp's 2 billion users for business. They discuss why WhatsApp is so popular internationally compared to the US, the viral network effects fueling its growth, and how its multimedia messaging capabilities create a rich environment for consu...

Feb 20, 202428 min

Social Commerce and Authentic founders: Marc Washington & Supergut

Receive your weekly UGC Video alert - Totally Free => https://get.estreamly.com/ugc-alert/ In this episode of the live e-commerce podcast, host Nicolas Bailliache interviews Mark Washington, founder of SuperGut, a company that creates gut-healthy superfoods focused on appetite and cravings control. Mark shares his journey from health/wellness executive to entrepreneur, sparked by the tragic familial event due to complications from obesity and diabetes. This personal tragedy made Mark reflect ...

Feb 13, 202427 min
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