The Live eCommerce Podcast - podcast cover

The Live eCommerce Podcast

Nicolas Bailliacheget.estreamly.com

A show for retailers, brands and creators looking to grow their video commerce strategy.


What if you could improve your sales conversion rate from 3% to 18% in just one hour? It’s completely possible, and you can do it today thanks to live commerce. This new, evolving online opportunity helps you grow fast, authentically, in an innovative and social way


Livestream e-commerce combines real-time video content and two-way communication that allows viewers to buy or save products as they watch. Compared to other pre-recorded, edited content, this interactive and engaging content feels more authentic. The spontaneity creates a feeling that anything can happen. But if you don’t feel confident in your on-camera skills, this can feel daunting and overwhelming. We’re here to help you feel more comfortable and learn the best practices for selling live.


It won’t be long until livestream shopping becomes imperative for e-commerce brands and online content creators. The US livestreaming market is expected to hit $25 billion by 2023. That’s why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.


Live video broadcasts give you a way to explain and demonstrate elements of products that customers don’t otherwise see before purchase. This also allows you to interact with an audience in real-time via chat and Q&As. And when you do it well, you can increase your following and drive product sales.


On this podcast, you will learn the key things about running a successful live shopping event. As people at the forefront of this evolving sales channel, we share the best practices and do's and don'ts for brands and their ambassadors. Our cutting edge technology and training helps your personality shine on-camera, engage well with viewers, and improve the overall customer experience. 


We make the entire process easy and fun through our live video commerce platform eStreamly. Influencers and brand spokespeople demo and sell products during livestream events. It's like a Home Shopping Network online. 


Together we can transform the shopping experience! Grow sales, save time, build trust with your customers and make delightful moments. Tune in now and learn more at: https://hubs.ly/Q02qJNmM0.

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Episodes

VCommerce show: Curated video commerce news of the week

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/ Ep14 About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% con...

Feb 12, 202422 min

Social Commerce and Authentic Founders: Eden Laurin & Nyssa Care

Receive your weekly UGC Video alert - Totally Free => https://get.estreamly.com/ugc-alert/ In this episode of the live ecommerce podcast, host Nicolas Bailliache interviews Eden Laurin, co-founder and CEO of Nyssa Care, about her journey in founding a company aimed at providing innovative products for women during pivotal and often overlooked times in their lives. After having her own difficult postpartum experience with inadequate hospital provisions, Eden realized the lack of support, produ...

Feb 06, 202427 min

The VCommerce Show - Curated Video Commerce News - Paypal & Biometrics, Media bloodbath...

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Receive Free Video UGC alert: https://get.estreamly.com/ugc-alert/ Ep13 About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% con...

Feb 02, 202422 min

What Brands Get Wrong About Video Commerce (And How To Get It Right)

In this episode of the Live Ecommerce Podcast, host Nicolas interviews Cynthia Nelson, a video commerce expert with over 30 years of experience in ecommerce and strategy consulting. Cynthia provides insights into the evolution of video commerce, explaining how current technologies have enabled the intimate selling experience once exclusive to traditional broadcast networks. She outlines the key components for brands to successfully adopt livestreaming, emphasizing the need for an internal champi...

Jan 30, 202433 min

The V Commerce Show 12 Top VideoCommerce news of the week Special NRF - GDP & Beauty+JCPenney's

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Ep12 About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory,...

Jan 26, 202426 min

Social Commerce and Authentic founders: Phoebe Yu & Ettitude

Discover the world of sustainable textiles and eco-friendly home goods with founder and CEO Phoebe Yu on this week's of the Live Ecommerce podcast. Phoebe shares the origin story of her company, Ettitude, which produces innovative bamboo-based fabrics and bedding. Since launching 10 years ago, sustainability has been their driving mission - to reduce the environmental impact of textiles by using renewable materials and cleaner production processes. We dive into Ettitude's popular Re:New program ...

Jan 24, 202424 min

The V Commerce Show: Top VideoCommerce news of the week - Ecom Sales Report 2023, AI impact, Ulta..

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Ep11 About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory,...

Jan 19, 202424 min

TikTok Payments & 4 Ecommerce Predictions You Need to Know with Paul Drexler

Get the inside scoop on key ecommerce predictions for 2024 from expert Paul Drexler in this week's episode. Paul shares insights from his annual report compiling predictions across the industry, as well as his own hot takes as the author of the popular Shopee Freak newsletter. Tune in to hear Paul's disagreement with the prediction that no new marketplaces will challenge the dominance of Amazon, Walmart and eBay. You'll also learn about the expectation that TikTok will launch its own payments sy...

Jan 15, 202432 min

Social Commerce and Authentic founders: Thompson Tee and Billy Thompson

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter New! Get FREE UGC report alert directly on your email every week. Sign up today!: https://get.estreamly.com/ugc-alert Today our special guest is Billy Thompson. Billy has an embarrassing medical condition causing excessive sweating that no product could solve, so he invented his own sweat-proof undershirt company. He discusses the marketing obstacles around taboo topics, the surprising ...

Jan 10, 202432 min

VCommerce show #9 - Top Video commerce News of the week: Marketing & GenZ, TikTok Shop Take rate increase, Shoplifting

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Ep09 About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory,...

Jan 05, 202423 min

Livestream Selling As A Life Skill (2022)

This week we revisit a great episode with Patti Reily (2022) Livestream Selling as a Life Skill (00:01 - 00:06) Patti reframed selling as a "life skill" not just a sales skill, which helps overcome negative stereotypes of salespeople. We sell ourselves from birth to get our needs met and connect with others. Engaging the Audience (00:06 - 00:10) Recycle information every few minutes for new viewers since attention span is short. Reintroduce yourself, the show purpose, key benefits. Create a buye...

Jan 02, 202441 min

VCommerce show #8 - Streaming bundle - Roku & Walmart partnership - Product Reviews - Temu & SuperBowl

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Ep08 About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory,...

Dec 08, 202322 min

Embracing The Messy- Sales & Marketing Insights with Marcus Sheridan (2022)

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter In this episode of the Live E-Commerce Podcast, I had a chance to interview bestselling author Marcus Sheridan. Marcus wrote the transformational marketing book "They Ask, You Answer," which had a big influence on my own why. Marcus shares his journey from struggling pool company owner during the 2008 financial crash to becoming a keynote speaker, agency owner, and thought leader in dig...

Dec 05, 202336 min

The V Commerce Show #7: Special Cyber Week Reporting with Melissa Dixon from BigCommerce

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Special Black Friday/ Cyber Monday: Let's review data with Melissa Dixon from BigCommerce Ep07 About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout...

Dec 01, 202325 min

Bamblu: How Angela Hawkins Elevates Growth with Liveshopping and Community Empowerment

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter On this week's Live E-Commerce Podcast, host Nicolas interviews Angela Hawkins, founder of Bamblu, an eco-friendly sleep company selling bamboo bedding and sleepwear. Angela shares how she started the business to help solve her husband's sleep issues, eventually realizing many people suffer from sleep deprivation. She discusses Bamblu's current customer journey, including weekly livestr...

Nov 28, 202334 min

VCommerce Show #6: Amazon big spent on Football, Shopify down, Affirm latest numbers & QVC BFCM

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce Special Black Friday/ Cyber Monday: Amazon big spent on Football, Shopify down, Affirm latest numbers & QVC BFCM Ep06 About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce exten...

Nov 24, 202322 min

Elevating Brands: Melissa's Strategies for Ecommerce Triumphs on BigCommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter In this episode, we are thrilled to have Melissa, Director of Brand and Content Marketing at BigCommerce. With a track record of weaving spells of success for industry-leading brands, Melissa is on a content crusade to educate and empower ecommerce businesses of all sizes. 🚀 About Melissa: Before steering the global content strategy at BigCommerce, Melissa left her mark at Mailchimp, b...

Nov 21, 202330 min

VCommerce show: Retail Sales Data, BYPL & QVC, TikTok Ban & indonesia, retail media growth

Every Friday, Matt Hodlofski & Nicolas Bailliache deep dive on the top news of the week. From the latest on retail sales data, TikTok's ban in Indonesia, Retail Media growth, Buy Now Pay Later latest QVC data... there was a lot to unpack! Week 5 ! About Nicolas & eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversio...

Nov 17, 202322 min

From Tesla to Ecommerce: Driving innovation with Audrey Donaldson

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Let's talk true innovation! In this episode of the Live Ecommerce Podcast, host Nicolas Bailliache interviews Audrey Donaldson, a product designer passionate about innovation and technology. We have a fascinating conversation about how to approach innovation and identify new opportunities. Audrey shares her perspective as an "innovation specialist" - while she is platform and industry a...

Nov 14, 202327 min

The VCommerce Show #4 - logistics layoff, Live tipping, Amazon & Meta partnership

Every Friday, Matt Hodlofski & Nicolas Bailliache deep dive on the top news of the week. From the latest logistics layoffs, Live tipping crazy numbers, Amazon & Meta partnership, there was a lot to unpack! Week 4 ! About Nicolas & eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it...

Nov 10, 202319 min

Hook, Line and Sinker: Creating Compelling Live Shopping Experiences

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Join us for an energizing conversation about the power of live streaming and social commerce with Stephanie Garcia, live video strategist and founder of Light Camera Live. Stephanie shares her journey from digital agency veteran to live streaming consultant, and how becoming a mom inspired her to start using live video to showcase her skills and connect with potential clients. We dive i...

Nov 07, 202329 min

The VCommerce Show: Barbie Movie Impact, Q5, Amazon Social Selling

Matt Hodlofski & Nicolas Baillaiche deep dive on the top 4 news of the week. From the impact of Barbie movie on sales, to Q5, Amazon Social Sharing... Week 3 ! About Nicolas & eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. About Matt...

Nov 03, 202322 min

Liveshopping Innovation: How FashionGo is Pioneering Video Commerce for B2B

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Tune in to learn how FashionGo is innovating livestreaming and live shopping in the B2B fashion space! In this episode, Paul and Grace from FashionGo discuss how they are leveraging video commerce and social commerce to create a digital wholesale marketplace for fashion brands and retailers. As a technology company, FashionGo brings a unique approach to enabling discovery and sales thro...

Oct 31, 202330 min

The VCommerce Show : TikTok Going IRL, Supergreat shutting down, celebrity brands

Matt Hodlofski & Nicolas Baillaiche deep dive on the top 4 news of the week. From TitTok Going IRL, Supergreat shutting down, celebrity brands and so much more to unpack! Week 2 ! About Nicolas & eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your e...

Oct 27, 202322 min

From Rural Stores to YouTube - Retail Marketing insights with Carla from TIA, Ecuador

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter In this episode of the live e-commerce podcast, host Nicholas speaks with Carla Paladines, a bilingual retail marketing expert from Ecuador. Carla shares insights into TIA, Ecuador's version of Walmart, which has been serving local communities since 1960. They discuss how TIA blended physical and digital experiences before omnichannel was a trend, adapting checkout for rural citizens wi...

Oct 24, 202333 min

The VCommerce Show - Retail Sales Monthly Report, Youtube shopping, Austin li trouble, NFL rating...

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN Receive we...

Oct 20, 202321 min

The Art of Community Building with Allan Perrottet

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter Join us in this enlightening episode as we sit down with Allan Perrottet, the dynamic COO and co-founder of Decommerce. Allan offers a unique perspective on community growth and engagement. We delve deep into the intricacies of building and nurturing e-commerce communities. Building Your Community: The core principles behind establishing a robust e-commerce community. The distinction be...

Oct 17, 202330 min

BONUS: Top 4 Video Commerce news of the week

Hey everyone, We will be rolling out a new show on linkedIn. The V Commerce show as a BONUS episode of your Tuesday's Weekly where we will discuss the top four news that shake the world of video commerce. In this week episode: Paypal new antitrust lawsuit, New data on Youtube Live, Subcription coming on TikTok and Xsolla acquisition of livestreaming capabilities, About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, ema...

Oct 13, 20238 min

Elevating Live eCommerce with Ecamm: A Chat with Katie Fawkes

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter In the bustling world of live eCommerce, standing out means delivering professional, TV-quality broadcasts. But how does one make that leap without the big-budget equipment and expertise? Enter Ecamm, a game-changer for anyone wanting to elevate their live selling game. This episode brings you insights from Katie Fawkes, an expert at harnessing the power of Ecamm for riveting live broad...

Oct 10, 202335 min

Crafting Stories at Scale: George Huff on AI, Content, and Retail Strategy

In this enlightening episode of the Live E-Commerce Podcast, we are joined by George Huff, the brilliant mind behind the Martech platform, Opal. From starting out in the fields of design and technology to now standing as the CEO of Opal, George's professional trajectory has been a blend of creativity and technological innovation. With his platform, brands like Target, Starbucks, and Whole Foods have taken their content strategies to unprecedented heights. Today, we delve into the intricacies of ...

Oct 03, 202332 min
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