In this riveting episode, we delve deep into the world of B2B livestream shopping with none other than the esteemed Pam Negoro. With a strong corporate foundation originating at Coca-Cola and branching out into advertising agencies and various entrepreneurial ventures, Pam brings a wealth of expertise to the table. Her passion spans food and beverage, health and wellness, sustainability, and tech, and she's mastered the art of weaving data-driven strategies that intimately connect brands with th...
Sep 26, 2023•27 min
In this exciting episode of the Live E-commerce Podcast, we sit down with the inspiring Kara Goldin, the mastermind behind Hint Inc., renowned for its market-leading unsweetened flavored water - Hint Water. Starting her journey in media, with notable tenures at companies like AOL where she spurred the growth of e-commerce and shopping ventures, Kara's story is one of drive and passion. Today, she stands as an emblematic figure for budding entrepreneurs and established leaders alike. In our candi...
Sep 19, 2023•36 min
In this riveting episode of the Live Ecommerce Podcast, we delve into the crossroads of Eastern and Western ecommerce markets with the esteemed Sharon Gai. Born in China and now a Canadian resident, Sharon's deep expertise spans ecommerce, digital transformation, and AI. Her significant footprint in the industry, particularly at Alibaba, gives her a unique vantage point to decode the intricacies of the global ecommerce landscape. Highlights of the podcast include: Dynamics of East vs. West: Shar...
Sep 12, 2023•35 min
Join us in the first episode of season 2 of the live ecommerce podcast where we sit down with Emily O'Connor Kefs, CEO of ContentWriters.com. Emily, a seasoned professional in the content marketing and SEO world, offers a unique glimpse into the ever-evolving content landscape. Throughout the podcast, we delve into the impact of the AI revolution on content creation and how Emily's team is navigating this new frontier. Learn the delicate balance between the use of AI technology and content writi...
Sep 05, 2023•32 min
In this riveting season finale, we bring together four luminaries in the live ecommerce space to unpack the transformations we've witnessed over the past 80 weeks. Our esteemed panel includes Carmen Muley, the former live shopping host turned CEO at Freim, a renowned European live shopping agency. Carmen has just marked a new milestone by launching Paragon Social Commerce, stepping into an exciting new era of her career. Michael Yang, Streamer in Chief at Livecozy, joins us as well. Livecozy is ...
Jun 06, 2023•53 min
Welcome to the Live Ecommerce Podcast, where we delve into the world of video commerce, bringing you insights and discussions from experts in the field. In this week's episode, we are thrilled to have Ronald C. Pruett Jr. as our special guest. Ron has a remarkable career in the world of consumer, digital entertainment, ecommerce, and direct response brand companies. He has founded, served as CEO, CMO, Board Director, and Advisor for several renowned companies, including As Seen on TV, Mercury Me...
May 30, 2023•38 min
In this captivating episode of the Live eCommerce Podcast, we are joined by a leading authority in partnership marketing, Sven Radavics, co-founder of Intribe.co. Sven takes us on an insightful journey through the remarkable case study of Contour, a smaller brand that successfully secured a partnership with industry giant RedBull. Discover how Contour managed to bring value to this high-profile collaboration, defy odds and achieve extraordinary success. This conversation is a treasure trove of p...
May 23, 2023•39 min
Welcome to this episode of our podcast, where we sit down with industry leader Doug Weiss to discuss his extensive experience in both commerce and creators. Doug is a seasoned entrepreneur and former CEO of Deets, the groundbreaking platform that revolutionized the way we discover new restaurants. In this episode, we dive deep into Doug's experience in the tech industry, specifically his role in creating the Creator Commerce and Commerce Platform Partnerships teams at Instagram. Doug shares how ...
May 16, 2023•34 min
In this episode of the live ecommerce podcast, retired Marine turned live shopping host Jim Fuhs takes us on a journey through his fascinating career and shares how he got into the world of livestreaming. Jim talks about his unique approach to live solving, rather than live selling, and how he applies this philosophy to his show on Amazon Live. He recounts his experience during Prime Day and the challenges he faced getting into the world of livestreaming, including budget constraints and equipme...
May 09, 2023•35 min
In this episode, we speak with Joe Gagliese, co-founder of Viral Nation, an influencer marketing agency that has worked with some of the world's largest brands. Joe shares his journey into the creator economy and how he discovered the power of influencers in today's digital world. Joe talks about the evolution of the creator economy and how it's shifted from a transactional relationship between brands and creators to creators becoming the enterprise themselves. He cautions content creators again...
May 02, 2023•46 min
If you're an e-commerce business owner, you know that data is crucial for understanding your customers and making strategic decisions. But what about creativity? Special guest Chloe Thomas is a best-selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan Podcast ( https://ecommercemasterplan.com/podcast ) and the Keep Optimising Podcast. She covers a wide range of topics related to ecommerce, including marketing, sales, customer service, technology, and mor...
Apr 25, 2023•38 min
Special guest Brittany Berger ( https://www.brittanyberger.com ) is a content marketing consultant and the creator of the Content Remix Method. She helps and teaches small businesses how to use content repurposing to get off the constant content treadmill and avoid content burnout. Brittany talks about the advantages of reusing live shopping event videos for social media and marketing. We address the appropriate length for a live stream and the value of having a content strategy that focuses on ...
Apr 18, 2023•39 min
Special guest Ashley Scorpio is a seasoned digital strategist with a proven track record of driving significant growth for agencies, startups, and brands alike. With over a decade of experience in traditional and digital marketing, she is a performance marketing expert with a technical specialty in social media advertising with a focus on new customer acquisition. Over the course of her career, she has managed millions of dollars in digital ad spends that helped launch and scale household digita...
Apr 11, 2023•41 min
Special guest Emma Tessler is the Founder + CEO of Ninety Five Media; a digital marketing agency that builds results-driven marketing strategies for scaling brands. She and her team help brands connect with ideal clients, build community, and convert audience members into paying customers. Learn more and connect with Emma at https://ninetyfivemedia.co , https://ninetyfivemedia.co/ , or on Instagram @ninety.five.media . Emma discusses content marketing and building strong connections with your au...
Apr 04, 2023•33 min
Does it feel like you’ve been spinning your wheels, trying to create engaging, entertaining, and impactful live video content, with little to no success? Are you tired of blindly following outdated advice, only to end up disappointed with the lackluster results? If any of this resonates, this episode is for you! Get ready to learn from Nicole Rechtszaid , a livestream consultant specializing in influencer and brand marketing as well as short-form video and talent training. She is the founder of ...
Mar 28, 2023•37 min
Special guest Ethan Kramer is the CEO and Founder of EK Creative . In two years, he's grown from a handful of clients to generating over 500 million in live shopping revenue while bootstrapping his agency from 0 to 3.5 million/year, all based on word of mouth and results. This episode centers on live shopping video commerce and advertising strategies. Ethan emphasizes the importance of a holistic approach to advertising to acquire and engage customers. He also highlights the value of live shoppi...
Mar 21, 2023•39 min
Special guest Eric Melchor is Personalization Geek for OptiMonk . He has gone from 0-40,000 users in just a few years and have over 500 five-star ratings on Shopify. OptiMonk’s mission is to empower the average online business with Amazon-like personalization superpowers. This episode discusses the changing consumer preferences and the importance of personalization for businesses. Eric explains that consumers appreciate personalization because it makes their lives better and they engage more wit...
Mar 14, 2023•39 min
“People want to do business with people, and live shopping is just that.” Special guest Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and established online business consulting. She provides fractional CFO services and financial consulting to business owners. Her approach is to empower business owners to achieve financial clarity and peace of mind so that they can get back to what they enjoy. The priorities for her clients range ...
Mar 07, 2023•33 min
Special guest Drasko Raicevic runs UpLevelMind.com , a coaching program and a podcast of the same name. His specialty is healing the human behind the entrepreneur so they can become better business owners. His UpLevel Mind method quickly and permanently eliminates the head trash and emotional blocks that stop entrepreneurs from becoming the leaders who can scale. As a result, his clients experience more of what matters to them: more profit, more freedom, and more fulfillment. In this episode, we...
Feb 28, 2023•38 min
“If you need to see instant results, jump into ads.” Which is most effective for your business: organic traffic with SEO or social media ads? Find out in this episode with special guest Brenton Thomas . He is an MBA graduate with 7+ years of paid search, paid social, organic social media, and SEO experience in both corporate and agency roles. He recently founded his own digital marketing agency, Twibi , working with clients across diverse industries to drive over $2 million in total revenue. Get...
Feb 21, 2023•33 min
Special guest Wyatt Harms is a leading industry expert in Live Shopping. He led BuzzFeed's go-to-market strategy for Live Shopping working with the United States' largest retailers, such as Amazon, Walmart and Target. He then went on to build Bambuser's publisher business. Now he runs the Video + Commerce newsletter and consults for Live Shopping tech companies and brands who want to lead in a video first era. Learn how Wyatt got started in live commerce and the ways Buzzfeed and Amazon played a...
Feb 14, 2023•42 min
Special guest Joe Pulizzi is the founder of multiple startups, including content creator education site, The Tilt , the content entrepreneur event Creator Economy Expo (CEX). He is the bestselling author of seven books including Content Inc. and Epic Content Marketing. Joe has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose. Hear about the audience first business approach to creating a product your true fans ar...
Feb 07, 2023•43 min
“You get people to trust you when you share vulnerably. Anytime you can let your personality come through, people will want to root for you” Special guest Taylor Capuano is the cofounder of CAKES body ( https://cakesbody.com/ ), a brand dedicated to creating alternatives to the traditional bra while supporting women’s health. CAKES was in the top 1% of Shopify stores launched in 2022, has donated thousands of dollars to women’s health causes, and is surrounded by a growing community of supportiv...
Jan 31, 2023•33 min
“Being live is a high-pressure situation so you have to be prepared and ready for it.” Special guest Sarah Williams is a seasoned on-air host and a leader in the quickly emerging, digital, shoppable livestreaming, space. In February 2021 she began a partnership with T3 Hair Tools as their spokesperson. In addition to representing T3 on various media channels including QVC, she has single-handedly built their shoppable livestreaming program and produces & hosts all of their broadcasts. Her un...
Jan 24, 2023•35 min
Whitney investigates the various AI tools available for live commerce. The episode starts with an overview of the tools she's been researching and using, including what they are, how they work, and how they can be applied to business, specifically video shopping events. Whitney defines generative AI and large language models before providing examples from OpenAI, Google, and Facebook. Learn about the benefits and drawbacks of using tools such as ChatGPT, Quillbot, Copy.ai, and Jasper. Learn how ...
Jan 17, 2023•46 min
“SEO is for everybody and every stage of the game.” When is the right time to focus on eCommerce SEO? Is it for everyone and every stage of business growth? Are you showing up for the keywords you want to show up for in search engines? This is what we explore with special guest Mariah Magazine, an SEO Visibility Strategist and Intuitive Marketing Expert for online business owners over at MariahMagazine.com . She’s a firm believer that showing up on Google and marketing your business doesn’t have...
Jan 10, 2023•39 min
“You're showing up in your content to add value to other people” Special guest Hilary Billings ( https://www.linkedin.com/in/hilarybillings/ )is a popular viral video creator and strategist who grew from 0-400k followers on TikTok in 40 days. She is also the Co-Founder and CEO of Attentioneers ( https://www.attentioneers.com/freecall ), where she leads a creative agency to help clients grow revenue and reach through viral short-form videos. As a strategist, she has worked with a gamut of high-pe...
Jan 03, 2023•34 min
In this episode, Whitney and Nicholas discuss the future of live eCommerce shopping in 2023. Plus, we also share our experience and thoughts about artificial intelligence (AI) tools, like ChatGPT and Descript. The conversation begins with a review of what we predicted for 2022, including what did and didn’t happen in the live streaming and digital marketing industries. For instance, we reflect on the role of women in business this past year and the potential for more funding for female-led busin...
Dec 27, 2022•31 min
Jake Drake ( https://www.jakedrake.tv/ ) is a multimedia producer based in San Diego, California. He has been directing and producing livestreams for over 10 years. Jake works with clients ranging from small startups to companies like Google, The Washington Post, and Pinterest. Through his work, Jake has generated over $6.1M in revenue for his clients. In this episode, learn what a video hook is and why it’s important for watch time, and converting viewers. Hear examples of opening hooks that yo...
Dec 21, 2022•39 min
Michelle Thames is an award-winning blogger turned Online Business & Marketing Strategist who has helped catapult companies like multi-million-dollar beauty brand MIELLE Organics, from a startup to becoming a household name by leveraging organic social media and digital marketing strategies. Learn how Michelle pivoted from health care to marketing, and what she did to support MIELLE Organics with their eCommerce strategy. Find out how going live was instrumental to marketing success and what...
Dec 13, 2022•37 min
