Brent Peterson is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce . He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree. Discover the place of video in eCommerce, some examples of content to create, and where Brent sees the technology going. Find out how to optimize the shopping cart o...
Dec 06, 2022•37 min
Nicolas and Whitney discuss why now is the right time to start live shopping as a brand/creator. Live events can amplify your visibility, dominate the search channel for your niche, create more social proof, and help you remain competitive. So what’s stopping you? Tune in if you need some convincing as we share our top takeaways from a year of recording with podcast guests. In this episode, you’ll hear summaries of expert advice on topics like live streaming production, online sales techniques, ...
Nov 30, 2022•29 min
“QVC and HSN are the original influencers” Special guest Matt Hodlofski has over 25 years of eCommerce experience within product marketing and sales. He's worked as a writer, producer and show creator at QVC and has spent the last 14 years as a partner at e6 marketing . On this episode, hear about the evolution of live shopping and video commerce. Uncover what the girlfriend to girlfriend sales approach is all about. Learn how different generations shop online and engage customers who are on the...
Nov 22, 2022•37 min
“Make sure you're seen as someone who cares” Our special guest Russ Johns is a content creator and technology enthusiast. He is certified in Dubb training, livestreaming, and podcasting. Russ believes that everyone has something valuable to share with the world, and he enjoys helping people find their voices and share their messages. When he's not creating content or helping others create theirs, Russ can be found exploring new technologies or spending time with his family. Find out how Russ use...
Nov 15, 2022•42 min
This episode is brought to you by CreatorsLegal.com . Special guest Greg Writer has over 35 years of experience in corporate finance, capital formation, executive level management, mergers & acquisitions, software development, licensing & distribution, and sales & marketing. He is often referred to as “The Entrepreneur’s Best Friend” because he helps them raise capital, market their businesses, and ring the cash register. Learn how Greg navigates the complexities of the legal side of...
Nov 08, 2022•27 min
Special guest Eric Farber is Founder and CEO of CreatorsLegal.com , a former entertainment lawyer for over 20 years, and author of the Case for Culture, bestselling book discussing growing your company through a great culture. Uncover his perspective on how to be more professional and legally protect your content. Hear about Eric’s background and how he got started supporting content creators with legal support. Learn how being detail-oriented as a company created a better client experience, all...
Nov 01, 2022•27 min
eStreamly is passionate about diversity, equity, and inclusion in technology, which includes leveling the playing field for all genders. That’s why today’s special 50th episode features the company’s female co-founder Smitha Kommareddi as well as this show’s co-host Whitney Lauritsen. Uncover ideas for shrinking the gender gap, overcoming bias, and clearing the path forward for more representation. Hear about Smitha’s background in technology and the challenges she faced being the only woman in ...
Oct 25, 2022•38 min
“What really gets a buyer interested is understanding how a product helps them get where they need to go… Always remember that there's a person on the other side of the screen.” Special guest Cristina Cortes https://ccortes636.wixsite.com/cristinaalid coaches nano-influencers and small business owners on how to monetize their Instagram and TikTok to build their personal brand and business. She teaches content creation, how to generate leads, how to be authentically you online, and how to create ...
Oct 18, 2022•39 min
“When you have content that performs well, do it again.” Special guest John Roman led several successful sales organizations in the telecommunications and software space for almost a decade. Then, he began investing in companies predominately in the eCommerce arena, including BattlBox , where he now serves as Chief Executive Officer. On this episode, hear the story of BattlBox and how the subscription box company leads with content first approach (and community second). Discover how John became ...
Oct 11, 2022•37 min
Is it true that nobody reads business copywriting? We don’t think so, which is why we’re exploring the power of words and their impact on eCommerce and retail. Special guest Aimée Lopez is a retail copywriter and strategist with 26 years of retail experience. The owner of Copy Unleashed uses persuasive tactics based on consumer behavioral psychology to turn passersby into customers by using powerful words. Discover the surprising impact of poor or unclear product descriptions and learn how to ma...
Oct 04, 2022•39 min
“Through the lens of design, we can change the world.” Special guest Marci Zaroff is an ECOLIFESTYLE PIONEER. As the Founder and CEO of ECOFASHION CORP, Marci coined the term “ECOfashion” in 1995 and is an internationally-recognized ECOlifestyle expert, educator, innovator, serial entrepreneur, and Author of “ECOrenaissance: Co-Creating A Stylish, Sexy, and Sustainable World,” (Simon & Schuster.) Founder/CEO of ECOfashion Corp—a “Greenhouse of Brands”—including B2B turnkey sustainable fashio...
Sep 27, 2022•39 min
Special guest Damian Skoczylas joins to discuss the next frontier of the attention economy. He is an entertainment and media executive born in traditional Hollywood merged with the emerging digital entertainment landscape, focusing on branded entertainment, creative dealmaking, marketing, and representation of top-tier digital-native talent. Hear how the talent industry has evolved over time as digital content has evolved and how it compares to traditional entertainment. Find out what Damian thi...
Sep 20, 2022•47 min
Special guest Carmen Muley is a livestreaming pioneer. She is CEO at FREIM Studio , which is everything livestreaming & live shopping. From strategy to training, to production & execution as well as sourcing, training & management of KOLs. She is also the Founder & CEO at Izzy Agency. Her background is in live and social commerce for brands, eCommerce companies and digital marketing agencies that want to learn about the latest trends & strategies. Hear perspectives on the lat...
Sep 13, 2022•37 min
Dr. Efrain Lopez (aka Dr. ELO) is a Doctor of Management, livestreaming strategist, researcher, and consultant for Be.Live. He live streams on Tuesdays at 4 pm EST on the Be.Live platforms. You can find Dr. ELO multi-streaming on YouTube, Facebook, and LinkedIn on Wednesdays at 6 pm EST. Hear how he handles unexpected issues during a live stream and what he does to prepare for bad tech days. Get tips on starting out with live events and how to learn how to be good at hosting. Learn about buildin...
Sep 06, 2022•43 min
Whitney and Nicolas discuss a popular article from eCommerce Nation and share their advice on maximizing TikTok, Instagram, Facebook, LinkedIn, Twitter, and new apps like BeReal. Learn how eCommerce buyers are influenced by social media and use it to discover what to buy. Discover ways to take full advantage of the most popular social networks. Gain an understanding of where your ideal audience is spending their time and what they like most on each platform. Find out how to reach your target mar...
Aug 31, 2022•53 min
“Be where today's shopper is and tomorrow's shopper is going to be” Special guest Joshua Kreitzer is Founder & CEO of Channel Bakers , a global agency that serves as a "one-stop shop" for eCommerce, advertising, branded story telling and analytics. The team drives incremental growth for brands large and small on Amazon and other online retailers like Amazon, Walmart, Target and Tesco Josh is a 20-year technology marketing veteran and among the pioneers transforming digital advertising. Since...
Aug 23, 2022•39 min
“eCommerce is math and metrics don’t exist in a bubble” Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce , a weekly podcast where we provide online store owners with honest, actionable advice to increase their sales and grow their business. Find out why Chase doesn’t recommend offering coupon codes. Get tips on communicating with your busi...
Aug 16, 2022•45 min
Let’s talk about fulfillment for a change. Why? Because you can have the greatest show on the planet, but if your customer has to wait 4 weeks for his orders without communication, it’s going to create issues. Tune in to find out how setting shipment expectations can make or break a business. After all, customer support is still marketing and staying human pays. Today’s guest Irina Poddubnaia is a SAAS founder and a business consultant who specializes in Operations and Processes Optimization. Ir...
Aug 09, 2022•40 min
“There's nothing as effective as a live commerce experience” Our special guest is Justin Moore, Sponsorship Coach and Founder of CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. Justin and his wife have made over $3M working with brands including on platforms like Amazon Live so happy to share my tips & tricks for making sponsorship income more predictable! The latest announcements fro...
Aug 02, 2022•42 min
Our guest today, Paul Carpenter , believes in the power of people to impact one another without competition. He started in the TV industry 20+ years ago in sales and marketing. Now, Paul is a seasoned marketer ready to solve problems, connect ideas, and team up with others to create better experiences. Tune in to discover how story sells a product and ways to tell a brand story through shoppable social and eCommerce. Hear Paul’s perspective on VR, AR, and the metaverse and how that pertains to l...
Jul 27, 2022•49 min
Nicolas speaks with special guest India Brown , who specializes in creating video marketing strategies that create connections on a deeper emotional level. She helps clients build trust and outshine competitors. Find out why you need to define your target audience before you start creating content. Learn how to identify your ideal client, figure out where they are on social media, and communicate what makes your brand different. Discover the three content pillars and how to structure your posts ...
Jul 19, 2022•24 min
Aida Rejzovic founded Sassy Organics in 2016 to make shopping vegan and organic effortless, to empower others to embrace an eco-friendly lifestyle, and provide a carefully curated and ever-growing collection of sustainable products. Find out how Aida reaches her ideal customers through SEO and targeted email marketing. Hear her experience with influencers and how they fit into the company’s niche and core values. Receive best practices for working with content creators, such as establishing long...
Jul 12, 2022•46 min
Guest Patti Reilly helps brands SELL online & on-air with confidence & purpose. She’s a live selling host with over 20 years of experience and 14,000 hours of unscripted selling and over a billion dollars in career sales, including at QVC. Patti has worked with Kim & Khloé, Jessica Simpson, Tony Robbins, Paula Abdul, Suze Orman, Sarah Blakely, and Lori Grenier. She is dedicated to helping you create & deliver a compelling multi-channel brand experience that activates customer eng...
Jul 05, 2022•41 min
Take part in our special giveaway for the chance to win a professional microphone at https://forms.gle/gy5iCAPVvzhXUBfg7 Have you ever dreamt of making a viral video? Curious if entertaining content is the answer to driving traffic and increasing sales? Tune in to this episode to find out how to make that happen. Our guest Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sac...
Jun 28, 2022•45 min
Take part in our special giveaway for the chance to win a professional microphone at https://forms.gle/gy5iCAPVvzhXUBfg7 Special guest Valon Xhafa shares how AI and behavioral science can reduce eCommerce cart abandonments and product returns. Valon is the founder of Behamics . In the past, Valon worked at Google as an AI scientist and in other research centers developing advanced AI approaches and algorithms. At Behamics, Valon is constantly working on finding new ways to apply AI to take the o...
Jun 22, 2022•42 min
Take part in our special giveaway for the chance to win a professional microphone at https://forms.gle/gy5iCAPVvzhXUBfg7 Did you know that by 2030, over % of luxury purchases are going to be online? And that when a product is over $100, customers will have at least one question prior to purchasing? In this episode, we welcome Olivia Steele, the president and CEO of Conversation Couture , which develops virtual retail sales training programs for luxury retail brands and sales specialists. Her com...
Jun 15, 2022•46 min
Nicolas presents on how to optimize the live video shopping ecosystem. Learn about the 4 P’s and what common questions to think about when setting up a live commerce event. What problem does your product solve? Will you create FOMO through special offers during a virtual shopping experience? How will you develop a promotional plan before the shoppable live stream? Where will the live shopping take place and at what time? Who will host the live selling video and how will they help you reach your ...
Jun 07, 2022•40 min
Special guest Nikhil Vimal works with startups, mid-market, and Fortune 500 Companies on Digital AI/CX Transformation that match the rate of today's innovation. In this episode we chat about leadership, startups, and web3. Find out what Nikhil thinks about the future of eCommerce, the ways blockchain is influencing online shopping, and how brands can tap into the metaverse/VR. We still have a long way to go with crypocurrency, NFTS, and other developing tools, but now is the time to experiment a...
Jun 01, 2022•49 min
Guest Meera Kothand is an email marketing strategist and 3X Amazon best-selling author. She is also the publisher of MeeraKothand.com , an award-winning site listed as one of the Top 100 sites for solopreneurs. She makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. Get strategies for promoting your live events and offering the right kinds of lead magnets that relate to your brand. Learn what types of e...
May 25, 2022•49 min
Nicolas and Whitney share their takeaways from CEX, the Creator Economy Expo , that happened during early May 2022 in Phoenix, AZ. They discuss what they learned, from audience building strategies to revenue generation models, and what surprised them, like the attendee demographics. Find out what they discovered from the speakers like Wally Koval, Jordan Harbinger, Alisha Ether, Jerod Morris, and Jay Clouse. Hear their thoughts on the web3 track and Rally.io’s presence at the event, including th...
May 18, 2022•56 min
