The Live eCommerce Podcast - podcast cover

The Live eCommerce Podcast

Nicolas Bailliacheget.estreamly.com

A show for retailers, brands and creators looking to grow their video commerce strategy.


What if you could improve your sales conversion rate from 3% to 18% in just one hour? It’s completely possible, and you can do it today thanks to live commerce. This new, evolving online opportunity helps you grow fast, authentically, in an innovative and social way


Livestream e-commerce combines real-time video content and two-way communication that allows viewers to buy or save products as they watch. Compared to other pre-recorded, edited content, this interactive and engaging content feels more authentic. The spontaneity creates a feeling that anything can happen. But if you don’t feel confident in your on-camera skills, this can feel daunting and overwhelming. We’re here to help you feel more comfortable and learn the best practices for selling live.


It won’t be long until livestream shopping becomes imperative for e-commerce brands and online content creators. The US livestreaming market is expected to hit $25 billion by 2023. That’s why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.


Live video broadcasts give you a way to explain and demonstrate elements of products that customers don’t otherwise see before purchase. This also allows you to interact with an audience in real-time via chat and Q&As. And when you do it well, you can increase your following and drive product sales.


On this podcast, you will learn the key things about running a successful live shopping event. As people at the forefront of this evolving sales channel, we share the best practices and do's and don'ts for brands and their ambassadors. Our cutting edge technology and training helps your personality shine on-camera, engage well with viewers, and improve the overall customer experience. 


We make the entire process easy and fun through our live video commerce platform eStreamly. Influencers and brand spokespeople demo and sell products during livestream events. It's like a Home Shopping Network online. 


Together we can transform the shopping experience! Grow sales, save time, build trust with your customers and make delightful moments. Tune in now and learn more at: https://hubs.ly/Q02qJNmM0.

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Episodes

Engage Your Online Community with Carrie Melissa Jones

Carrie Melissa Jones is a community builder, strategist, and researcher with over 15 years of experience building online communities. She joins Whitney and Nicolas to discuss how to engage your audience. Discover how to avoid the transactional dynamic of communities and live streams. Learn tips on engaging your people even when you feel stretched thin. Start with your why, get clear about your purpose and find balance in your business. Get perspective on metrics like total members and engaged me...

May 11, 202244 min

Social Commerce Industry Trends & Community Based Shopping

Our special guests are the people behind Pickle , a sustainable online shopping marketplace. Learn how to listen to your users and build trust. Brian McMahon and Julia O'Mara discuss sharing and connecting with your community. Hear how they help users market themselves and use in-person events to build relationships. They also talk about finding the right influencers to market your brand and optimizing the campaigns for success. Get best practices for vetting content creators and creating long t...

Apr 27, 202236 min

What It Takes to Run A Successful Business on Amazon with Robyn Johnson

It’s time to overcome digital retail frustrations! Learn the benefits of selling on Amazon and how to increase conversion rate by optimizing for search through keyword phrases. Understand the pros and cons of Amazon versus other eCommerce platforms and retail stores. Get insight on your marketing funnel to help with product discovery. Find out why going live on Amazon is beneficial for brands and content creators. Hear what Robyn recommends for keeping up with the new era of Amazon, like utilizi...

Apr 19, 202243 min

The Great Divide - Working With Creators vs. Livestream Hosts

A deep dive into how to make a live stream project a success when working with shopping event hosts. Understand the ways to demonstrate value and make it a win win. Learn how to avoid (or learn from) disconnects with communication between brands and influencers (and sometimes their managers/agents). Get a breakdown of responsibilities to help navigate different types of content campaigns. Plus, Nicolas and Whitney discuss their upcoming participation at CEX: https://cex.events/ . MJ shares the u...

Apr 12, 202250 min

Be a Powerful, Confident Speaker on Live Video with Dr. Elena Paweta

This episode’s special guest is Dr. Elena Paweta, an executive communication coach, speaker, TEDx organizer, and university professor. Elena shares her journey to become a TEDx speaker and tips for others to do the same. She speaks about overcoming fear and finding the benefits of being nervous before speaking. Hear about the biggest mistakes and missed opportunities with live presentations. Learn how to improve every time you show up on stage, virtually or in person. Find out what live streamer...

Apr 05, 202244 min

Visual Storytelling For Live Streams with Shlomi Ron

What is visual storytelling? Why marketers should care and how does it related to live shopping events? Shlomi Ron, CEO and co-founder of the Visual Storytelling Institute , shares how to tell your eCommerce brand message. Learn how to communicate emotional content that is relevant to your audience. Find out how to get customer’s attention and stand out among a sea of competitors. Tap into the human spirit of your community and show up like their trusted friend. Shlomi also touches on how you ca...

Mar 29, 202250 min

Embracing The Messy: Sales & Marketing Insights with Marcus Sheridan

Special guest Marcus Sheridan is an acclaimed International Keynote Speaker and author of They Ask, You Answer. He helps businesses reach their potential in the digital age and is known for his unique ability to excite, engage and motivate live audiences. After running into some tech issues, Marcus shares tips on leaning into and embracing the messy parts of running a business and creating content. It’s part of living the digital existence! He also touches upon important questions to ask when cr...

Mar 22, 202235 min

eCommerce Affiliates, Email Marketing & Leadership with Danny Zee

"Leadership is an action, not a position." - Donald McGannon Are you in pursuit of self-mastery? Our special guest Danny Zee is and he joins the show to discuss email outreach, affiliate marketing, and what it means to be a great leader. As COO of Swanwick Sleep , he has learned a lot about working with influencers. Learn how to find the right people and reach new contacts through methods like Instagram direct messaging. Get perspective on why newsletter (and even SMS) marketing are more reliabl...

Mar 15, 202257 min

Shoppable Livestreaming - What The US Can Learn from China

Special guest Michael Yang shares his knowledge about China's current live commerce and an overview of how it can be implemented in the western market. He talks about what types of product are performing well and what it takes to be a successful livestreamer. He also answers questions about support brands with their DTC strategy. Michael has served hundreds of brands going into international markets and created thousands of successful marketing & branding campaigns. Email him at: michael@bra...

Mar 08, 202245 min

When Influencer Marketing Goes Wrong...

Have you ever had an influencer ignore your email outreach? Or, have you started working with a creator and ran into challenges with their work? We've been there too. In this episode, MJ and Nicolas share some of the common issues they've faced working with livestream personalities. On the other side, Whitney talks about her experience as an influencer and the lessons she's learned through doing brand deals. These is a juicy episode so be sure to tune in to hear our insights and best practices b...

Mar 02, 202253 min

Make Your Livestreams Binge-Worthy with Tracy Hazzard

Special guest Tracy Hazzard of Podetize.com shares how to find your live streaming binge factor and build trust with your voice. Learn about marketing your message, growing a valuable audience, and creating platform authority with live video (without a lot of time, cost or effort). Also explored: email marketing, speaker's and sales training, working with investors, and repurposing content Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.es...

Feb 23, 202252 min

The Rise of The Independent Creator

Nicolas, MJ and Whitney discuss a white paper from https://newcreatormanifesto.com/ about the creator economy. Learn how live video on a platform like eStreamly can give you more power, a deeper connection with your audience, and a stronger income stream. If you're a small brand or influencer who is tired of being on the hamster wheel of content creation, this episode is for you. If you consider yourself a creator, it's time to evaluate how you’re creating content to reduce stress and increase r...

Feb 16, 202244 min

Coresight Research Insights For Startups: From Retail Data to Implementation

Special guest Ken Fenyo, President, Research & Advisory at Coresight research talks about how retailers are often slow to adopt new technology, and personalization is a key driver of success for retail because consumers expect things to be personalized. Learn how technology is coming out and making it easier for retailers and brands to use personalization. Receive an overview of the benefits of live streaming, including two way communication and being able to connect with someone who can und...

Feb 09, 202231 min

The Keys to Remarkable Live Videos with Brad Powell

There is nothing more rewarding than seeing someone smile because of something you said or did. How do people respond to your brand? Special guest Brad Powell is a wealth of knowledge when it comes to using live video to connect with community and customers. In this “master class”, he offers valuable tips on being remarkable on camera, creating engaging and genuine content, and overcoming fear of going live. It’s time to go live and start selling! Ready to get started livestreaming? We have a fr...

Feb 02, 202252 min

The Future of Live Content & Virtual Events with Brian Fanzo

Are you curious how to leverage technology and engage your customers at the right time? This episode's guest can help you do just that. Brian Fanzo has been live streaming since March of 2014, which lead him to complete thousands of livestreams across every platform and tools like Meerkat, Periscope, YouTube Live, and Linkedin Live. Brian Fanzo shares: how the live stream changed his life and career the mindset shifts required to build out goals, measure and track success finding your niche navi...

Jan 25, 202257 min

Don't Waste Time! How To Schedule and Plan A Successful Livestream

Get out your notebook because there's a lot to learn in this episode! Whitney, Nicolas, and MJ discuss how to balance your schedule to make your live eCommerce shopping event a success (and not a time suck). We break down average time frames to set up your livestreams for success. Learn the easiest way to hire an influencer, how to select and setup your technology, connect your video to other social media platforms, and test everything out before going live. Get step-by-step tips for marketing a...

Jan 19, 20221 hr 3 min

How to Get Over Your Fear of Livestreaming

Tips to overcome any fear of doing live videos and digital shopping events. Learn how to handle it if no one shows up to watch, finding support so you don’t have to do everything on your own, stop worrying about your appearance, planning what to say during the broadcast, and dealing with unexpected mistakes. Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/ Get marketing best practices here: https://try.estrea...

Jan 11, 202246 min

Benefits of Including Livestream Events In Your 2022 Budget

Curious how to incorporate livestreaming in your 2022 budget and marketing plan? Nicolas and MJ share tips for brands and influencers. Learn the benefits of including live streaming for effectively promoting your brand and products. Discover how these video events can increase brand visibility, educate customers about your products, and contribute to market research. Understand the two ways of measuring a livestream ROI. Find out how to have an engaged community and a good conversion rate. Figur...

Jan 04, 202241 min

Why Going Live Helps Black-Owned Businesses Thrive

Assunta Wilson joins Whitney, MJ, and Nicolas to discuss her eStreamly live streaming experience as a micro influencer and small business owner. She shares her best practices for prepping for, hosting, and promoting the streams. Find out why online shopping events benefit small, Black-Owned brands. Learn how to optimize your live content for higher engagement and sales. Plus, hear updates on eStreamly and what's on the horizon for the live eCommerce platform in 2022. Watch Assunta's live shoppin...

Dec 28, 202147 min

eCommerce Trends and Predictions for 2022

Whitney, Nicolas, and MJ share eCommerce trend data and their personal predictions for 2022. Resources referenced: Instagram’s report: https://about.instagram.com/blog/announcements/instagram-trends-2022 Hubspot 2022 social media predictions: https://blog.hubspot.com/marketing/social-media-predictions-2017 Hootsuite: https://blog.hootsuite.com/social-media-trends/ Adweek eCommerce Insights: https://mcusercontent.com/5d71f8753fa72eab4b72788c2/files/8402f574-55e2-829c-9e29-1e5f1193b84b/Adweek_Comm...

Dec 21, 202145 min

Are You Afraid to Livestream? Here's What To Do

Whitney and Nicolas are joined by guests Jeff Tezak and Lucas Garcez to discuss how they built the confidence to broadcast live. They share best practices they've learned along the way about selling products in a shopping event. Nicolas gives an update on eStreamly's progress and upcoming features, and Whitney introduces the new Livestreaming Success Checklist Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/ ...

Dec 14, 202154 min

Organizing A Live Shopping Festival - With Leslie Gottfried

Tech challenges can often work to your advance and it's important to be prepared to adapt on the fly, especially when it comes to live shopping events. Special guest Leslie Gottfried of Saltbox shares how the company helps entrepreneurs grow and scale their businesses from the ground up. They host an online webinar twice a month about marketing, how to raise capital, and showcasing the things they’re working on. MJ and Whitney offer tips on how to overcome obstacles that are out of your control ...

Dec 08, 202148 min

Tips to Improve The Live Shopping Experience

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://streamify.store/livestreaming-checklistWhitney, Nicolas, and MJ discuss the Black on Black Friday live shopping event that eStreamly did with influencer Assunta Wilson. They share what went well, what they learned, and what they plan to implement for future events. Check out the Black-on-Black Beauty Live Shopping Event recording here: https://estreamly.com/play?v=dE9KUOI3UCP Ready to get started...

Nov 30, 202138 min

Growing Your Audience Through Live Shopping Events

After an update from eSreamly about new developments and projects like the upcoming Black on Black event, we discuss how to grow a live streaming audience. Whitney, Nicolas and MJ remark on this Twitter thread about Chinese streamers: https://twitter.com/danqing_liu/status/1451238871098871812?s=1 . We talk about how transparency is important and that live streaming forces you to be authentic. For marketing, repurposing live content into sharable moments is very effective. It takes time to build ...

Nov 23, 202148 min

How To Run A Live Holiday Sales Event

Nicolas Bailliache and MJ Allen discuss their Black on Black Friday project and strategies that can be applied to holiday sales using live video streaming. These exclusive events are a great way to incentive potential customers to be present, engage, and make purchasing decisions. Listen in to get fun ideas and learn how to partner with influencers and brands to achieve ROI. Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/suc...

Nov 09, 202143 min

Get Your Business Booming In (And Out) Of Stores

M arketing is a common struggle for business owners. Whitney Lauritsen and MJ Allen discusses how prevalent video has become. Live video is such a great opportunity to promote products and services. Companies are now hiring their own content creators and brick and mortar stores can take advantage of it by getting sales directly from live video. MJ and Whitney talk about the trends they’re seeing with online retail, including TikTok and clubhouse. Experimenting with different platforms is key, as...

Nov 01, 202143 min
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