The Liquid Lunch Project - podcast cover

The Liquid Lunch Project

Matthew Meehan, Luigi Rosabiancatheliquidlunchproject.com
After decades of experience on Wall Street, in finance and building teams of all sizes in multiple industries, Matthew Meehan and Luigi Rosabianca have a world-class understanding of what it takes to scale (and fund) a successful business. They are here to share a No-BS approach to what is involved in growing an empire. A note before you go any further: This show is only for those who want to grow. Every episode of this podcast is going to lay out actionable advice for business owners and entrepreneurs who want to grow their business. We have fun here - but the fact remains that everything you want is on the other side of something difficult. This show will help you get to that other side.
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Episodes

How Small Law Firms Can Dominate Google & YouTube with Podcasts

Ever wondered how a small law firm can dominate Google and YouTube? Hint: it's not about matching billing rates; it's about building authority. On this episode of The Liquid Lunch Project, Matthew R. Meehan and Luigi Rosabianca chat with Dennis “DM” Meador, founder of The Legal Podcast Network. Dennis breaks down how niche-focused podcasts help lawyers stand out, attract better clients, and transform their business through strategic content and marketing automation. What You’ll Learn: How questi...

Jul 09, 202530 minSeason 5Ep. 218

Building a Startup Is Ugly. Here's What Happens Behind the Scenes

Ever felt like a CEO’s life is a roller coaster, with more downs than ups? That’s exactly what Sahil Patel, 2x founder and current CEO of Spiralyze, is here to unpack. In this episode, Sahil dives deep into the gritty reality of entrepreneurship, describing how to live in the valleys and still lead authentically. He unpacks hard-earned lessons from ER Express, explains why small markets can kill growth dreams, and reveals his proven website conversion strategies through A/B testing. Plus, mental...

Jul 02, 202547 minSeason 5Ep. 217

Guarding Your Business in a World of Digital Threats

Imagine a global economy built entirely on scams. Spoiler: it's already here. In this episode of The Liquid Lunch Project, Matthew Meehan and Luigi Rosabianca sit down with Alec Crawford, co-founder and CEO of Artificial Intelligence Risk, Inc. (AI Risk) . Together, they unpack just how deep the rabbit hole of modern fraud goes. From $7 trillion in annual losses to North Korean hackers impersonating job applicants, Alec shares eye-opening realities and practical strategies that every entrepreneu...

Jun 25, 202545 minSeason 5Ep. 216

How to Raise Capital & Build a Real Estate Empire with Hunter Thompson

Is the real estate market crashing? Or is it finally on sale? That’s (one of) the questions we’re discussing on this episode of The Liquid Lunch Project. Matthew R. Meehan and Luigi Rosabianca welcome Hunter Thompson , capital raising pro and founder of RaisingCapital.com. They go deep on what makes this moment in the market a generational buying opportunity, why most people miss it, and how the smart ones raise money when it's hardest. If you're in the game (or want to be), this episode is your...

Jun 18, 202538 minSeason 5Ep. 215

Your Business Isn’t Worth What You Think: Here’s Why

Think your business is worth $12 million? It might be closer to $3.5…and here’s why. In this episode, Matt and Luigi sit down with Tom Dillon, founder of Frac Finance, to unpack the brutal realities behind business valuations, botched exits, and what most owners get dead wrong about scaling and selling. From M&A landmines to the truth about fractional CFOs, this one’s a wake-up call for any entrepreneur who thinks they’re ready. What You'll Learn: Why most owners overvalue their business (an...

Jun 11, 202540 minSeason 5Ep. 214

Accounting Strategies for Small Business Growth

Ever wondered how a move to Alaska could ignite a passion for accounting? Tanya Akimenko's unexpected journey from the icy terrains of Alaska to founding Golden Apple Agency is a testament to resilience and entrepreneurial spirit. In this episode, Matthew R. Meehan and Luigi Rosabianca sit down with Tanya Akimenko, founder of Golden Apple Agency. Tanya shares her unique path into the world of accounting, the challenges small businesses face (especially in the construction industry) and the impor...

Jun 04, 202527 minSeason 5Ep. 213

The Porta-Potty Panic That Launched a Franchise

" data-margin-top="0" data-margin-bottom="0" data-pm-slice="0 1 []"> What do Shakespeare in the Park, a toddler in potty training, and a luxury trailer have in common? One of the weirdest (and most genius) origin stories in business. In this episode of The Liquid Lunch Project, Matt and Luigi sit down with David Sauers, the founder and CEO of Royal Restrooms, a business that turned porta-potty nightmares into a multimillion-dollar, franchise-worthy empire. From a wild incident involving a ver...

May 28, 202526 minSeason 5Ep. 212

Why Every Founder Needs a CFO (Even a Part-Time One)

Are you confusing bookkeeping with business strategy? In this episode, Matt and Luigi sit down with Salvatore Tirabassi, Managing Director of CFO Pro Analytics , to break down why most business owners are stuck in the past when it comes to CFO support. They unpack the real job of a CFO (spoiler: it’s not just balancing the books) and how fractional CFO services can radically improve financial modeling, raise capital, and get your business ready for whatever’s next. From equity vs. debt to AI too...

May 21, 202540 minSeason 5Ep. 211

He Built the World’s Most Popular Weighted Blanket—Then Sold It for $50M

Ever sold your dog for a fat check and got a standing ovation for it? That’s how Aaron Spivak describes selling the company he built from scratch into a $50M powerhouse. In this episode of The Liquid Lunch Project , Matt and Luigi sit down with Aaron, the DJ-turned-juice-slinger-turned-weighted-blanket-mogul, to unpack how grit, delusion, and one viral Kickstarter helped him build Hush , one of the top DTC brands in Canada. He dives into the real emotional cost of selling a business, why custome...

May 14, 202550 minSeason 5Ep. 210

Blood, Sweat & Stem Cells: Scaling a Longevity Empire After the NFL

What if your health routine mattered more than your hustle? Jimmy St. Louis traded shoulder pads for stem cells…and he’s building a business that could outlive us all. In this episode, Matt and Luigi sit down with Jimmy St. Louis (former NFL player, serial entrepreneur, and CEO of Agentis Longevity) to talk about the future of healthcare that doesn’t start in a waiting room. From biohacking to business strategy, Jimmy breaks down how he’s turning the longevity space into a movement; accessible, ...

May 07, 202543 minSeason 5Ep. 209

How This CPA Turned Storage Sheds Into Tax-Free Wealth

What if your biggest tax burden could be flipped into your greatest asset? In this episode, Matt and Luigi sit down with Sean Graham, a CPA turned real estate entrepreneur who’s turning self-storage and depreciation into a business superpower. Sean walks us through his journey from cubicle life to building a real estate empire…one shed at a time…and breaks down how cost segregation isn’t just tax strategy; it’s tax sorcery. You’ll learn how he used FHA and SBA loans to scale his real estate port...

Apr 30, 202542 minSeason 5Ep. 208

CPA vs CFO: Are You Trusting the Wrong Financial Expert?

Think you're making money just because the bank account isn’t empty? Hate to break it to you…but that’s not how business works. In this episode of The Liquid Lunch Project, Matt and Luigi sit down with Teresa Wagonseller, founder of HigherUp CFO Services , to rip the lid off a big misconception: small businesses don’t need a CFO. Spoiler alert—they do. Teresa explains the difference between CPAs and CFOs (hint: one is stuck in the past, the other helps you build a future), breaks down what cash ...

Apr 23, 202526 minSeason 5Ep. 207

Bourbon, Branding & The Business of Food with Alex Sadowsky

Ever wonder how a restaurant brand with over 120 locations keeps every burger, every plate, every pour consistently badass? Meet the man who makes it happen. In this episode of The Liquid Lunch Project, Matthew R. Meehan and Luigi Rosabianca sit down with Chef Alex Sadowsky , the culinary engine behind Twin Peaks. From preserving brand soul across hundreds of locations to balancing artistry and business, Chef Alex gets real about what it takes to succeed in the restaurant game. The guys dive int...

Apr 16, 202532 minSeason 5Ep. 206

Plan Like a Navy Commander, Win Like an Entrepreneur with Commander Mary Kelly

Feel like your business has you in a chokehold? Buried under relentless tasks and daily mayhem? Strategic planning isn’t just for corporate titans—it’s the hidden edge small business owners need to break free and take charge. In this episode of The Liquid Lunch Project , we’re joined by Dr. Commander Mary Kelly—U.S. Naval Academy grad, retired Navy commander, and author of 15 books— to reveal how you can stop firefighting and start leading with purpose. Mary shares battle-tested strategies to ta...

Apr 09, 202535 minSeason 5Ep. 205

Crowdsourcing Genius: How to Ditch Bad Ideas and Win Big

What if the best idea for your business isn’t coming from your C-suite, but from the intern who barely speaks in meetings? In this episode of The Liquid Lunch Project, hosts Matthew R. Meehan and Luigi “The Professor” Rosabianca sit down with Nick Jain, CEO of IdeaScale , to talk about shaking up the way businesses innovate. Nick drops no-BS insights on how small businesses can harness the power of crowdsourcing ideas, why financial fluency is non-negotiable, and how poker skills can make you a ...

Apr 02, 202527 minSeason 5Ep. 204

How to Sell Your Business for Millions (Without Paying Millions in Taxes)

Starting a business without an exit strategy? That’s like boarding a plane without knowing the destination. If you think selling your business is something you figure out ‘later,’ think again. This episode will change how you plan for the future. On this episode of The Liquid Lunch Project, we sit down with Wayne Zell—JD, CPA, tax expert, investment advisor, and the guy you wish was handling your financial future. Wayne breaks down the art of exit planning, why business owners should start think...

Mar 26, 202551 minSeason 5Ep. 203

Stop Being the Bottleneck: How to Fix Your Business Before It Breaks You

Every business owner hits a wall: too much to do, too little time, and a never-ending cycle of putting out fires. The real question is: are you optimizing, or just surviving? In this episode, we sit down with Joshua Hoecherl, CEO of Pinpoint Management, to talk about operational excellence and how business owners can streamline their processes for sustainable growth. Josh breaks down the common pitfalls of small businesses, why so many owners get stuck as the bottleneck in their own companies, a...

Mar 19, 202531 minSeason 5Ep. 202

200 Episodes, 200 Lessons: What Every Entrepreneur Needs to Hear

🍾 Pop the champagne, pour the tequila, and cut the damn cake; we’ve officially hit 200 episodes of The Liquid Lunch Project! For the past 200 episodes, we’ve been bringing small business owners and entrepreneurs real, no-BS conversations about what it actually takes to grow and scale. No fluff, no guru nonsense…just straight talk from the trenches. To mark this milestone, we brought back Blaine Oelkers, Chief Results Officer®, to tackle one of the biggest challenges business owners face: gettin...

Mar 12, 202515 minSeason 5Ep. 201

How This Company Stopped Killing Its Employees (Literally)

What if the key to scaling your business isn't a new strategy but rewiring how your team thinks and operates? In this episode of The Liquid Lunch Project, Matt and Luigi sit down with Steven Falk, CEO of Switchback , a game-changing leadership and team-building organization. Steven shares his radical approach to developing resilient, high-performing teams by leveraging the science of metacognition and human behavior. From logging camps in British Columbia to corporate boardrooms, his method has ...

Mar 10, 202550 minSeason 4Ep. 200

The Government’s Best Kept Secret? Free Money.

Think grants are just for big corporations or nonprofits? Think again. Nearly 40% of the U.S. economy is designed to give away money —but most small business owners have no idea how to access it. In this episode, we’re diving deep into free money for small businesses with the legendary Matthew Lesko —yes, the guy in the question mark suit who’s been uncovering government grants for 50 years. He breaks down exactly where business owners can find grants, free resources, and funding opportunities w...

Mar 03, 202533 minSeason 4Ep. 199

Retail Isn’t Dead—It’s Just Evolving (And Here’s Why)

Amazon killed retail, right? Wrong. The survivors are thriving—and the deals are on the clearance rack. Want to know how to cash in? Retail is far from dead—it’s just been reshaped by Amazon, COVID-19, and shifting consumer behaviors. In this episode, we sit down with Andy Weiner, President of Rockstep Capital, to break down the reality of retail in America today. From how shopping centers are thriving in secondary markets to why some malls are prime investment opportunities, Andy shares his no-...

Feb 24, 202545 minSeason 4Ep. 198

How Kari Warberg Block Took on Big Pest Control

What if the solution to your pest problem didn’t involve poison? Most people see pests and reach for the nearest can of Raid. Kari Warberg Block saw pests and built a multi-million dollar company. In this episode, we sit down with the founder of EarthKind, the trailblazing brand that disrupted the pest control industry with all-natural botanical solutions. Kari shares her wild journey from a mouse running up her leg (literally) to going toe-to-toe with Procter & Gamble. We cover everything f...

Feb 17, 202543 minSeason 4Ep. 197

Are You Hiring Blind? How Clarity Transforms Your Workforce

Are your employees simply checking boxes, or are they driving your business forward? In this episode, we sit down with Scott Morris, founder and CEO of Propulsion AI, to discuss how AI-driven tools can transform your hiring process, eliminate wasted time, and help you find the right people for the right roles. From his early days in HR to leaving corporate America to solve the "employee fit" problem, Scott shares valuable insights on how small business owners can save time, money, and sanity whe...

Feb 10, 202530 minSeason 4Ep. 196

How to Sell Your Business for What It’s Really Worth

Are You Building a Business or a Trap You Can’t Escape? On this episode of The Liquid Lunch Project, hosts Matthew R. Meehan and Luigi Rosabianca sit down with Darryl Bates-Brownsword, a seasoned expert in business valuation and exit strategies. Together, they dive into the complexities of valuing a business, the importance of having a clear exit vision, and the common mistakes business owners make when preparing to sell. Darryl shares actionable insights on how to make your business sellable an...

Feb 03, 202538 minSeason 4Ep. 195

How Entrepreneurs Can Build Wealth Beyond Their Business

Are you running your business, or is your business running you? Learn how the ultra-wealthy build multi-generational wealth—and why you can too. In this episode of The Liquid Lunch Project, Matthew R. Meehan and Luigi Rosabianca sit down with Dave Wolcott, founder of Pantheon Investments and author of The Holistic Wealth Strategy. Dave shares his journey from Marine Corps veteran to financial pioneer and offers a comprehensive playbook for small business owners to build wealth like the top 1%. L...

Jan 27, 202531 minSeason 4Ep. 194

Close the Deal: The Art of Selling Emotion Over Products

What makes people buy? Hint: It's not the product—it's the emotion behind it. In this episode of The Liquid Lunch Project, we sit down with sales and differentiation expert Mitch Carson, who shares his journey from paperboy to a Home Shopping Network top seller. Mitch dives into the art of selling, leveraging emotional connections, and creating a competitive edge in any market. Whether you’re pitching to one person or five million, Mitch’s strategies are a game-changer for small business owners ...

Jan 20, 202548 minSeason 4Ep. 193

New Year, New Space: How Your Environment Shapes Your Success

It’s a new year—a chance to reset, refresh, and rethink the spaces where you live and work. What if your surroundings could be the key to a more productive, inspired, and successful you? This week, we’re kicking off 2024 with Jodi Peterman, CEO of Elizabeth Erin Designs and host of the Designing in 5D podcast. Jodi breaks down interior design myths, explains why budgets always go off the rails, and reveals how intentional design can transform your home and office for the better. Who is Jodi? Jod...

Jan 13, 202529 minSeason 4Ep. 192

Exit Right: Planning Your Business Sale Without Losing Value

Think M&A is just for billion-dollar deals? Think again. Your local landscaper might be the next acquisition success story. In this episode of The Liquid Lunch Project, Matthew and Luigi sit down with Scott Bushkie, CEO and Founder of Cornerstone Business Services. They dive into the world of small business mergers and acquisitions (M&A), breaking down how small and medium businesses can leverage the same strategies used by Fortune 500 giants. From avoiding the pitfalls of "one-more-year...

Jan 06, 202546 minSeason 4Ep. 191

Surviving IRS Notices: Strategies for Small Business Owners

What’s scarier than Halloween? Those three little words: Internal Revenue Service. But guess what? You’ve got more power than you think. In this episode of The Liquid Lunch Project, we sit down with Morgan Anderson, founder and CEO of Golden Lion Tax Solutions, to dive into the nitty-gritty of handling tax debt. Morgan shares her expertise on why small business owners shouldn’t fear the IRS, the common “oopsies” that lead to tax trouble, and actionable strategies to turn a financial nightmare in...

Dec 30, 202434 minSeason 4Ep. 190

Building a Better Workplace: How Inclusivity Fuels Growth at Aspiritech

What if kindness could be your business's ultimate growth hack? In this episode of The Liquid Lunch Project, we sit down with Tara May, CEO of Aspiritech, to discuss how embracing neurodiversity in the workplace isn’t just the right thing to do—it’s a game changer for innovation, growth, and culture. Tara shares her journey from traditional corporate environments to leading a tech company where 93% of the staff is autistic. Along the way, she highlights actionable strategies for creating inclusi...

Dec 23, 202435 minSeason 4Ep. 189
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