Here in the U.S. the presidential race is in full bloom (assuming the definition of "full bloom" (assuming the definition of "full bloom" is, "What the hell is going on?"). Wherever you may stand on the process or the candidates, today's newsletter shines a light on a professional services marketing lesson lurking within.
Spring is here! (Note to Southern Hemisphere-dwelling readers: You can come live with me until November if you like.) And so today's podcast talks about how a spring tradition offers an important lesson in small business and solo professional marketing.
Today's podcast talks about demand, and the key role it plays in the successful marketing of your business.
Words! They matter. But, like most things that do, they're not all created equally. Today's podcast focuses on the importance - to your marketing - of choosing the right ones.
You're probably expecting me to pull some elaborate April Fool's Day joke in today's podcast. But I'm not going to do that. Or am I? No. Maybe. Today's podcast focuses on the benefits - the HUGE benefits - of doing repeat work for repeat clients.
The hardest part about publishing a newsletter is writing it. So make sure you're getting full use of your efforts before you move on to the next one!
Beware the Ides of ... oh wait a second, that's not today. Today we talk about the importance of specifying your target audience - a key element in persuasive writing.
Do you pay much attention to how you begin your newsletters? I do. A lot. Today I'll explain why it matters.
Happy "the first time we met" anniversary, tomorrow (28 years ago), to my wife Linda. I got you today's newsletter as a gift (everybody else, do me a favor and don't mention that you got a copy too). Today we talk about urgency. Specifically, why prospects who need you right away are trouble.
Marketing is about putting your best foot forward. Sometimes, however, it's also about not putting your best foot forward. Today's podcast offers three concrete suggestions for ensuring that clients and others don't dismiss you out of hand.
Today we talk about chocolate and the role it plays in your marketing. Seriously. Well, sort of seriously.
In today's podcast - the final edition of the year - we look forward to 2016 and the importance of paying more attention to the way you run your business.
Today we talk about the importance of adding zest and personality to everything you write. And why doing so is your best option for capturing the attention of readers.
Keeping things simple is an important element of effective communications (still with me?) Today's podcast suggests taking it up one step further.
Halloween greetings. This year, as usual, I will be terrifying neighborhood children by dressing up as a creepy, middle-aged bald guy. Today we talk about risk and the role it plays in helping you break free from the pack.
Today we talk about taking control ... of the way you do business. You have the freedom to write the rules. But it only works if you take the time to do it. We'll talk about how.
Today we talk about competitive advantage ... yours, that is. If you compete with larger companies, you may be sitting on some big opportunities (probably not literally). Listen for more details.
Content. Thy holy grail of professional services marketing. The elusive treasure of pecuiary ascendancy. The ... oh whatever. You get the picture. If you want to be seen as a Likeable Expert, you need to create and share content, over and over again. But if everything impportant has already been said, what do you wirte about? Listen on, as I share some ideas...
Today we talk about turbulence ... in your business, that is.
Today we talk about the benefits of launching a new product or program, slowly and quietly.
August is here and so are you, so let's get going. Today we talk abut my family's recent stay at an Airbnb home and how this relates to the way to market yourself and your business.
In a couple of weeks I'm having a party (oh alright, stop whining, you can come). A few days ago, I sent out an invitation and realied three important things - all of which relate to you and your own business.
Today's podcast looks at what it takes to stand out from the crowd. And, why this has little to do with being objectively better than your competition.
Today we talk about the benefits of offering services that repeat, over time, with the same client. Today we talk about the benefits of offering services that repeat, over time, with the same client. (Sorry, I can't help myself. Myself.)
My daughter's home from college, my brother had a birthday, I shaved my head this morning. Yes, it's nonstop over here. But I've always got time for you. Which is why today's podcast talks about Word of Mouth and how you can make the words and mouths work in your favor.
It's been a long-held belief by those of us in email newsletter land, that the more information you request at sign up, the lower the number of people who actually subscribe. Today, I loosen my grip on that "fact." Listen on for more...
"Expert Positioning" is an important element in being hired by clients (especially the good ones). But getting there involves more than just credentials, experience and presentation. In today's podcast I explain how the questions you ask of prospects affect how they view you.
Lots of solos wonder and worry whether they are "expert enough." In today's podcast I explain why you are and why it isn't where clients come from anyway.
I spent several years when I first began as a solo, wondering when I would finally "make it." One day I realized I was asking the wrong question. Today's podcast explains why uncertaintly is a necessary - and yes, enjoyable - part of the solo professional mix.
It's Friday the 13th. And while a black cat crossing your path may signify bad luck, a blue penguin carries no such baggage. So listen on safely...
