Claim Your Oscar
Did you watch the Oscars? Me too. Today's podcast explains why watching someone work and knowing how to do it yourself is not the same thing (and why it matters in the way you market your business).
Mar 04, 2011•5 min
The Likeable Expert Podcast
"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."
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Episodes
A Get Rich Slow Scheme
Relationship marketing, with its notable lack of fanfare, can be troubling to some business people. Today I offer three suggestions for making use of this miracle strategy.
Feb 18, 2011•6 min
Reptile Dysfunction
Today's podcast is called "Reptile Dysfunction," which, let me just say, would be a great name for a band.Anyway, today we focus on the importance of giving away lots of free information, even though paying clients is what you really want.
Jan 28, 2011•4 min
Play To The Referee
It's January, which can only mean one thing ... I'm attempting to coach youth basketball. Today's podcast explains what playing in a game with a referee has to do with establishing yourself as a "leading expert."
Jan 14, 2011•7 min
Bold In The Cold
I know I'm going out on a limb here, but I'm willing to bet that you won't listen to a better podcast than today's for the rest of the year.Anyway, today we focus on ... focus. Clarifying your goals and committing to them now, before the year gets going.
Dec 31, 2010•5 min
Cones In The Road
I was driving along yesterday, almost home, minding my own business. I was on a quiet, curvy, country-ish road with no other cars in sight. Suddenly, as I went around a bend, I saw a bunch of cars in the road, all moving slowly in either direction. Listen to this podcast to hear more!
Dec 09, 2010•5 min
Be More Arnold
"How much to give away?" is a question that plagues many professional service providers. Today's podcast shows you how to get off the hook forever (maybe longer).
Nov 19, 2010•6 min
Knock, Knock, Knockin' on Readers' Doors
We've all got our reasons for writing and sending newsletters. Unfortunately, your readers share none of them. Today's podcast points out the importance of writing from your reader's perspective.
Nov 05, 2010•6 min
Truth or Marketing?
You know all those degrees and expertise and experience you've pieced together over the years? Well, they're not as important as you may think. Today I explain why (and what to do about it).
Oct 22, 2010•8 min
Running From Safety
Today's podcast is about fear of the unknown. And how giving in to it can keep you from the best experiences of your life (wow, heavy stuff man).
Oct 08, 2010•6 min
School Daze
Today's podcast focuses on the importance of matching your newsletter content to the knowledge level of your audience. Hint: It has nothing to do with how smart they are.
Sep 24, 2010•5 min
The Value Of Repetition. Repetition.
This week, we look at repetition, and how repeating your key messages can help in the marketing of your business.
Sep 10, 2010•6 min
The Story Behind The Story
Stories are a terrific tool for communicating clearly and effectively with readers. But the best ones have more going on behind the scenes than you may realize. Today's podcast points out 8 elements for improving your story-writing technique.
Aug 27, 2010•6 min
(Star)Bucking The Trend
Do you think you sound more authentic than your much larger competitors? Today's podcast looks at 5 things Starbucks is doing right in ringing the authenticity bell.
Aug 13, 2010•6 min
Capture And Release
Do you like telling stories? Me too. But if you want the right story to appear when you're ready to make a particular business point, you'll need to do a little planning beforehand.
Jul 23, 2010•5 min
Mundane Marketing Magic
It's natural to look for marketing opportunities in "marketing-ish places." But don't forget the more mundane occasions; the ones you step over every day.
Jul 09, 2010•4 min
Got To Be There
When it comes to newsletter publishing, sometimes that hardest part is just doing it. Today's podcast is your kick in the pants (you're welcome).
Jun 18, 2010•5 min
Surviving The E-Newsletter Jungle
If you have trouble finding things to write about for your E-Newsletter, today's podcast may just have the missing piece you've been searching for. Or not. I make no promises.
Jun 04, 2010•5 min
You Can Shake This World
Today's podcast takes a look at the value of being viewed as an expert and, in particular, how to write like one!
May 21, 2010•6 min
Time Is On Your Side
Today's podcast takes a look at time, and how the passage of it, can work in your favor.
May 07, 2010•6 min
Hiding In Plain Sight
Today's podcast takes a look at how a few simple words can help you stand out from the pack.
Apr 23, 2010•7 min
Publish or Perish
Today's podcast takes a look at the value of creating content and why doing so makes a difference in whether or not you get hired.
Apr 02, 2010•6 min
Mom Likes Me Better
Today's podcast takes a look at why your "Mom Open Rate" is so high, and how understanding why can improve your E-Newsletter.
Mar 23, 2010•6 min
Are You College Material?
Today's podcast offers four suggestions for improving the way you write.
Mar 05, 2010•6 min
Loving Mr. Fix-It
The single most effective thing I do to promote my business is give away free information. For more on why it works so well, listen in to today's podcast (see, it's working already).
Feb 19, 2010•7 min
Are You Too Impressive?
Whether you're broadcasting the Super Bowl or writing an e-mail newsletter (assuming there's a difference), targeting your message to the correct audience is critical. Listen in to see what I mean.
Feb 05, 2010•5 min
4 Elements of Better Writing
E-mail is a lot more like speaking than writing. My experience earlier this week watching an effective speaker offers some insights into making your E-Newsletter writing better.
Jan 22, 2010•5 min
Life On The Rocks
Running your own business is scary. Maybe that's the whole point. Listen in for some fear-based advice.
Jan 08, 2010•5 min
Got Passion?
This is the last podcast of the year. But don't panic; unlike the Mayan calendar, it goes on forever. Today we talk about passion. An essential (but often overlooked) ingredient for any successful business.
Dec 18, 2009•5 min
Oversimplified Marketing (12/04/09)
How do you respond when someone asks, "So, what do you do for a living?" Today's podcast takes a look at why a simple response is the best.
Dec 04, 2009•5 min
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