It Was Twenty Years Ago Today
Today's podcast is about choosing which stories you tell in your E-Newsletter. And in particular, why the freshest, most recent stories are the best for making a connection with readers.
Nov 13, 2009•6 min
The Likeable Expert Podcast
"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."
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Episodes
Nowhere To Run, Nowhere To Hide
Today's podcast takes a look at social media, and how one aspect of it will change the way you do business, forever (maybe even a couple of weeks longer).
Oct 23, 2009•6 min
Barefoot Marketing
Running barefoot is great. Marketing barefoot is even better. Listen in for an explanation of why (or forget all that and just participate in today's T-Shirt contest!).
Oct 02, 2009•8 min
Tie-Shy Guy
Every business wants to stand out. But if my experience this week is any indication, there's one big force pulling you in the opposite direction.
Sep 18, 2009•6 min
How I Raised Open Rates By 25%
Today's podcast is so critical that, with the possible exception of pretending you're working on the day before Labor Day weekend, there is nothing more important for the advancement of your career than listening to it immediately.
Sep 04, 2009•6 min
Kick Open Your Front Door
Today's podcast focuses on why you need to sell people on the value of your E-Newsletter.
Aug 21, 2009•8 min
Panama Banal
Today's podcast focuses on the importance of giving your readers real experiences, as a way to help your E-Newsletter – and
Jul 31, 2009•7 min
Things That Go Thud in The Night
Today's podcast focuses on the importance of including timely specifics when writing your newsletter.
Jul 10, 2009•6 min
Stress Test Your E-Newsletter
Today's podcast focuses on the importance of periodically taking a second look at your own E-Newsletter.
Jun 26, 2009•5 min
Sister Act
Today's podcast focuses on referrals, and why I believe asking your clients for them is a bad idea.
Jun 12, 2009•6 min
Dirt Cheap Marketing
Today we talk about dirt. More specifically, top soil. More specifically, why selling your services to people who have little interest to begin with is an uphill battle.
May 29, 2009•6 min
Is Your Visibility Visible?
Today we talk about online marketing. Specifically, why some of the things you're doing online may not be worth doing.
May 15, 2009•5 min
Drive to Survive
Today we talk about writing. Specifically, why you're better at it than you realize and why it's time to lose your fear of doing it "wrong."
May 01, 2009•8 min
Fix Your Biggest Problem
Today's podcast focuses on the importance of setting – and keeping – a publication deadline for your newsletter. It's also filled with all kinds of interesting historical facts that I mostly made up.
Apr 17, 2009•7 min
Toast of the Town
Today's podcast talks about simplicity, a powerful marketing concept which, for my money, is too often ignored.
Mar 27, 2009•7 min
Ice Cream Marketing
Today's podcast talks about consistency and the role it plays in growing your E-Newsletter and marketing your business.
Mar 13, 2009•6 min
Is Your Newsletter Tone Deaf?
Today's newsletter talks about "voice and tone," the often overlooked – but critical – elements of an effective E-Newsletter.
Feb 27, 2009•7 min
What Problem Do You Solve?
Today's newsletter explains why linking yourself to client problems is a much better way to market yourself.
Feb 06, 2009•7 min
Give-It-Away Marketing
Today's newsletter focuses on a simple concept for growing your professional service business: Giving away free information.
Jan 23, 2009•7 min
The Iceman Leave-ith
Our first E-Newsletter of the year talks about keeping your relationships warm, particularly when the business climate gets cold.
Jan 09, 2009•7 min
Take a Chance on You
Today we talk about authentic communication and its role in helping you stand out and attract more clients.
Dec 19, 2008•5 min
And The Winner Is...
Today we talk about silly E-Newsletter contests… and why your readers like them.
Dec 05, 2008•8 min
Familiarity Breeds Clients
Today we talk about your unfair advantage. If you're not using it, you're working harder than you need to.
Nov 14, 2008•5 min
Apples and No Pie
It's Halloween, which can only mean one thing… the presidential elections can't be far behind. Don't worry, today we talk about something completely different – the importance of having a clear and simple message in every newsletter you write.
Nov 01, 2008•5 min
3 Good Reasons To Publish Now
Welcome! Thinking about suspending the publication of your E-Newsletter until things "quiet down a bit?" Think again. Today's newsletter explains why now is the perfect time to be publishing.
Oct 17, 2008•5 min
Return to Sender
Today's newsletter focuses on "autoresponders" and explains how best to use them in communicating with your newest subscribers.
Oct 03, 2008•7 min
Just a Little Human Touch
Welcome! Today's newsletter talks about the "human touch," and warns against letting your fascination with technology get in the way of that. All the best, Michael J. KatzFounder and Chief Penguin
Sep 19, 2008•6 min
A Clean Shave
Welcome! Today's newsletter, you'll be pleased to know, deals with facial hair. Intrigued? I thought so. Read on as I explain why hiding your true self is the hard way to market a professional service. All the best, Michael J. KatzFounder and Chief Penguin
Sep 05, 2008•6 min
Born to Walk
Welcome! Does it seem that you and I are the only ones working today? Don't feel bad; I'm sending you one of the best newsletters I've written all month to make up for it. Today's issue explains why the early months of an E-Newsletter's young life are so critical, and how to avoid some all too common mistakes.
Aug 22, 2008•8 min
Hanging by a Thread
Welcome! If you're participating in this year's Olympic competition, good luck, and thanks for taking a few minutes to relax with this newsletter before your event. As for the rest of you, listen as I explain why publishing "inferior" E-Newsletter content over the summer will never be a gold medal strategy.
Aug 08, 2008•8 min
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