As you listen to this I am already gone on vacation. Not wanting to keep all the fun to myself, however, I thought it best to leave you with a Podcast (I never stop working for you). Today’s edition talks about how to choose compelling topics for your E-Newsletter.
Today’s podcast has to do with trust, the critical element in the successful marketing of any professional service business. If you don’t have it, get it.
Today’s newsletter has to do with self promotion, and in particular, how much of your company name and logo to include in the masthead of your newsletter. Short answer: Not much.
Today's podcast talks about planning, something which I'm a big fan of in general regarding your E-Newsletter, but which I recommend against when it comes to scheduling future content.
Today we talk about newsletter layout, and the importance of keeping it simple, so that readers can easily read your content each month.
Itâ??s often been said that the key to comedy isâ?¦ timing. Timing is the key to selling too, an uncontrollable fact of life that can get in the way of your best laid plans. Listen for more!
Happy New Year and welcome back! As if you didn't already eat enough junk over the holidays, today's newsletter is about candy. In a nutshell, it talks about giving something away to newsletter readers the moment they sign up.
Today's podcast isn't about E-Newsletters. It's about something even bigger (does such a thing exist?!). Today's year-ending edition is about your career, your profession, your livelihood… your life. Something to think about maybe, while standing in line at the mall this weekend!
Today's podcast is all about staying top of mind. As comedian Woody Allen once said, "Eighty percent of success is showing up." (The other twenty percent, apparently, is marrying a member of your immediate family.) Anyway, today we discuss how and why to stay top of mind with prospective clients.
Hello my election-weary friends (and other, non U.S. listeners who, let's be honest, couldn't care less). Don't worry, today's podcast isn't about politics. It is however, about making adjustments when you realize your original plan is off course. OK, so maybe it is about politics.
I'll admit right up front that today's podcast takes a little bit of time to get to the point. If you struggle with the question of information Vs. promotion in your newsletter however, I think you'll find it worth the trek!
Tomorrow is a big day for me, although probably not as big for you. Listen for more on what my wedding anniversary has to do with writing an effective newsletter!
Today we talk about the "Vision Thing." I know, uncharted territory for many businesspeople. And yet, in my experience, if you can figure your vision out and learn how to share it, you'll find it much easier to sell your professional services.
Summer is over and that can only mean one thing – time to make sure your e-newsletter is firing on all cylinders! Read on to learn about the four things you need to keep in mind when sitting down to write your newsletter each month.
Today's podcast examines the topic of authentic communication. When what you say is aligned with who you are, marketing becomes easy.
Should you offer incentives to people for signing up for your newsletter, and if so, how much?
Today's podcast is about insights. Visions that come to you all at once and which, unless killed off by the more logical side of your brain (or company), often lead to the best new ideas.
When it comes to breaking free of the marketing clutter -- and standing out from your competition -- telling stories trumps facts and figures every time.
If you publish an E-Newsletter, there’s a lot to learn from country music. What's that you say? Has my brain gotten water-logged from all this rain? Perhaps, but I'm not kidding when I tell you that country music is on the right track when it comes to putting out great newsletter content.
We've spoken here many times before about why reader feedback is important and how to get it. Today's podcast covers the topic of what to do with it when it does arrive… particularly if it's negative.
Today's podcast talks about an important, natural advantage that we as small companies have relative to our large competitors. . . accessibility. I'll tell you why it's important and offer four suggestions for implementation.
Publishing on a set schedule is an important part of creating a successfulnewsletter. Today's Podcast talks about how to get the writing done ontime.
Today's Podcast talks about getting yourself on a publishing schedule and sticking to it. Without that, your E-Newsletter won't have the positive impact on your business that I know you'd like.
There are a lot of successful businesspeople roaming around, many of whom are more than happy to share the secrets of their success. In today's newsletter I explain why listening too closely can sometimes get you off track.
When you first start publishing an E-Newsletter, you may find it difficult to manage the process from start to finish each month. Stick with it however, and before long it will become second nature. Today's podcast offers some suggestions on how to get there as fast as possible.
Today's newsletter is about this very section — the introduction. It's important to include a synopsis of your newsletter up top, so that readers know what to expect down below.
Today's Podcast is about doing the unexpected. Specifically, I discuss the value in giving an unexpected gift to your new subscribers.
With the holidays now safely behind us, we can return to "normal" and once again make E-Newsletters the central focus of our professional lives. Or is that just me? In any case, today's Podcast talks about word-of-mouth marketing. Step one in making this work for you is the development of a clear and understandable description of whatever it is your company does.
There are lots of ways to get new clients for your business, some easier than others. In today's Podcast I make a recommondation regarding which approach works best.
