Great Stories Make Great Newsletters
Today we discuss stories. Specifically, how a great story can make all the difference in your E-Newsletter. I'll give you two suggestions for making it happen.
Jul 25, 2008•9 min
The Likeable Expert Podcast
"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."
Last refreshed: ⓘ
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episodes
Happy Anniversary To Me
Today's podcast is monumental, historic, epic. A pretty big deal. It's issue #200, and today I'll share one important tip on making sure you never run out of content either.
Jul 11, 2008•8 min
Writing to Win
Today we discuss a business benefit of E-Newsletters that has nothing at all to do with marketing. But it will help you to grow your business all the same.
Jun 27, 2008•5 min
Sold From The Start
Today's edition, believe it or not, unveils yet another benefit to publishing an E-Newsletter: prequalifying inbound phone calls. Wow, this tool is like the Tiger Woods of marketing (or whatever).
Jun 13, 2008•7 min
Put Your Newsletter On "Shuffle"
Today's podcast talks about how to order your newsletter topics, and in particular, why "random" is the best solution.
May 30, 2008•9 min
Float Like A Butterfly
Today's podcast isn't actually about E-Newsletters at all. It's bigger: Finding the work that's right for you.
May 16, 2008•7 min
Curse of the Me-Newsletter
Today's podcast urges you to view your newsletter from the point of view of your readers and highlights three mistakes often made by newsletter publishers (beware).
May 02, 2008•8 min
Almost Famous
Today's podcast covers the topic of developing a following for your E-Newsletter and offers some (dare I say, brilliant) suggestions for making that happen.
Apr 18, 2008•7 min
I've Got A Crutch On You
Today's podcast talks about the importance of making your newsletter intriguing, in addition to "just" being useful.
Apr 04, 2008•5 min
Confidence Man
Today's podcast talks about an essential element of any professional service newsletter… confidence. If you don't have some, get some.
Mar 21, 2008•7 min
And The Oscar Goes To...
Today's podcast talks about authenticity, and why a consistent face to the world is an important aspect of successful small business marketing.
Feb 29, 2008•6 min
Follow The (Not) Bouncing Ball
This week we talk about the process of combining good writing with effective design in creating an E-Newsletter that will get the crowd cheering (you'll see what I mean).
Feb 15, 2008•6 min
Put Me In Coach
Today's Super Bowl edition talks about coaching. Specifically, why I think you need one!
Feb 01, 2008•6 min
Good Marketing Means Having to Say You're Sorry
Today's podcast talks about apologizing for mistakes. Done well, you couldn't ask for a better marketing opportunity.
Jan 18, 2008•5 min
What Steve Martin Knows About E-Newsletters
If you're in the position of launching or relaunching your E-Newsletter, make sure to listen to today's podcast regarding the time it takes to see results. If you're not, well, you've come this far, you may as well listen to it anyway.
Jan 04, 2008•7 min
Old Guy Marketing
This week we take a look at why answering questions and interacting with (just about) anyone who comes your way is a smart approach to marketing your business.
Dec 14, 2007•5 min
Unleashing Your Kitchen Magician
Today's podcast covers the topic of "revealing personal information in your E-Newsletter." How much is too much, and why does it even matter?
Dec 01, 2007•6 min
3 Tips To Make Writing Easier
Today's podcast offers three tips for making the writing of your newsletter less of a chore. You may never love the process, but these three suggestions may at least move you a few steps down the line from loathing it.
Nov 16, 2007•6 min
Make The Water Wetter
Today's newsletter talks about an essential ingredient for any successful newsletter… emotion. I'll explain why it matters and how to use it.
Nov 02, 2007•6 min
Starting at the Finish Line
Today's newsletter talks about how to feel successful in your business. The answer may be more obvious than you think.
Oct 19, 2007•6 min
Take Me Out Of The Ball Game
If you've never woken up sore after a day of softball, you'll find today's podcast particularly irrelevant. Skip it, lord knows you've got more important things to do. As for the rest of you, keep listening, and find out what softball has to do with building long-term relationships and growing your business.
Oct 06, 2007•5 min
My Old School
Today's podcast talks about the importance (and helpfulness!) of having recurring sections in your newsletters.
Sep 21, 2007•4 min
Piercing the Truth
Today's podcast talks about design – more specifically, bad design. Despite my usual emphasis on content, today I'll explain why I believe bad design is something to watch out for.
Sep 07, 2007•6 min
Night of the Living Newsletter
Today's podcast draws a parallel between scary movies and marketers. Not a big stretch I admit (think Dracula), but worth thinking about all the same.
Aug 24, 2007•6 min
The Noise of Summer
Today's podcast is about continuing to publish your e-newsletter during the (slow) summer months. I think it's a smart idea, and today I'll tell you why.
Aug 10, 2007•4 min
3 Ideas for Helping Your Readers
Today's podcast is about making it as easy as possible for your readers to enjoy your newsletter, by taking steps to guide them along the way.
Jul 20, 2007•7 min
Is Your E-Newsletter E-ssential?
Today's podcast is about becoming essential. Your readers have many options, and becoming essential is the ticket to achieving the E-Newsletter results you're looking for.
Jun 22, 2007•9 min
I Need You To Need Me
Today's podcast is about being heard, by making sure you're giving your readers information they need. An important, but neither obvious nor easy piece of the communication puzzle
Jun 01, 2007•33 sec
Say 'No' To The Wrong Clients
Today we talk about deliberately turning down profitable work. I know, a bit counterintuitive. But in my experience, it's the work you don't avoid that slows you down.
May 11, 2007•5 min
Speak Now, Or Forever Be Deleted
Today's edition talks about a simple trick – reading your E-Newsletter out loud – and how this can help improve its flow and authenticity.
May 01, 2007•4 min
Hosted on Libsyn
For the best experience, listen in Metacast app for iOS or Android